Apple's App Tracking Transparency privacy changes rolled out almost two weeks ago, and it's been utter chaos for advertisers with low opt-in rates and falling ad prices, from @larakiara and me on @BusinessInsider https://t.co/FpC8fl0uy9 https://t.co/fik2nNtzSL

— Tanya Dua (@tanyadua) May 7, 2021

I’d like to joke the 4% are those working in advertising, but most of us don’t like the taste of our own medicine. https://t.co/SiM49b758R

— Shann Biglione (@LeShann) May 7, 2021

why do 4% of you love painhttps://t.co/aINjyynLM3

— Maya Kaczorowski (@MayaKaczorowski) May 7, 2021

research suggesting roughly 13% of people are opting into ad tracking with latest Apple iOS update https://t.co/bahEzVpj6S

— Alex Heath (@alexeheath) May 3, 2021

IDFA opt-in rates worldwide running low. https://t.co/zatnGPDRiu

— Jules Polonetsky (@JulesPolonetsky) May 7, 2021

Apple's focus on privacy has paid off in a big way. ?

In new report from app analytics firm @FlurryMobile⁩, only 4% of iPhone users in the United States have opted into app tracking since @Apple released App Tracking Transparency as part of iOS 14.5.
https://t.co/AaFxk5jVDk

— BruceBurke (@BruceQBurke) May 7, 2021

"Just 4% of ‌iPhone‌ users in the U.S. have actively chosen to opt into app tracking (…) based on a sampling of 2.5 million daily mobile active users."

This is what "transparency & choice" looks like when it's designed to actually work. https://t.co/IVvIUUAmBr

— Robin Berjon (@robinberjon) May 7, 2021

For those who understand the power of defaults, Flurry also includes data on the % of users who take the time to go into their settings and turn off tracking so that apps can't ask for permission - a tiny 2%. Here is their report: https://t.co/ZsRIlKs7bd

— Jason Kint (@jason_kint) May 6, 2021

One thing that's particularly interesting here is that it provides a statistical baseline: if you are getting opt-ins significantly higher than this, you're probably using a dark pattern. https://t.co/bkNRZgfuWl

— Robin Berjon (@robinberjon) May 7, 2021

lol facebook https://t.co/9quGdY8n9m

— Mike Rundle (@flyosity) May 7, 2021

This number seems shockingly low.

Also: I wonder how it would do if you flip the order of the options.

i.e.g are people conditioned to pick the last thing?https://t.co/xRnkoDMhxR

— Rakesh Agrawal (@rakeshlobster) May 7, 2021

How can this not impact Facebook and Google ads? https://t.co/HUlgeIgCqZ

— Barry Schwartz (@rustybrick) May 7, 2021

It sure looks like the whole "but actually users want tracking for personalized ads" line is getting throughly disproven https://t.co/HDHjfyzqkU

— Aram Zucker-Scharff (@Chronotope) May 7, 2021

96% of U.S. users & 89% of worldwide users have asked apps not to track them according to Flurry.

Apple’s currently not enforcing its policy to confirm apps are actually honoring user requests despite announcing it would yesterday. People are being misledhttps://t.co/XNTsSYllYF

— Dare Obasanjo (@Carnage4Life) May 7, 2021

Opt out ratio high. Game companies with large loyal following and community (non reliant on UA) will have a huge advantage, such as supercell, in this new era https://t.co/JsJBo9UTSo

— Yang (@YangCLiu) May 7, 2021

I’m sticking to my app-by-app approach ... https://t.co/fIJ0tJainU

— benlovejoy (@benlovejoy) May 7, 2021

New (and unsurprising!) by me —>

It turns out that, if you ask them, pretty much no one wants Facebook (or anyone else) to be tracking everything they do on their phones

(Well, 4% of American iOS users, 11% worldwide)https://t.co/HUMbUMdrHi

— Joshua Benton (@jbenton) May 7, 2021

I’d like to joke the 4% are those working in advertising, but most of us don’t like the taste of our own medicine. https://t.co/SiM49b758R

— Shann Biglione (@LeShann) May 7, 2021

Facebook (또는 다른 누구도)에 의해 iPhone 전체를 추적하려는 사람은 아무도 없는 것으로 밝혀졌습니다. 미국 아이폰 사용자의 4%만이 앱 트래킹을 선택하고 있습니다. 미국의 iOS 사용자 중 4%만이 광고 추적에 참여하고 있다고 보고서는 말합니다. https://t.co/HhFOwujlTj

— editoy (@editoy) May 8, 2021

Anyone shorting $FB after this?

Only 4% of iOS users in US are opting in to ad tracking, report says https://t.co/u6XsrYSrFW

— sahin • RemoteTeam.com (@sahin) May 7, 2021