First up, toy unboxing videos are changing the very toys that get made — from YouTuber collabs to packaging intensive LOL Surprise! Dolls. Playing with the box has gone high tech. https://t.co/Atwqekt1tJ

— Meredith Haggerty (@manymanywords) March 22, 2019

if you know a child or care about the internet, read @ChavieLieber's two-part feature on YouTube unboxing videos — how they've changed the toy industry, and whether they're ethical in the first place https://t.co/HcxyvKotFIhttps://t.co/Kmt8EtLiex

— Alanna Okun (@alanna) March 22, 2019

YouTube features hundreds of thousands of videos of toys getting "unboxed" — and it's changed the way kids play. https://t.co/vJVgdZvyvv

— Vox (@voxdotcom) March 23, 2019

Wonder if any toy product experts ever imagined this? :) -> Toy brands increasingly develop packaging and prepare surprises so that toy unboxing, popular among kids on YouTube, will look good on camera https://t.co/7wtuEvR4nS pic.twitter.com/R3S4879yUW

— Glenn Gabe (@glenngabe) March 24, 2019

YouTube features hundreds of thousands of videos of toys getting "unboxed" — and it's changed the way kids play. https://t.co/vJVgdZvyvv

— Vox (@voxdotcom) March 23, 2019

Toy makers are tweaking how they package their products so they would look good on camera when kids post unboxing videos on YouTube https://t.co/NAdsuLJTlY

— Ahmed Al Omran (@ahmed) March 24, 2019

if you know a child or care about the internet, read @ChavieLieber's two-part feature on YouTube unboxing videos — how they've changed the toy industry, and whether they're ethical in the first place https://t.co/HcxyvKotFIhttps://t.co/Kmt8EtLiex

— Alanna Okun (@alanna) March 22, 2019

First up, toy unboxing videos are changing the very toys that get made — from YouTuber collabs to packaging intensive LOL Surprise! Dolls. Playing with the box has gone high tech. https://t.co/Atwqekt1tJ

— Meredith Haggerty (@manymanywords) March 22, 2019

How YouTube is changing toys https://t.co/B4hno3S84K

— Jeffrey Levin (@jilevin) March 22, 2019

YouTube Facing Lawsuit That Alleges Toy Unboxing Videos Are “Abusive Advertising Practices” Aimed At Children https://t.co/1DPWTunhhu

— Stacks & Facts (@StacksEtFacts) March 23, 2019

Absolutely floored by this. On what earth is poor kids watching videos of wealthy kids playing with toys "democratizing"? https://t.co/iyUjkEz6VO pic.twitter.com/hj0PeG5O1U

— CCFC (@commercialfree) March 22, 2019

Brazil is suing YouTube, accusing it of “engaging in abusive advertising practices toward children.” The lawsuit's focus? Those annoying toy unboxing videos. Here's my story on why these videos are drawing scrutiny from child safety advocates: https://t.co/8XcuVqEhOn

— Chavie Lieber (@ChavieLieber) March 22, 2019

Respectfully, of course they are? https://t.co/XDlZzrYHy7

— Damon Beres ? (@dlberes) March 23, 2019

A bunch of parents have told me that they're keeping their kids away from YouTube lately, and I'm pretty sure stories like this @ChavieLieber piece are why https://t.co/pGHxhJeTc6

— nilay patel (@reckless) March 22, 2019

“Engaging in abusive advertising practices toward children.” The case against Youtube’s toy unboxing videos. https://t.co/kODYULm9cM

— Vox (@voxdotcom) March 22, 2019

Are unboxing videos exploiting kids and dodging advertising laws? https://t.co/5mOBcEO3oz pic.twitter.com/eoOql7A0B6

— Kidscreen (@kidscreen) March 22, 2019

An ad by any other name would sell as many toys.

(Maybe more.) https://t.co/TQSjupFDqN

— Meredith Haggerty (@manymanywords) March 22, 2019

Are these videos exploiting kids?https://t.co/4EPcJFkEF1 . @scuethics

— donheider (@donheider) March 22, 2019

Kids are HOOKED to YouTube's toy unboxing videos. But is this content just ads masked as entertainment? Today I have a feature out on the huge and lucrative toy industry, and how it's drawing major ethical concerns froM parents and child safety advocates https://t.co/8XcuVqEhOn

— Chavie Lieber (@ChavieLieber) March 22, 2019

Then, how parents and children’s advocates feel about these dolls — are they addictive, consumerist brain trash that would violate any TV programming standard, or are the relatively harmless in a sea of YouTube nightmares? Maybe both! https://t.co/TQSjupFDqN

— Meredith Haggerty (@manymanywords) March 22, 2019

어른들도 (전자제품 등) 언박싱 멍하게 보게 되는데, 아이들은 오죽 그럴까요? 게다가 저런 류의 장난감 같은 경우라면 ‘가챠’의 중계 방송화. 뽑기는 오래된 놀이였다고 쳐도, 아이들이 도박실황중계를 하고 보는 건 조금... https://t.co/FsKJSRbnfF

— Goodhyun 김국현 (@goodhyun) March 25, 2019

“The life cycle of a toy today is about its popularity in YouTube’s stratosphere. Because of the platform’s influence, companies now create toys with YouTube in mind, and earmark large pockets of cash to pay toy influencers for reviews.” https://t.co/goRZeZA5CW

— Taylor Lorenz (@TaylorLorenz) March 25, 2019

Toy unboxing videos have taken over YouTube, but some experts say they're exploiting kids. https://t.co/NchZM4eguR

— Vox (@voxdotcom) March 25, 2019