CNET reviewer: "I took a couple bites. The remarkable thing was how unremarkable they were: Nothing gives away the fact that this Whopper contains a different main ingredient." That and the right price might change America's meat eating habits. https://t.co/ujmCjIZSnA

— Barbara Hall (@barjhall) April 1, 2019

I’ve never been more excited to work across the street from a BK

Behold the Beefless ‘Impossible Whopper’ https://t.co/nR3Y1zaKwy

— Alex Lorestani (@alexlorestani) April 1, 2019

Whoa. Impossible Whoppers are coming.

“A national rollout at Burger King’s 7,200 locations would more than double the total number of locations where Impossible’s burgers are available.” #shiftingdiets https://t.co/qSEkPRErPZ

— Richard Waite (@waiterich) April 1, 2019

This is NOT an #AprilFools joke. Behold the Beefless Whopper. On the health side, the Burger King version will have about the same amount of protein as the regular Whopper, with 15 percent less fat and 90 percent less cholesterol.
https://t.co/fBuSNFy74Q

— Michele C. Hollow (@michelechollow) April 1, 2019

I notice Impossible Whopper trending and first thought is PLEASE PLEASE PLEASE this had better not be another lame April Fool's joke. Thank the flame-broiled gods it's not + HIGH-FIVES TO @BurgerKing! ??? {{FINALLY ?}} https://t.co/7GDeyf4WIn pic.twitter.com/BXku3dkxCK

— Ann Handley (@MarketingProfs) April 1, 2019

The script writers are busy this AM.

If you were going to invent a burger for #2019, “Impossible Whopper” might be the name.

Either that, or “Dumpster-fire Whopper.”

Or “I’M SO FRICKIN’ TIRED OF BEING STRESSED Whopper”

(Is this an April Fools joke?) https://t.co/GBTGzRrOns

— Joanne Freeman (@jbf1755) April 1, 2019

YESSSSSS!!!! It's about damn time these companies realized that it is cheaper and simpler to mass produce imitation meat products like this than it is to slaughter and torture animals. https://t.co/ShJ3fb2gQR

— Brian Jeffries (@brianjeffries16) April 1, 2019

The Impossible Burger is coming to Burger King https://t.co/GmDACeh8Mu #Food #Foodie #Video pic.twitter.com/XWlgUhQUTB

— Reg Saddler (@zaibatsu) April 1, 2019

This is AWESOME !!! @BurgerKing https://t.co/LJ7eOMwLA5

— Rob ? (@Unpersuaded112) April 1, 2019

Meat is ethically and ecologically troubling. Behold the Beefless ‘Impossible Whopper.’ (I’ve tried an Impossible meatless burger - It’s delicious, better than a meatful one.) https://t.co/p6MAkz5pj7

— Steven Pinker (@sapinker) April 1, 2019

? This is big. Finally going to go back into a Burger King to try this @ImpossibleFoods Whopper.https://t.co/3HpKZes5eL

— Alexis Ohanian Sr. ? (@alexisohanian) April 1, 2019

A sign of where things are inevitably headed: Burger King, of all places, introduces a fully vegetarian, beef-free Whopper. Even Whopper experts "struggle to differentiate which one is which" https://t.co/A6KfhdQQCY

— Glenn Greenwald (@ggreenwald) April 1, 2019

I've been telling y'all that the @ImpossibleFoods burger looks and tastes like beef, but now you can hear it from no less an authority than @BurgerKing https://t.co/RMe9plAMPN pic.twitter.com/qfPh6Mb4ry

— Michael Eisen (@mbeisen) April 1, 2019

The movement to mimic and replace meat is taking a big step forward this week when Burger King rolls out a version of its Whopper made with a vegetarian patty from the start-up Impossible Foods https://t.co/Ipf8GGJfJk

— Nathaniel Popper (@nathanielpopper) April 1, 2019

Excellent news! Behold the Beefless ‘Impossible Whopper’ https://t.co/ZsUAiyuUfw

— Gene Baur (@genebaur) April 1, 2019

"customers and even employees had not been able to tell the difference between the old meaty Whopper and the new [Impossible] one. (Note: this is marketed to meat-eaters, so #vegans should bring their own mayo.) https://t.co/YgiYE2cSYo

— Ginny Kisch Messina (@TheVeganRD) April 1, 2019

The Impossible Whopper creates an interesting alliance between a fast-food chain that promotes its devotion to beef on every Whopper wrapper (“100% Beef With No Fillers”) and a start-up that is committed to getting people to stop eating beef. https://t.co/p1QR5u7anq

— Tracy Chou ??‍? (@triketora) April 1, 2019

Behold the Beefless ‘Impossible Whopper’ @ImpossibleFoods ? beginning roll-out in @BurgerKing! In trials “even employees cannot tell the difference between the old meaty Whopper and the new one” https://t.co/Edt1jafE5l #plantbased #vegan #FutureofFood

— Rosie Wardle (@Rosie_Wardle) April 1, 2019

Beefless burgers, truthless cabinet members, shameless republicans... what a shitty trend. https://t.co/304B8iPOu3

— Jay Arnold ?️‍? (@JadedCreative) April 1, 2019

Very Well done @BurgerKing on being the Impossible Burger's biggest validation and expansion!

If you're in the St Louis area buy one for a friend and see if they notice ???. Hopefully it'll be worldwide soon! https://t.co/1cNZxE0Mal

— Michaela Coel (@MichaelaCoel) April 1, 2019

.@BurgerKing is trialing a #plantbased Whopper! By far the biggest @ImpossibleFoods market to date.

First line of @NYTimes article: "Would you like that Whopper with or without beef?" Expect those questions to become standard over the next 20 years! https://t.co/pjYWcSyJ9Y pic.twitter.com/gQG6Eg7pLf

— Jacy Reese (@jacyreese) April 1, 2019

One of the biggest vegan news stories of the year. https://t.co/UQ3FgXZxAZ

— Vegan (@vegan) April 1, 2019

Behold the beefless Whopper https://t.co/S1CEyUkTlj

— NYT Business (@nytimesbusiness) April 1, 2019

I'm 100% sold on this.https://t.co/eCAVoshF1j

— The Rhythm Trader (@Rhythmtrader) April 1, 2019

In what is apparently not an April Fools’ joke, Impossible Foods and Burger King are launching an Impossible Whopper

Impossible Burgers are good, I'm just concerned about preparation.https://t.co/kfubaAPlyx

— Red T Raccoon (@RedTRaccoon) April 1, 2019

In what is apparently not an April Fool's joke, Impossible Foods and Burger King are launching an Impossible Whopper https://t.co/oCHmgXh8Z5 via @techcrunch #vegan @ImpossibleFoods

— Jason McClellan Ⓥ (@Acecentric) April 1, 2019

버거킹, Impossible Fodds의 순식물로 만든 패티 와퍼 선보여. 회사 미래에 중요한 역할을 할 신제품으로 우선 미주리주 세인트루이스 59개 매장에서 판매. 초기 데뷔가 순조로울 경우 미 전역 7200개 매장에 확장할 계획. 맛은 오리지널과 같지만 더 건강하고 친환경적임. https://t.co/fS6s27e1c4

— Wan Ki Choi (@wkchoi) April 1, 2019

To get in the mood for my long @Politico dive into the future of meat... https://t.co/q7YzuQMiL9
Check out this short, funny, expletive-deleted video about Burger King starting to serve plant-based Impossible Whoppers, starting today... https://t.co/yxzbZWpc2m

— Michael Grunwald (@MikeGrunwald) April 1, 2019

No foolin, you'll be droolin'! @BurgerKing is testing the #impossiblewohopper in St. Louis starting today. Check out this hilarious video in which BK replaces St. Louis Whopper fans' favorite patty with the #impossibleburger. https://t.co/AE5naw2zgz

— rachelkonrad (@rachelkonrad) April 1, 2019

'Impossible' meatless patty gets Burger King Whopper test https://t.co/HuP9KU5CO5

— Jennifer Ablan (@jennablan) April 1, 2019

I think this will save the planet, seriously...
'Impossible' meatless patty gets Burger King Whopper test https://t.co/H6B7M3fupP

— Medicare For All (@David_Feldman_) April 1, 2019