The problem is that "Personalized Advertising" is the *what*, not the how. The how is tracking vs. on-device data collection. Apple allows itself to use the What in the headline of its prompt, but it forces everyone else to lead with the How.

— Eric Seufert (@eric_seufert) September 2, 2021

It seems that #Apple is taking the initiative to hold themselves to the same #privacy practices they hold #AppStore developers to.

However, just a thought… It doesn’t mention if they will use #iMessage data to personalize ads.

I don’t think most people would be okay with that. https://t.co/XzYGSYNI21

— Daniel Hipskind (@DanielHipskind_) September 2, 2021

Good change here on Apple’s part to bring its ad targeting transparency in line with what third-party apps are required to do because of ATT https://t.co/u3fYQR2poD

(previous discussion on the injustice here: https://t.co/rlEJsnfJ6F)

— Benjamin Mayo (@bzamayo) September 2, 2021

Wow. Apple decides the “ask app not to track” language is a bit too leading for its own ad network. If this comes to pass, it could be the most clear cut example of anti-competitive action to date inside Apple’s monopoly https://t.co/tn9F6oCnYj

— John Huber (@JohnHuber72) September 2, 2021

This is great, but also shows how effective Facebook et al were at falsely conflating 1st party and 3rd party ads and getting that narrative embraced and extended through media and governments

(Odds that Facebook et al will put a similar pop-up in for their 1st party ads?) https://t.co/W7Q2ATUzLy

— Rene Ritchie (@reneritchie) September 2, 2021

3/ I even offered up a mock-up prompt that looks very similar to the one that Apple is utilizing for this Ads Personalization setting that is only relevant to its own ad network! https://t.co/UFZdzR4Hbn

— Eric Seufert (@eric_seufert) September 2, 2021

Apple’s rule for other developers: you have to ask users if they want to be “tracked” for ad targeting

But Apple’s own ad tracking is “personalization,” which sounds much less nefarious https://t.co/hsAQuT8zYb

— Alex Heath (@alexeheath) September 2, 2021

Apple is exposing a prompt in iOS 15 that asks users to opt into "Personalized Ads," but the setting only applies to its own ad network (1/X) https://t.co/Vsz27kdWaN pic.twitter.com/mTRmieA4AE

— Eric Seufert (@eric_seufert) September 2, 2021

Has anyone seen the “I pay a crapload of $$$ for Apple hardware and services and don’t want to see any ads just the most relevant results.” option? https://t.co/hAca8nRpeh

— Paul Haddad (@tapbot_paul) September 2, 2021

The App Store pitched Personalized Ads and asked me to turn it on

nah pic.twitter.com/OvF1qw7ae8

— Jane Manchun Wong (@wongmjane) September 2, 2021

Product marketing leaders at Apple’s ad business earning their paychecks https://t.co/ymljNjA36B

— Sar Haribhakti (@sarthakgh) September 2, 2021

This could very well be abuse of power, as Apple defines first party data in a self-preferencing way that few can replicate. But “hypocrisy” misses the mark. It’s not different from Facebook using Facebook data to serve ads, which Facebook can still do under Apple’s privacy rules https://t.co/oo6av7P3RS

— Patrick McGee (@PatrickMcGee_) September 2, 2021

App Store asks if I want to enable personalized ads. Haven’t seen that before. I guess it’s new in iOS 15. pic.twitter.com/eyxgFfJnuD

— Simon B. Støvring (@simonbs) September 2, 2021

We’re not tracking you we’re just showing you better ads. ??‍♂️

Hat tip to @wongmjane for the screenshot. pic.twitter.com/5x9QgHLOfd

— Dare Obasanjo (@Carnage4Life) September 2, 2021

Apple asks people to allow personalized ads when opening iOS 15 App Store https://t.co/4A09baQaNG

— iMore (@iMore) September 2, 2021

Apple now prompts users for ads personalization within the AppStore

iOS15 only. Previously on by default for mosthttps://t.co/3gglBa6jrG pic.twitter.com/d3ECM9VtCb

— Thomasbcn (@Thomasbcn) September 2, 2021