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That's good for people who care about privacy. That's bad for Facebook, and probably Google, and also for other people who rely on targeted advertising.— Peter Kafka (@pkafka) August 26, 2020
Facebook thinks it can essentially sidestep Apple's move, though it's unclear what Apple will do in response.
In the forthcoming version of iOS, @Apple is simply switching from an obscure opt-out system for apps that want to track users across the web to an explicit opt-in system. At last! In my view, we should have a law requiring explicit opt-ins for the collection of personal data. pic.twitter.com/Yrz2vNX4tV— Walt Mossberg (@waltmossberg) August 26, 2020
🚨 If you use Apple data to target Facebook ads for app installs, read:— Sara Fischer (@sarafischer) August 26, 2020
— FB says ad partners should expect their ability to effectively monetize on Audience Network to decrease
— Warns new 🍎changes "will disproportionately affect" FB's Audience Networkhttps://t.co/n3HLbOuEMx
This is no defense of FB, but framing the move as protecting the individual is probably doing too much of Apple's bidding. Especially given the boost this will give to Apple's own ads business.— Tom Dotan (@cityofthetown) August 26, 2020
I'm with you that nothing Apple does is selfless bc they're a company just like Facebook is, but I don't think forcing apps to request tracking permissions/breaking tracking is anything but a categorical benefit to iPhone owners even if Apple has some underlying selfish motive— Sam Biddle (@samfbiddle) August 26, 2020
A lot going on here so I'll try to thread some of it for you. For the ad tech folks: Facebook is going to drop IDFA in iOS 14.— Peter Kafka (@pkafka) August 26, 2020
For the rest of you: Apple is making it *much* harder to advertisers/publishers/ad tech ecosystem to hoover up information about you.
Apple and Google use control of the dominant browser and (in the USA) the dominant mobile platform to change what privacy looks like. The privacy regulator and the competition regulator should probably get in a room.— Benedict Evans (@benedictevans) August 26, 2020
I mean it's obviously true and we knew this was coming since iOS 14 was announced, but what do you think you're saying about your company when things that protect an individual harm your business so drastically that you need to issue a warning?— Sam Biddle (@samfbiddle) August 26, 2020
If Facebook thinks it can benefit from the pro-developer/anti-Apple sentiment many have right now regarding App Store rules, I think it miscalculated. I'm even more excited about iOS 14 now that I know this kind of stuff won't be possible. https://t.co/TZbEqQQl7x— Christina Warren (@film_girl) August 26, 2020
Unsaid is the damage this does to developers large and small. Many of the hypercasual games they make, truly free as they are supported solely by ads, become unviable. The consumers who liked those games and the business model lose out.https://t.co/ih8mThTnHX— Jason Rubin (@Jason_Rubin) August 26, 2020
NEW: @Facebook is warning advertisers that they can expect weaker ad performance from iPhone users once @Apple's iOS 14 comes out next month.— Sara Fischer (@sarafischer) August 26, 2020
— It's telling them to create 1nd advertiser accounts to contain the disruption.
— Full story on @axios: https://t.co/gj1Dgzf1lH
Let’s also be clear, users had many of these controls in the past. Now Apple is just surfacing more of them to users.— Joanna Stern (@JoannaStern) August 26, 2020
"Facebook has apologized to its users and advertisers for being forced to respect people’s privacy in an upcoming update to Apple’s mobile operating system – and promised it will do its best to invade their privacy on other platforms."https://t.co/nphBnOHYj0— THE defurnative article (@HakuPamfer) August 27, 2020
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