Maybe now they’ll actually put some effort into that podcast app https://t.co/pCV50GaO2W

— Alex Kantrowitz (@Kantrowitz) July 16, 2019

I expect Apple to have as much success with exclusive podcasts as everyone else has. https://t.co/sYi1XPSpdU

— Marco Arment (@marcoarment) July 16, 2019

But also, the easiest way into this is buying a podcast ad network/platform… Hmmm… who has gone silent on my emails recently…???https://t.co/YAL43jnQO0

— Brian McCullough (@brianmcc) July 16, 2019

podcast wars!!! but really, if apple starts getting into the exclusive podcast game, that'd be a huge shift. notably apple podcasts is free to use, so idk if they would try to monetize that or just take a cut of sales revenue from the shows?https://t.co/zWstSmjDbR

— Ashley Carman (@ashleyrcarman) July 16, 2019

You know… this is a way into ancillary revenue quite easily. Dunno that Spotify has proven that in a big way… yet. But also: officially putting my hand out. Want me to dial up a daily podcast for you-name-the-niche? Get in touch. :) https://t.co/YAL43jnQO0

— Brian McCullough (@brianmcc) July 16, 2019

Anyone who says Apple's podcast apps are bad hasn't tried Spotify's https://t.co/HZPOm7JHxq

— Mark Milian (@markmilian) July 16, 2019

Apple ignored podcasts for a decade, has the crappiest tools in the industry, and it thrived only when other companies truly dived in.........so now it wants in? ?

https://t.co/Aa0k4YImzv

— Owen Williams ⚡ (@ow) July 16, 2019

Apple will reportedly fund Apple-exclusive podcasts https://t.co/lsPyNIpJrF pic.twitter.com/8QtmqptSFI

— The Verge (@verge) July 16, 2019

Apple, with its sights on Spotify, is discussing funding Podcasts for the first time and lining up exclusives. Story from @Lucas_Shaw and me: https://t.co/V8nVsQs1Mg

— Mark Gurman (@markgurman) July 16, 2019

Scoop w/@markgurman: Apple has reached out to producers about funding original podcasts, a bid to counter Spotify's growing strength. https://t.co/SW0zVtLmOr

— Lucas Shaw (@Lucas_Shaw) July 16, 2019

This sucks in every way imaginable. https://t.co/Jxry1Cw30r

— scripting.com (@davewiner) July 16, 2019

Bloomberg with the actual story: https://t.co/tQe33e7jh8

— tea lizard (@nwquah) July 16, 2019

Will be awesome if Apple starts taking podcasting and it’s associated ecosystem/analytics/infra more seriously! “Apple to Fund Original Podcasts” https://t.co/ls00EJzftK

— Andrew Chen (@andrewchen) July 16, 2019

Ok this seems like big news https://t.co/JSInnN7olI

— Skye Pillsbury (@SkyePillsbury) July 16, 2019

Hello ⁦@ApplePodcasts⁩. If you look for a good Spanish podcast focused on Apple development world for evangelize people in the Swift language and Apple developer tools, we are here. Apple Coding and Apple Coding Daily will be gratefully you ??? https://t.co/G1Q97wEqT9

— Apple Coding (@Apple_Coding) July 16, 2019

소문에 의하면, Apple은 Apple 독점 팟캐스트에 투자할 것 https://t.co/w0kZ4PPTtI
• 이 문제에 익숙한 사람들에 따르면 오디오 서비스에 독점적인 오리지날 Podcast를 펀딩하는 계획으로, 경쟁사인 Spotify 및 Stitcher를 계속 견제하기 위해 업계에 대한 투자를 늘릴 계획입니다.

— editoy (@editoy) July 17, 2019

Apple will reportedly fund Apple-exclusive podcasts https://t.co/lsPyNIpJrF pic.twitter.com/SJAub8cWd2

— The Verge (@verge) July 17, 2019

With @Apple announcing plans for exclusive podcasts, we're curious: what are some of your favourite #podcast networks/shows?

We're often listening to shows from @radiotopia or @CANADALAND, but are always looking for new recommendations.https://t.co/c3fKdXXnCi

— Spence Digital (@SpenceDigital) July 16, 2019

To whom it may concern at @Apple and @Spotify, I am willing to entertain offers to fund my chicken parm focused podcast, The Sub-parm Podcast. LMK https://t.co/qxok6Oc8Dc via @technology

— Alexander Pessala (@pessala) July 17, 2019

Absolutely not a surprise. But while market for original podcast content keeps growing, it would be great to see some company (big or small) really solve podcast *analytics* too https://t.co/l3GUjiZDg2

— Lauren Goode (@LaurenGoode) July 16, 2019

despite the iPhone app's flaws, Apple essentially invented this cottage industry and still holds somewhere between 50 and 70 percent of all listenershttps://t.co/uiXxSa5TXk

— Joshua Bowling (@MrJoshuaBowling) July 16, 2019

The gauntlet has been thrown. Here we go. https://t.co/R9bPkU6PrR

— Todd Cochrane (@GeekNews) July 16, 2019

This is huge news (if true). Apple is planning to move into the original podcast space. https://t.co/UUUFmCXlJ0

— Andrew Davies (@awrd) July 16, 2019

This makes a lot more sense than TV+ or other parts of Apple’s original content strategy tbh. Apple Podcasts is already insanely dominant so would be easier for them to exert more control over distribution https://t.co/McMjmwzaLM

— Karissa Bell (@karissabe) July 16, 2019

Imagine one second Google producing exclusive email newsletters only available through Gmail. Imagine Mozilla producing "webpages" exclusively for Firefox. Terrible for the internet IMHO.
Better to work on a Substack/Apple News-like road to monetisation. https://t.co/mxL2QP841W

— Nicolas Magand (@nicolasmagand) July 16, 2019

Capitalism is attacking the sacred podcast world https://t.co/NT88nPbAxX

— It’s ? (@heavilysauced) July 17, 2019

Apple will reportedly fund exclusive podcasts to challenge Spotify https://t.co/PY8eixuAro pic.twitter.com/UxbPxfarNc

— Rich Tehrani (@rtehrani) July 16, 2019

End of the open podcast era? I trust Apple with podcasting more than I trust anyone else.https://t.co/GkEbuZ8MTJ

— Bradley Chambers (@bradleychambers) July 17, 2019