how do you right-click a building https://t.co/WbUSrY4O8y

— conrad c-b, export controlled (@carpethefish) November 17, 2021

….. they’re paying in cash. https://t.co/0CLUvmX3H6 pic.twitter.com/Po7dgbbQDE

— Sara Germano (@germanotes) November 17, 2021

Naming rights are about more than who pays most. Get it right and a sponsor has free publicity for years after they stop paying. ‘Staples Center’ just sounds right. https://t.co/KX5aaEkii5

— Martin SFP Bryant (@MartinSFP) November 17, 2021

The year is 2030.

Every professional sports stadium is named after a crypto trading platform.

All 11 copies of the US constitutions are owned by DAOs.

Twitter still doesn’t have an edit button.

— Trung Phan ?? (@TrungTPhan) November 17, 2021

AEG and https://t.co/mht717OBXs announce their historic naming rights partnership for one of the world’s most iconic sports and live entertainment venues formerly known as STAPLES Center. For full press release visit: https://t.co/jWHLBF7YUv pic.twitter.com/Q6OhDTIZu7

— STAPLES Center (@STAPLESCenter) November 17, 2021

Every great economic cycle manifests itself in things like sport stadium naming - the post-2008 banking landscape led to the Barclays Center, the global smoothie boom led to the New Orleans Pelicans playing at a stadium called "Smoothie King Center"

— Tom Gara (@tomgara) November 17, 2021

signs we're ngmi https://t.co/Quxo0GjXE6

— Jacob Silverman (@SilvermanJacob) November 17, 2021

https://t.co/B2C28rpvUi has launched an absolute marketing onslaught in sports:

PSG: $30M, 3 years
UFC: $175M, 10 years
F1: $100M, 5 years
76ers: $10M, 6 years
Montreal Canadiens, Aston Martin, Serie A...

Now, an LA arena will bear its name for $700M.

(h/t @JasonYanowitz) pic.twitter.com/h7OoxJVjg0

— Front Office Sports (@FOS) November 17, 2021

The Staples Center in Los Angeles is getting a new title sponsor for the first time since it opened its doors in 1999.

As of Christmas Day it will be rebranded as….. the Crypto .com Arena.

Price tag: $700m over 20 years. https://t.co/0CLUvmX3H6

— Sara Germano (@germanotes) November 17, 2021

What's weird is, I don't know what https://t.co/ZPOyQIw2Rv does other than advertise for itself. Is it like Coinbase or something? https://t.co/tZNSvtQqlG

— Joe Weisenthal (@TheStalwart) November 17, 2021

The crypto dot com thing is absurd, but so are people who are like "We want our office supply store back!"

— Ryan Mac ? (@RMac18) November 17, 2021

https://t.co/RG1JTmIbDh thinks it’s gonna be “like Nike or Apple” within five years.

That’s the CEO saying that, not me. https://t.co/i8WIcH7o05

— Bill Shaikin (@BillShaikin) November 17, 2021

I’m told deal is for $700 million. New logo will be revealed on Christmas https://t.co/dewI98OK2N

— Mark Medina (@MarkG_Medina) November 17, 2021

I have my doubts that https://t.co/Pm9JAIWnZM will be around for the duration of its 20-year naming-rights deal for Staples Center https://t.co/4t9WJXg6zN

— David Lazarus (@Davidlaz) November 17, 2021

This is a massive step to mainstream adoption and usage of crypto.

It is fascinating to see the mindset evolve over the last 12 years.

From something that was radioactive to just mention to a major sports arena branding.

Congratulations https://t.co/HPf1PBgFnP! https://t.co/XUtLgA4bdA

— Brian Roemmele (@BrianRoemmele) November 17, 2021

Crazy watching @cryptocom execute a $1 billion sports marketing campaign.

1) PSG – $30m 3yr

2) UFC – $175m 10yr

3) Formula 1 – $100m 5yr

4) 76ers – $10m 6yr

5) Montreal Canadiens – logo at center ice

6) Serie A – partnership

And now a $700m 20 year deal with LA stadium. pic.twitter.com/dL1RlNgZM9

— Yano (hiring!) (@JasonYanowitz) November 17, 2021

The LA Staples Center is being renamed the https://t.co/uagHqM96Bv arena, and the quote from the arean's chief executive is a great example of the meaningless "innovation" technobabble that greets these deals, with zero healthy scepticism pic.twitter.com/MSa9pdZS2i

— Joey D'Urso (@josephmdurso) November 17, 2021

I guess what's so funny about "https://t.co/ZPOyQIw2Rv arena" is that since it's got dotcom in the name, it feels like a very Web 1.0 moment. Web 3.0 and Web 1.0. Skipped right over 2.0.

(Also never thought about this, but interesting how FANG never bought stadium naming rights)

— Joe Weisenthal (@TheStalwart) November 17, 2021

It’s always going to be known as Staples. https://t.co/uEIzuqWrTq

— Molly Knight (@molly_knight) November 17, 2021

Staples Center deal is paying off already. pic.twitter.com/XVlXOOVkmo

— Donie O'Sullivan (@donie) November 17, 2021

https://t.co/mhGS4GcaVG paid more than $700 million for the naming rights to what will be known as Staples Center until Dec. 25, according to sources familiar with the terms, making it one of the biggest naming deals in sports history.https://t.co/mFZcEZCEQo

— Iliana Limón Romero (@LAT_Iliana) November 17, 2021

Sorry, but https://t.co/k7iihFjINP Arena is as normal as sponsored building names are going to get from here on out. We're in for 20, 30 years of stuff called like "Mutant Ape Auditorium" and "Dogecoin College of Dentistry."

— Kevin Roose (@kevinroose) November 17, 2021

The downtown Los Angeles venue — home of the Lakers, Clippers, Kings and Sparks — will wear the new name for 20 years under a deal between the Singapore cryptocurrency exchange and AEG, the owner and operator of the arena https://t.co/d9mC0R50Ta

— Los Angeles Times (@latimes) November 17, 2021

Nearly all resources going into crypto are going to marketing, PR, lobbying, and speculation. Virtually none of it is going into actual technological development. It's just a giant con with a huge tailwind provided by, ironically, the Fed. https://t.co/2HfgBoqjZ9

— Matt Stoller (@matthewstoller) November 17, 2021

nothing to see here, just a Maltese crypto exchange dropping c$90m per year on sports sponsorship -- that's almost double Coinbase's sales and marketing expense last year https://t.co/9UXEU0d8mL

— Jamie Powell (@ajb_powell) November 17, 2021

Locals will keep calling it the Staples Center. I hope these guys know that. https://t.co/isedkDjoKT

— someday_deane (@someday_deane) November 17, 2021

lol nah we're still calling it Staples https://t.co/0YPyu99BIz

— Brett Kollmann (@BrettKollmann) November 17, 2021

Feels like an ongoing theme of the coming decade is going to be the people currently sitting on hundreds of billions of dollars of crypto windfall profit starting to deploy that money in the “real” world in somewhat unsettling ways

— Tom Gara (@tomgara) November 17, 2021

googling "warning signs you may be in a financial bubble" https://t.co/LnI5pmBpe8

— Patrick LaForge (@palafo) November 17, 2021

"L.A.’s Staples Center will be renamed https://t.co/JWGLE3RMCS Arena." by Mike Ives via NYT https://t.co/oNeRUKNDQg

— Ralph Castelberg (@ralphcastelberg) November 17, 2021

Rolls right off the tongue, doesn’t it? Oy, vey. https://t.co/NEnrZ77WlV

— Howie Rose (@HowieRose) November 17, 2021

L.A.’s Staples Center will be renamed https://t.co/DDymrxrldy Arena. - The New York Times https://t.co/R2Ow25FstB

— Josh Kraushaar (@HotlineJosh) November 17, 2021

The Staples Center, the home of the Los Angeles Lakers, said it would rebrand as https://t.co/XoliA2NJCs Arena, named after a cryptocurrency platform based in Singapore. https://t.co/OsVArzpKDq

— NYT Business (@nytimesbusiness) November 17, 2021

why do miami and la get to have all the fun?

i'm stuck going to met life stadium and citi fieldhttps://t.co/fy6JoQxfYq

— Mike DAOdas (@mdudas) November 17, 2021

way to alienate everyone over fortyhttps://t.co/6DA2zWpkUk

— Josh Haber (@joshhaber) November 17, 2021

Oh good, now we'll have something to burn down once the bottom drops outhttps://t.co/pnIjhcQ0ZO

— Kate Klonick (@Klonick) November 17, 2021

oh here it comes again
that funny feelinghttps://t.co/JV3CQ2M2iD

— Patrick McDonald (@patrickmcd0nald) November 17, 2021

L.A.’s Staples Center will be renamed https://t.co/w20DksEbl7 Arena. https://t.co/uhsNpSRStb

— @tiffanydcross (@TiffanyDCross) November 17, 2021

Creative destruction: "L.A.’s Staples Center will be renamed Crypto. com Arena." https://t.co/asbYxv44fz

— Scott Lincicome (@scottlincicome) November 17, 2021

https://t.co/odYCkTfAST is spending $700 million in cash to rename Staples Center in Los Angeles (via @Yogita_Khatri5)https://t.co/MNWUzFaNXa

— The Block (@TheBlock__) November 17, 2021

ICYMI: https://t.co/odYCkTfAST is spending $700 million in cash to rename Staples Center in Los Angeleshttps://t.co/vVrpFfgkzv

— The Block (@TheBlock__) November 17, 2021

WHOA!??https://t.co/H4YF5apwKm has struck a 20-year deal with AEG, the owner and operator of the Staples Center in Los Angeles, to rename one of the most famous sports and entertainment venues in the U.S.https://t.co/JjQp6XfqQq

— Michael (@val5linx) November 17, 2021

Oh hi @cryptocom ? I see you and I wonder if you need any #Cardano Stake Pools on the team. Let us know! #dontMessWithBlockchainhttps://t.co/1bCMuM2QUO

— EPOCH Pool (@EPOCHpool) November 17, 2021

Crypto dot com to pay $700M over 20 years for stadium naming rights !?!?!

Sentiment: Positivehttps://t.co/07XyLRgPcj has struck a 20-year deal with AEG, the owner and operator of the Staples Center in Los Angeles,...

Brief: https://t.co/zju72kCCSrhttps://t.co/fLHBvnMl6T

— Briefly Crypto (@BrieflyCrypto) November 17, 2021

The Staples Center will become known as https://t.co/KvGn47hmkL Arena as part of a new 20-year deal between the cryptocurrency exchange and AEG.@SamAugustDean reports: https://t.co/d9mC0R50Ta

— Los Angeles Times (@latimes) November 17, 2021

The Staples Center is getting a new name for Christmas: https://t.co/LwbVcIIyge Arenahttps://t.co/40ovPQJeUS

— L.A. Times Sports (@latimessports) November 17, 2021

Well, at least it’s better than “Meta.” https://t.co/6KDRtfzzFV

— Late Night with Seth Meyers (@LateNightSeth) November 17, 2021

I have my doubts that https://t.co/Pm9JAIWnZM will be around for the duration of its 20-year naming-rights deal for Staples Center https://t.co/4t9WJXg6zN

— David Lazarus (@Davidlaz) November 17, 2021

The Crypt ?‍♂️? https://t.co/X8G5y4dGFu

— John Myers (@johnmyers) November 17, 2021

Well that just rolls right off the tongue https://t.co/4s4l1KfkCU

— David Zahniser ? (@DavidZahniser) November 17, 2021

The Staples Center will become known as https://t.co/KvGn47hmkL Arena as part of a new 20-year deal between the Singapore cryptocurrency exchange and AEG, owner of the home arena of the Los Angeles Lakers, Kings and Sparks https://t.co/d9mC0R50Ta

— Los Angeles Times (@latimes) November 17, 2021

Goodbye, Staples Center. Hello, https://t.co/jtSy66flXr Arena https://t.co/TzYwmvLYlq

— Jesse Lee Peterson (@JLPtalk) November 17, 2021

Staples Center is getting a new name: https://t.co/KvGn47hmkL Arena.

The venue will wear the new name for 20 years. @SamAugustDean reports: https://t.co/d9mC0R50Ta

— Los Angeles Times (@latimes) November 17, 2021

Does this mean the Arena Manager becomes the “Crypt Keeper”?

Or post game highlights are known as “Tales from the Crypt”?

Staples Center has a new name.

Via @latimes https://t.co/uu7G21fvIE

— Chris Daniels (@ChrisDaniels5) November 17, 2021

LA의 아이콘중 하나인 스테이플스센터가 크립토닷컴 아레나로 이름을 바꾼다고 https://t.co/wwqLk32uSz LA레이커스의 경기가 열리는 곳. 크립토닷컴은 싱가포르의 암호화폐거래소. 20년동안 7억불을 내고 이 네이밍 권리를 구매. 스포츠 역사상 최고가의 네이밍 딜중 하나라고. pic.twitter.com/26R7CYcCgU

— 에스티마 (@estima7) November 17, 2021

Staples Center becomes https://t.co/QFSRYclrmF Arena in name rights deal - Los Angeles Times https://t.co/cwOgcyrxBD

— Alexandre Dreyfus (@alex_dreyfus) November 17, 2021

Just down the street from my house, a giant sign that might as well read: mass adoption is on the horizon. Hello, ⁦@cryptocom⁩ arena ??? I look forward to visiting you soon. https://t.co/7edjd5yHk4

— Austin #ELONGATE (@austincworrell) November 17, 2021

Bye-bye "Staples Center" ❌
Hello "https://t.co/KvGn47hmkL Arena" ✅

Along with the name change, here's what else patrons could expect from the venue's deal (including potential integration of crypto-currency payments on site) ?https://t.co/d9mC0R50Ta

— Los Angeles Times (@latimes) November 17, 2021

“Let’s go see bad bunny at the https://t.co/xCqrHzk3gb” is not a vibe https://t.co/p9rofVKU72

— Melissa Gomez (@MelissaGomez004) November 17, 2021

Throughout each game fans will be periodically misted with Axe body spray https://t.co/3Lk78IOj5N

— Mark Gongloff (@markgongloff) November 17, 2021

#Crypto is going mainstream and when the hype settles all people will care about is utility. That's when @hedera will shine, quietly building the trust layer of the internet all along! $HBARhttps://t.co/p55biJnfuq

— $HBAR to the Moon (@hbar_to_moon) November 17, 2021

Things are fine.https://t.co/An95WcUQHO

— BowTiedBull.eth - Read Pinned Tweet or NGMI (@BowTiedBull) November 17, 2021

Hope the City of Los Angeles got their money up front, every single penny.

Staples Center becomes https://t.co/ThQ5wCf4OA Arena in name rights deal - Los Angeles Times https://t.co/5iNCYK4J5l

— CZEdwards (she/her/they/them) ??? (@CZEdwards) November 17, 2021

Hmmm? What are your thoughts? https://t.co/EvgLW6kM7u

— NFTCrazies (@NFTCrazies) November 17, 2021

there is no longer hope for human kind https://t.co/eLljhcNPHe @SamAugustDean pic.twitter.com/Q9lNI8fDp8

— suhauna hussain (@suhaunah) November 17, 2021

The Staples Center in Los Angeles will be renamed after a cryptocurrency company in a multi-million dollar deal. Rebrand will be effective from Christmas Day. It will be called "https://t.co/UMOVbTHtx1 Arena" Read more @ : $GMPW $SI $MARA $RIOT https://t.co/7q6b9FwiVw

— GiveMePower (@GiveMePower5) November 17, 2021

Singapore based @cryptocom paid about 700 million USD to purchase the naming rights of the LA Staples Сenter ?️

Starting December 25th it will be called https://t.co/Kyy5kRheDu Arena ?https://t.co/h2fNLCwh9h pic.twitter.com/R2hUijE55u

— StealthEX (@StealthEX_io) November 17, 2021