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Testing the price curve and waiting for the churn to surpass the potential revenue gain. Doing it cable-style $1 or $2 a month keeps the frog thinking it’s just hot water and it will never boil. https://t.co/1Yt2CWbUjQ
— Romit Mehta (@TheRomit) January 14, 2022
New Netflix pricing. Plans going up by $1 to 2 a month. Last hike was about 440 days ago. pic.twitter.com/pzSYrvcE0x
— Rich DeMuro (@richontech) January 14, 2022
Breaking: Netflix is increasing the price of subscriptions in the US. The Ultra HD/4K plan gets hit hardest, with a $2 hike that puts it a penny shy of $20.
— Chris Welch (@chriswelch) January 14, 2022
(It’s 2022, Netflix. 4K and HDR should be part of the standard plan.)https://t.co/SHPaCBGz0p
"Netflix now costs up to 4x Apple TV+ per month"
— Paul Thurrott (@thurrott) January 14, 2022
Reality check: Netflix has 4000x the content of Apple TV+.
And yes, that headline is from an Apple blog. Of course it is.
This will continue to happen with all of these streaming services. They are burning cash and eventually, they need to make real money not just win awards. https://t.co/BMW1xY5oGE
— Zack Zwiezen (@ZwiezenZ) January 14, 2022
Netflix now costs up to 4x Apple TV+ per month https://t.co/RqyJ3UTBUv by @michaelpotuck
— 9to5Mac.com (@9to5mac) January 14, 2022
With about 12x the content
— Tailosive Tech (@TailosiveTech) January 14, 2022
And no one will bat an eye, until it hits $20 https://t.co/fMF22a2by3
— Josh (@JoshuaOgundu) January 14, 2022
Nothing they have in 4k looks good. It's just dark and yellow. https://t.co/RoHFvP4fhB
— zeddy (@Zeddary) January 15, 2022
It might soon be cheaper to go back to 500 channels and cable https://t.co/VJAQrctszo
— Josh Elman (@joshelman) January 15, 2022
Disney+: 4K is part of standard subscription.
— Chris Welch (@chriswelch) January 14, 2022
Amazon Prime Video: 4K included.
Hulu: 4K included (albeit a vastly smaller selection)
The ruling class is playing with fire here https://t.co/XHxtDLQGu4
— Mattathias Schwartz (@Schwartzesque) January 14, 2022
Hear me out: it's annoying that they keep raising prices but most people I know IRL don't need anything above the HD 2 screens.
— Max Weinbach (@MaxWinebach) January 15, 2022
Everyone I know can't tell the difference between 4K and HD on most TVs and mostly uses laptops with sub-2K displays anyway. That's a $1.50 more. https://t.co/x9xBq3IC8M
I wouldn’t equate higher budget means better content. But Netflix absolutely spends more than Apple on their content. That’s why even tho they cost far more, WAY more people have Netflix than TV+
— Tailosive Tech (@TailosiveTech) January 14, 2022
Apple’s market share is insanely low
If I didn't have kids, I'm not sure I'd say Netflix was worth $18-$20 a month. https://t.co/Uh33sh2ril
— James Surowiecki (@JamesSurowiecki) January 15, 2022
"If you've got the power to raise prices without losing business to a competitor, you've got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you've got a terrible business." Warren Buffett https://t.co/efjJN1Guyl
— Tren Griffin (@trengriffin) January 15, 2022
Also, a $1 increase for the base-level plan is not insignificant.
— Chris Welch (@chriswelch) January 14, 2022
Those customers are now paying $9.99/month for a single stream (no sharing) and 480p video quality.
Yiiiiiiikes.
Netflix bulls: nobody is canceling netflix, so it can raise prices with impunity.
— Lucas Shaw (@Lucas_Shaw) January 14, 2022
Netflix bears: growth is slowing so netflix needs to raise prices.
Truth, as usual, includes a bit of both!
These price hikes are coming mighty often. Last one was about a year ago. https://t.co/p6nDnqFDm7
— Nina Metz (@Nina_Metz) January 14, 2022
i’m not saying netflix is expensive but i just signed up to play squid game so i can afford the family plan
— Casey Newton (@CaseyNewton) January 14, 2022
And delivers way more than 4X the content. https://t.co/KsxEXi7Iiq
— Dwight Silverman (@dsilverman) January 14, 2022
Other than finishing off Shameless, I really haven't used Netflix in weeks. I think I'm likely going to cancel my subscription soon. https://t.co/hbfBWyU9Ej
— Patrick O'Rourke (@Patrick_ORourke) January 14, 2022
Netflixがアメリカとカナダでサブスクリプションプランを値上げ。
— 西島 伊佐武｜Headline Asia (Infinity Ventures) (@IsamuNishijima) January 14, 2022
Netflix raised its prices again | TechCrunch https://t.co/WKqg5tb1VT