YouTube says it’s launching a $100 million fund for creators for its TikTok competitor Shorts.

The company calls the fund its “first step” to build a long-term monetization for Shorts. https://t.co/yjEfGMDBRX

— Jennifer Elias (@jenn_elias) May 11, 2021

YouTube announces $100 million creator fund to grow its TikTok competitor https://t.co/uo6J6Zb5h3

— CNBC (@CNBC) May 11, 2021

YouTube just announced a $100M fund to pay the most popular creators on its (nascent) TikTok competitor, Shorts.

“The Shorts Fund is just the first step in our journey to build a long-term monetization model for Shorts on YouTube." via @jenn_elias https://t.co/lzMOwSou2s

— Meg Graham (@megancgraham) May 11, 2021

YouTube announces $100 million creator fund to grow its TikTok competitor https://t.co/PpkriwdfqT

— CNBC Tech (@CNBCtech) May 11, 2021

YouTube puts $100 million into creator fund to rival TikTok https://t.co/0yiybL7yLk

— Los Angeles Times (@latimes) May 12, 2021

Good luck baby https://t.co/y1BoNXVIcH

— STREAM SOME KIND OF HEAVEN ON HULU (@TaylorLorenz) May 12, 2021

YouTube will pay $100 million to creators using its TikTok competitor https://t.co/XYBLvywXC1 pic.twitter.com/eFR5JSpFXZ

— The Verge (@verge) May 11, 2021

YouTube will pay $100 million to creators using its TikTok competitor https://t.co/sqt9cdBaR1 pic.twitter.com/TFRIeb4Y9W

— The Verge (@verge) May 12, 2021

rapidly approaching a world where everyone will be paid by the platforms to post, a.k.a. heaven on earthhttps://t.co/Mrsp2FB2cx

— Mark Stenberg (@MarkStenberg3) May 12, 2021

? YouTube plans to pay $100 million to creators who use YouTube Shorts, its TikTok competitor, throughout the next year. https://t.co/MSAhqjkKGO

— Founders Sauce ??‍? (@FoundersSauce) May 11, 2021