Apple TV Plus launches on November 1st for $4.99 per month https://t.co/tQlBmHKwv3 pic.twitter.com/Mmtltj39Sa

— The Verge (@verge) September 10, 2019

Here Are All The Apple TV+ Original Series Available At Launch https://t.co/ZvLTRXFE9n pic.twitter.com/5gcLCDmjIa

— Deadline Hollywood (@DEADLINE) September 10, 2019

Here’s Apple TV Plus’ launch lineup, including The Morning Show, See, and For All Mankind. https://t.co/5tzUgflZan pic.twitter.com/pCYFl0T8Vx

— The Verge (@verge) September 10, 2019

Pricing is again surprising at $4.99 but shows the upside and potential for quick growth.

Bundling one year free with new hardware purchases is also clever. Apple sells over 200 million pieces of new hardware every year.

— Ben Bajarin (@BenBajarin) September 10, 2019

That is: Apple TV is a marketing tool for Apple's main product, and, secondarily, a revenue stream that will be quite modest at first. https://t.co/1FQSgkQ6Lh

— Peter Kafka (@pkafka) September 10, 2019

Death by a thousand $4.99 fees

— Scott Stein (@jetscott) September 10, 2019

Oh well fuck $4.99 a month for Apple TV Plus is wild. Same with Arcade, which I am absolutely subscribing to. https://t.co/6yQIW21rxD

— Nick Statt (@nickstatt) September 10, 2019

Apple Arcade launches with a new take on Frogger https://t.co/vtsIAJOgBx pic.twitter.com/DC2jnfBlKs

— Engadget Gaming (@engadgetgaming) September 10, 2019

While Netflix keeps raising prices (and charging extra for 4K, HDR), Apple TV+ & Disney+ will be $5 & $7 per month at launch, respectively. Sure, Netflix has a more robust library, but how many of its shows/films do you actually want to watch? https://t.co/ePAxRRcLx8 #AppleEvent

— Edgar Alvarez (@abcdedgar) September 10, 2019

Apple TV+ launches on November 1 for $4.99/month https://t.co/QPNxN0tCG2

— TNW (@thenextweb) September 10, 2019

Live 2019 iPhone Event Coverage: 'By Innovation Only' https://t.co/V4J50racz2

— All Apple, Always | News, Reviews, Guides (@iPhone_News) September 10, 2019

Apple Arcade's library includes new Rayman, Pac-Man, and Steven Universe games https://t.co/O5PTxru0DD by @tolkoto

— GamesBeat (@GamesBeat) September 10, 2019

I'm sold on Apple Arcade now, simply because the new Steven Universe game is on it holy heck. The gems' new designs in this are sliiiiiiiick ?https://t.co/8whhLoosHo pic.twitter.com/5kq9TFmT2F

— Indi ? TwitchCon! (@IndieAlpaca) September 10, 2019

Apple says its subscription gaming service will launch on Sept. 19 for $4.99 per month. https://t.co/FZl7GLkV16 pic.twitter.com/5IDD31dDYh

— CNBC Now (@CNBCnow) September 10, 2019

“Expensive NBC”… is a pretty good burnhttps://t.co/OTylvlqatP

— tea lizard (@nwquah) September 10, 2019