I have this theory that @Snap’s problem isn’t the products - it’s the marketing.
— Jack Appleby ☕️ (@jappleby) August 18, 2022
Spectacles were cool! Pixy is cool!
These should’ve worked!
But it sure didn’t seem like there was much marketing around either. https://t.co/Egyf5GON5X
That little drone was cute but... guess not enough people needed it: https://t.co/efwUarh5ih
— Sarah Frier (@sarahfrier) August 18, 2022
After just four months, Snap’s Pixy drone camera will soon be no more https://t.co/WR6nXraxB5
— Sal Rodriguez 🕷 (@sal19) August 18, 2022
Scoop: Snap is scrapping development on its Pixy flying selfie camera project less than 4 months after launching it.
— Meghan Bobrowsky (@MeghanBobrowsky) August 18, 2022
Snap CEO Evan Spiegel shared the news in a regular companywide Q&A known as “Ask Evan” and said it’s part of broader reprioritization.https://t.co/MOMFVT7jLO
Thoughts and prayers, Pixy. You were a very cute and fun little gadget. https://t.co/9jgauGUxVW
— Joanna Stern (@JoannaStern) August 18, 2022
Snap is shutting down its Pixy flying selfie camera project less than 4 months after launching it.
— Dare Obasanjo (@Carnage4Life) August 18, 2022
I expect we’ll see a wave of expensive side projects being shut down across tech especially ads companies as their challenges go way beyond interest rates.https://t.co/LDE1l9396i
This is what I get for writing a god damn tone poem about how adorable Snap’s mini-drone was—and how “cuteness” seemed like an element that consumer electronics should better prioritize. … Guess not! https://t.co/IR6Ks0hCsF https://t.co/OWdM1vnUpn pic.twitter.com/yO1ubvc1e3
— Abe Brown (Top .0001% of all Abes) (@abebrown716) August 18, 2022
and I just got the darn thing 🤦🏻 https://t.co/eBCUxzIUhR
— Anthony Quintano (@AnthonyQuintano) August 18, 2022
This is disappointing, because I thought future iterations of Pixy might be promising. Nobody has really cracked the “consumer” personal drone market - as much as I love the DJI products, they’re prosumer. That said, Snap do need to double down on what’s working right now. https://t.co/k4Kuq5QLXL
— Simon B (@SBkcrn) August 18, 2022
tbf i've probably used mine like three times so far https://t.co/Sw8y4mreD6
— Mike Murphy (@mcwm) August 18, 2022
it’s almost like Snap is not good at making hardware and doesn’t really have a good idea on what kind of products people want to buy https://t.co/2XtVkJiQPP
— dan 'thoughtful grunge' seifert (@dcseifert) August 18, 2022
Drones: great for warfare, less so everywhere else. https://t.co/DPQRqJpNMp
— Charles Arthur (@charlesarthur) August 18, 2022
i'm beginning to wonder https://t.co/ifaSEQUUNH pic.twitter.com/WGwMzRrZJS
— Ari Levy (@levynews) August 18, 2022
Damn, I liked this thing https://t.co/Vobff9DA8K
— Casey Newton (@CaseyNewton) August 18, 2022
関係者によると、4月時点に発表していた手のひらサイズのカメラドローン「Pixy」の開発をSnapが停止する予定とのこと。Snapのウェブサイトでは販売が続いているため、在庫は売り切る模様。
— 今村咲 (@saki_imamura) August 18, 2022
ハードウェア事業進出、なかなかうまくいかないね…https://t.co/FfMNZIx1KA
Snap stops development of Pixy flying camera drone in latest blow to hardware efforts https://t.co/NPA2AHNYe7
— CNBC (@CNBC) August 18, 2022
Rest in pieces. https://t.co/bm3ttbZp9B
— Surveillance Killjoy (@hypervisible) August 19, 2022