Today, Instagram is announcing you’ll be able to make purchases directly on its app (rather than, say, a swipe up link leading to a website). This is the list of brands on board from the jump pic.twitter.com/8NJvo5dA5C

— Alexandra Mondalek (@amondalek) March 19, 2019

Instagram Shopping checkout brings a new revenue stream in payment fees + will boost ad spend https://t.co/Et56t749fd

— Josh Constine (@JoshConstine) March 19, 2019

Fuck I'm broke https://t.co/kBjZccqtID

— Katie Notopoulos (@katienotopoulos) March 19, 2019

-Influencers aren’t going ANYWHERE. They just became much more powerful/important.

-FB’s grip on our lives just got a lot tighter.

-The necessity for companies to make key social media & digital marketing hires a lot earlier on just got more crucial.https://t.co/XcbrhaaCY8

— Ryan ➕ (@RyanMorris55) March 19, 2019

Today, we're introducing checkout on Instagram. When you find a product you love, you can now buy it without leaving the app. ??https://t.co/o1L5WsfgVE pic.twitter.com/IlVJxOr10x

— Instagram (@instagram) March 19, 2019

Facebook: We're pivoting to privacy.

But also we want to make it easier to buy stuff on Instagram--and open a new e-commerce revenue stream and also collect more data.

Privacy! https://t.co/Cdv7FdRMdA

— Shira Ovide (@ShiraOvide) March 19, 2019

I really think, if this is executed well, that this could make $FB a fortune https://t.co/UQzIp4Dhe5

— Joe Weisenthal (@TheStalwart) March 19, 2019

My favourite part of late stage capitalism is how nothing is allowed to just be a useful or fun tool, and it all must trend towards selling you things and getting money out of you https://t.co/lnrxcLOoHg

— Queenie (@queer_queenie) March 19, 2019

Instagram is launching an in-app checkout function with big brands like Adidas, H&M, Zara and Kylie Cosmetics that will allow users to buy from those companies' ads without leaving Instagramhttps://t.co/QlsA0B0fcD

— Axios (@axios) March 19, 2019

We're announcing native checkout on Instagram with our first group of partners in the US today. Lots more to do in this area but I'm really excited about this step: https://t.co/0QH7ihYuvW

— Adam Mosseri (@mosseri) March 19, 2019

Here's what @Instagram's NEW in-app shopping feature 'Checkout' looks like... https://t.co/EOjwe261Wc pic.twitter.com/8aK0s3eIsf

— Matt Navarra (@MattNavarra) March 19, 2019

Instagram ads in-app e-commerce https://t.co/VyDuOXupes will be interesting to see customer adoption

— Jason Goldberg (@retailgeek) March 19, 2019

Been working on designing the v1 of a true e-commerce experience on @Instagram for months.

So so hyped to finally launch this today.https://t.co/2lnCVn4ymR

— Jamie Kimmel (@notjimmykimmel) March 19, 2019

Checkout is finally here! Check this, ecomm advertising friends >> Instagram Will Now Let You Buy Things Directly Through the App https://t.co/bP2h9jSraO #fbadschat #ppcchat pic.twitter.com/kfIG0snfNX

— Akvile DeFazio (@AkvileDeFazio) March 19, 2019

Starting Tuesday, Instagram users in the US can buy products from more than 20 brands without ever leaving the app. https://t.co/PdiZwEdQW2

— Vox (@voxdotcom) March 19, 2019

Instagram just made it possible to buy some of the products you see in ads without ever leaving the app https://t.co/qkD2p2XKP1

— Vox (@voxdotcom) March 19, 2019

Instagram Launches In-App Checkout For Shopping Posts https://t.co/iZoah089EJ via @itsnicolenguyen

— mat honan (@mat) March 19, 2019

.@instagram is making #shopping too easy with new in-app checkout! via @BuzzFeedNews https://t.co/vVhfK26Are

— The Cyphers Agency (@CyphersAgency) March 19, 2019