Brilliant column by @JoannaStern on @Apple keyboard defects. Not only are the writing and the don’t-miss video excellent, but the column interactively demos the problem and offers fixes. This is the kind of consumer-first tech journalism I love. Brava! https://t.co/Jlfaj31jqa

— Walt Mossberg (@waltmossberg) March 27, 2019

Apple is underestimating the huge pain in the fucking ass it is to deal with Apple support. It's so painful that plenty of people would rather live with a shitty keyboard than dealing with the hassle of repairs, going without a computer, etc. This is Danger Zone territory.

— DHH (@dhh) March 27, 2019

So @JoannaStern has penned an entire column about Apple's terrible MacBook keyboards failing. It's all without E's and R's. Classic https://t.co/Rn4F2JmKAs pic.twitter.com/7mnvb6JiCJ

— Tom Warren (@tomwarren) March 27, 2019

With Apple, it's important to note that, due to its size, a small percentage of customers can be a large number in absolute terms. But @appleinsider has reported that the failure *rates* for these keyboards was double previous mechanisms. https://t.co/OKcvIVURHC https://t.co/YXtGSFgPoW

— Stephen Nellis (@StephenNellis) March 27, 2019

Jesus, Apple. Again… keyboards weren’t a thing that was broken! Just go back to making keyboards the old way, even if it means thicker, heavier laptops! https://t.co/rDZYszrohX

— Brian McCullough (@brianmcc) March 27, 2019

lmao @JoannaStern go off https://t.co/4zd8mYonQY

— Casey Johnston (@caseyjohnston) March 27, 2019

.@JoannaStern came to me last week with a peculiar request: she needed letters programmatically removed from her column. I was more than happy to oblige https://t.co/0PdClqHore

— Elliot Bentley (@elliot_bentley) March 27, 2019

And please don’t skip the video. It’s time for the butterfly keyboard to fly far, far, far, far away https://t.co/LszoVJJfnX

(Yes, that’s a real butterfly!) pic.twitter.com/q2PfVBOHHm

— Joanna Stern (@JoannaStern) March 27, 2019

It's actually insulting that they keep saying "a small amount of users" when these issues are so commonly agreed upon

— Owen Williams ⚡ (@ow) March 27, 2019

I brought my MacBook Pro in to get its entire top case replaced last month because my 1 key was doubling up. It was totally replaced (and cleaned!) for free, shipped to me in 3 business days, but it was still super annoying. https://t.co/OGcshKEm39

— kif (@kifleswing) March 27, 2019

My MacBook Pro’s shift key has been dead for like a month now, so it looks like ee cummings has taken over my computer

But instead of dealing with the pain of going to the Genius Bar, I’ve just been using a wireless keyboard

Do better Applehttps://t.co/2IYBbvpVdf

— Mike Murphy (@mcwm) March 27, 2019

This is Apple’s first statement on the issues with the third-generation keyboard and it’s read best with double E's pic.twitter.com/vbStDZW5Dk

— Joanna Stern (@JoannaStern) March 27, 2019

The new MacBook Air has the exact same butterfly keyboard problem. It's crazy that this is going on years later, unresolved.https://t.co/IavhhGbyhc

— Owen Williams ⚡ (@ow) March 27, 2019

NEVER LET BIG COMPANIES TALK IN PERCENTAGES

"impacts less than 1% of iPhones" etc

that's millions of devices, etc

— ??‍?☕️ (@hunterwalk) March 27, 2019

“This is the experience after THREE attempts at this keyboard design. It’s time to stop prioritizing thinness over usability. It’s time to set the butterfly keyboard free. Let it fly...far, far away.” — @JoannaStern https://t.co/GThUTLbVtH

— Marco Arment (@marcoarment) March 27, 2019

I wantd the wold to fl the pain of my bokn MacBook Air kyboad. So hr’s my column with no Es and Rs: https://t.co/LszoVJJfnX

— Joanna Stern (@JoannaStern) March 27, 2019

Seriously, you can read this whole thing with or without the broken letters of my MacBook keyboard pic.twitter.com/JYAS4ISFXl

— Joanna Stern (@JoannaStern) March 27, 2019

"I consider these keyboards the worst products in Apple history." -- @gruber https://t.co/RR4djOszdZ

— Steve Kovach (@stevekovach) March 27, 2019

In case you needed more evidence that @JoannaStern is gat (I mean, great) she wrote an entire column without e’s and r’s to demonstrate the problem with newer MacBooks https://t.co/8vgrcBtnak

— Lauren Goode (@LaurenGoode) March 27, 2019

I had bought the 2016, 2017 and 2018 MBP. ALL had keyboard issues. and the 2017 also had a speaker "pop" problem. ALL had issues with the T2 chip (OS crashed). Notice I used the word HAD? Dumped them all and went back to the Military-Grade 2015 MBP.

— Mike Poullas (@mikepoullas) March 27, 2019

The main way I've avoided the frustration of Apple's MacBook keyboard debacle is by using an iMac. Using a keyboard that's almost identical to that 2015 MBP version. It's great. But should we really have to run and hide from these laptops? Shambles. https://t.co/CFNW66Fngh

— DHH (@dhh) March 27, 2019

This isn’t just a wonderfully written and much needed article, it’s also technically marvellous. Illustrative and informative, also, apple has to fix this https://t.co/SlFRa8GZzI

— Ed Zitron (@edzitron) March 27, 2019

Apple apologizes for continuing problems with MacBook keyboard https://t.co/0k7ceLSr8Q by @edfromfreelance pic.twitter.com/WHGivBf02t

— Cult of Mac (@cultofmac) March 27, 2019

Just gt a fuckn kyboard covrhttps://t.co/sH5fyFXQmX

— Rob Beschizza (@Beschizza) March 27, 2019

"I consider these keyboards the worst products in Apple history." -- @gruber https://t.co/RR4djOszdZ

— Steve Kovach (@stevekovach) March 27, 2019

This thing with “small number of users” is utter bullshit. We buy a boatload of Macs (I’d say about 5-10 a month). About 50% of the first batch ones were faulty and had to recall. The newer ones, a little bit less, but similar problems.

It’s ridiculous.https://t.co/tZrmtGt62K

— Tomislav Car (@carr_) March 27, 2019

Apple Apologizes Over 'Small Number' of Users Who Continue to Have Issues With Third-Generation MacBook Keyboards https://t.co/7gikc09Nuj pic.twitter.com/tMxmF80VkJ

— Apple Streem (@applestreem) March 27, 2019

Meanwhile I’m still enjoying that 2015 MBP I bought in 2018 https://t.co/KK8hJtPszD

— Pliny ? (@iampliny) March 27, 2019

Here's Apple's apology for its keyboards that break when dust lands on themhttps://t.co/iMqGCTqtSL

— Steve Kovach (@stevekovach) March 27, 2019

Apple apologizes for continued reliability problems with its MacBook keyboards https://t.co/bG5bJ0U3t9 pic.twitter.com/W7CTkFx1xf

— The Verge (@verge) March 27, 2019

지금 만족하시는 분들도 언제 찾아올지 모르는 시한폭탄과 함께 타이핑하고 계실 뿐.
전자 제품 수리 맡기는 것처럼 귀찮고 지루하고 고난한 길은 없다는 걸 생각하면 더욱더. 특히 한국에서의 애플 제품처럼. https://t.co/haI4XG6lHy

— Goodhyun 김국현 (@goodhyun) March 28, 2019

ICYMI - Apple apologizes for continuing problems with MacBook keyboard https://t.co/0k7ceLSr8Q by @edfromfreelance

— Cult of Mac (@cultofmac) March 28, 2019

ICYMI: Apple apologizes for continuing problems with MacBook keyboard https://t.co/0k7ceLSr8Q by @edfromfreelance pic.twitter.com/KBKQB4EFzh

— Cult of Mac (@cultofmac) March 28, 2019

.@daringfireball "I consider these keyboards the worst products in Apple history. MacBooks should have the best keyboards in the industry; instead they’re the worst. They’re doing lasting harm to the reputation of the MacBook brand." https://t.co/pKNjp4oXn7

— John Hunter (@curiouscat_com) March 27, 2019

존 그루버는 버터플라이 키보드를 “애플 사상 최악의 제품”이라고 혹평. https://t.co/qlMGBG5DMa

— 푸른곰 (@purengom) March 27, 2019

その数少ないユーザーの一人になってしまい、昨日 MBP をリプレースした

Mac Rumors: Apple Apologizes Over 'Small Number' of Users Who Continue to Have Issues With Third-Generation MacBook Keyboards https://t.co/i8Ybst2KFL

— ? (@TNaruto) March 28, 2019

Tim Apple: “The vast majority of Mac notebook customers are having a positive experience with the new keyboard.”

Headline says Apple apologizes? ?‍♂️https://t.co/s8L57iG5TE

— Meek Geek (@meekgeek) March 28, 2019

Do you have a lot of money and no ideas? Get into financial services with a branded credit card! But whatever you do, don’t fix the garbage keyboard on your Mac Book having failed to fix it over the past three generations. https://t.co/hNHRaN8kw5

— Mark Twomey (@Storagezilla) March 28, 2019

Apple apologizes for continued reliability problems with its MacBook keyboards https://t.co/bG5bJ0U3t9 pic.twitter.com/hvwx9Xfyzp

— The Verge (@verge) March 28, 2019

I'm curious: how many of you have problems with your Mac keyboards? And if you do, are you aware of Apple's keyboard repair program? (https://t.co/4O9NH1qnP2)https://t.co/GRoVGULnOu

— Celeste P. (@Celeste_pewter) March 27, 2019