Meanwhile, Samsung has launched a similar product (before Airtag, but long after Apple started the underlying network) - but has only 70m ‘helper devices’. Apple will have close to a billion, and blanket coverage in US cities given its market share there https://t.co/Kp5c3BPWKN

— Benedict Evans (@benedictevans) April 20, 2021

so there are some seemingly good protections, here https://t.co/TfXm02hnrm pic.twitter.com/ziOGbEIVra

— ? thorin.klosowski? (@kingthor) April 20, 2021

How Apple will prevent people from stalking you by slipping an AirTag into your bag. Sounds pretty good! https://t.co/evNsu4aW0f

— Chris Hoffman (@chrisbhoffman) April 20, 2021

With AirTags, my mind immediately went to how they could be misused by stalkers/domestic abusers, but it's interesting to see how Apple has thought about that https://t.co/ogeTn06lsz

— Olivia Solon (@oliviasolon) April 20, 2021

so basically it seems like if you drop this on a unknowing person, it'll either notify them via their iphone or start beeping, two things we'll have to test to see how reliable they are

— ? thorin.klosowski? (@kingthor) April 20, 2021

And yes, Hermes AirTag accessories and new Hermes Watch Bands… RIP my wallet.https://t.co/NItxptDlyQ pic.twitter.com/j1I5O2onON

— Rene Ritchie (@reneritchie) April 20, 2021

i only buy my hermès airtags in 12-packs

— George Kedenburg III (@GK3) April 20, 2021

Apple announced a lot of stuff that’s the dividend from a great, well-executed strategy - faster chips and tight integration. But the really interesting thing is the wireless network behind Airtags, which they’ve talked about for a while… https://t.co/yOg48bCbxd

— Benedict Evans (@benedictevans) April 20, 2021

Found it funny the AirTags page doesn't link to Apple's AirTag accessories *except* for the Hermes items. https://t.co/DsbThE6LVH pic.twitter.com/6rcxx0HCcb

— Patrick McCarron (@McCarron) April 20, 2021

While I’ll admit that AirTags are more appealing to me because of the integration, I’d hardly call that unfair competition. Does Apple have a legal duty to allow tight integration from other products? https://t.co/fXlXD7mE39

— Brad McCarty (@BradMcCarty) April 20, 2021

Wow. AirTags are splash, dust, and water resistant (1 meter up to 30 minutes). Battery is a user-replaceable standard CR2032; cheap and available everywhere. Sweet.https://t.co/MBYFx7vSXr

— David Chartier (@chartier) April 20, 2021

It’s something that you’d expect to see as a concept from some university futurism lab - very clever, and zero chance of getting built or shipped. But Apple leverages the chips, the software integration and a 1bn user base to make it real. A global, encrypted, P2P wireless mesh

— Benedict Evans (@benedictevans) April 20, 2021

I literally LOLed pic.twitter.com/9lZQ38KCP8

— Marco Arment (@marcoarment) April 20, 2021

But mostly because AirTag is surprisingly cheap ... https://t.co/HpKybHI3ja

— benlovejoy (@benlovejoy) April 20, 2021

lol Hermes collection AirTags. Oh, Apple.

— Paul Thurrott (@thurrott) April 20, 2021

Slap your $29 AirTag into this $449 Hermès luggage tag because why not https://t.co/3W3B0Yb7f2

— iMore (@iMore) April 20, 2021