Coinbase’s bouncing QR code Super Bowl ad was so popular it crashed the app https://t.co/qfaY4Zs196 pic.twitter.com/xuydO3KQ0z

— The Verge (@verge) February 14, 2022

今年のSuper Bowlは仮想通貨企業が多く広告を出したことで「Crypto Bowl」とも呼ばれている。

Coinbaseの60秒間、ひたすらQRコードが画面を推移する広告が話題。新規登録すると期間限定で$15をもらえるキャンペーンリンク、アクセスが集中しすぎてサイトがクラッシュ。https://t.co/PCSI6oFuWR

— Kohei / Rakuten USA (@Koheiya) February 14, 2022

This one had my attention! https://t.co/iDZLrJmepD

— John Legere (@JohnLegere) February 14, 2022

Coinbase’s bouncing QR code Super Bowl ad was so popular it crashed the app — via The Verge https://t.co/PIcJJJ97V8

— Sahil Bloom (@SahilBloom) February 14, 2022

Coinbase’s bouncing QR code Super Bowl ad was so popular it crashed the app

- The Verge https://t.co/o9IysgmTJS #fintech pic.twitter.com/3yjBxF14B8

— Chris Gledhill | gledhill.eth (@cgledhill) February 14, 2022

have y’all ever seen a commercial for a bank lol https://t.co/Xbe6EqIQAV

— William Turton (@WilliamTurton) February 14, 2022

Some more details. We had over 20M hits on our landing page in one minute. That was historic and unprecedented. We also saw engagement that was 6 times higher than our previous benchmarks. We're ready for you at https://t.co/VobV6m9vSo #WAGMI https://t.co/d9A2aAEEaC

— Surojit (@surojit) February 14, 2022

The Coinbase commercial with just the QR code, and no dialogue or context, was kinda bold. They basically said “we only trynna sell to people who actually know what this is.”

— Carmen Rodgers (@CarmenRodgers) February 14, 2022

did you see it? pic.twitter.com/95aEhHWD5t

— Coinbase (@coinbase) February 14, 2022

The efficacy of the @coinbase only increased with every additional second on screen.

Initially, I wasn’t going to scan. But the longer it stayed on, the more intrigued I became. I know many others that said the same.

The site got throttled for a short time, to be expected. https://t.co/21m6P91fqC

— Vincenzo Landino (@vincenzolandino) February 14, 2022

'Star athletes and supermodels are promoting crypto cos. Stadiums are taking their names. But perhaps the surest sign yet that the cryptocurrency industry has reached the mainstream? It will be ubiquitous during this weekend's Super Bowl commercials.' https://t.co/Hb0G7liHsA

— Jesse Felder (@jessefelder) February 11, 2022

All these celebrity crypto ads are destined for a supercut montage in the inevitable documentary after the recession

— Emily Heller (@MrEmilyHeller) February 14, 2022

ICYMI ?

Now that we have your attention we'd like to announce that we're giving away $15 in BTC to anyone who joins Coinbase by 2/15.

Click below for more info and RT to tell your friends!

Sign up and see terms here → https://t.co/fKHisXZJJc pic.twitter.com/SDWUup2Ql5

— Coinbase (@coinbase) February 14, 2022

I know they’re ads but the super bowl ads feel particularly craven this year, crypto and debt apps

— Casey Johnston (@caseyjohnston) February 14, 2022

People respond to advertising. Can you believe it? https://t.co/3EhT0CcFar pic.twitter.com/Jx6xjVp1PA

— st (∞, ∞) (@seyitaylor) February 14, 2022

Our engineering teams did heroic work to prepare for the Super Bowl - but honestly we couldn’t have dreamed of these numbers. Over 20m hits in the first minute after the ad aired. We’re back up and running if you haven’t yet claimed your Bitcoin #WAGMI #Coinbase https://t.co/pr1vun6qcl

— Kate Rouch (@kate_rouch) February 14, 2022

As everyone knows the Internet famously disintegrated in 2000, never to return https://t.co/2BFYMnq2SE

— Preston Byrne (@prestonjbyrne) February 14, 2022

nobody:

super bowl commercials: whether it’s crypto or sports gambling, losing your money has never been this exciting

— Matt Buechele (@mattbooshell) February 14, 2022

Excited to see the crypto bowl today. (sounds like a lot of ads planned for crypto companies at the super bowl)

And Coinbase is no exception. Going to try something…a bit different. ?

— Brian Armstrong - barmstrong.eth (@brian_armstrong) February 13, 2022

Crypto Bowl: FTX had my favorite ad, but Coinbase likely had the most effective one.

— Dan Primack (@danprimack) February 14, 2022

The ad just aired! Shortest link between your TV and phone is a QR.

Thank you to the team who worked hard on the idea and came up the site to deal with the surge of traffic.

And welcome all the new folks to the cryptoeconomy!https://t.co/yhZqnaULPx in case you missed it https://t.co/7rh7qz5bxT

— Brian Armstrong - barmstrong.eth (@brian_armstrong) February 14, 2022

Coinbase being down when you clicked their QR code was an accurate preview of the actual app experience

— Adam Singer (@AdamSinger) February 14, 2022

That Coinbase commercial was brilliant.

— Jack “CouRage” Dunlop (@CouRageJD) February 14, 2022

“The Super Bowl is low-effort — it’s fun, you’re in a relaxed mode, and then a crypto commercial comes on and it seems friendly and accessible and people might be more likely to give it a shot," @KelleySchool Demetra Andrews in @nytimes --> https://t.co/ZVi2BtZfAX

— Teresa Mackin (@Teresa_Mackin) February 11, 2022

They’re really really putting millions of dollars into trying to get you to feel FOMO over crypto, huh? Can you think of a reasonable, worthwhile, durable investment that they had to beg regular folks to participate in?

— anildash (@anildash) February 14, 2022

Coinbase spending $16,000,000 on a Superbowl ad to direct people to their website and $0 to make sure that website doesn't crash 10 seconds after the ad starts is so very internet.

— Edward Snowden (@Snowden) February 14, 2022

‘Why don’t these companies buy the extra cloud space before the biggest advertising moment of their lives?’ does seem a reasonable question given the flexible scaling options available ... https://t.co/iYXXar2950

— benlovejoy (@benlovejoy) February 14, 2022

wish there were betting markets for how many crypto ads would play during the super bowl

— Edward Ongweso Jr (@bigblackjacobin) February 14, 2022

https://t.co/Njgyh3nF0C pic.twitter.com/8g1h6PDmFx

— Molly White (@molly0xFFF) February 14, 2022

What a great commercial!!!#Coinbase #SuperBowl pic.twitter.com/8oZ6zGwQDJ

— The Duck of the Irish (@ducksmakindough) February 14, 2022

The ad worked! #1 from ad week https://t.co/3xiRqkTbJl

And #2 in App Store

Congrats to the awesome teams at Coinbase who worked so hard on this. pic.twitter.com/ciNR63omEk

— Brian Armstrong - barmstrong.eth (@brian_armstrong) February 14, 2022

Raise your hand if a QR code flashed around your tv for a minute or so and the idea to scan it not once crossed your mind as you wondered what a waste of money for this company. ?‍♀️

— Juliette Kayyem (@juliettekayyem) February 14, 2022

@coinbase just saw more traffic than we've ever encountered, but our teams pulled together and only had to throttle traffic for a few minutes. We are now back and ready for you at https://t.co/ZUJqRlnZPH. Humbled to have been witness to this. #WAGMI

— Surojit (@surojit) February 14, 2022

One reason I still have trouble believing crypto currency is money is that there aren’t commercials for money.

— Noah Garfinkel (@NoahGarfinkel) February 14, 2022

finding out that larry david did a crypto ad pic.twitter.com/uClYrbjDlP

— Jared Gilman (@realJaredGilman) February 14, 2022

Product ppl running the show at @coinbase is very bullish. Even the #SuperBowl ad was product centric, not coin-centric ?

Coinbase app jumps to #2 on the App Store in the US after the Super Bowl Ad. pic.twitter.com/Yfwk1ZcCSO

— chainyoda.eth (@chainyoda) February 14, 2022

Cryptocurrency will be well represented in this year's slate of #SuperBowl ads. “These companies are conveying that we’re not this weird little nerdy kid in the corner who’s doing sort-of shifty stuff,” says associate professor @MadAdProf. https://t.co/lRgJbwgm4N via @nytimes

— Newhouse School (@NewhouseSU) February 11, 2022

It’s kind of a bummer for them that we’re not in a raging bull market because this bear really dampens the casino effect on those hits

And you won’t see “don’t be a midwit” ads in a bull market, it’ll be more geared towards FOMO https://t.co/G8cRBj2M4V

— Leigh Drogen (@LDrogen) February 14, 2022

6 crypto Super Bowl ads tomorrow.

1) FTX
2) Crypto com
3) Coinbase
4) eToro
5) Bitbuy
6) Bud Light ft. Nouns NFT

— Yano ? (@JasonYanowitz) February 12, 2022

Man, looks like crypto is here to stay, just like every other business that ever bought a super bowl ad.

— Daniel Kibblesmith (@kibblesmith) February 14, 2022

every super bowl ad is either crypto or a 10 year old cultural reference

— Katherine Krueger (@kath_krueger) February 14, 2022

Coinbase just spent $14 million for a color-changing QR code to bounce around on the screen for 30-seconds during the Super Bowl…

And the website crashed.

— Joe Pompliano (@JoePompliano) February 14, 2022

The halftime show was great. The ads, on the other hand were, with a couple exceptions AWFUL. Worst I can remember. The Crypto ads reminded me of all of the DOT Com ads from SUPER BOWL 30 something two decades ago.

— Steve Schmidt (@SteveSchmidtSES) February 14, 2022

Crypto exchanges spent $100 million on ads yesterday just for Bitcoin to be up 0.15% today

— John W. Rich (Fake Tech Exec) (@Cokedupoptions) February 14, 2022

The theme of this Super Bowl’s commercials is “man is this shit about crypto? that blows”

— chris person (@Papapishu) February 14, 2022

Coinbase has a great chance to win the Super Bowl ad meters tomorrow morning.

But does the fact that they couldn't handle the traffic and crashed make you concerned about having your crypto with them?

— Darren Rovell (@darrenrovell) February 14, 2022

The Coinbase ad won the Super Bowl

— Ryan Hoover (@rrhoover) February 14, 2022

the excessive nostalgia of this Superbowl coupled with how every other ad is about crypto ... the pyramid scheme that is America is really built on our littered pop culture detritus.

— ✍? roxana | ✊? zivar | ⚒️ hadadi (@roxana_hadadi) February 14, 2022

Crypto apps soar in popularity after super bowl splurgehttps://t.co/gJWrguB13d

— XRPcryptowolf (@XRPcryptowolf) February 14, 2022

ICYMI: Crypto apps soar in popularity after super bowl splurgehttps://t.co/YzYQqdOVes

— The Block (@TheBlock__) February 14, 2022

Data tracked by The Block Research shows that Coinbase's app surged from 186th place to second on the App Store.

Coinbase's ad prompted a rush of downloads.https://t.co/pRM5ehyCPq

— Michael (@val5linx) February 14, 2022

Coinbase, FTX, and eToro rose in popularity after multiple crypto Super Bowl ads ?

Coinbase rose from 186th to 2nd on US App Store after their QR code ad!#cryptonews #crypto #NFT #Metaverse #DAO #SB #Superbowl #Superbowlads #Cryptobowl #BSC #BTC #ETH https://t.co/4Z2QLkQDkT

— APE FUND (@ApeFundOfficial) February 14, 2022

“Data tracked by The Block Research shows that Coinbase's app surged from 186th place to second on the App Store. FTX-owned #Blockfolio and #eToro, the investment app, also shot up the rankings after running ads during the big game.”

https://t.co/wj7cpUoCVU

— ?????? (@OculusVision) February 14, 2022

Crypto apps soar in popularity after Super Bowl splurge https://t.co/pn3OL8e7jD

— Frank Chaparro (@fintechfrank) February 14, 2022

Crypto apps soar in popularity after super bowl splurgehttps://t.co/YzYQqdOVes

— The Block (@TheBlock__) February 14, 2022

スーパーボウルの大騒ぎの後、暗号通貨アプリの人気が急上昇https://t.co/96s5I2XURk

— コイン海外速報 -仮想通貨ニュース- (@CoinNewsFlash) February 14, 2022

"Perhaps the surest sign yet that the cryptocurrency industry has reached the mainstream? It will be ubiquitous during this weekend’s Super Bowl commercials...Even non-crypto companies will refer to the industry’s rise."https://t.co/qu6c7CC5nJ pic.twitter.com/v34ES04MmH

— Brock Pierce (@brockpierce) February 12, 2022

Prepare Yourself for This Weekend’s ‘Crypto Bowl’#crypto #BTC #alts #NFT #FTX #Cryptocom #SuperBowl https://t.co/iPVM4w717t

— NuWorld Crypto (Shawn C) (@nuworldcrypto) February 12, 2022

反響あり過ぎてアプリがクラッシュしたらしいです笑https://t.co/EpD0M29p6T

— Bigona (@Bigona78) February 15, 2022

#Crypto apps shot up App Store download charts in the US on Monday morning, after a Super Bowl studded with digital assets advertising. https://t.co/DF8nyWYnj9

— Shannon Bray (@ShannonBrayNC) February 15, 2022

#Crypto Apps soar in popularity after super bowl ? @Coinbase @FTX_Official@SBF_FTX https://t.co/CdLFoQnfbX

— BULLZILLA (@CKJCryptonews) February 15, 2022