I honestly love Adam, but this feels more like a speech to team members than users. I had initially wanted to type "customers" but IG users aren't IG customers. That being said, even the users don't work at IG.

Also kinda sad to hear photos being described as "legacy". https://t.co/SU2QXROGfQ

— ST (∞, ∞) (@seyitaylor) July 26, 2022

Is social networking over? Axios says TikTok, privacy, and the pandemic have taken us into a post-social network era. I’m hoping that what happens is that a thousand networks will thrive & be interoperable. https://t.co/hq1NGT1xsE

— Marshall Kirkpatrick (@marshallk) July 26, 2022

Then: “keeping up with your friends' posts served as the hub for everything you might aim to do online. Now Facebook wants to shape your online life around the algorithmically-sorted preferences of millions of strangers around the globe.” Wow, can’t wait. https://t.co/ywzqedrfk1

— Ajit Pai (@AjitPai) July 26, 2022

Why does Twitter wanna be Facebook and Facebook wanna be Instagram and Instagram wanna be TikTok and TikTok wanna be Quibi so bad?

— Christopher Mac 🦭 (@motherquoter) June 1, 2022

👋🏼 There’s a lot happening on Instagram right now.

I wanted to address a few things we’re working on to make Instagram a better experience.

Please let me know what you think 👇🏼 pic.twitter.com/x1If5qrCyS

— Adam Mosseri (@mosseri) July 26, 2022

"Facebook wants to shape your online life around the algorithmically-sorted preferences of millions of strangers." I hope this will finally kill the zombie belief among some social scientists about user self-sorting being the real problem, not algorithms. https://t.co/6qse6qJb2t

— dietram a. scheufele (@scheufele) July 25, 2022

The reason it's failing is because you are trying to evolve to be like TikTok
Ur not that girl stop https://t.co/wwo58PhFVM

— Ambs (@AmberRoseGill) July 26, 2022

Instagram going to continue to push video while "supporting" photos that are "part of our heritage", IG boss says before signing off with ☮️ https://t.co/K2XR73puEY

— Cristina Criddle (@CristinaCriddle) July 26, 2022

Leading a social app you have to decide whether to go with what the users say they want, or what their behavior shows they want. @mosseri is saying in this video that people are choosing this future for Instagram through their behaviors (on and off the app)

— Sarah Frier (@sarahfrier) July 26, 2022

Instagram is like that band you used to love as a kid but now you’re kind of bored of / growing out of.

They are trying to copy the sound of the the new music you like, but A) they can’t do it, and B) by trying, they removed any remaining reason to listen https://t.co/q86eSnEM5D

— Nathan Baschez (@nbashaw) July 26, 2022

It would make a lot more sense, imo, if Meta doubled down on the fact that it's really the only place (except Snapchat) to get updates from people you know. I think people still want that! And they don't want to do it through dancing videos.

— Louise Matsakis (@lmatsakis) July 25, 2022

I have definitely seen an increase in Reels then Photos. It seems the focus is more on videos then photos right now. So I don't know how I feel about it. But I think testing it out and seeing for yourself what happens https://t.co/tEA0jOvPlX

— iamBrandon 🏳️‍🌈 (@iamBrandonTV) July 26, 2022

youth pastor telling me that it's actually cool to be a virgin energy https://t.co/IcY0NSXMYV

— 𝒥𝑜𝑒𝓁, 𝒶 𝒻𝓇𝒾𝑒𝓃𝒹 (@joeljohnson) July 26, 2022

Kylie Jenner, with 360 million followers, takes issue with the IG redesign: “Make Instagram Instagram Again” pic.twitter.com/zYPYvRtAGT

— Kurt Wagner (@KurtWagner8) July 25, 2022

If Kylie Jenner speaks it, your platform is in trouble. Never forget snap losing over $1 billion when she said she didn’t open Snapchat anymore (in 2018) bc of the redesign pic.twitter.com/jkmAuWoFen

— Ashley Carman (@ashleyrcarman) July 25, 2022

Amazing scenes as a double-Kardashian negative Instagram post causes the head of Instagram to have to come out and defend changes to the app https://t.co/heN8Reg3UN

— Chris Stokel-Walker (@stokel) July 26, 2022

Isn't that because Instagram has pushed us to post more in stories (and reels)? If people are getting less engagement on their posts than their reels and stories, then that is where they are going to post. Are you saying your engagement algorithms have nothing to do with that?

— Yael Eisenstat (@YaelEisenstat) July 26, 2022

The replies to this 😬😬😬 https://t.co/Us90e5idiH

— Sarah Frier (@sarahfrier) July 26, 2022

We will continue to show photos and videos from friends towards the top of Feed whenever we can, but the best way to keep up with friends seems to be with the other parts of Instagram.

— Adam Mosseri (@mosseri) July 26, 2022

So again no racial break down, a decision to declare things dead before we figure out what actually is happening based on the taste of a small group of people …

And no comparison to the behavior of generations at SIMILAR ages https://t.co/aKvO6bYMol

— 🗽Sydette Cosmic Dreaded Gorgon 🇬🇾 (@Blackamazon) July 26, 2022

excited to watch as kim and kylie’s instagram engagement continues to crumble!!! pic.twitter.com/tb5ZPbcA8Z

— internet baby (@kirkpate) July 26, 2022

The meme going around says "stop trying to be tiktok i just want to see cute photos of my friends" https://t.co/2Hn9Inw5AU

— Brian Stelter (@brianstelter) July 25, 2022

Facebook surfs user behaviour, and it's been a dozen different things over time. IG is the same - it's not about handcrafted square pictures anymore. But if it was, would Kim Kardashian have 300m followers? Would we all have moved to something else, that did keep changing?

— Benedict Evans (@benedictevans) July 26, 2022

This is such a wildly unappealing video about how Instagram is going to push video at you https://t.co/uyWbfoDRT7

— Tom Scocca (@tomscocca) July 26, 2022

Agree with @frankpallotta, IG has a big problem. I think the one difference is that Kylie had outsize power over Snapchat, being its most followed and most popular celeb user, whereas on IG she’s just another celeb whose engagement rate isn’t what it used to be https://t.co/8NmCiigF5k

— Taylor Lorenz (@TaylorLorenz) July 25, 2022

Instagram is one major product feature away from being pretty irrelevant

IG has evolved into an app to please advertisers (video-based) and creators (not friends)

People want friends photos, not TikTok reels

— GREG ISENBERG (@gregisenberg) July 26, 2022

I understand this has always been Meta's strategy, but it's frustrating to see it try to turn itself into TikTok when TikTok is doing a rather bad job becoming FB/IG

— Louise Matsakis (@lmatsakis) July 25, 2022

you could replace this entire video with “we are scared shitless of tiktok and fuck all of you” and it’d be way more honest and probably less annoying this faux warmth https://t.co/1u2EAisTqO

— can duruk (@can) July 26, 2022

There have been more books than anyone could read for centuries. Now that we've removed physical constraints, whether media, social or commerce, there are effectively infinite content / posts / feeds / products / ideas. How do you manage that? Which algorithms do you choose? https://t.co/PVHdjXjP89

— Benedict Evans (@benedictevans) July 26, 2022

TikTok wonhttps://t.co/XXbZ2eHwiV pic.twitter.com/5TJYCsjCyD

— Ryan Broderick (@broderick) July 25, 2022

I... agree with Kylie Jenner? I spent ten minutes searching through Instagram settings today to see if there's some way to turn off recommendations and just see my friends' pictures and nothing else. (There is not.) https://t.co/qTQgpCsIEA

— John Gary (@johngary) July 25, 2022

when you build features designed to transition users to new modes of interaction instead of existing modes and they do it because it is being forced on them, you can’t then claim “well that is how they prefer to use it” https://t.co/JZYRQqLXGO

— Jeff Nolan 🇺🇸🚀 (@jeffnolan) July 26, 2022

Hey guys, I know you all hate what we did to our app. We hear you. And, you know what? We agree. We think it sucks too. But we're not going to stop. And it'll probably get worse. Because we did some math and we can make more ad money this way. I hope this helps. https://t.co/eMqWzRLqIz

— Ryan Broderick (@broderick) July 26, 2022

"TikTok is taking over so we’re going to l become more like it, rather than lean into what distinguishes us from them." https://t.co/85FHbX8jLH

— alex medina (@mrmedina) July 26, 2022

facebook is truly throwing everything at their corporate advertiser & user exodus the same way AOL threw everything at the advent of broadband

like it sucks, but it sucks with malicious intent for everyone who wants to use their platform. all in hopes of extending the runway https://t.co/JiEyboGIEa pic.twitter.com/xQaOhuckWo

— the slime boss (@caylenb) July 26, 2022

95% of my instagram 'feed' is now adverts or else videos from quasi-media companies i don't care about, which is exactly what facebook became about 5/6 years ago, and meant i stopped bothering using it completely. innovation rules https://t.co/WxmTWfM4zS

— Stan Account (@tristandross) July 26, 2022

The last time Kylie Jenner complained about a social media site, Snapchat lost $1.3B, so yeah Instagram has a problem. pic.twitter.com/ugipc9abb6

— Frank Pallotta (@frankpallotta) July 25, 2022

“If you look at what people share on Instagram, that’s shifting more to video over time.”

Uh maybe because you’ve spent the past year algorithmically favoring those types of posts?? People are literally posting videos to not be consigned to irrelevance. https://t.co/94lSA6ZU8S https://t.co/3pnsKTrS3X

— David Chen (@davechensky) July 26, 2022

kind of cool to hear the rational for someone destroying whatever identity and function of their app was left in real time. https://t.co/H4x0kbapZ1

— 🏜🔋, fka ☕️ (@coopercooperco) July 26, 2022

Such a funny way of saying that they won’t show content from the people you follow https://t.co/enhFIYz8dp

— Zito (@_Zeets) July 26, 2022

I love the idea that the data shows people are consuming more video as if they’re not purposely engineering it to where people see more videos and photo posts are almost silenced to make that happen. https://t.co/miEfpKfzKK

— Zito (@_Zeets) July 26, 2022

so you force us to make videos to be seen on our TL & then tell us that everyone is pivoting to video… you see how that’s flawed? im a filmmaker, & I can tell you, IDGAF about watching videos on IG, really and truly. Literally just pics, chronological TL & to see followers. https://t.co/ZxlLc3I0RP

— moonflower / the iii. (@AfroJediii) July 26, 2022

If i had a few hundred million followers and a net worth approaching a billion predicated on my instagram account i too would not want it to change... ;) - back in reality give me more funny short videos and less kardashian!!https://t.co/xJ96DhjEi3 pic.twitter.com/DEzpoiosqi

— sam lessin (@lessin) July 26, 2022

Idk if I like hearing company leaders tell me a thing is not good yet but was good enough to give to me 🧐 https://t.co/Ltfj44YpN9

— Lora Kolodny (@lorakolodny) July 26, 2022

he’s at least upfront about not caring what people use .

Folks let him “both sides Nazis etc” but now their views are down it’s time to move

And the joke being

Had accessibility been supported

This COULD NOT HAPPEN https://t.co/v7AflHXozD

— 🗽Sydette Cosmic Dreaded Gorgon 🇬🇾 (@Blackamazon) July 26, 2022

Instagram has lost the plot. You know how to make Instagram a better experience? Undo all the video-first, people-you-don’t-follow on your timeline, fake chronological order stuff. Put it back to photos and community. https://t.co/cAL7dpvmPF

— victor marks (@vmarks) July 26, 2022

You know shit is bad when you gotta get on Twitter to explain Instagram. https://t.co/FaSrxUA2WZ

— Los PopaVitch (@KarlousM) July 26, 2022

That said, if you want to make sure to never miss anything from a friend, or from any account for that matter, add that account to your Favorites and we will show their feed posts at the top of Feed.

— Adam Mosseri (@mosseri) July 26, 2022

I'd be willing to bet the average person is far more likely to use Instagram once it's full-screen, full of video, and largely algorithmic, even as a lot of people shout that they don't like it. https://t.co/uH2RMx1xEB

— Austen Allred (@Austen) July 26, 2022

As Meta pushes Facebook and Instagram into short videos, many users — including Instagram royalty like the Kardashians — have complaints.

Latest from me👇 https://t.co/V77zLYXijB

— Ashley Capoot (@ashleycapoot) July 26, 2022

And just like that, Instagram is TikTok 🤣 https://t.co/JPWtqXbklr

— bryanboy (@bryanboy) July 26, 2022

“Here’s a run-down of all the shitty things I’m personally committed to doing to ruin your good Instagram experience and ability to stay up-to-date with people you actually care about….” https://t.co/j5eirpSqxR

— Garrett M. Graff (@vermontgmg) July 26, 2022

If you want to see how much influence the Kardashians have on social media, here's the head of Instagram posting an unscheduled vid to respond to their new criticisms of changes in the app a day after they complained about it. https://t.co/YiDUU58DGh

— Ryan Mac 🙃 (@RMac18) July 26, 2022

this is a key, forward looking indicator that Meta Platforms, Inc. should be disclosing quarterly. Actually kind of wild we haven't seen more pressure from shareholders to disclose more around this. https://t.co/N8nc9b0cHt

— Turner Novak 🍌🧢 (@TurnerNovak) July 26, 2022

This is “pivoting to video” all over again. Of course most of the content people engage with is videos if most of the content you allow them to see is videos and they feel they’re forced to make videos in order to get anything seen. https://t.co/GJUKjcPZxP

— Jess Zimmerman (@j_zimms) July 26, 2022

Believe it or not we try. We spend a ton of time trying to understand what people prefer based on how to use Instagram and what they say about the app. Things can get tricky when those two are in tension.

— Adam Mosseri (@mosseri) July 26, 2022

If even Kylie is complaining... https://t.co/IjjJpT1AzH

— What's Trending (@WhatsTrending) July 25, 2022

I think it would be the wrong decision for IG to remove the distinction between 'stuff you chose to follow' and 'stuff you might like'. But even 'stuff you follow' mostly needs recommendations as well, or it's just too much.

— Benedict Evans (@benedictevans) July 26, 2022

Cambria is going to be $$$ https://t.co/LzloBiuCYy

— Abner Li (@technacity) July 26, 2022

A better title would be “the death of facebook”https://t.co/BieYHTDqf0

— Alex (@subiectiv) July 26, 2022

Every social media company other than Facebook is trading below its IPO price. pic.twitter.com/6mslJCAcXZ

— James Wang (@draecomino) July 26, 2022

Pretty much all I want out of Instagram is to see photos taken by people I know instead of videos of millennial Christians making weird spaghetti in their McMansions and stand-up comics doing the worst crowd work you've ever seen. Now what's this announcement all about https://t.co/JKRmbWExnK

— ben flores redemption arc (@limitlessjest) July 26, 2022

the only people who want these changes are advertisers. congrats on turning a simple app for sharing photos into a dead virtual mall https://t.co/bNiusR5BKf

— jes skolnik (@modernistwitch) July 26, 2022

Products need to change to keep up, especially in the face of competition. I get it. However, wrenching a product to be something radically different than what people want it and expect it to be probably won’t help. That isn’t evolution, it’s desperation. https://t.co/bMcNrJc1tm

— Ken Kocienda (@kocienda) July 26, 2022

One thing I hear a lot is people asking to see more friend content in Feed. I'd love for there to be more friend content in feed, but all the growth in photos and videos from friends has been in stories and in DMs.

— Adam Mosseri (@mosseri) July 26, 2022

Instagram gets worse with dark patterns .
Glad I'm not the only one that thinks this. It is a miserable experience that I dread now, but have to interact with as a freelance illustrator.https://t.co/M3b1FUcCAC

— Andy McNally (@andymcnally) July 26, 2022

"The world is changing quickly and we're going to have to change along with it." As though Meta isn't one of the biggest influences in the world in terms of *driving* changes https://t.co/4YIAihN5ZB

— Chaotic Goode (@LaurenGoode) July 26, 2022

That is the tension. There is also the question of whether or not what the loudest on Instagram and Twitter say is reflective of the broader community's sentiment.

— Adam Mosseri (@mosseri) July 26, 2022

Are you saying that you need to change your app to copy a new app because your copying of another app changed how people used Instagram?

— Ryan Mac 🙃 (@RMac18) July 26, 2022

As a creator, I appreciate that they want to help us grow a following, but as a consumer these changes bum me out.

I moved away from TikTok for a break from sensory overload. Now the features that pushed me from TikTok are coming to IG 💀 https://t.co/9bAhBkPWWk

— Wagatwe Wanjuki 🇰🇪 🇧🇸 (@wagatwe) July 26, 2022

Using Twitter to explain why they ruined Instagram is a choice. https://t.co/Ba0uOhsJxW

— BenDavid Grabinski+ (@bdgrabinski) July 26, 2022

Gen Z is not only spending less time on social media platforms, excluding TikTok but they're also moving to platforms that connect them with strangers who have shared interests.

Emphasis strangers, not friends.https://t.co/poLIb4CaYM

— Nicole Stockdale (@nicolestockdale) July 26, 2022

The social hierarchies created by decades of public "like" counts and clickbait posts, have worn on Gen Z
— And constant pivots by social media giants have eroded younger users' trusthttps://t.co/u1fgC5k1oQ pic.twitter.com/7sNUvACfUD

— Sara Fischer (@sarafischer) July 26, 2022

Gen Z shapes new social media era @sarafischer @axios https://t.co/tXgS8b2Twd

— Ismael Nafría (@ismaelnafria) July 26, 2022

NEW on @Axios:
— Yesterday, @scottros wrote about the end of the social networking era: https://t.co/r5pAVFILz1
— Today, I wrote about Gen Z driving what happens next: https://t.co/bUKWC1NV1t

— Sara Fischer (@sarafischer) July 26, 2022

The social hierarchies created by decades of public "like" counts, and the noise level generated by clickbait posts and engagement lures, have worn on Gen Z.

And constant pivots by social media giants have eroded younger users' trust. https://t.co/je8FhZDrHU

— Axios (@axios) July 26, 2022

Instagram head Adam Mosseri shared a video explaining recent changes to the platform, a day after celebs like Kylie Jenner and Kim Kardashian criticized the app for “trying to be TikTok.” https://t.co/z8HK2ltuU6

— CNBC (@CNBC) July 26, 2022

Instagram CEO admits test pivot to video is 'not yet good' as users criticize changes https://t.co/MvpHWXHdLg

— CNBC (@CNBC) July 26, 2022

Amid outrage Instagram boss takes to Twitter to explain platform changes https://t.co/PbdzC8lsZO

— XDA (@xdadevelopers) July 26, 2022

Kim Kardashian, Kylie Jenner want Instagram to 'stop trying to be TikTok' https://t.co/sKy7oH6wtc pic.twitter.com/ha7J7PBp77

— New York Post (@nypost) July 26, 2022

Kylie Jenner, James Charles and others are speaking out over features that make Instagram more like TikTok. https://t.co/Ry1QyOw2OF

— The New York Times (@nytimes) July 26, 2022

인스타그램 CEO, 비디오 콘텐츠로 이동을 변호하고 계속 사진을 지원할 것이라고 말해
- 인스타그램의 모회사 메타는 틱톡과 경쟁하기 위해 비디오 콘텐츠로 자사 소셜미디어 앱을 더 밀어붙이고 있어
- 그러나 많은 인스타그램 사용자들은 이에 불만을 표명해https://t.co/jdnN5LPJVc

— Wan Ki Choi (@wkchoi) July 26, 2022

It’s clear that @instagram’s CEO is 100% not on board with everyone else… #makeinstagraminstagramagain https://t.co/35cLU9vUJY

— Michael (@mz117) July 26, 2022

Can Kylie Jenner take down another social media app? Instagram doesn't want to find out.https://t.co/Frkik1AGpn

— Kalley Huang (@KalleyHuang) July 26, 2022

i mean i don't mind if you destroy instagram, but damn you guys are fucking morons over there :D https://t.co/zF0kNmaZm9

— Hunter (@Hunter_GS) July 26, 2022