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Apple's App Tracking Transparency privacy changes rolled out almost two weeks ago, and it's been utter chaos for advertisers with low opt-in rates and falling ad prices, from @larakiara and me on @BusinessInsider https://t.co/FpC8fl0uy9 https://t.co/fik2nNtzSL
— Tanya Dua (@tanyadua) May 7, 2021
I’d like to joke the 4% are those working in advertising, but most of us don’t like the taste of our own medicine. https://t.co/SiM49b758R
— Shann Biglione (@LeShann) May 7, 2021
why do 4% of you love painhttps://t.co/aINjyynLM3
— Maya Kaczorowski (@MayaKaczorowski) May 7, 2021
research suggesting roughly 13% of people are opting into ad tracking with latest Apple iOS update https://t.co/bahEzVpj6S
— Alex Heath (@alexeheath) May 3, 2021
IDFA opt-in rates worldwide running low. https://t.co/zatnGPDRiu
— Jules Polonetsky (@JulesPolonetsky) May 7, 2021
Apple's focus on privacy has paid off in a big way. ?
— BruceBurke (@BruceQBurke) May 7, 2021
In new report from app analytics firm @FlurryMobile, only 4% of iPhone users in the United States have opted into app tracking since @Apple released App Tracking Transparency as part of iOS 14.5.
https://t.co/AaFxk5jVDk
"Just 4% of iPhone users in the U.S. have actively chosen to opt into app tracking (…) based on a sampling of 2.5 million daily mobile active users."
— Robin Berjon (@robinberjon) May 7, 2021
This is what "transparency & choice" looks like when it's designed to actually work. https://t.co/IVvIUUAmBr
For those who understand the power of defaults, Flurry also includes data on the % of users who take the time to go into their settings and turn off tracking so that apps can't ask for permission - a tiny 2%. Here is their report: https://t.co/ZsRIlKs7bd
— Jason Kint (@jason_kint) May 6, 2021
One thing that's particularly interesting here is that it provides a statistical baseline: if you are getting opt-ins significantly higher than this, you're probably using a dark pattern. https://t.co/bkNRZgfuWl
— Robin Berjon (@robinberjon) May 7, 2021
lol facebook https://t.co/9quGdY8n9m
— Mike Rundle (@flyosity) May 7, 2021
This number seems shockingly low.
— Rakesh Agrawal (@rakeshlobster) May 7, 2021
Also: I wonder how it would do if you flip the order of the options.
i.e.g are people conditioned to pick the last thing?https://t.co/xRnkoDMhxR
How can this not impact Facebook and Google ads? https://t.co/HUlgeIgCqZ
— Barry Schwartz (@rustybrick) May 7, 2021
It sure looks like the whole "but actually users want tracking for personalized ads" line is getting throughly disproven https://t.co/HDHjfyzqkU
— Aram Zucker-Scharff (@Chronotope) May 7, 2021
96% of U.S. users & 89% of worldwide users have asked apps not to track them according to Flurry.
— Dare Obasanjo (@Carnage4Life) May 7, 2021
Apple’s currently not enforcing its policy to confirm apps are actually honoring user requests despite announcing it would yesterday. People are being misledhttps://t.co/XNTsSYllYF
Opt out ratio high. Game companies with large loyal following and community (non reliant on UA) will have a huge advantage, such as supercell, in this new era https://t.co/JsJBo9UTSo
— Yang (@YangCLiu) May 7, 2021
I’m sticking to my app-by-app approach ... https://t.co/fIJ0tJainU
— benlovejoy (@benlovejoy) May 7, 2021
New (and unsurprising!) by me —>
— Joshua Benton (@jbenton) May 7, 2021
It turns out that, if you ask them, pretty much no one wants Facebook (or anyone else) to be tracking everything they do on their phones
(Well, 4% of American iOS users, 11% worldwide)https://t.co/HUMbUMdrHi
I’d like to joke the 4% are those working in advertising, but most of us don’t like the taste of our own medicine. https://t.co/SiM49b758R
— Shann Biglione (@LeShann) May 7, 2021
Facebook (또는 다른 누구도)에 의해 iPhone 전체를 추적하려는 사람은 아무도 없는 것으로 밝혀졌습니다. 미국 아이폰 사용자의 4%만이 앱 트래킹을 선택하고 있습니다. 미국의 iOS 사용자 중 4%만이 광고 추적에 참여하고 있다고 보고서는 말합니다. https://t.co/HhFOwujlTj
— editoy (@editoy) May 8, 2021
Anyone shorting $FB after this?
— sahin • RemoteTeam.com (@sahin) May 7, 2021
Only 4% of iOS users in US are opting in to ad tracking, report says https://t.co/u6XsrYSrFW