.png "back to home page")
Apple is boosting its streaming content budget to $6B, sources tell the @FT, up from its initial plan of $1B. Also: Apple is spending more per episode of @TheMorningShow than HBO‘s $15M per episode of Game of Thrones. https://t.co/aegi9c5REM
— Steve Kopack (@SteveKopack) August 19, 2019
apple is spending more than $6bn on content for its upcoming streaming service (up from an initial $1bn commitment). they've spent more per episode on The Morning Show than Game of Thrones. scoop w/ @tim (we are both good at being on vacation) https://t.co/QqOn7QSkf4
— Anna Nicolaou (@annaknicolaou) August 19, 2019
Report: Apple’s new streaming series ’The Morning Show’ cost most per episode than Game of Thrones. #GoT reportedly cost $15M per episode during Season 8
— Fandom (@getFANDOM) August 19, 2019
(via @FinancialTimes | https://t.co/gA4rb7aHBp) pic.twitter.com/lL0yAzY3pg
If Apple has ‘committed’ $6bn to TV, that won’t all be in one year, so for comparison purposes it’s a lower number. Meanwhile Netflix will apparently spend $15bn this year and has over $20bn of content on the balance sheet. Not quite play money but not a full-on attack on Netflix
— Benedict Evans (@benedictevans) August 20, 2019
Apple has so far committed to spend a total of more than $6bn on original TV & movies, even before a single customer has signed up for TV+. “Morning Show” alone is costing hundreds of millions. TV+ likely to beat Disney+ to market.
— Tim Bradshaw (@tim) August 19, 2019
Scoops w @annaknicolaou https://t.co/MHxo8rBjap
This is not about margins but defending the moat ten years out. All megatechs are facing sharply higher SG&A, lower margins & slower growth. When investors will realize this is anybody’s guess... https://t.co/2XLeJEU0fV
— Tierra Partners (@tierrapartners) August 20, 2019
Okay to put this in additional context: Apple is reportedly spending $6 billlon on content. Disney, according to analysts, is spending $24 billion on content. The difference: Apple is streaming only. That is 25 percent of Disney’s budget for just streaming. https://t.co/FgV9SoKZ6k
— Julia Alexander (@loudmouthjulia) August 19, 2019
SCOOP: Apple is spending $6bn on content for its new streaming service in its race to catch Netflix - much more than its stated figure of $1bn. Its new Jennifer Aniston/Reece Witherspoon series has surpassed Game of Thrones as the most expensive ever made https://t.co/5cTll2YHaX
— Matthew Garrahan (@MattGarrahan) August 20, 2019
Apple TV Plus can afford to gamble $6 billion in a way that Disney and Hulu can’t https://t.co/M0VnANpU73 pic.twitter.com/5w9Tb77JET
— The Verge (@verge) August 20, 2019
"The Morning Show is a newsroom drama starring Jennifer Aniston, Reese Witherspoon, and Steve Carell. There are no dragons in it, at least not based on the initial trailers."https://t.co/8eGUAaISVH
— Dieter Bohn (@backlon) August 20, 2019
Competing with Netflix and HBO is proving to be a lot more expensive than Apple expected as Apple TV+ spending reportedly tops $6 billion https://t.co/6vdWBltiP6
— iMore (@iMore) August 20, 2019
Apple TV+ budget explodes from $1 billion to $6 billion in its quest to challenge Netflix, Amazon Prime Video and all other SVODs. The content "space race" accelerates! https://t.co/SEGb1AVTqo #media #entertainment
— Peter D. Csathy (@pcsathy) August 20, 2019
one good argument against capitalism is that Apple appears to be extremely Not Good At This, but because they have hoarded billions they can sit around burning money eternally on a streaming service that looks like its gonna suck https://t.co/TRLPQPl6iT
— lvl 45 CHAOS POTUS (@thetomzone) August 20, 2019
Apple TV Plus can afford to gamble $6 billion in a way that Disney and Hulu can’t https://t.co/M0VnANpU73 pic.twitter.com/URYBQKRokZ
— The Verge (@verge) August 21, 2019