This is what monopolies do: extract unnecessary fees from everyone in the market, increasing the cost of doing business for even the smallest companies. Break them up. https://t.co/63KmEfJYDE

— Adam Conover (@adamconover) September 4, 2019

See also App Store ads https://t.co/oS1ktU3VE4

— Jason Snell (@jsnell) September 4, 2019

He's not wrong about the ickiness of selling to all comers a keyword-based ad tied to a company's brand name. User intent is quite clear if you're Googling "Basecamp" or "iPhone."

Note, too, that Amazon, Apple et al also do this. https://t.co/F79oFAK41l

— Shira Ovide (@ShiraOvide) September 4, 2019

Yes, I'm quite sure this is settled law. Still icky, I think.

— Shira Ovide (@ShiraOvide) September 4, 2019

This stuff is brutal when trying to build a business. It’s especially hard when you’re trying to build a community (as we are at @Glitch) that’s *not* trying to rely on paid ads. There used to be value to just creating things so compelling that people wanted to link to them. https://t.co/PLgDeVP6Xv

— Anil Dash ? (@anildash) September 4, 2019

Because of this, I wonder if a compelling search engine committed to only "right rail" ads that (1) they could take significant share, & (2) they could still have a very large business. Would love to see $MSFT spin out Bing with this mandate. Very hard for $GOOG to respond. https://t.co/5J57C2VXpB

— Bill Gurley (@bgurley) September 4, 2019

It’s totally crazy for google to get away with charging what’s basically protection money on your own brand name. “Nice high intend traffic you got there, would be a shame if something were to happen to it” https://t.co/kcZdA9lFjD

— Tobi Lütke (@tobi) September 3, 2019

I have always wondered if this is legal. Also wondered why all the companies in the world didn’t come together to stop this. Clearly a shake down. https://t.co/hedLmeJ4rN

— Bill Gurley (@bgurley) September 3, 2019

When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. It’s a shakedown. It’s ransom. But at least we can have fun with it. Search for Basecamp and you may see this attached ad. pic.twitter.com/c0oYaBuahL

— Jason Fried (@jasonfried) September 3, 2019

If @ewarren wins, this will be up top of her anti-trust case against @google

This is just so, so dirty @sundarpichai — you really should limit this competitor auction to 1 ad slot... you’re asking to be regulated. https://t.co/UhWHw5Kgqh

— jason@calacanis.com (@Jason) September 4, 2019

This is the problem with having a monopoly - Google should be allowed to crap up its search pages however it wants, and then suffer whatever consequences. But absent meaningful competition, there’s nowhere else to go, so it’s just extortion. https://t.co/IGaKVg0MRN

— nilay patel (@reckless) September 4, 2019

Something something A/B test something something show answers not links something something intent signals. https://t.co/xJUEKIPSlw

— Stephen Shankland (@stshank) September 3, 2019

Google and Apple are a 30% tax on innovationhttps://t.co/Jozk2G1HdR

— Ryan Shea (@ryaneshea) September 4, 2019

The CEO of @basecamp @jasonfried calls Google Ads “ransom” when he is “forced” to buy an ad for his own brand name. He even bought an ad that spelled it all out! https://t.co/V2Awmlihfa pic.twitter.com/59kt8NUVaH

— Barry Schwartz (@rustybrick) September 4, 2019

ICYMI: Basecamp is forced to buy a Google Ad because competitors are bidding on its brand name - the ad calls it ransom - pretty smart https://t.co/V2Awml0FQA pic.twitter.com/1PaXZKcWQ5

— Barry Schwartz (@rustybrick) September 4, 2019

Basecamp is forced to buy a Google Ad because competitors are bidding on its brand name - the ad calls it ransom - pretty smart https://t.co/V2Awml0FQA pic.twitter.com/IP42XSpmGO

— Barry Schwartz (@rustybrick) September 4, 2019

Basecamp has an incredible amount of goodwill, both to entrepreneurs and open source, positioning ads against a brand search is a terrible practice and should stophttps://t.co/6xCYwHOWyl

— Fabiano Soriani (@FlockonUS) September 4, 2019

He's not wrong about the ickiness of selling to all comers a keyword-based ad tied to a company's brand name. User intent is quite clear if you're Googling "Basecamp" or "iPhone."

Note, too, that Amazon, Apple et al also do this. https://t.co/F79oFAK41l

— Shira Ovide (@ShiraOvide) September 4, 2019

Google’s paid search ads are a ‘shakedown,’ Basecamp CEO says. https://t.co/ZNrEYwaB8W #naming #agencies #branding #ads pic.twitter.com/U1HNSkGo6i

— Igor Naming Agency (@igornaming) September 4, 2019

Do you run PPC adverts against your own brand name?

Did you see the comments from @basecamp CEO today? https://t.co/pFV3TVAwx2

— Lead Forensics (@LeadForensics) September 4, 2019

More crap about Google - https://t.co/TnqmlFpVxD

— Chris Brogan (@chrisbrogan) September 4, 2019

Basecamp is now running a Google ad that says "We don’t want to run this ad. We’re the #1 result, but this site lets companies advertise against us using our brand. So here we are. A small, independent co. forced to pay ransom to a giant tech company.” https://t.co/qpoPM7EwvK

— Asher Schechter (@AsherSchechter) September 4, 2019

Google's paid search ads are a 'shakedown,' Basecamp CEO says https://t.co/T7E0DD1weU

— CNBC Tech (@CNBCtech) September 4, 2019

Cheers to @jasonfried of Basecamp standing up to @Google and their practice of extorting companies for search placement. They just keep taking away what was once free. It is bait and switch at the highest level. https://t.co/kSgEm08dY4

— Jeff Robinson (@indyjrob) September 4, 2019

Basecamp started taking out Google search ads that say this:

“We’re the #1 result, but this site lets companies advertise against us using our brand. So here we are. A small, independent co. forced to pay ransom to a giant tech company.”

Here’s why: https://t.co/xXlOLTpgy1

— Meg Graham (@megancgraham) September 4, 2019

Google's paid search ads are a 'shakedown': Basecamp CEO Jason Fried https://t.co/VcbfmCc3OE

— Jay Yarow (@jyarow) September 4, 2019

Google’s paid search ads are a ‘shakedown,’ Basecamp CEO says https://t.co/HpD7pEauK8 tip @techmeme

— Luther Lowe (@lutherlowe) September 4, 2019

Basecamp Google 광고 - 이 광고를 하고 싶지는 않지만 ... https://t.co/aeCPgiRZnh
• 대기업에 몸값을 지불해야합니다. "

— editoy (@editoy) September 5, 2019

He ? didn’t ? say ? @GoogleAds ? were ? A ?shakedown.@jasonfried said having to *purchase your own brand terms with Google Ads* was the shakedown. Big Diff.

Terrible headline bordering on false information by @cnbc here. https://t.co/UutOfnpIGT #ppcchat #semrushchat pic.twitter.com/vg1SZUZ9z2

— Kirk Williams (@PPCKirk) September 5, 2019

Weird to see this gripe recycled again given that it’s how basically all search advertising has worked for, oh, ~18 years. https://t.co/6yJNF9KLk9

— Jim Prosser ? (@jimprosser) September 5, 2019

Basecamp CEO: 구글이 검색 결과에서 광고를 가장 좋은 자리에 놓기 때문에 브랜드를 강탈당하지 않기 위해 광고를 구입해야 했다며 ‘이 광고를 붙이고 싶지 않았다’는 광고를 내 화제. https://t.co/KQYReQRrtC

— 나가토 유키 (@nagato708) September 5, 2019

Google's paid search ads are a 'shakedown,' Basecamp CEO says https://t.co/GipmHKYUGc pic.twitter.com/CsjJGr2y9B

— Rich Tehrani (@rtehrani) September 5, 2019

프로젝트 관리 툴인 베이스캠프의 CEO가 구글에 베이스캠프를 입력하면 최상위로 검색 광고 결과인 경쟁업체가 먼저 뜨고, 베이스캠프는 유기적 검색 결과 최상위임에도 다섯 번째에 뜬다고 주장했다.https://t.co/VaUynBfKDl

— 쿠도군 (@KudoKun_) September 4, 2019

long knownhttps://t.co/OV1UwLRmYP

— Ad Fraud Historian (@acfou) September 4, 2019