they’re going to need a bigger boat. Here comes the European Commission, too. https://t.co/KCBqddHa1C https://t.co/1EIyJDTXHg

— Jason Kint (@jason_kint) June 22, 2021

You’ll be shocked to learn that all the groups wanting to stop Big Tech antitrust reform are funded by Google, Facebook, and Amazon.https://t.co/9YQ4qVDbIo

— Rep. Ken Buck (@RepKenBuck) June 22, 2021

GDPR actually enhanced Googles position with ADtech as one of the few companies that both collects and uses data

Slow handclap https://t.co/xFpvnf8jSX

— Dan Salt (@Danjsalt) June 22, 2021

EC investigating Google in the ad tech market. This happens shortly after a fine being imposed on Google by the French competition authority @Adlc_. A lot of action on the Old Continent. 1/3 https://t.co/wlHqvFsyJt

— Martin Peitz (@peitz_martin) June 22, 2021

The EU antitrust enforcers have been at it for a decade, with zero impact on big tech. Everything @vestager does fails because she accepts these are innovative tech firms and need a light touch. She won’t govern. https://t.co/WtxFneOIAo

— Matt Stoller (@matthewstoller) June 22, 2021

Bam. And there it is. “Competition law and data protection laws must work hand in hand to ensure that display advertising markets operate on a level playing field in which all market participants protect user privacy in the same manner.” https://t.co/KCBqddHa1C

— Jason Kint (@jason_kint) June 22, 2021

now comes the parade of thinly-veiled lobbying groups with names like "American Sunshine And Innovation Alliance," interwoven with enough semi-credible voices to give them the faint air of legitimacyhttps://t.co/6mNoYr2CEB

— Karl Bode (@KarlBode) June 22, 2021

Interestingly, Brussels is looking at Google’s recent push to stop third-party advertisers from accessing ppl’s data while still collecting that data for itself. More on that here https://t.co/5NrMxNYpTB

— Mark Scott (@markscott82) June 22, 2021

NEW: EU launches antitrust investigation into Google's ad tech practices, the latest in a long list of probes into Google's biz
— 2017 Google fined $2.7 billion for shopping
— 2018 Google fined $5 billion for Android
— 2019 Google fine $1.7 billion for adshttps://t.co/h4YFGcubxg

— Sara Fischer (@sarafischer) June 22, 2021

This case is all about Google's role in the sprawling ad-tech business. “We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack," according to EU antitrust chief Margrethe Vestager.

— Parmy Olson (@parmy) June 22, 2021

The European Union has opened a formal antitrust probe of Google’s digital ad practices, looking into allegations the Alphabet unit violated EU rules.@jimcramer: People don't regard them as the enemy. @CNBC $GOOGL pic.twitter.com/n7gBRs6IJx

— Squawk on the Street (@SquawkStreet) June 22, 2021

We have opened an investigation into possible anticompetitive conduct by Google in the online advertising technology sector.

It will examine whether Google is restricting access by third parties to user data for advertising purposes on websites and apps: https://t.co/bJhkomTeo6 pic.twitter.com/pShWKe1W1I

— European Commission ?? (@EU_Commission) June 22, 2021

Google has been settling some other similar cases with regulators in the U.K. and France, which looked specifically at Google's ad tech tools. The EU is also looking at whether Google's ad exchange and ad buying tools give an unfair advantage to each other.

— Parmy Olson (@parmy) June 22, 2021

check please! https://t.co/3gyIvGEbbq

— Jim Cramer (@jimcramer) June 22, 2021

.@Google collects data, sells ad space & intermediates at almost all levels of the online display advertising supply chain. We are concerned that @Google has made it harder for rivals to compete in the #AdTech market. Today, we open an investigation More: https://t.co/Mi88ecWoKh

— Margrethe Vestager (@vestager) June 22, 2021

Just released: Google is facing an antitrust investigation from the European Commission over digital advertising practices. Apple, Amazon and Facebook are also under investigation for violating competition laws. https://t.co/sM353aw1mG

— Adam Satariano (@satariano) June 22, 2021

Google's big new antitrust case in Europe is its first in three years. The EU previously issued three antitrust decisions against Google, backed by $9 billion in fines, between 2015 and 2018. https://t.co/gHydjfjEOJ?

— Parmy Olson (@parmy) June 22, 2021

??@EU_Commission opened #EUAntitrust investigation on whether Google distorts competition by restricting access by 3rd parties to user data for advertising purposes on websites & apps, reserving this for own online display advertising technology serviceshttps://t.co/Cpzj7Nrp5x

— Arianna Podestà (@arianna_podesta) June 22, 2021

EU opens antitrust probe into Google's advertising unit https://t.co/ngFcKuTq5t

— CNBC International (@CNBCi) June 22, 2021

Europeans are all talk on big tech and antitrust. It’s almost worse to pretend to enforce the law than to do nothing. As a reminder, @vestager *opposes* breaking up big tech and *approved* the Google-Fitbit merger. https://t.co/pC1NBSTb7J

— Matt Stoller (@matthewstoller) June 22, 2021

EU opens probe into possible anticompetitive conduct by Google's ad unit https://t.co/XeQMDilsI2

— CNBC (@CNBC) June 22, 2021

The European Commission opened a new investigation into #Google to assess whether the tech giant has favored its own online display ad technology services and therefore breached antitrust rules.https://t.co/ousQDnI7AG pic.twitter.com/BjgDGq02UQ

— CNBC-TV18 (@CNBCTV18Live) June 22, 2021