our airtag review units got scratched and scuffed on day 1.

here’s @backlon and @vjeranpavic’s review:https://t.co/DGmLiHKKZk

— dan seifert (@dcseifert) April 22, 2021

Clear liability issue here if someone uses this on a kid or pet and the tech fails https://t.co/Zu233etaoD

— Mark Gurman (@markgurman) April 22, 2021

Apple’s Kaiann Drance and Ron Huang join me on today’s vid to answer *YOUR* #AirTags questions!

What are they, why are they, privacy, accessibility, anti-stalker, family sharing, lending to friends, how many per account, third party Find My, more!!

Live on YouTube/Nebula now! pic.twitter.com/XICA0ht1ji

— Rene Ritchie (@reneritchie) April 22, 2021

We have a fun AirTags video out in which @backlon made me walk around Oakland without a phone or a watch for 30 min or so (how would I know?) and I never felt so anxious… https://t.co/0Mb4jvLMxp https://t.co/T8qyFUKBk5

— V #GlazersOut (@vjeranpavic) April 22, 2021

Surprised that Apple isn’t more prescriptive about the pet-tracking use case. I’d bet a massive chunk of buyers (myself included) are planning to attach them to a pet collar. Sounds like it’s fine, but if they’re lost in a field around nobody... https://t.co/lEEfrRiVpo pic.twitter.com/gGIE7EjtqW

— Mike Rundle (@flyosity) April 22, 2021

Apple AirTags: the most Apple https://t.co/zl1br5Ya0I

— The Verge (@verge) April 22, 2021

Awesome Apple Airtag Content this morning! Some of my favorites:@UrAvgConsumer - https://t.co/fRMOGXO6OG@MKBHD - https://t.co/51PIDhbstT@ijustine - https://t.co/mfinzL7R7q@reneritchie - https://t.co/1yrwZpZx2X pic.twitter.com/jD1EcaO4nZ

— Danny Winget (@superscientific) April 22, 2021

Been using Tile for years but will probably switch to AirTags. They're useful on photo trips: I put a tracker on every camera and in every bag. When leaving a hotel or campsite, I drive a block away then check the app to make sure all trackers are present. https://t.co/7XQdvcstSL

— Tony Webster (@webster) April 22, 2021

Here is our extensive first look at Apple AirTags. @vjeranpavic and I played a game of hide and seek in Oakland, with me trying to track one down across the city. Fun video!https://t.co/wHEJOwmM6C

— Dieter Bohn (@backlon) April 22, 2021

And here's my first look piece about them. So far so good. https://t.co/FvCfIWb2rF

— Matthew Panzarino (@panzer) April 22, 2021

All I’m saying is that there is a reason (and a smart one) for Apple to not promote the Tags as kid or pet finders. https://t.co/oHLieGaXMT

— Mark Gurman (@markgurman) April 22, 2021

The Apple AirTags so far seem like they deliver on Apple’s promise. The FindMy network is a huge part of the advantage. They’re smaller than I expected, but also thicker. I wouldn’t put one in my wallet. Here’s @trickholland’s take: https://t.co/YtllRYrRPt

— Stephen Shankland (@stshank) April 22, 2021

Apple Says AirTags Are Stalker-Proof and Aren't For Tracking Kids and Pets https://t.co/239PmheFsT

— MUO (@MUO_official) April 22, 2021

My interview with Apple execs about AirTag's privacy features (for non-users as well!). And using AirTags to track your pets. ??https://t.co/rBRoUQjJye

— Michael Grothaus (@michaelgrothaus) April 22, 2021

NEW VIDEO - Apple AirTags Unboxing & Demo! https://t.co/3g9YlF4QS6 - RT! pic.twitter.com/SnAK1h85wc

— Marques Brownlee (@MKBHD) April 22, 2021

お、AirTagのレビュー動画みれる！https://t.co/lXECZbWkid

— マメ (@jetdaizu) April 22, 2021

Air tags! Apple’s New Product! https://t.co/f5IOfeTmwM pic.twitter.com/jbE0oKmyRR

— S H U A I B شعيب (@Sh3aib) April 22, 2021

Any company that can leverage existing network effects when they launch a new product, has such an unfair advantage over any competitors in the same space.

Apple’s new air tags working with any existing iOS device are a fantastic example. Sorry Tile https://t.co/wC3LnYCw1D

— Peter Judodihardjo (PetesBITs) (@PeteJudo) April 22, 2021

Apple's AirTag relies on a feature no competitor can match: 1 billion iPhones https://t.co/YNg47Ih2p4 #iot #AppleEvent

— ? Evan Kirstel $B2B (@EvanKirstel) April 22, 2021

Apple's AirTag relies on a feature no competitor can match: One billion iPhones https://t.co/V7qgtKIzlk

— CNBC (@CNBC) April 21, 2021

Apple's AirTag relies on a feature no competitor can match: One billion iPhones https://t.co/EjDgVtQDqr

— CNBC Tech (@CNBCtech) April 21, 2021

The way this thing finds items down to the EXACT location makes it extremely useful and now I guess I will never lose my keys again https://t.co/kBR4bYFn0F

— Joshua Topolsky (@joshuatopolsky) April 22, 2021

Quarter, Apple AirTag, Coat button, Galaxy SmartTag

Only one of them has Ultra Wideband

My review: https://t.co/tu2KDM5ENr pic.twitter.com/epp6NNbjTT

— Ray Wong #StopAAPIHate (@raywongy) April 22, 2021

AirTags are absolutely magical with Ultra Wideband

This is a no-brainer if you lose your keys all the time like me. I can't wait to engrave mine.

My full review on @inputmag: https://t.co/tu2KDM5ENr

— Ray Wong #StopAAPIHate (@raywongy) April 22, 2021

Here's how Tile trackers compare to AirTags, and why the company is so upset with Apple https://t.co/FSfP8QNMq3

— CNBC (@CNBC) April 27, 2021