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Facebook likes to compare its big company shifts to its 2012 pivot to mobile.
— Shira Ovide (@ShiraOvide) January 31, 2022
Except the smartphone shift was real in 2012. Betting the company on the metaverse is...different. (It still might be smart.)
Great read by @sheeraf, @MikeIsaac, @RMac18 https://t.co/HRHOmfFh3e pic.twitter.com/yjIOUOnE1c
Is that… the right use of ‘elephant in the room’? https://t.co/MEY01WLYJh
— Jay Yarow (@jyarow) January 31, 2022
What the metaverse focus means for the company’s products, like Facebook and Instagram, remains in flux, two employees said. Of the more than 3,000 open jobs listed on Meta’s website, more than 24 percent are now for roles in augmented or virtual reality. https://t.co/MEEqBIvJxm
— NYT Media (@nytmedia) January 31, 2022
key point: "while the shift may give Meta a head start on the internet’s next phase, the metaverse remains a largely theoretical concept — unlike the 2012 move to mobile when smartphones were already being widely used."
— Rachel Metz (@rachelmetz) January 31, 2022
How Facebook Is Morphing Into Meta https://t.co/A3kr0AyksV
And how NOT to pivot a boat carrying 68,000 people > How Facebook Is Morphing Into Meta - The New York Times https://t.co/R9a7z77YqK
— Isaac Sacolick (@nyike) January 31, 2022
"What is most striking about the buzz around the Metaverse is that everyone claims to be building it, but no one knows what it really will be or what it should look like—and whether people will ever want to use it." via @Gmvolpi https://t.co/hksc2YD6JB
— Chaotic Goode (@LaurenGoode) January 31, 2022
Good story on the internal disruption at Facebook as it tries to pivot to the Metaverse.
— Venkat Ananth (@venkatananth) January 31, 2022
"Workers were expected to adopt a positive attitude toward innovation, or leave."
All the FB big hitters coming together for this! @sheeraf @MikeIsaac @RMac18https://t.co/iyaPjMmgq0
Inside Facebook's Evolution to Meta, where engineers have to reapply jobs and $billions are going the metaverse:
— Cecilia Kang (@ceciliakang) January 31, 2022
via @sheeraf @MikeIsaac @RMac18 https://t.co/tZA0XWdJdY
It's hilarious how badly managed FB is as Zuckerberg tosses tens of thousands of highly paid engineers into working on the Metaverse, which is not a thing.
— Matt Stoller (@matthewstoller) January 31, 2022
One FB engineer: “Who is the elephant in the room who is going to ask how all of it works? Not it.” https://t.co/PweDFJLNW3
Facebook's pivot to the metaverse is unsettling employees, who say they are being hurtled towards a project they don't totally understand.
— Sheera Frenkel (@sheeraf) January 31, 2022
Or, as one engineer wrote, “Who is the elephant in the room who is going to ask how all of it works? Not it.”
"https://t.co/Vcvw4BGU4r
I’m trying to think of previous examples of a company this successfully dominant in its current space betting everything on a yet-to-emerge trend. https://t.co/aGqGjz2gSQ
— Harry McCracken (@harrymccracken) January 31, 2022
"It might be a smart gamble—a new variant, the climate crisis, or a nuclear apocalypse might force us all indoors again—but it is, to put it dramatically, a bet against humankind." Great opinion piece by @Gmvolpi https://t.co/23madI8YQz
— Natasha Bernal (@TashaBernal) January 31, 2022
"What is most striking about the buzz around the Metaverse is that everyone claims to be building it, but no one knows what it really will be or what it should look like—and whether people will ever want to use it." via @Gmvolpi https://t.co/hksc2YD6JB
— Chaotic Goode (@LaurenGoode) January 31, 2022
Learn more about how @Meta is pressuring engineers off its already understaffed @facebookapp and Instagram engineering teams to work on video games for the Metaverse. __We deserve basic safety__ before the @Meta cancer expands outwards. https://t.co/2nCPVBQ5Sm
— Frances Haugen (@FrancesHaugen) January 31, 2022
Question for anybody:
— Derek Thompson (@DKThomp) January 31, 2022
What's the best historical analogy for a company as big as FB (fine: Meta) publicly announcing an investment/pivot of this magnitude toward a technology or business that doesn't really exist yet?https://t.co/jPnxJq0Mdb
"Of the more than 3,000 open jobs listed on Meta’s website, more than 24 percent are for roles in augmented or virtual reality. The jobs are in cities including Seattle, Shanghai and Zurich."
— This American Adam (@adamconner) January 31, 2022
Can't harm our tech giants we need them to compete with China?https://t.co/kYiO6PyDot
how facebook is trying to make "fetch" happen https://t.co/HSGJC5WuCl
— Ryan Mac ? (@RMac18) January 31, 2022
Facebook likes to compare its big company shifts to its 2012 pivot to mobile.
— Shira Ovide (@ShiraOvide) January 31, 2022
Except the smartphone shift was real in 2012. Betting the company on the metaverse is...different. (It still might be smart.)
Great read by @sheeraf, @MikeIsaac, @RMac18 https://t.co/HRHOmfFh3e pic.twitter.com/yjIOUOnE1c
Representatives
— NYT Haikus (@nythaikus) January 31, 2022
for Microsoft and Apple
declined to comment.https://t.co/Rd8X5vKg9v