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Oh look this is apparently the email that created my entire career https://t.co/bQhILrs71U
— Nathan Lawrence ? (@NathanBLawrence) June 3, 2021
Scott Forstall's initial requirements for in-app purchases
— Internal Tech Emails (@TechEmails) June 4, 2021
December 19, 2008 pic.twitter.com/ZCrGz5Sxtp
Felt like writing about That Apple Email https://t.co/KwG7mlv7pj
— Matthew Panzarino (@panzer) June 4, 2021
Seriously, this is the most epic email I’ve ever read. I can only hope the author was playing some Hans Zimmer music writing this. Clear thinking, written on the fly — the culmination of 30-40 years building software. “Let’s do it right this time.” https://t.co/28r8fmbgvc
— Flo Crivello (@Altimor) June 4, 2021
Web developers: this was the end of Apple pushing hard for the web.
— Alex Russell (@slightlylate) June 4, 2021
2007.
Time to wake up and understand the game is rigged against you. https://t.co/LCv9cfwjkt
Interesting! As late as August 2007 Apple still hadn’t committed to opening up the iPhone to developers beyond EA. Also: 15” MacBook Air and ‘Tablet’ were penciled in for 1H 2008? They thought they were mere months away from those products? https://t.co/rhyRZsPO5w
— Steve Troughton-Smith (@stroughtonsmith) June 2, 2021
Scott Forstall on forthcoming iPhone, third-party apps, voice interaction
— Internal Tech Emails (@TechEmails) June 3, 2021
October 19, 2006 pic.twitter.com/L1MwvzUDtF
great piece, and panzer’s kicker about meetings is right on https://t.co/rHl8Onbkhn
— farhad manjoo (@fmanjoo) June 4, 2021
If Bertrand Serlet and Steve Jobs could change the world over an email perhaps we don’t need to have that meeting. https://t.co/NZ1HmVAnwb
— Matthew Panzarino (@panzer) June 3, 2021
Great post on TechCrunch. One that anyone working in tech, especially at big companies (or heck anyone at big companies whether tech or not) should read. It’s a quick read but an important one. https://t.co/J6z1Wm9C42
— Shannon Clark (@rycaut) June 4, 2021
Steve Jobs: Apple executive team meeting agenda
— Internal Tech Emails (@TechEmails) June 2, 2021
August 5, 2007 pic.twitter.com/m9H9PWFIbG
the hidden portion of the iceberg here is the work bertand and scott had to do to build and scope out that numbered list, and then accept the responsibility to deliver it. that’s unreal chops. ? https://t.co/GC96Nyelr3
— ?? (@raytraced) June 3, 2021
This email should be an HBS case study https://t.co/LpAOEZNewW
— Alex Miller ?? (@alexlmiller) June 4, 2021
This is classic #SteveJobs The team I worked on at Apple was given 7 days to build the app to get a free case for the iPhone 4 during the scandal known as #antennagate https://t.co/mzua53WuJD
— Leslie Miley (@shaft) June 3, 2021
The same company that went from an email to a full-blown SDK and the App Store in ~10 months now can’t seem to fix simple bugs for years.https://t.co/KceQJfNB3y
— Preshit (@preshit) June 4, 2021
Adulting, the Apple way. https://t.co/gjr02NwPxs
— Kontra (@counternotions) June 4, 2021
Bertrand Serlet to Steve Jobs: "Fine, let's enable Cocoa Touch apps"
— Internal Tech Emails (@TechEmails) June 3, 2021
October 2, 2007 pic.twitter.com/9aTxmjgkRS
The aggressive schedule was possible because we *already had* good APIs. We used them to ship the 1.0 iPhone! The SDK task became making those internal APIs public. Much of that was name scrubbing and deciding what features we cared to support for the long haul. https://t.co/yX88QVVAg0
— Ken Kocienda (@kocienda) June 3, 2021
This simple email thread went on to create trillions of dollars of value. https://t.co/hsoqnNocuz
— Oliver Cameron (@olivercameron) June 3, 2021
The iOS SDK experience taught me an important lesson: APIs matter. Before we ever expected to share our code with the wider world, we chose useful abstractions, we picked good names, and we thought about the future. We reaped the benefits.
— Ken Kocienda (@kocienda) June 3, 2021
Bertrand: let’s do it properly this time.
— Max Howell (@mxcl) June 3, 2021
Jobs: sure, you have 10 weeks. https://t.co/uA8W1nj7bH
Why jump on meetings/hop onto a call when you can communicate precisely and clearly over written email ? Some interesting points here --- https://t.co/GdQbODcKju
— Shyam (@shyamk) June 4, 2021
Phil Schiller and T-Mobile COO discuss In-App Purchase
— Internal Tech Emails (@TechEmails) May 30, 2021
September 6, 2018 pic.twitter.com/cXFmmWytt0
We forget now, but Apple and Google once saved us from the abject terror of carrier-controlled app stores.
— Vlad Savov (@vladsavov) June 3, 2021
Oct 2, 2007 - email sent proposing App Store launch
— immad (@immad) June 3, 2021
Jan, 15, 2008: deadline for launch set by Steve Jobs
That is a brutal timeline. 3.5 months to launch a world changing feature. https://t.co/scIlCYQfNp
The email that ultimately lead to a $64b business at Apple. Amazing efficiency. https://t.co/b9d0AraCT7
— sunny madra (@sundeep) June 4, 2021
The decision to enable third party Apps (and the App Store) on the iPhone was made barely 90 days after the iPhone was released. https://t.co/w4miRkQRd2
— Horace Dediu (@asymco) June 3, 2021
We rewrote very few classes. One of them was mine. The UITextView in the SDK was new, and while we tried to move all our own clients to use it, I recall that Notes continued to use a renamed pre-SDK UILegacyTextView for a couple versions.
— Ken Kocienda (@kocienda) June 3, 2021
I've literally had ONE email interaction with a VP/President level person like this, and it has really dictated the last year of my. life. Their response to a broad program request: "Sure, do what you feel will make the best impact on our customers" https://t.co/VSaZf3W9kx
— WILLIAM FAIRADAY (@Fairaday) June 4, 2021
Scott Forstall's feedback on a draft of Steve Jobs's iPhone SDK letter
— Internal Tech Emails (@TechEmails) June 4, 2021
October 14, 2007 pic.twitter.com/WUEPns6UHE
This might be one of the most important decisions ever made over email https://t.co/fQZIYWMD2O
— Steve Troughton-Smith (@stroughtonsmith) June 3, 2021
“And, hey, maybe we can take this opportunity to make that next meeting an email?” https://t.co/T7kuEnE7j0
— Martin SFP Bryant (@MartinSFP) June 4, 2021
This is an amazing email both from the consequences of the features proposed and agreed on in this thread as well as Steve Jobs giving them a THREE MONTH deadline. https://t.co/QA2BBVnjvV
— Dare Obasanjo (@Carnage4Life) June 3, 2021
Steve Jobs and Scott Forstall decide on alert copy
— Internal Tech Emails (@TechEmails) June 3, 2021
May 17, 2008 pic.twitter.com/UR0aKxajlk
Apple considered 15-inch MacBook Air back in 2007 https://t.co/BGS1MOZuIi
— iMore (@iMore) June 3, 2021
애플과 에픽의 소송 과정에서, 아이폰 출시 3개월 후인 2007년 10월 당시 애플 소프트웨어 엔지니어링 담당 부사장 Bertrand Serlet이 CEO 스티브 잡스에게 보낸 이메일이 공개됐다고… https://t.co/3ehfH7agJU
— H. Kim (@metavital) June 5, 2021
짧은 이메일에 앱스토어가 지향하는 핵심 기능을 집약하고 있음 pic.twitter.com/90kepef2PZ
Crisp, lean communication that does not coddle or equivocate, with a leader that is confident in their own ability and the ability of those that they hired means that there is no need to bog down the process in order to establish a record of involvement
— Mukund Mohan (@mukund) June 5, 2021
https://t.co/N005tEc8nn