.@apoorva_mehta cold emailed @fidjissimo <1yr ago to ask if she'd join his board

I asked if thats enough time to hand over his baby

Mehta:"Reality is that you don't have a chance to work w a leader like Fidji on a reg basis...this is a once in a lifetime opp & I had to take it"

— Deirdre Bosa (@dee_bosa) July 8, 2021

I’m excited to share that we’ve recruited @fidjissimo to join us as Instacart’s new CEO as I transition to Executive Chairman on August 2. As one of the most formidable consumer tech leaders in the world, I’m thrilled to partner with Fidji. Read more: https://t.co/GTpseFzN1O

— Apoorva Mehta (@apoorva_mehta) July 8, 2021

I am so excited for this for so many reasons (not the least of which is being an early investor in @instacart and seeing an amazing executive come over to be CEO). https://t.co/uZwTJm8nmU

— AlexisOhanian.eth 7️⃣7️⃣6️⃣ (@alexisohanian) July 8, 2021

I'm so excited to join the Instacart team as CEO, and grateful to Apoorva for the trust he is putting in me. https://t.co/cCS4RbpJB4

— Fidji Simo (@fidjissimo) July 8, 2021

i would say The mood among some rank-and-file is “shocked”

I imagine this is a step towards Instacart going public in some fashion

— rat king (@MikeIsaac) July 8, 2021

Another very big FB exec departure https://t.co/fGulDyHFR9

— Peter Kafka (@pkafka) July 8, 2021

Have always loved talking to Fidji. Very smart move by Instacart. https://t.co/6C2C5N72G6

— Joanna Stern (@JoannaStern) July 8, 2021

NEW: @fidjissimo, who runs Facebook’s flagship social network, is leaving the company to become CEO of Instacart

Tom Alison, longtime FB product/eng exec, will take over day-to-day running FB by end of July

— Kurt Wagner (@KurtWagner8) July 8, 2021

We’re excited to share that @fidjissimo is joining us as CEO in August as our Founder @apoorva_mehta becomes Executive Chairman of Instacart’s Board. Read more on Apoorva’s decision to recruit Fidji to lead Instacart’s next chapter here: https://t.co/ECzbZnvvuQ

— Instacart (@Instacart) July 8, 2021

I was thinking that Instacart has been too quiet lately...https://t.co/Lua0FDrLQQ

— natasha (@nmasc_) July 8, 2021

I’m so so happy for @fidjissimo and @Instacart! Many may not realize it but Fidji is one of the biggest believers in Gaming at Facebook and helped propel us to the forefront in many industries. It’s also great to see more women leaders take on CEO roles ❤️. https://t.co/KrjbxyClHJ

— Vivek Sharma (@pucknorris) July 8, 2021

WOAH.... @ceverson & @fidjissimo out at $FB https://t.co/uW4VpuJ30P

— Rich Greenfield, LightShed (@RichLightShed) July 8, 2021

?BREAKING: instacart taps Fidji Simo-Head of Facebook App-as next CEO

Simo replaces founder Apoorva Mehta Aug 2

Simo among highest ranking female execs at $FB, after Sandberg & Marne Levine

Full exclusive intv with & @fidjissimo & @apoorva_mehta herehttps://t.co/mnWvw6GsDo

— Deirdre Bosa (@dee_bosa) July 8, 2021

Big news for FB and Instacart, with @apoorva_mehta pulling a Bezos and departing as CEO https://t.co/k2JLSElzKo

— Brad Stone (@BradStone) July 8, 2021

Opening line to S-1: "We are an advertising business that acquires our audience via grocery and other last mile delivery services" https://t.co/yEYXL5IZgP

— modest proposal (@modestproposal1) July 8, 2021

Massive news: Instacart poaches Facebook executive Fidji Simo for CEO role
- Fidji has been the person behind many of Facebook’s biggest product pivots https://t.co/EMhr0ranT5

— Sara Fischer (@sarafischer) July 8, 2021

Fidji was born to be a CEO — this is awesome. https://t.co/1bUoQt51We

— Rachael Horwitz (@RachaelRad) July 8, 2021

Big congrats to @apoorva_mehta @fidjissimo

Dream team!https://t.co/JzS9VP36uO

— Elad Gil (@eladgil) July 8, 2021

huge and surprising news, given how entrenched and influential she was at FB

(also a good reminder that Instacart is a significant ads business, not just grocery delivery)https://t.co/jS2DfnKyUj

— Ellen Huet (@ellenhuet) July 8, 2021

Thank you, @apoorva_mehta, for being such a strong leader at @instacart.

And hello ? @fidjissimo! We're excited what's in store with you at the helm. https://t.co/al27FtP95N

— Initialized Capital (@Initialized) July 8, 2021

Huge get!!! @fidjissimo rockshttps://t.co/NAt4A85WLp

— SarahGuo.eth (@saranormous) July 8, 2021

Big day for @Instacart - @apoorva_mehta is a once in a lifetime founder and he made a huge hire in legendary CEO @fidjissimo who helped Facebook go from 1,000 to 100,000 employees.

She will help build Instacart into the next trillion dollar tech cohttps://t.co/tOLPxk6BZJ

— Garry Tan 陈嘉兴 ? (@garrytan) July 8, 2021

I believe this makes Instacart the third most-valuable tech company with a female CEO

behind Oracle and AMD https://t.co/BoBPZanyr0

— Ari Levy (@levynews) July 8, 2021

Wow, huge news! Congrats to @fidjissimo, an inspiring leader and now CEO of @Instacart: https://t.co/9gcluzGXrc

— Rob Leathern (@robleathern) July 8, 2021

Congratulations to one of my favorite people in tech @fidjissimo

Fidji - need to give the Instacart team all my secret tips for working with you!https://t.co/ok4KL9Tnl9

— Sriram Krishnan (@sriramk) July 8, 2021

Dee spoke with Simo here. Simo said after weeks of discussion with Zuckerberg and company, they let her go to Instacart. Interesting FB couldn't find a spot for one of their top female execs. https://t.co/OcWgkuAm65

— Steve Kovach (@stevekovach) July 8, 2021

In a matter of a month ..Two extraordinary women and good friends, with whom I have had the privilege of working with, have been named to top global executive positions. Manon Brouillette Deputy CEO at Verizon and @fidjissimo CEO of @Instacart .These are two amazing executives !! https://t.co/SjagX8EBrX

— Mitch Garber (@mitchgarber) July 8, 2021

Also worth noting w/ @fidjissimo’s departure: the leaders of all of FB’s major product organizations - products with nearly 3B users globally - are now men

WhatsApp
Messenger
Instagram
Facebook
Hardware

+ Zuck & Chris Cox https://t.co/ecyB6GdJnN

— Kurt Wagner (@KurtWagner8) July 8, 2021

“I’ve counseled a lot of leaders…to put the company before themselves, to take the long-term view, and to never be afraid of giving away their legos. I have found that this attitude creates a stronger, more resilient team and company.” - @apoorva_mehta https://t.co/V1qD5ishyB

— Jessica Verrilli (@jess) July 8, 2021

Big news in Facebook land. Fidji was in charge of “the big blue app” https://t.co/2El9CHXh1t

— rat king (@MikeIsaac) July 8, 2021

"We were rejected by investors who told us that bringing the grocery industry online would prove to be impossible. Retailers were reluctant to work with us because they did not believe a technology startup out of San Francisco would understand..." https://t.co/Twq4VuvABT

— Sar Haribhakti (@sarthakgh) July 8, 2021

My co-founder of 9+ years @Apoorva_Mehta is becoming Executive Chairman of @Instacart and we warmly welcome @FidjisSimo as incoming CEO.https://t.co/zDhXtMGbS8

— Max Mullen (@Max) July 8, 2021

If she’s anything like me over the past year, she's going to mix up Instagram and Instacart daily. https://t.co/4GWKadeymJ

— Justin Paterno (@zerobeta) July 8, 2021

Exciting day for @Instacart as founder @apoorva_mehta recruits @fidjissimo to join as CEO ahead of his transition to Executive Chairman on Aug 2. Read more about his decision here: https://t.co/FfrwyMYJ9r

— dani dudeck (@danidudeck) July 8, 2021

she was on the M team and running Blue — do you know what spot she wanted?

— Casey Newton (@CaseyNewton) July 8, 2021

As I was saying https://t.co/gnh2sXZqQ1

— Alex Heath (@alexeheath) July 8, 2021

Wow, excited to see Fidji take the Instacart CEO role—can’t wait to watch her ring the bell ?!

https://t.co/hj2AW3OC7l

— Jessica Verrilli (@jess) July 8, 2021

Instacart wants you to think of it as a digital ads biz, not a low margin delivery company https://t.co/MmoW9u6XKj

— Cory Weinberg (@coryweinberg) July 8, 2021

Big change at Facebook https://t.co/0xxEs0673D
Which means all the heads of major products at the company -- FB, Insta, WhatsApp, Oculus/hardware, Messenger -- are men, overseen by two more men, Zuckerberg and Chris Cox https://t.co/30jdySTLIh

— Sarah Frier (@sarahfrier) July 8, 2021

Thank you, @apoorva_mehta, for being such a strong leader at @instacart.

And hello ? @fidjissimo! We're excited what's in store with you at the helm. https://t.co/al27FtP95N

— Initialized Capital (@Initialized) July 8, 2021

Instacart announces it has hired the head of Facebook’s app, Fidji Simo, as its new CEO. @dee_bosa has more. https://t.co/gl4mAGnsYE pic.twitter.com/VRxciGXV3E

— CNBC (@CNBC) July 8, 2021

Instacart poaches one of the highest-ranking female Facebook executives, Fidji Simo, for CEO https://t.co/kSqe7cswKv

— CNBC Tech (@CNBCtech) July 8, 2021

I'm an admirer of @fidjissimo and her incredible work ethic + approach to team dynamics. I wrote about her work around productivity while at Facebook in #Lifescale. Today, she was announced as the new CEO of @Instacart. Go Fidji! I'm proud to know you!? https://t.co/4DB7WN3X5N

— Brian Solis (@briansolis) July 9, 2021

Instacart announces it has hired the head of Facebook’s app, Fidji Simo, as its new CEO. @dee_bosa has more. https://t.co/gl4mAGnsYE pic.twitter.com/tUrXefQrAe

— CNBC (@CNBC) July 9, 2021

Facebookアプリ部門を率いていたFidji Simo氏がInstacartのCEOとして引き抜かれたそう。Instacartの創業者・CEOのApoorva Mehta氏は取締役会会長に。Simo氏はSandberg氏とLevine氏に次ぐ女性幹部だった。https://t.co/KF3ehWZ8Xw

— 今村咲 (@saki_imamura) July 8, 2021