Apple’s show time special event: what to expect from the TV and news service announcements https://t.co/9IsgKEVSRF pic.twitter.com/Lp4u2kayYJ

— The Verge (@verge) March 21, 2019

Apple doesn't want to run its own video service: It wants to run a video store. All those shows it is creating are meant to get you to buy more Showtime. https://t.co/KjGw9lSjc3

— Peter Kafka (@pkafka) March 21, 2019

Ok I have just read this: https://t.co/TpB99VmWwT

And also this: https://t.co/Po7iA42yyf

And now I am wondering why everyone thinks they need or get to be the middle man in my cord cutting. Isn't that the reason I cut the cord in the first place?

— Molly Wood (@mollywood) March 21, 2019

In what I'm sure is a total coincidence Comcast is rolling out a "Flex", a new video store/service of its own today. https://t.co/5UblTFMS3k https://t.co/KjGw9lSjc3

— Peter Kafka (@pkafka) March 21, 2019

Related: Apple will spend most of Monday talking about originals. But as @pkafka and I have written, it's mostly going to rely on other people's shows. https://t.co/mJ26Efnre7 https://t.co/feiFv389bu

— Lucas Shaw (@Lucas_Shaw) March 21, 2019

whoa, this @pkafka scoop is interesting, not what i expected at all re Apple's tv plans (though i had no idea what to expect) https://t.co/IRKuQblwgk

— Farhad Manjoo (@fmanjoo) March 21, 2019

Interesting pre-launch article about Apple may actually launch on Monday (incl new news service)
"Apple’s plans for its new TV service: Sell other people’s TV services" https://t.co/uXA8kNeoMm

— Adrian Weckler (@adrianweckler) March 21, 2019

The most exciting part of this take is that Apple might finally start selling service bundles https://t.co/vvdMSX9q93

— Lance Ulanoff (@LanceUlanoff) March 21, 2019

Surprise announcement I'm hoping for Monday: that Apple has already struck a deal to get Disney+ on-board later this year. The absence of both Netflix and Disney+ would be extremely detrimental to what Apple's trying to do here. https://t.co/i9UxNIDPH4

— Ryan Christoffel (@iryantldr) March 21, 2019

Apple’s plans for its new TV service: Sell other people’s TV services https://t.co/Vu7SXRbCXU pic.twitter.com/I8JbKWlsAy

— Recode (@Recode) March 21, 2019

Ok I have just read this: https://t.co/TpB99VmWwT

And also this: https://t.co/Po7iA42yyf

And now I am wondering why everyone thinks they need or get to be the middle man in my cord cutting. Isn't that the reason I cut the cord in the first place?

— Molly Wood (@mollywood) March 21, 2019

Apple doesn’t really want to be Netflix — it still wants to be Comcast https://t.co/nocdg58oSR

— David Pierce (@pierce) March 21, 2019

Really interesting. The most I think about it, the more I think Apple might be really smart to go this route rather than clone Netflix. https://t.co/Ti63iudgnx

— John William Sherrod (@jwsherrod) March 21, 2019

This is *really* similar to what Apple will push next week (and Amazon already offers, and Facebook would like to offer). Subscription gets you a lot of stuff you can already get for free on the web (Tastemade, Cheddar, etc), so hard to figure how appealing it will be. https://t.co/5Hp4jEFupQ

— Peter Kafka (@pkafka) March 21, 2019

In what I'm sure is a total coincidence Comcast is rolling out a "Flex", a new video store/service of its own today. https://t.co/5UblTFMS3k https://t.co/KjGw9lSjc3

— Peter Kafka (@pkafka) March 21, 2019

Apple doesn't want to run its own video service: It wants to run a video store. All those shows it is creating are meant to get you to buy more Showtime. https://t.co/KjGw9lSjc3

— Peter Kafka (@pkafka) March 21, 2019

whoa, this @pkafka scoop is interesting, not what i expected at all re Apple's tv plans (though i had no idea what to expect) https://t.co/IRKuQblwgk

— Farhad Manjoo (@fmanjoo) March 21, 2019

Fascinating tidbit:

“With the new video storefront/service, Apple will host and serve the streams, which means it will have primary access to the viewing data its users generate.”

They’re not linking to the apps, they’re hosting and streaming the content. Quite the shift. https://t.co/Xu7QG1Xhwv

— M.G. Siegler (@mgsiegler) March 21, 2019

What gets overlooked is the potential for Apple to do what they are good at with with services. Which is create marketplaces.

First the marketplace of music, then apps, now media. https://t.co/ivtWMDWt8j

— Ben Bajarin (@BenBajarin) March 21, 2019

Apple Plans to Sell Bundles of Cable TV Channels Through New Streaming Service https://t.co/Er25EtJhBG pic.twitter.com/2efq7fxaxG

— Apple Streem (@applestreem) March 21, 2019

$AAPL Apple May Offer Cut-Priced Bundles With Video Offering – Information https://t.co/EWBVzZ6Rq5

— LiveSquawk (@LiveSquawk) March 21, 2019

This finally answers one way $aapl will try to differentiate its TV offering. https://t.co/zl7EPhYpNM?

— Jessica Lessin (@Jessicalessin) March 21, 2019

Goldman CEO to Attend Apple Services Event Ahead of Joint Credit Card. Story with @sridinats: https://t.co/5zLiVQYm42

— Mark Gurman (@markgurman) March 20, 2019

Apple’s show time special event: what to expect from the TV and news service announcements https://t.co/9IsgKEVSRF pic.twitter.com/HHzi86Rjbe

— The Verge (@verge) March 22, 2019

I look forward to noted expert cloud company Apple (shakes head no) handling the streaming load for services like HBO. https://t.co/CbMI1RH9tW pic.twitter.com/4noJ8OTWLV

— Shira Ovide (@ShiraOvide) March 22, 2019

From @Recode yesterday: "Apple’s primary plan is to use the shows as added value giveaways, either to people who own Apple phones and other devices." https://t.co/IXYFeIqbJT

From @TVREV , August 2017: https://t.co/a8yWqk0Ljj "Apple Should Give Away Their Programming For Free"

— Alan Wolk (@awolk) March 22, 2019

Lots of scoopy details from @pkafka here on Apple’s TV plans: https://t.co/qE6gCF8a3j

— Teddy Schleifer (@teddyschleifer) March 21, 2019

What to expect from Apple's streaming video event https://t.co/SO4ckFrAAg

— Albert Arnó (@alarno) March 21, 2019

RT alarno "What to expect from Apple's streaming video event https://t.co/b9VlIA8rE7"

— onmedic (@onmedic) March 21, 2019

If Apple pulls this off (offering streaming cable channels like HBO all as part of one package), its service will stand apart from competitors (and basically be a recreation of cable with a modified version of affiliate fees). $aaplhttps://t.co/zl7EPhYpNM

— Jessica Lessin (@Jessicalessin) March 22, 2019