Microsoft’s Hype Strategy for HoloLens Is to Avoid It [www.wsj.com]
403 Forbidden [blogs.microsoft.com]
Microsoft’s HoloLens 2: a $3500 mixed reality headset for the factory, not the living room | The Verge [pbokelly.blogspot.com]
Microsoft's HoloLens 2: Why it's really all about the cloud [www.zdnet.com]
HoloLens 2 actually *looks* pretty decent in so far as these things go. Has the whole Endor-vibe going on. (via @verge) pic.twitter.com/8NhTkHtbXD
— M.G. Siegler (@mgsiegler) February 24, 2019
Why Microsoft's #Hololens2 is really more about the cloud and software than the hardware. (There are new Azure services and HL2 subscription pricing, too): https://t.co/PsQaZfYO1g #MWC19
— Mary Jo Foley (@maryjofoley) February 24, 2019
Spatial Anchor means a hologram can exist in a real place in space so multiple people can collaborate on a single hologram. One wears HoloLens 2, the other person holds an iPad. The enabling app is Viewforia. #MWC2019 pic.twitter.com/4G4084Uq0s
— Lance Ulanoff (@LanceUlanoff) February 24, 2019
#HoloLens2 hard hat used by construction firm Trimble. #MWC19 pic.twitter.com/N0K1B102Gn
— Danny Palmer (@dannyjpalmer) February 24, 2019
HoloLens 2:
— Daniel Rubino (@Daniel_Rubino) February 24, 2019
1. Open Store model. Anyone can build a store on HoloLens 2.
2. Firefox Reality is native on HoloLens
3. Open Platform, XR, API model so anyone can contribute.
The cross platform part of this is really where this is all heading.
— Ben Bajarin (@BenBajarin) February 24, 2019
Still early days but then trend lines on how we get to more mainstream AR experiences seems clear. Just going to take much longer than most realize. https://t.co/nlWhcblOY5
Hololens 2 sounds like a big step forward from last generation... but also directly targeted at Enterprise and nothing more https://t.co/TH1ZH40Va5
— Owen Williams ⚡ (@ow) February 24, 2019
Excellent coverage on HoloLens 2. This is the right path for AR over the next few years. https://t.co/l9vAUU8CNm
— Jeff Powers (@jrpowers) February 24, 2019
It's unlikely you'll ever use Microsoft HoloLens 2, but it looks to be an incredible education and enterprise tool https://t.co/GF5D3oBCd9
— James Peckham (@JamesRWP) February 24, 2019
At $3,500 HoloLens 2 is still very much enterprise focused but damn if this doesn’t look closer to the future with every update. #HoloLens2
— Eli Blumenthal (@eliblumenthal) February 24, 2019
HoloLens 2 has the ability to shrink and project your very own @alexkipman ? But seriously, what an amazing presentation today. HoloLens is a legit business now and someday you may be wearing one of these for work. More thoughts on this later, I have… https://t.co/nbWOsLFx4B pic.twitter.com/Qd1ehnT9DE
— Daniel Rubino (@Daniel_Rubino) February 24, 2019
So excited to finally share what my team has been working hard on for the last few months! We now support cross device shared holograms! #spatialanchors #hololens2 https://t.co/beNJdfKySq
— Archana Iyer (@ArchanaBIyer) February 24, 2019
The enterprise use cases for self-contained, wearable AR are endless. The main issues with HoloLens 1.0 were limited FOV (field of view) and limited distribution at launch. /2
— Avi Greengart (@greengart) February 24, 2019
the entire pitch for HoloLens 2 is for enterprise customers, and Microsoft’s brought a string of clients onstage to show that
— Mike Murphy (@mcwm) February 24, 2019
It’s smart and definitely the right play, but the amount of meaningless jargon flying around is killing me
actionable insights
driving value
solutions
The Hololens 2 announcement is a huge step back from the sky-high hype of four years ago. https://t.co/cc5R8EH5xU
— Bob Burrough (@bob_burrough) February 24, 2019
More on Azure Spatial Anchors, Remote Rendering for HoloLens and iOS, Android devices: https://t.co/PsQaZfYO1g #MWC19
— Mary Jo Foley (@maryjofoley) February 24, 2019
To be clear:
— Kyle Kinkade (@kinkadius) February 24, 2019
1. Hololens 2 is not publicly open to developers or games
2. Hololens 2 costs more than the @magicleap ML1@microsoft made theirs for the enterprise, #magicleap made theirs for everyone. #AR #VR #MixedReality
Mattel demonstrating the use of #HoloLens2 in a collaborative enterprise environment to help make toys. #MWC19 pic.twitter.com/XJSql0KdW6
— Danny Palmer (@dannyjpalmer) February 24, 2019
Our Common #AugmentedReality Platform (CAP) is now available for HoloLens 2. Bosch is one of the first companies worldwide to use and test the mixed reality smartglasses as part of a strategic cooperation: https://t.co/U1qIAujkVd #MWC19 https://t.co/j0rTS76Uto
— BoschGlobal (@BoschGlobal) February 24, 2019
I dig that $MSFT is going after work and real world use, versus more dumb games/distractions. --> As tech giants race to dominate augmented reality, Microsoft’s strategy for its HoloLens headset is to focus on work, not play. https://t.co/lP6DWqizC6 via @WSJ
— Timothy C. Bohen (@tbohen) February 25, 2019
Solid WSJ article quoting me on the challenges msft may have in navigating from enterprise to ultimate consumer AR
— Matt Miesnieks (@mattmiesnieks) February 25, 2019
(of course MSFT, and I, believe that the AR Cloud is what really matters more than the device hardware)https://t.co/UEDhcfpvPA
As tech giants race to dominate augmented reality, Microsoft’s strategy for its HoloLens headset is to focus on work, not play. https://t.co/ZsUfwokN4u via @WSJ
— Jay Greene (@greene) February 24, 2019
「HoloLens 2」今年3500ドルにて発売。まずは米国、日本、中国、ドイツ、カナダ、イギリス、アイルランド、フランス、オーストラリア、ニュージーランドでローンチへ。本日より予約開始予定。https://t.co/otX52MAGV7
— えふりす (@Kuraris_plus) February 24, 2019
Microsoft at MWC Barcelona: Introducing Microsoft HoloLens 2 - The Official Microsoft Bloghttps://t.co/zrpspXnCxr お値段そのまま、高性能化してきたかー。良いですね
— あやまどり (@ayamadori) February 25, 2019
https://t.co/4HQ2m5TXIp
— 野生の男 WILDMAN (@yasei_no_otoko) February 24, 2019
これ、 #HoloLens 2よりAzure Spatial Anchorがヤバすぎる気がする…(AzureでSpatial処理してiOSとAndroidからも共有SLAM情報にアクセス可能)
Still excited! ?
— René Schulte (@rschu) February 25, 2019
Microsoft unveiled HoloLens 2, Azure Kinect DK and amazing services like #ARCloud Spatial Anchors, first-party apps, open principles and much more industry leading announcements. ?
Nice overview to dive deeper https://t.co/XD0nZpxsh8
Incredible work! ♥ []-) pic.twitter.com/oYbw7WvEgk
さくやのあれで、Hololensの第2世代機がでたらしい。https://t.co/pZ9oPvSlfr
— Kumagai, M (@kumarobo) February 24, 2019
それと、Kinectのすごそうなの。https://t.co/kU3HUYOh6q
Here comes the HoloLens 2! Announced today at MWC in Barcelona, details at the blog, as well as the incredible new video: https://t.co/MsVMZf1ke5 #edtech #mieexpert #elearning
— Mike Tholfsen (@mtholfsen) February 24, 2019
Microsoft at MWC Barcelona: Introducing Microsoft HoloLens 2 - When you change the way you see the world, you can change the world you see @HoloLens https://t.co/gGnagcMhCn
— Bernard Ourghanlian (@Ourghanlian) February 24, 2019
はよやりたい。アイトラッキングできるようになるらしいけど手とどうやって棲み分けるのか、できること増えそうだな〜 https://t.co/3SXcis1vZo
— Yuri (@cacciema) February 24, 2019
More on Azure Spatial Anchors, Remote Rendering for HoloLens and iOS, Android devices: https://t.co/PsQaZfYO1g #MWC19
— Mary Jo Foley (@maryjofoley) February 24, 2019
Why Microsoft's #Hololens2 is really more about the cloud and software than the hardware. (There are new Azure services and HL2 subscription pricing, too): https://t.co/PsQaZfYO1g #MWC19
— Mary Jo Foley (@maryjofoley) February 24, 2019
Hololens2 発表されましたね。普段の仕事とはあんまり関わりないけど、前にHololens 試した時は凄く楽しかった。
— Hideyuki Sekiya (@sugarlessboy8) February 25, 2019
【Microsoft's HoloLens 2: Why it's really all about the cloud】 https://t.co/Dk3ufukF92
yep. we know! https://t.co/PsQaZfYO1g
— Mary Jo Foley (@maryjofoley) February 24, 2019