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Some more details. We had over 20M hits on our landing page in one minute. That was historic and unprecedented. We also saw engagement that was 6 times higher than our previous benchmarks. We're ready for you at https://t.co/VobV6m9vSo #WAGMI https://t.co/d9A2aAEEaC— Surojit (@surojit) February 14, 2022
The Coinbase commercial with just the QR code, and no dialogue or context, was kinda bold. They basically said “we only trynna sell to people who actually know what this is.”— Carmen Rodgers (@CarmenRodgers) February 14, 2022
The efficacy of the @coinbase only increased with every additional second on screen.— Vincenzo Landino (@vincenzolandino) February 14, 2022
Initially, I wasn’t going to scan. But the longer it stayed on, the more intrigued I became. I know many others that said the same.
The site got throttled for a short time, to be expected. https://t.co/21m6P91fqC
'Star athletes and supermodels are promoting crypto cos. Stadiums are taking their names. But perhaps the surest sign yet that the cryptocurrency industry has reached the mainstream? It will be ubiquitous during this weekend's Super Bowl commercials.' https://t.co/Hb0G7liHsA— Jesse Felder (@jessefelder) February 11, 2022
All these celebrity crypto ads are destined for a supercut montage in the inevitable documentary after the recession— Emily Heller (@MrEmilyHeller) February 14, 2022
ICYMI ?— Coinbase (@coinbase) February 14, 2022
Now that we have your attention we'd like to announce that we're giving away $15 in BTC to anyone who joins Coinbase by 2/15.
Click below for more info and RT to tell your friends!
Sign up and see terms here → https://t.co/fKHisXZJJc pic.twitter.com/SDWUup2Ql5
I know they’re ads but the super bowl ads feel particularly craven this year, crypto and debt apps— Casey Johnston (@caseyjohnston) February 14, 2022
Our engineering teams did heroic work to prepare for the Super Bowl - but honestly we couldn’t have dreamed of these numbers. Over 20m hits in the first minute after the ad aired. We’re back up and running if you haven’t yet claimed your Bitcoin #WAGMI #Coinbase https://t.co/pr1vun6qcl— Kate Rouch (@kate_rouch) February 14, 2022
nobody:— Matt Buechele (@mattbooshell) February 14, 2022
super bowl commercials: whether it’s crypto or sports gambling, losing your money has never been this exciting
Excited to see the crypto bowl today. (sounds like a lot of ads planned for crypto companies at the super bowl)— Brian Armstrong - barmstrong.eth (@brian_armstrong) February 13, 2022
And Coinbase is no exception. Going to try something…a bit different. ?
Crypto Bowl: FTX had my favorite ad, but Coinbase likely had the most effective one.— Dan Primack (@danprimack) February 14, 2022
The ad just aired! Shortest link between your TV and phone is a QR.— Brian Armstrong - barmstrong.eth (@brian_armstrong) February 14, 2022
Thank you to the team who worked hard on the idea and came up the site to deal with the surge of traffic.
And welcome all the new folks to the cryptoeconomy!https://t.co/yhZqnaULPx in case you missed it https://t.co/7rh7qz5bxT
Coinbase being down when you clicked their QR code was an accurate preview of the actual app experience— Adam Singer (@AdamSinger) February 14, 2022
That Coinbase commercial was brilliant.— Jack “CouRage” Dunlop (@CouRageJD) February 14, 2022
“The Super Bowl is low-effort — it’s fun, you’re in a relaxed mode, and then a crypto commercial comes on and it seems friendly and accessible and people might be more likely to give it a shot," @KelleySchool Demetra Andrews in @nytimes --> https://t.co/ZVi2BtZfAX— Teresa Mackin (@Teresa_Mackin) February 11, 2022
They’re really really putting millions of dollars into trying to get you to feel FOMO over crypto, huh? Can you think of a reasonable, worthwhile, durable investment that they had to beg regular folks to participate in?— anildash (@anildash) February 14, 2022
Coinbase spending $16,000,000 on a Superbowl ad to direct people to their website and $0 to make sure that website doesn't crash 10 seconds after the ad starts is so very internet.— Edward Snowden (@Snowden) February 14, 2022
wish there were betting markets for how many crypto ads would play during the super bowl— Edward Ongweso Jr (@bigblackjacobin) February 14, 2022
Raise your hand if a QR code flashed around your tv for a minute or so and the idea to scan it not once crossed your mind as you wondered what a waste of money for this company. ?♀️— Juliette Kayyem (@juliettekayyem) February 14, 2022
One reason I still have trouble believing crypto currency is money is that there aren’t commercials for money.— Noah Garfinkel (@NoahGarfinkel) February 14, 2022
Cryptocurrency will be well represented in this year's slate of #SuperBowl ads. “These companies are conveying that we’re not this weird little nerdy kid in the corner who’s doing sort-of shifty stuff,” says associate professor @MadAdProf. https://t.co/lRgJbwgm4N via @nytimes— Newhouse School (@NewhouseSU) February 11, 2022
6 crypto Super Bowl ads tomorrow.— Yano ? (@JasonYanowitz) February 12, 2022
2) Crypto com
6) Bud Light ft. Nouns NFT
Man, looks like crypto is here to stay, just like every other business that ever bought a super bowl ad.— Daniel Kibblesmith (@kibblesmith) February 14, 2022
every super bowl ad is either crypto or a 10 year old cultural reference— Katherine Krueger (@kath_krueger) February 14, 2022
Coinbase just spent $14 million for a color-changing QR code to bounce around on the screen for 30-seconds during the Super Bowl…— Joe Pompliano (@JoePompliano) February 14, 2022
And the website crashed.
The halftime show was great. The ads, on the other hand were, with a couple exceptions AWFUL. Worst I can remember. The Crypto ads reminded me of all of the DOT Com ads from SUPER BOWL 30 something two decades ago.— Steve Schmidt (@SteveSchmidtSES) February 14, 2022
Crypto exchanges spent $100 million on ads yesterday just for Bitcoin to be up 0.15% today— John W. Rich (Fake Tech Exec) (@Cokedupoptions) February 14, 2022
The theme of this Super Bowl’s commercials is “man is this shit about crypto? that blows”— chris person (@Papapishu) February 14, 2022
Coinbase has a great chance to win the Super Bowl ad meters tomorrow morning.— Darren Rovell (@darrenrovell) February 14, 2022
But does the fact that they couldn't handle the traffic and crashed make you concerned about having your crypto with them?
The Coinbase ad won the Super Bowl— Ryan Hoover (@rrhoover) February 14, 2022
the excessive nostalgia of this Superbowl coupled with how every other ad is about crypto ... the pyramid scheme that is America is really built on our littered pop culture detritus.— ✍? roxana | ✊? zivar | ⚒️ hadadi (@roxana_hadadi) February 14, 2022
Coinbase, FTX, and eToro rose in popularity after multiple crypto Super Bowl ads ?— APE FUND (@ApeFundOfficial) February 14, 2022
Coinbase rose from 186th to 2nd on US App Store after their QR code ad!#cryptonews #crypto #NFT #Metaverse #DAO #SB #Superbowl #Superbowlads #Cryptobowl #BSC #BTC #ETH https://t.co/4Z2QLkQDkT
"Perhaps the surest sign yet that the cryptocurrency industry has reached the mainstream? It will be ubiquitous during this weekend’s Super Bowl commercials...Even non-crypto companies will refer to the industry’s rise."https://t.co/qu6c7CC5nJ pic.twitter.com/v34ES04MmH— Brock Pierce (@brockpierce) February 12, 2022
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