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Om was the first person to encourage me to follow the idea that became Scroll. Thank you for the inspiration @om! https://t.co/E9G34bGWh9
— Tony Haile (@arctictony) May 4, 2021
Writers: a durable business model to support your work is paramount to helping people see what’s happening in the world.
— Mike Park (@mep) May 4, 2021
Scroll will deepen our existing partnerships with top news, sports & entertainment partners & creators, and open new doors to thousands more ? pic.twitter.com/V3TyOWUQ0O
Feels like I've been talking to @arctictony about the future of content and conversation for years, because I have. So excited to finally build with you and the @tryscroll team. The future is bright for long-form on @Twitter. https://t.co/85P9sBBMLM
— Eric Wuebben (@wuebben) May 4, 2021
Scroll is an interesting idea, and people have been thinking about federated pay walls for ages. I wonder if plugging it into your Twitter graph is the right GTM? It would be handy for it to be built right into twitter’s in-app browser… https://t.co/x8wqNxrDZr
— Benedict Evans (@benedictevans) May 4, 2021
Congrats to @arctictony @sachinsaysrelax and @krave on the acquisition of @tryscroll. You had a crazy vision 5 years ago (an Internet ad free experience) and Twitter is going to take it to the next level. It was an awesome adventure, and we wish you the best! #uncorkcapital https://t.co/HOxpLLqRhD
— Jeff Clavier (@jeff) May 4, 2021
If you subscribe to my Nuzzel newsletter, I regret to announce that it will be coming to an abrupt end. Once I come up with an alternative, I will let you all know. I would move to Substack, but then I would only be allowed to write about Substack ? https://t.co/zF0t6hzASA
— Mathew Ingram (@mathewi) May 4, 2021
I sincerely loved Nuzzel, this is such a bummer.
— Brandon Wall (@Walldo) May 4, 2021
To note: "Twitter has spun up an internal team of Nuzzel acolytes whose goal is to take the best of the Nuzzel experience and build it directly into Twitter."https://t.co/LaEibKL4Q3
Glad to hear of this big new home for @tryscroll, @arctictony
— Raju Narisetti (@raju) May 4, 2021
Glad @Twitter sees the same potential some of us saw in your startup way back.
Best wishes. https://t.co/6eDHogc1oL
Twitter is acquiring @tryscroll. Scroll's 13-person team is joining Twitter, and the startup is pausing new sign-ups to its product. https://t.co/6CMZarbxjQ
— Elana Zak (@elanazak) May 4, 2021
This is one smart move by Twitter and frankly this opens up so many opportunities for “paid content” for the company. Congrats @arctictony and team @tryscroll. I am excited to see what you folks do together. https://t.co/JSGNPby4qy
— OM (@om) May 4, 2021
It's easy to see Twitter and Facebook as the bad guys here, but these companies start as features and make no attempts to create a real business, so its their fault when they have no futures outside of acquisition. https://t.co/RdwQznJqfR
— Derek Powazek (@fraying) May 4, 2021
It looks like Twitter finally got to the part of this post that suggested buying Nuzzel. It's a long read, as they say:https://t.co/CiEKKTEI47
— Gabe Rivera (@gaberivera) May 4, 2021
#BREAKING: @Twitter is acquiring @arctictony's news tech startup @tryscroll
— Sara Fischer (@sarafischer) May 4, 2021
— Twitter says Scroll will become a meaningful addition to its subscriptions product suite.
— Follows Twitter's acquisition of @revue in January.
— Full story on @axios: https://t.co/vxQzthVtii
Above-the-fold, A-1 news: @tryscroll is joining @twitter! https://t.co/5rL0oAnNC2
— Scroll (@tryscroll) May 4, 2021
As part of the Scroll acquisition, Nuzzel is shutting down but... "Twitter has spun up an internal team of Nuzzel acolytes whose goal is to take the best of the Nuzzel experience and build it directly into Twitter." https://t.co/jDqwWuLsv2
— Martin SFP Bryant (@MartinSFP) May 4, 2021
Products for media junkies are important and valuable but never reach Silicon Valley scale and this entire industry will never learn that lesson.
— Anil Dash ? ? (@anildash) May 4, 2021
Before Nuzzel I used Crowdtangle, which was actually a much better tool to monitor the conversation on Twitter. It was incredible.
— Judd Legum (@JuddLegum) May 4, 2021
But then Crowdtangle was acquired by Facebook and eventually stopped tracking Twitter data
Congratulations to the team at @tryscroll! I’m so excited for what’s next! Also thank you for making me feel better about all the time I spend on Twitter ?? https://t.co/ANkT3S8Ts0
— Maya Rodale (@mayarodale) May 4, 2021
We have a lot of work to do, but it is in service of a grand conversation that is vital. My heartfelt thanks go out to all those who believed in us from the very beginning and to those who have joined us along the way.
— Tony Haile (@arctictony) May 4, 2021
"Every journalist that loses their job, every newsroom sold to unworthy owners diminishes the great conversation of which we are a part. That is why, when @Twitter approached us about accelerating our mission we began to get very, very excited." - https://t.co/u3mYAbGu17
— David Beard (@dabeard) May 4, 2021
Twitter exists to serve the public conversation. Journalism is the mitochondria of that conversation. At its best it helps us stand in one another’s shoes and understand each other’s common humanity.
— Tony Haile (@arctictony) May 4, 2021
There was a depressingly long period of time where Nick Denton’s only measure of success was whether a blog showed up on his Nuzzel. I still have no idea what Nuzzel is. https://t.co/mnhSWjGnUk
— Barry Petchesky (@barry) May 4, 2021
This is an exciting deal and one that I will be paying close attention to. What Tony and team built is complementary, not competitive, with media companies. Let me explain... https://t.co/BrLahQCGt3
— Jacob Donnelly ☕️ (@JayCoDon) May 4, 2021
Along with @Revue, our acquisition of @tryscroll will accelerate a new workstream we’re calling Longform. Articles, threads and newsletters deserve a first-class experience on and off Twitter.
— Mike Park (@mep) May 4, 2021
oho, it looks like another piece of this puzzle is some kind of improved Twitter Thread experience, too:https://t.co/sIMPKP8QYB
— Dieter Bohn (@backlon) May 4, 2021
This is funny because I just started using Nuzzel again. My guess is they will (or certainly should) roll the Nuzzel recommendations into Revue https://t.co/RTIgzANwtw
— Anthony DeRosa ? (@Anthony) May 4, 2021
The mission we’ve been given by @Twitter is simple: take Scroll and scale it so that everyone who uses Twitter can experience an internet without friction and frustration. A gathering of people who love the news *and* pay to support it.
— Tony Haile (@arctictony) May 4, 2021
Love Nuzzel? What should you use instead? I conducted a 469-hour Wirecutter-style investigation and here are my objective and disinterested recommendations:
— Gabe Rivera (@gaberivera) May 4, 2021
1. for tech news: @Techmeme
2. for media news: @mediagazer
3. US political buzz: @memeorandum
4. more niche stuff: ?♂️
Huge value add for Twitter users. Love seeing this and shows the strategy is pushing in the right direction https://t.co/rBHuaKNZpB
— Elliot Turner (@ElliotTurn) May 4, 2021
I, of course, found out about this story via Nuzzel, an app I use multiple times a day. This is going to upset my entire news finding process. https://t.co/nehoYMGxqD
— Mike Masnick (@mmasnick) May 4, 2021
The acquisition of Scroll — and, previously, the newsletter company Revue — are part of something called “Longform” taking shape at Twitter. https://t.co/7sveNYvvr3
— Nieman Lab (@NiemanLab) May 4, 2021
After years of profiting off journalists, Twitter will continue to profit off journalists...but now will maybe make it so some journalists (not all journalists, but some journalists) can make some sort of profit off the time they spend on Twitter. https://t.co/2p7wapudBM
— julia alexander (@loudmouthjulia) May 4, 2021
"Why Twitter? For every other platform, journalism is dispensable. Twitter is *the only* large platform whose core success is intertwined with a sustainable journalism ecosystem" @arctictony says, as Twitter's acquisition of @tryscroll is announced. https://t.co/338gGg15zg
— Rasmus Kleis Nielsen (@rasmus_kleis) May 4, 2021
This is fascinating! And one could argue an antidote to Facebook’s tentacles that spread across the web. Feel like we might talk about Twitter vs Facebook like the way we argue between Brave New World and 1984. Which society do you want to live in? https://t.co/PPEDOU9ncO
— Josh "fully vaccinated" Sternberg (@joshsternberg) May 4, 2021
Joining the chorus of media nerds who are devastated by this news. Nuzzel is hands down one of my most used apps. At the same time, it’s a no brainer for Twitter to offer similar functionality in its main app. Just do it quickly, please! https://t.co/PdsQfsbpfl
— Craig Silverman (@CraigSilverman) May 4, 2021
Why Twitter? For every other platform, journalism is dispensable. Twitter is *the only* large platform whose core success is intertwined with a sustainable journalism ecosystem.
— Tony Haile (@arctictony) May 4, 2021
I’m so excited to say that Twitter is acquiring @tryscroll! We’ll be going into private beta as we integrate into a broader Twitter subscription later in the year. https://t.co/KUJh8d6HJR Here’s why... pic.twitter.com/SnY3ew5Tne
— Tony Haile (@arctictony) May 4, 2021
Readers: we're planning to re-launch Scroll as part of a future subscription service on Twitter.
— Mike Park (@mep) May 4, 2021
Imagine unlocking a clean, fast-loading experience for articles (or even newsletters from @Revue) with a portion of your subscription going to the sites and writers you read ? pic.twitter.com/nTUwfqk9F5
Twitter "spun up an internal team of @Nuzzel acolytes whose goal is to take the best of the Nuzzel experience & build it directly into @Twitter." https://t.co/aAuV2ly2fq
— Alex Howard (@digiphile) May 4, 2021
In related news, @Twitter acquired @TryScroll & will integrate it into subscriptions:https://t.co/Oh2NFOlNST https://t.co/RcxXdljTtO
Twitter is collecting all the pieces it needs for a subscription service catered to the Very Online. But how it will mix those services, present them, and charge for them is really still tbd.
— Dieter Bohn (@backlon) May 4, 2021
Speaking of the Very Online, RIP Nuzzel. https://t.co/4X7ibqDkIx
nuzzel is the best way to experience twitter—perhaps the only good way—and this is a huge bummer https://t.co/Hv1H62GvY0
— Alex Fitzpatrick (@AlexJamesFitz) May 4, 2021
Mixed emotions. I've tweeted in the past that Twitter really should have bought Nuzzel years ago, and was surprised it hadn't. But also had been getting a bit annoyed that Scroll basically hadn't done any updating to Nuzzel.
— Mike Masnick (@mmasnick) May 4, 2021
Hmm. Sounds like maybe I need to move my Nuzzel newsletter somewhere else https://t.co/ZUzkb1QjMd
— Mathew Ingram (@mathewi) May 4, 2021
Every journalist that loses their job, every newsroom sold to unworthy owners diminishes the great conversation of which we are a part. That is why, when Twitter approached us about accelerating our mission we began to get very excited.
— Tony Haile (@arctictony) May 4, 2021
Very excited to welcome @tryscroll to Twitter. Scroll has built a phenomenal product which gives subscribers a refreshingly clean, fast loading and ads-free article reading experience while supporting publishers based on what the subscriber reads. https://t.co/ZFXa2XehH0
— Kayvon Beykpour (@kayvz) May 4, 2021
"Analysts joke that Twitter suffers in comparison to other platforms because the value realized by third parties from Twitter is far greater than the value it is able to capture for itself. They see this as a weakness. It is a strength." https://t.co/MEdLjirBJQ
— Sara Fischer (@sarafischer) May 4, 2021
Twitter and Facebook have systematically acquired and destroyed every app that is useful for news discovery.
— Judd Legum (@JuddLegum) May 4, 2021
Today it's Nuzzel, which I probably use a dozen times a dayhttps://t.co/ZceAkd5k7a
We are serious about investing in the future of the news and partnering with journalists and news outlets to help them succeed. First Revue, now scroll. We are building something great. Really proud of this work. Welcome @arctictony and @tryscroll https://t.co/YwXphuXj9z
— Lara Cohen ?? (@Larakate) May 4, 2021
Scroll has proven that there’s a model for a better internet. Members get clean, fast-loading sites without ads while publishers make more money. However, we’re not moving fast enough. pic.twitter.com/adqpq6KhRT
— Tony Haile (@arctictony) May 4, 2021
Well. RIP Scroll, I guess. It was a good idea: you pay some money for a subscription and partner sites suppress ads for you. The partner site gets a cut of your subscription.
— Darius Kazemi (@tinysubversions) May 4, 2021
(They just got acquired by Twitter, hence the RIP.)https://t.co/7Ts2yGWeA6
I'm a big Nuzzel fan.
— ? Matt Navarra (@MattNavarra) May 4, 2021
Such a simple tool but really effective.
I'm looking forward to seeing how Twitter integrate it https://t.co/Q3QAmi0c0p
“Analysts joke that Twitter suffers in comparison to other platforms because the value realized by third parties from Twitter is far greater than the value it is able to capture for itself. They see this as a weakness. It is a strength.”https://t.co/vyox6nTjMl pic.twitter.com/yjY7PuLmjx
— modest proposal (@modestproposal1) May 4, 2021
Twitter has finally acquired Nuzzel ... And it's going to shut it down. https://t.co/fIlC2vPOML
— Jeremy C. Owens (@jowens510) May 4, 2021
This part is cool but also Twitter is killing Nuzzel, the best Twitter companion ever built ??? https://t.co/klC51XT9lw
— Casey Newton (@CaseyNewton) May 4, 2021
?... NEWS! Twitter is acquiring @tryscroll.
— Mike Park (@mep) May 4, 2021
Scroll gives readers what they want: clutter-free reading across the web, and publishers what they need: a way to make more money than they would through ads on their site. A short ?...https://t.co/3NCfsEwNTv
Archive Team, would you kindly archive whatever this is https://t.co/WBwFsGAY8O
— Jason Scott (@textfiles) May 4, 2021
"For every other platform, journalism is dispensable. If journalism were to disappear tomorrow their business would carry on much as before. Twitter is the only large platform whose success is deeply intertwined with a sustainable journalism ecosystem."https://t.co/zXow9IK43y
— Jeff Jarvis (@jeffjarvis) May 4, 2021
Scroll has proven that there’s a model that gives consumers a better experience and journalists a better future. With the team at Twitter we can accelerate our vision to build a better internet.
— Scroll (@tryscroll) May 4, 2021
It’s a huge, happy day for us. Thank you to everyone who has been a part of Scroll, and for believing in what we do. We can’t wait to keep building with you all at Twitter.
— Scroll (@tryscroll) May 4, 2021
I love Scroll but ending Nuzzel is like killing Google Reader for an even more terminally online group of media people https://t.co/tBxAnkuj2X
— nilay patel (@reckless) May 4, 2021
Alas it looks like Nuzzel will be going dark after the acquisition. That’s really a shame. There may be hope for a rebuilt version someday but for now it looks like it is goodbye to one of the news discovery apps I use daily. https://t.co/6MDlAcdgUl
— Josh Stearns (@jcstearns) May 4, 2021
It sucks that Nuzzel is going away. Best news product since Google Reader (which also shut down for no good reason) https://t.co/mAAuG98Qao
— Jeff Roberts (@jeffjohnroberts) May 4, 2021
I keep liking @Twitter better and better as they do smarter and smarter things. This is a good acquisition of a company, a strategy, and a smart leader. Thanks, @jack. https://t.co/8oBGLCu62o
— Jeff Jarvis (@jeffjarvis) May 4, 2021