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Finally the kind of disruption I can get behind. https://t.co/qgIGVS74mk
— Arvind Narayanan (@random_walker) August 26, 2020
The headline parrots the industry's usual rhetorical trick. Online advertising is just fine; it's the surveillance and targeting that are getting a few long-overdue guardrails.
That's good for people who care about privacy. That's bad for Facebook, and probably Google, and also for other people who rely on targeted advertising.
— Peter Kafka (@pkafka) August 26, 2020
Facebook thinks it can essentially sidestep Apple's move, though it's unclear what Apple will do in response.
It should not be Apple’s responsibility to enforce ethical practices industry-wise, but that’s where we are, and I’m here for it.
— Jeff Seibert (@jeffseibert) August 26, 2020
Your business model should not rely on tracking users across properties you don’t own. Sorry. https://t.co/sDykaIwwpR
In the forthcoming version of iOS, @Apple is simply switching from an obscure opt-out system for apps that want to track users across the web to an explicit opt-in system. At last! In my view, we should have a law requiring explicit opt-ins for the collection of personal data. pic.twitter.com/Yrz2vNX4tV
— Walt Mossberg (@waltmossberg) August 26, 2020
? If you use Apple data to target Facebook ads for app installs, read:
— Sara Fischer (@sarafischer) August 26, 2020
— FB says ad partners should expect their ability to effectively monetize on Audience Network to decrease
— Warns new ?changes "will disproportionately affect" FB's Audience Networkhttps://t.co/n3HLbOuEMx
This is no defense of FB, but framing the move as protecting the individual is probably doing too much of Apple's bidding. Especially given the boost this will give to Apple's own ads business.
— Tom Dotan (@cityofthetown) August 26, 2020
Really interesting.
— Shira Ovide (@ShiraOvide) August 26, 2020
And I would like to mention for the zillionth time that Apple gets many billions of dollars a year in pure profit revenue from Google to enable its sophisticated ad tracking of iPhone users. https://t.co/nRlXbjcMcf
I'm with you that nothing Apple does is selfless bc they're a company just like Facebook is, but I don't think forcing apps to request tracking permissions/breaking tracking is anything but a categorical benefit to iPhone owners even if Apple has some underlying selfish motive
— Sam Biddle (@samfbiddle) August 26, 2020
A lot going on here so I'll try to thread some of it for you. For the ad tech folks: Facebook is going to drop IDFA in iOS 14.
— Peter Kafka (@pkafka) August 26, 2020
For the rest of you: Apple is making it *much* harder to advertisers/publishers/ad tech ecosystem to hoover up information about you.
"Facebook is worth $800 billion. Apple is worth a staggering $2 trillion. Both companies are going to be fine no matter how this shakes out."
— Emily Stewart (@EmilyStewartM) August 26, 2020
This is a great story and this sentence is going to bother me for the rest of the day.https://t.co/xwePICt01p
WSJ: "Facebook fears many users will reject tracking, if given the choice, affecting not only its business but also any app that uses its services to sell ads, from game-makers to news publishers...” https://t.co/rInDN0uupM?
— Chris Hoofnagle (@hoofnagle) August 27, 2020
This also shows how much the largest of tech companies can impact each other when those companies are on their turf.
— Shawn DuBravac, PhD (@shawndubravac) August 27, 2020
Facebook Says Apple's New iPhone Update Will Disrupt Online Advertising https://t.co/4YbZlGhabD
Well, of the two companies here that were at the antitrust hearing, one of these two aided the current administration’s rise to power. I guess we’ll see how that plays out. https://t.co/1jRszjmm0a
— Matthew Lynley (@mattlynley) August 26, 2020
Facebook says apps using its advertising network could see revenue drop 50 percent, now that iOS 14 will require users to opt in to sharing their device info. https://t.co/qVxSH2p8rL
— Sarah Frier (@sarahfrier) August 26, 2020
Apple and Google use control of the dominant browser and (in the USA) the dominant mobile platform to change what privacy looks like. The privacy regulator and the competition regulator should probably get in a room.
— Benedict Evans (@benedictevans) August 26, 2020
I mean it's obviously true and we knew this was coming since iOS 14 was announced, but what do you think you're saying about your company when things that protect an individual harm your business so drastically that you need to issue a warning?
— Sam Biddle (@samfbiddle) August 26, 2020
People in ad-tech have been talking abut this for ages - slowly working its way out into the world. Between cookies and iOS privacy changes, Apple and Google are remaking half the online advertising stack. https://t.co/HkWVIsmrcJ
— Benedict Evans (@benedictevans) August 26, 2020
If Facebook thinks it can benefit from the pro-developer/anti-Apple sentiment many have right now regarding App Store rules, I think it miscalculated. I'm even more excited about iOS 14 now that I know this kind of stuff won't be possible. https://t.co/TZbEqQQl7x
— Christina Warren (@film_girl) August 26, 2020
Aww, poor baby, Facebook. Now it has to ask permission to track everything you do on your phone. https://t.co/yfuKnqNqLZ
— Joanna Stern (@JoannaStern) August 26, 2020
Facebook IDFA summary:
— Ari Paparo (@aripap) August 26, 2020
-Estimated 50% drop in app revenue for FAN apps
-FAN may be discontinued on iOS entirely
-Advertisers need to create new accounts (why?)
-FB SDK split into SSO vs Ads. https://t.co/SSzchwlDYz
Unsaid is the damage this does to developers large and small. Many of the hypercasual games they make, truly free as they are supported solely by ads, become unviable. The consumers who liked those games and the business model lose out.https://t.co/ih8mThTnHX
— Jason Rubin (@Jason_Rubin) August 26, 2020
The web has been going through a privacy reckoning for a while, but these problems are as insidious and more opaque in the world of native apps. That reckoning is overdue. https://t.co/ABIPn1jhhV
— Kyle Pflug (@kylealden) August 26, 2020
New: Apple is overhauling the way advertising works on its phones, which is a big problem for Facebook, among others. https://t.co/LGC2mm7lNq
— Peter Kafka (@pkafka) August 26, 2020
Facebook says features in Apple iOS 14, which prevent and limit advertisers from tracking you, could hit its ad business revenue by **50%** https://t.co/5Qv1wikkrM
— Steve Kopack (@SteveKopack) August 26, 2020
posts like this, warning that pro-privacy features are effectively anti-Facebook features, really give up the whole game for Facebook. I'm sorta surprised they'd state this so publicly https://t.co/rqsZp7wKLJ
— Sam Biddle (@samfbiddle) August 26, 2020
A reminder that Facebook's revenue model is taking your content, or journalist's content, selling ads against it, and not paying you, or the journalists. You should get half of every ad sold against your content. https://t.co/sknGkxAOT4
— Dara Moskowitz Grumdahl (@DearDara) August 26, 2020
I hope Apple responds by releasing a free Safari extension that notices you're reading an article about Facebook and changes all instances of "ad" to "spyware."https://t.co/EnY1YFGQT3
— Merlin Mann (@hotdogsladies) August 26, 2020
Poor Facebook.
— Daniel Fienberg (@TheFienPrint) August 26, 2020
They should consider pivoting to video. https://t.co/7RNmL5n7zJ
BREAKING: Facebook SDK will not adopt Apple’s iOS 14 privacy prompt.
— Ryan Jones (@rjonesy) August 26, 2020
Shocking (not at all). Just what Apple needed, another high-stakes game of chicken. pic.twitter.com/GJ5hnAQzWu
*Clutches Pearls* Won't someone think of the creepy business models!https://t.co/gyYbzrYXEi pic.twitter.com/uAAvFEIov1
— Ben Sandofsky (@sandofsky) August 26, 2020
Ah, reminds me. Here's a Google statement that didn't get into my story: “At the moment, we are still trying to understand how Apple's planned changes to iOS 14 will impact our partners and our users..." 1/2 https://t.co/1ouFHdbIrW
— Peter Kafka (@pkafka) August 26, 2020
The collateral damage from iOS 14 privacy changes won’t hold a candle to the companies Facebook has destroyed through pure malfeasance. https://t.co/kYxwyIYnqS
— Ben Sandofsky (@sandofsky) August 26, 2020
Facebook worrying its business will suffer if people can refuse to be tracked is everything you need to know about the business Facebook is in. https://t.co/RYlQN6bcDl
— Matt Cagle (@Matt_Cagle) August 26, 2020
I wrote about this week’s Facebook-Apple tussle over ads and why I have trouble taking Apple’s claims at face value https://t.co/Uo9gGscyO3
— Casey Newton (@CaseyNewton) August 27, 2020
NEW: @Facebook is warning advertisers that they can expect weaker ad performance from iPhone users once @Apple's iOS 14 comes out next month.
— Sara Fischer (@sarafischer) August 26, 2020
— It's telling them to create 1nd advertiser accounts to contain the disruption.
— Full story on @axios: https://t.co/gj1Dgzf1lH
Let’s also be clear, users had many of these controls in the past. Now Apple is just surfacing more of them to users.
— Joanna Stern (@JoannaStern) August 26, 2020
It’s almost like every step Apple and other companies take to put more privacy options in the hands of users affects Facebook’s ability to make billions off of people’s private information? https://t.co/83uhVyd6K4
— Sheera Frenkel (@sheeraf) August 26, 2020
RE: Facebook complaining about Apple's growing competitiveness.
— Neil Cybart (@neilcybart) August 26, 2020
An expanding Facebook vs. Apple rivalry is not surprising. We are still in the early stages of what is to come. https://t.co/24lSsHEs8E pic.twitter.com/MAXpeH18pg
Hard to find a better advertisement for Apple devices https://t.co/XsWgtKJfsr
— Thomas Lin Pedersen (@thomasp85) August 27, 2020
Facebook worrying its business will suffer if people can refuse to be tracked is everything you need to know about the business Facebook is in. https://t.co/RYlQN6bcDl
— Matt Cagle (@Matt_Cagle) August 26, 2020
Facebook is worried about the effect of iOS 14 privacy settings https://t.co/tfBqQyckwg
— Andres Guadamuz (@technollama) August 27, 2020
I've dug deep inside myself and can't find an ounce of sympathy.https://t.co/i8lJYF2Bjp
— jonny evans (@jonnyevans_cw) August 27, 2020
1. do not invest in #adtech
— Jerome Buchler (@IdemConsult) August 27, 2020
2. privacy by design becomes political when PETs are enabled by default
3. the "zero-sum approach" is a myth
iOS 14 privacy settings will tank ad targeting business, Facebook warns https://t.co/mRsd5UBRuo
You got @CaseyNewton over here firing on all cylinders ?https://t.co/GvgdWdsvxE pic.twitter.com/HZ4MILHQdx
— Jeff Higgins - Back At The ? (@ItsJeffHiggins) August 27, 2020
always read @TheRegister https://t.co/qluLlLndLM
— Olivia Solon (@oliviasolon) August 27, 2020
Facebook apologizes to users, businesses for Apple’s monstrous efforts to protect its customers' privacy
— Charlie Stross (@cstross) August 27, 2020
New iOS update will rob people of personalized ads, wails antisocial gianthttps://t.co/ybBV72JiFv
GAFAの中でプライバシー保護派はAppleのみ、今後個人のプライバシーやデータ管理が問われる時代になるのでAppleのポジショニングはとても良い。
— Chihiro???@米国携帯アメスマ (@chihiroshinzaki) August 27, 2020
Facebook apologizes to users, businesses for Apple’s monstrous efforts to protect its customers' privacy #SmartNews https://t.co/XqLnmRwfa7
iOS 14で始まるIDFAの制限により、Facebookは広告ネットワークの収益性が半分以下になりそうだと予測してる。アップルと広告業界の対立がパブリッシャーと開発者を泣かせる展開……。 https://t.co/gYWHiAyFhu
— yu koseki (@youkoseki) August 27, 2020
they just...tweeted it out https://t.co/pMGt8ceMBm
— Matthew Panzarino (@panzer) August 26, 2020
Not enough people talking about the impact of iOS 14 & IDFA...
— Blake Robbins (@blakeir) August 26, 2020
From Facebook:
Apple’s upcoming iOS 14 could lead to a more than 50% drop in its Audience Network advertising business. https://t.co/IlBDjAy5le pic.twitter.com/Lh94OvkF6T
Facebookの公式ページhttps://t.co/yh228EBfXWhttps://t.co/wg3JAzKgM2https://t.co/Ll2geuDm97
— Kenichiro Hara| DCM Ventures (原健一郎) (@kenichiro_hara) August 27, 2020
iOS14のアップデートによりFacebookのAudience Networkの配信量が激減する見込み
— 川島 崇志｜Takashi Kawashima (@kwsmtks1) August 27, 2020
伴って広告予算がタイムラインやストーリーズに寄ってくるが、UXを悪化させるわけにはいかないのでオークションが激化して単価が高騰する
いよいよ自動化お任せの考え方じゃ立ち行かなくなるhttps://t.co/uc5VP0U072
Pwoblem! ? Preparing Audience Network for iOS 14 | Facebook Audience Network https://t.co/26SY7VcgVs
— carel pedre (@carelpedre) August 26, 2020
i like how facebook is spinning this as a bad thing https://t.co/DThanXpwQm
— Internet of Shit (@internetofshit) August 26, 2020
Facebook warns advertisers to expect weaker ad performance from iPhone users due to iOS 14 https://t.co/xRleo5SPts
— Matt Navarra (@MattNavarra) August 26, 2020
Facebook is warning advertisers that they can expect weaker ad performance from iPhone users once iOS 14 comes out next month and is telling them to create second advertiser accounts to contain the disruption.https://t.co/PhNmZNX05G
— Axios (@axios) August 26, 2020
"Facebook has apologized to its users and advertisers for being forced to respect people’s privacy in an upcoming update to Apple’s mobile operating system – and promised it will do its best to invade their privacy on other platforms."https://t.co/nphBnOHYj0
— THE defurnative article (@HakuPamfer) August 27, 2020
iOS 14 privacy settings will tank ad targeting business, Facebook warns
— Charles Mok 莫乃光 (@charlesmok) August 28, 2020
Facebook is worried that users won't opt in to tracking when given the choice.https://t.co/6PtHYzs7bf
iOS 14 privacy settings will tank ad targeting business? Sounds perfect...https://t.co/xPG7fobApR
— NK Finney (@NKFinney) August 27, 2020
I am laughing pretty darn loudly (thankfully office is pretty empty!). https://t.co/XxiZlUksn5
— aimee whitcroft (@teh_aimee) August 28, 2020
The Register’s sarcasm game is strong: https://t.co/trP5XqKq3Z
— EclipseGc (@EclipseGc) August 27, 2020
The antisocial network is upset that iOS 14, due out next month, will require apps to ask users for permission before Facebook grabs data from their phones.?? https://t.co/uP8yfwQMLq
— Tesla Owners Online (@Model3Owners) August 27, 2020