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The ads & devices we interact with almost every minute of every day throw off precious data regarding our likes and dislikes. The ability to track users through cookies gives marketers new insights on consumer interests & viewing habits. https://t.co/oySZxUt8si
— Tom Chavez (@tommychavez) May 22, 2019
Apple has a new way to crack down on ads tracking you online: Privacy Preserving Ad Click Attribution https://t.co/3G45Ud5zlo
— Stephen Shankland (@stshank) May 22, 2019
Some thoughts on WebKit's Privacy Preserving Ad Click Attribution, a new technology to count conversions for ad clicks without tracking users: https://t.co/XbhYOk88cQ 1/5
— othermaciej (@othermaciej) May 22, 2019
With ITP 2.2 Safari added functionality that focussed on limiting cross site link decoration tracking (like Facebooks ?fbclid=1234). Now they are proposing an alternative: "Privacy Preserving Ad Click Attribution For the Web" https://t.co/c6JKujXt5w pic.twitter.com/jjXUJvQDOm
— Rick Dronkers (@RickDronkers) May 22, 2019
"The combination of third-party web tracking and ad campaign measurement has led many to conflate web privacy with a web free of advertisements. We think that’s a misunderstanding." https://t.co/mRaaOTsTvR
— kif (@kifleswing) May 22, 2019
For a while now, the WebKit team has been strengthening protection against web tracking, our latest updates being ITP 2.2. https://t.co/gs5L62C3wH But we want to preserve valid use cases. 3/5
— othermaciej (@othermaciej) May 22, 2019
Privacy Preserving Ad Click Attribution is another piece of the puzzle, aiming to support aggregate measures of ad performance without enabling cross-site tracking. 5/5
— othermaciej (@othermaciej) May 22, 2019
It's remarkable how Apple is engineering new kinds of systems in the service of privacy. It owns the chokepoint in terms of the iPhone hardware and software (and the maintenance of open source frameworks like WebKit) so few other companies are set up to make these kind of moves.
— kif (@kifleswing) May 22, 2019
Introducing a privacy-first technology and another important step for a healthier web – Privacy Preserving Ad Click Attribution: https://t.co/zE4qQIUD2I
— John Wilander (@johnwilander) May 22, 2019
With ITP 2.2 Safari added functionality that focussed on limiting cross site link decoration tracking (like Facebooks ?fbclid=1234). Now they are proposing an alternative: "Privacy Preserving Ad Click Attribution For the Web" https://t.co/c6JKujXt5w pic.twitter.com/jjXUJvQDOm
— Rick Dronkers (@RickDronkers) May 22, 2019
Hopefully this doesn't work out. I don't want to have to thank APPLE for making the web safer.https://t.co/84B6Cl3mvO
— TechLinked (@TechLinkedYT) May 22, 2019
oooh, love seeing tech innovation around privacy and ad attribution. https://t.co/bBS8mhRqsx
— Jason Kint (@jason_kint) May 22, 2019
Living on both sides of the equation (marketer & customer), any step to provide accurate attribution data to advertisers AND retain customer privacy is a good step.
— Adam Helweh (@adamhelweh) May 22, 2019
??
Apple has a plan to make online ads more private https://t.co/3TIccH5gk2 #digitalmarketing
Apple's new technology allows advertisers to find out if their ads convinced you to buy something without tracking having to track you across the internet, writes @stshank of @CNET https://t.co/DyopfQbWJp
— Privacy Project (@PrivacyProject) May 23, 2019
This is huge!
— ashkan soltani (@ashk4n) May 22, 2019
Another positive pro-privacy move by @Apple, and demonstrates the innovation that can occur when there are market incentives and willingness to create sustainable business models. https://t.co/gwCqPSVPwt
Apple is stepping up its advertising efforts: "We propose a modern way of doing ad click attribution that doesn’t allow for cross-site tracking of users but does provide a means of measuring the effectiveness of online ads." https://t.co/ve0kAX46NJ
— Hamed Haddadi (@realhamed) May 22, 2019
Apple proposes click-based conversion tracking with no cookies: https://t.co/0GrnSviKAH
— Ari Paparo (@aripap) May 22, 2019
Tracking cannot be used or collected by third-parties, and limits campaigns and conversion tags to 64 each.
Scratching my head at who would use this and how.
This is an interesting ad-tech proposal from Apple. https://t.co/eemn1EnQgf
— Benedict Evans (@benedictevans) May 22, 2019
? So happy with this feature of WebKit
— Adriaan van Rossum (@AdriaanvRossum) May 23, 2019
? "Track" ad conversions without knowing who clicked the ad
? "The browser should offer a way to turn ad click attribution on and off. We intend to have the default setting to be on ..."
via @LukasGrebehttps://t.co/efxCblJafv
Slightly geekier than normal post: A proposal from Apple for an adclick attribution model that preserves user privacy - #ecommerce #personaldata #privacy https://t.co/4oNQkcN0Xy
— Tanya Peasgood (@tanya_peasgood) May 23, 2019
「Privacy Preserving Ad Click Attribution For the Web」https://t.co/vkly5cp0UT
— ゆき (@flano_yuki) May 23, 2019
トラッキングなしにWeb広告の効果測定できるようにする仕組みかな。とても、きになる(WICGだし
This is a _fantastic_ bit of privacy-first design work by the Webkit team. Everything is worth reading, but their Privacy Considerations near the end are worth repurposing. https://t.co/EIY18H2IlB
— Jason Griffey (@griffey) May 23, 2019
First big issue in https://t.co/7xrFcXCScY is that it fails to acknowledge that John is now a collector of grills, and should be shown them everywhere from now on
— Dogs are Good. (@ohunt) May 22, 2019
애플이 쿠키를 통해 사용자가 추적되지 않으면서도 온라인 광고주들이 특정 광고의 효과를 추적할 수 있는 새로운 솔루션을 선보였다.
— 이주형 (쿠도군) (@KudoKun_) May 22, 2019
새로운 웹 표준으로의 등재도 시도 중.https://t.co/V2HLJEYKy9