Am I the only person who is just hearing about the existence of Spark on the day of it's shutdown? https://t.co/V6opDDeqAv

— Scott Kupor (@skupor) June 15, 2019

Interesting. While content players/celeb brands are getting into commerce (Instagram shopping, Goop, Kylie Jenner) and players with integrated offerings are growing (Live commerce in China, Bulbul etc. in India), the reverse hasn't materialized well, in this case, for Amazon. 1/n https://t.co/CkKjQfwQwY

— Himanshu Gupta (@HalfRebel) June 15, 2019

Amazon Spark, the retailer’s two-year-old Instagram competitor, has shut down https://t.co/tmvYJ2lPzl pic.twitter.com/gSSN6yUoRC

— Lillian Wong (@lillianwong) June 15, 2019

Amazonはあれだけ強力なAI達持っていてもディスカバー文脈の機能は難しかったか、、、って思ったら #FoundItOnAmazon と名前変え女性ファッションとインテリアから再スタート！クエリにならないようなカテゴリーに絞った戦略もサービスそのものもとてもよくなってるー！https://t.co/xQGh7joPyd

— Yuki Kanayama 金山裕樹 (@yukiller) June 15, 2019

1/287 Here’s a deep-dive on why Amazon Spark failed and how Amazon’s business model will perpetually dis-incentivize it from figuring out social commerce.https://t.co/bk8f7vcWJK

— Turner Novak (@TurnerNovak) June 15, 2019

#TIL Amazon had an Instagram competitor.
"Amazon Spark, the retailer’s two-year-old Instagram competitor, has shut down"https://t.co/K4aSqPmyr0

— Subrahmanyam KVJ (@SuB8u) June 15, 2019

Amazon Spark, the retailer’s two-year-old Instagram competitor, has shut down: https://t.co/k6q1Mrb68Y

— Sarah Perez (@sarahintampa) June 15, 2019

Google closed Google+ and now Amazon shuts down Spark, the retailer's two-year-old Instagram competitor. When these two behemoths can't make #socialmedia work, you know there's something wrong with the markethttps://t.co/9ilMqcVOKx

— Ciarán Mc Mahon (@CJAMcMahon) June 15, 2019

Amazon Spark, the retailer’s two-year-old Instagram competitor, has shut down https://t.co/4hwQHE4Cd0

— Venkat Ananth (@venkatananth) June 15, 2019

Amazon shut down Amazon Spark, its discovery shopping feature https://t.co/d3u4BdInxV pic.twitter.com/8R5ROUXV0s

— The Verge (@verge) June 15, 2019