Testing the price curve and waiting for the churn to surpass the potential revenue gain. Doing it cable-style $1 or $2 a month keeps the frog thinking it’s just hot water and it will never boil. https://t.co/1Yt2CWbUjQ

— Romit Mehta (@TheRomit) January 14, 2022

New Netflix pricing. Plans going up by $1 to 2 a month. Last hike was about 440 days ago. pic.twitter.com/pzSYrvcE0x

— Rich DeMuro (@richontech) January 14, 2022

Breaking: Netflix is increasing the price of subscriptions in the US. The Ultra HD/4K plan gets hit hardest, with a $2 hike that puts it a penny shy of $20.

(It’s 2022, Netflix. 4K and HDR should be part of the standard plan.)https://t.co/SHPaCBGz0p

— Chris Welch (@chriswelch) January 14, 2022

"Netflix now costs up to 4x Apple TV+ per month"

Reality check: Netflix has 4000x the content of Apple TV+.

And yes, that headline is from an Apple blog. Of course it is.

— Paul Thurrott (@thurrott) January 14, 2022

This will continue to happen with all of these streaming services. They are burning cash and eventually, they need to make real money not just win awards. https://t.co/BMW1xY5oGE

— Zack Zwiezen (@ZwiezenZ) January 14, 2022

Netflix now costs up to 4x Apple TV+ per month https://t.co/RqyJ3UTBUv by @michaelpotuck

— 9to5Mac.com (@9to5mac) January 14, 2022

With about 12x the content

— Tailosive Tech (@TailosiveTech) January 14, 2022

And no one will bat an eye, until it hits $20 https://t.co/fMF22a2by3

— Josh (@JoshuaOgundu) January 14, 2022

Nothing they have in 4k looks good. It's just dark and yellow. https://t.co/RoHFvP4fhB

— zeddy (@Zeddary) January 15, 2022

It might soon be cheaper to go back to 500 channels and cable https://t.co/VJAQrctszo

— Josh Elman (@joshelman) January 15, 2022

Disney+: 4K is part of standard subscription.
Amazon Prime Video: 4K included.
Hulu: 4K included (albeit a vastly smaller selection)

— Chris Welch (@chriswelch) January 14, 2022

The ruling class is playing with fire here https://t.co/XHxtDLQGu4

— Mattathias Schwartz (@Schwartzesque) January 14, 2022

Hear me out: it's annoying that they keep raising prices but most people I know IRL don't need anything above the HD 2 screens.

Everyone I know can't tell the difference between 4K and HD on most TVs and mostly uses laptops with sub-2K displays anyway. That's a $1.50 more. https://t.co/x9xBq3IC8M

— Max Weinbach (@MaxWinebach) January 15, 2022

I wouldn’t equate higher budget means better content. But Netflix absolutely spends more than Apple on their content. That’s why even tho they cost far more, WAY more people have Netflix than TV+

Apple’s market share is insanely low

— Tailosive Tech (@TailosiveTech) January 14, 2022

If I didn't have kids, I'm not sure I'd say Netflix was worth $18-$20 a month. https://t.co/Uh33sh2ril

— James Surowiecki (@JamesSurowiecki) January 15, 2022

"If you've got the power to raise prices without losing business to a competitor, you've got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you've got a terrible business." Warren Buffett https://t.co/efjJN1Guyl

— Tren Griffin (@trengriffin) January 15, 2022

Also, a $1 increase for the base-level plan is not insignificant.

Those customers are now paying $9.99/month for a single stream (no sharing) and 480p video quality.

Yiiiiiiikes.

— Chris Welch (@chriswelch) January 14, 2022

Netflix bulls: nobody is canceling netflix, so it can raise prices with impunity.

Netflix bears: growth is slowing so netflix needs to raise prices.

Truth, as usual, includes a bit of both!

— Lucas Shaw (@Lucas_Shaw) January 14, 2022

These price hikes are coming mighty often. Last one was about a year ago. https://t.co/p6nDnqFDm7

— Nina Metz (@Nina_Metz) January 14, 2022

i’m not saying netflix is expensive but i just signed up to play squid game so i can afford the family plan

— Casey Newton (@CaseyNewton) January 14, 2022

And delivers way more than 4X the content. https://t.co/KsxEXi7Iiq

— Dwight Silverman (@dsilverman) January 14, 2022

Other than finishing off Shameless, I really haven't used Netflix in weeks. I think I'm likely going to cancel my subscription soon. https://t.co/hbfBWyU9Ej

— Patrick O'Rourke (@Patrick_ORourke) January 14, 2022

Netflixがアメリカとカナダでサブスクリプションプランを値上げ。

Netflix raised its prices again | TechCrunch https://t.co/WKqg5tb1VT

— 西島 伊佐武｜Headline Asia (Infinity Ventures) (@IsamuNishijima) January 14, 2022