Finally the kind of disruption I can get behind. https://t.co/qgIGVS74mk

The headline parrots the industry's usual rhetorical trick. Online advertising is just fine; it's the surveillance and targeting that are getting a few long-overdue guardrails.

— Arvind Narayanan (@random_walker) August 26, 2020

That's good for people who care about privacy. That's bad for Facebook, and probably Google, and also for other people who rely on targeted advertising.
Facebook thinks it can essentially sidestep Apple's move, though it's unclear what Apple will do in response.

— Peter Kafka (@pkafka) August 26, 2020

It should not be Apple’s responsibility to enforce ethical practices industry-wise, but that’s where we are, and I’m here for it.

Your business model should not rely on tracking users across properties you don’t own. Sorry. https://t.co/sDykaIwwpR

— Jeff Seibert (@jeffseibert) August 26, 2020

In the forthcoming version of iOS, @Apple is simply switching from an obscure opt-out system for apps that want to track users across the web to an explicit opt-in system. At last! In my view, we should have a law requiring explicit opt-ins for the collection of personal data. pic.twitter.com/Yrz2vNX4tV

— Walt Mossberg (@waltmossberg) August 26, 2020

? If you use Apple data to target Facebook ads for app installs, read:
— FB says ad partners should expect their ability to effectively monetize on Audience Network to decrease
— Warns new ?changes "will disproportionately affect" FB's Audience Networkhttps://t.co/n3HLbOuEMx

— Sara Fischer (@sarafischer) August 26, 2020

This is no defense of FB, but framing the move as protecting the individual is probably doing too much of Apple's bidding. Especially given the boost this will give to Apple's own ads business.

— Tom Dotan (@cityofthetown) August 26, 2020

Really interesting.

And I would like to mention for the zillionth time that Apple gets many billions of dollars a year in pure profit revenue from Google to enable its sophisticated ad tracking of iPhone users. https://t.co/nRlXbjcMcf

— Shira Ovide (@ShiraOvide) August 26, 2020

I'm with you that nothing Apple does is selfless bc they're a company just like Facebook is, but I don't think forcing apps to request tracking permissions/breaking tracking is anything but a categorical benefit to iPhone owners even if Apple has some underlying selfish motive

— Sam Biddle (@samfbiddle) August 26, 2020

A lot going on here so I'll try to thread some of it for you. For the ad tech folks: Facebook is going to drop IDFA in iOS 14.
For the rest of you: Apple is making it *much* harder to advertisers/publishers/ad tech ecosystem to hoover up information about you.

— Peter Kafka (@pkafka) August 26, 2020

"Facebook is worth $800 billion. Apple is worth a staggering $2 trillion. Both companies are going to be fine no matter how this shakes out."

This is a great story and this sentence is going to bother me for the rest of the day.https://t.co/xwePICt01p

— Emily Stewart (@EmilyStewartM) August 26, 2020

WSJ: "Facebook fears many users will reject tracking, if given the choice, affecting not only its business but also any app that uses its services to sell ads, from game-makers to news publishers...” https://t.co/rInDN0uupM?

— Chris Hoofnagle (@hoofnagle) August 27, 2020

This also shows how much the largest of tech companies can impact each other when those companies are on their turf.

Facebook Says Apple's New iPhone Update Will Disrupt Online Advertising https://t.co/4YbZlGhabD

— Shawn DuBravac, PhD (@shawndubravac) August 27, 2020

Well, of the two companies here that were at the antitrust hearing, one of these two aided the current administration’s rise to power. I guess we’ll see how that plays out. https://t.co/1jRszjmm0a

— Matthew Lynley (@mattlynley) August 26, 2020

Facebook says apps using its advertising network could see revenue drop 50 percent, now that iOS 14 will require users to opt in to sharing their device info. https://t.co/qVxSH2p8rL

— Sarah Frier (@sarahfrier) August 26, 2020

Apple and Google use control of the dominant browser and (in the USA) the dominant mobile platform to change what privacy looks like. The privacy regulator and the competition regulator should probably get in a room.

— Benedict Evans (@benedictevans) August 26, 2020

I mean it's obviously true and we knew this was coming since iOS 14 was announced, but what do you think you're saying about your company when things that protect an individual harm your business so drastically that you need to issue a warning?

— Sam Biddle (@samfbiddle) August 26, 2020

People in ad-tech have been talking abut this for ages - slowly working its way out into the world. Between cookies and iOS privacy changes, Apple and Google are remaking half the online advertising stack. https://t.co/HkWVIsmrcJ

— Benedict Evans (@benedictevans) August 26, 2020

If Facebook thinks it can benefit from the pro-developer/anti-Apple sentiment many have right now regarding App Store rules, I think it miscalculated. I'm even more excited about iOS 14 now that I know this kind of stuff won't be possible. https://t.co/TZbEqQQl7x

— Christina Warren (@film_girl) August 26, 2020

Aww, poor baby, Facebook. Now it has to ask permission to track everything you do on your phone. https://t.co/yfuKnqNqLZ

— Joanna Stern (@JoannaStern) August 26, 2020

Facebook IDFA summary:
-Estimated 50% drop in app revenue for FAN apps
-FAN may be discontinued on iOS entirely
-Advertisers need to create new accounts (why?)
-FB SDK split into SSO vs Ads. https://t.co/SSzchwlDYz

— Ari Paparo (@aripap) August 26, 2020

Unsaid is the damage this does to developers large and small. Many of the hypercasual games they make, truly free as they are supported solely by ads, become unviable. The consumers who liked those games and the business model lose out.https://t.co/ih8mThTnHX

— Jason Rubin (@Jason_Rubin) August 26, 2020

The web has been going through a privacy reckoning for a while, but these problems are as insidious and more opaque in the world of native apps. That reckoning is overdue. https://t.co/ABIPn1jhhV

— Kyle Pflug (@kylealden) August 26, 2020

New: Apple is overhauling the way advertising works on its phones, which is a big problem for Facebook, among others. https://t.co/LGC2mm7lNq

— Peter Kafka (@pkafka) August 26, 2020

Facebook says features in Apple iOS 14, which prevent and limit advertisers from tracking you, could hit its ad business revenue by **50%** https://t.co/5Qv1wikkrM

— Steve Kopack (@SteveKopack) August 26, 2020

posts like this, warning that pro-privacy features are effectively anti-Facebook features, really give up the whole game for Facebook. I'm sorta surprised they'd state this so publicly https://t.co/rqsZp7wKLJ

— Sam Biddle (@samfbiddle) August 26, 2020

A reminder that Facebook's revenue model is taking your content, or journalist's content, selling ads against it, and not paying you, or the journalists. You should get half of every ad sold against your content. https://t.co/sknGkxAOT4

— Dara Moskowitz Grumdahl (@DearDara) August 26, 2020

I hope Apple responds by releasing a free Safari extension that notices you're reading an article about Facebook and changes all instances of "ad" to "spyware."https://t.co/EnY1YFGQT3

— Merlin Mann (@hotdogsladies) August 26, 2020

Poor Facebook.

They should consider pivoting to video. https://t.co/7RNmL5n7zJ

— Daniel Fienberg (@TheFienPrint) August 26, 2020

BREAKING: Facebook SDK will not adopt Apple’s iOS 14 privacy prompt.

Shocking (not at all). Just what Apple needed, another high-stakes game of chicken. pic.twitter.com/GJ5hnAQzWu

— Ryan Jones (@rjonesy) August 26, 2020

*Clutches Pearls* Won't someone think of the creepy business models!https://t.co/gyYbzrYXEi pic.twitter.com/uAAvFEIov1

— Ben Sandofsky (@sandofsky) August 26, 2020

Ah, reminds me. Here's a Google statement that didn't get into my story: “At the moment, we are still trying to understand how Apple's planned changes to iOS 14 will impact our partners and our users..." 1/2 https://t.co/1ouFHdbIrW

— Peter Kafka (@pkafka) August 26, 2020

The collateral damage from iOS 14 privacy changes won’t hold a candle to the companies Facebook has destroyed through pure malfeasance. https://t.co/kYxwyIYnqS

— Ben Sandofsky (@sandofsky) August 26, 2020

Facebook worrying its business will suffer if people can refuse to be tracked is everything you need to know about the business Facebook is in. https://t.co/RYlQN6bcDl

— Matt Cagle (@Matt_Cagle) August 26, 2020

I wrote about this week’s Facebook-Apple tussle over ads and why I have trouble taking Apple’s claims at face value https://t.co/Uo9gGscyO3

— Casey Newton (@CaseyNewton) August 27, 2020

NEW: @Facebook is warning advertisers that they can expect weaker ad performance from iPhone users once @Apple's iOS 14 comes out next month.
— It's telling them to create 1nd advertiser accounts to contain the disruption.
— Full story on @axios: https://t.co/gj1Dgzf1lH

— Sara Fischer (@sarafischer) August 26, 2020

Let’s also be clear, users had many of these controls in the past. Now Apple is just surfacing more of them to users.

— Joanna Stern (@JoannaStern) August 26, 2020

It’s almost like every step Apple and other companies take to put more privacy options in the hands of users affects Facebook’s ability to make billions off of people’s private information? https://t.co/83uhVyd6K4

— Sheera Frenkel (@sheeraf) August 26, 2020

RE: Facebook complaining about Apple's growing competitiveness.

An expanding Facebook vs. Apple rivalry is not surprising. We are still in the early stages of what is to come. https://t.co/24lSsHEs8E pic.twitter.com/MAXpeH18pg

— Neil Cybart (@neilcybart) August 26, 2020

Hard to find a better advertisement for Apple devices https://t.co/XsWgtKJfsr

— Thomas Lin Pedersen (@thomasp85) August 27, 2020

Facebook worrying its business will suffer if people can refuse to be tracked is everything you need to know about the business Facebook is in. https://t.co/RYlQN6bcDl

— Matt Cagle (@Matt_Cagle) August 26, 2020

Facebook is worried about the effect of iOS 14 privacy settings https://t.co/tfBqQyckwg

— Andres Guadamuz (@technollama) August 27, 2020

I've dug deep inside myself and can't find an ounce of sympathy.https://t.co/i8lJYF2Bjp

— jonny evans (@jonnyevans_cw) August 27, 2020

1. do not invest in #adtech

2. privacy by design becomes political when PETs are enabled by default

3. the "zero-sum approach" is a myth

iOS 14 privacy settings will tank ad targeting business, Facebook warns https://t.co/mRsd5UBRuo

— Jerome Buchler (@IdemConsult) August 27, 2020

You got @CaseyNewton over here firing on all cylinders ?https://t.co/GvgdWdsvxE pic.twitter.com/HZ4MILHQdx

— Jeff Higgins - Back At The ? (@ItsJeffHiggins) August 27, 2020

always read @TheRegister https://t.co/qluLlLndLM

— Olivia Solon (@oliviasolon) August 27, 2020

Facebook apologizes to users, businesses for Apple’s monstrous efforts to protect its customers' privacy

New iOS update will rob people of personalized ads, wails antisocial gianthttps://t.co/ybBV72JiFv

— Charlie Stross (@cstross) August 27, 2020

GAFAの中でプライバシー保護派はAppleのみ、今後個人のプライバシーやデータ管理が問われる時代になるのでAppleのポジショニングはとても良い。

Facebook apologizes to users, businesses for Apple’s monstrous efforts to protect its customers' privacy #SmartNews https://t.co/XqLnmRwfa7

— Chihiro???@米国携帯アメスマ (@chihiroshinzaki) August 27, 2020

iOS 14で始まるIDFAの制限により、Facebookは広告ネットワークの収益性が半分以下になりそうだと予測してる。アップルと広告業界の対立がパブリッシャーと開発者を泣かせる展開……。 https://t.co/gYWHiAyFhu

— yu koseki (@youkoseki) August 27, 2020

they just...tweeted it out https://t.co/pMGt8ceMBm

— Matthew Panzarino (@panzer) August 26, 2020

Not enough people talking about the impact of iOS 14 & IDFA...

From Facebook:
Apple’s upcoming iOS 14 could lead to a more than 50% drop in its Audience Network advertising business. https://t.co/IlBDjAy5le pic.twitter.com/Lh94OvkF6T

— Blake Robbins (@blakeir) August 26, 2020

Facebookの公式ページhttps://t.co/yh228EBfXWhttps://t.co/wg3JAzKgM2https://t.co/Ll2geuDm97

— Kenichiro Hara| DCM Ventures (原健一郎) (@kenichiro_hara) August 27, 2020

iOS14のアップデートによりFacebookのAudience Networkの配信量が激減する見込み

伴って広告予算がタイムラインやストーリーズに寄ってくるが、UXを悪化させるわけにはいかないのでオークションが激化して単価が高騰する

いよいよ自動化お任せの考え方じゃ立ち行かなくなるhttps://t.co/uc5VP0U072

— 川島 崇志｜Takashi Kawashima (@kwsmtks1) August 27, 2020

Pwoblem! ? Preparing Audience Network for iOS 14 | Facebook Audience Network https://t.co/26SY7VcgVs

— carel pedre (@carelpedre) August 26, 2020

i like how facebook is spinning this as a bad thing https://t.co/DThanXpwQm

— Internet of Shit (@internetofshit) August 26, 2020

Facebook warns advertisers to expect weaker ad performance from iPhone users due to iOS 14 https://t.co/xRleo5SPts

— Matt Navarra (@MattNavarra) August 26, 2020

Facebook is warning advertisers that they can expect weaker ad performance from iPhone users once iOS 14 comes out next month and is telling them to create second advertiser accounts to contain the disruption.https://t.co/PhNmZNX05G

— Axios (@axios) August 26, 2020

"Facebook has apologized to its users and advertisers for being forced to respect people’s privacy in an upcoming update to Apple’s mobile operating system – and promised it will do its best to invade their privacy on other platforms."https://t.co/nphBnOHYj0

— THE defurnative article (@HakuPamfer) August 27, 2020

iOS 14 privacy settings will tank ad targeting business, Facebook warns
Facebook is worried that users won't opt in to tracking when given the choice.https://t.co/6PtHYzs7bf

— Charles Mok 莫乃光 (@charlesmok) August 28, 2020

iOS 14 privacy settings will tank ad targeting business? Sounds perfect...https://t.co/xPG7fobApR

— NK Finney (@NKFinney) August 27, 2020

I am laughing pretty darn loudly (thankfully office is pretty empty!). https://t.co/XxiZlUksn5

— aimee whitcroft (@teh_aimee) August 28, 2020

The Register’s sarcasm game is strong: https://t.co/trP5XqKq3Z

— EclipseGc (@EclipseGc) August 27, 2020

The antisocial network is upset that iOS 14, due out next month, will require apps to ask users for permission before Facebook grabs data from their phones.?? https://t.co/uP8yfwQMLq

— Tesla Owners Online (@Model3Owners) August 27, 2020