Brands like Google, Disney, and Coke have brilliant people working for them in coms/social...and a lot of those brilliant folks are really snarky.

Want to know why Disney isn’t snarky? It’s not the brand. Why isn’t Coke? It’s not good for the brand.

Ego. Ruins. Everything. https://t.co/jYg2XuJW72

— Matt Korn (@MKorn19) March 28, 2021

Jeff Bezos, worth $180 billion, is getting nervous. He's afraid that if Amazon workers in Alabama vote to unionize, it'll give workers all over America the courage to take on his greed & win economic justice. He's spending millions against this union to keep billions for himself. https://t.co/Px1zAtk87z

— Bernie Sanders (@BernieSanders) March 29, 2021

Jeff Bezos is pissed? Well, we’re pissed. And everyone can tell his PR campaign means nothing other than the fact that he’s getting nervous. Game on, babe. https://t.co/qbNmPPWpst

— Marianne Williamson (@marwilliamson) March 28, 2021

The tweets were so surprising to many Amazon employees that a security engineer at the company filed a trouble ticket over concerns that the tweets "may be a result of unauthorized access.” https://t.co/AvVfLUgeHj

— Jason Del Rey (@DelRey) March 28, 2021

It’s really inspiring to know that no matter how wealthy you may become, you can still be egregiously stupid. https://t.co/zJSToHYgLa

— Matt Goldberg (@MattGoldberg) March 28, 2021

It’s an interesting comparison, though Musk calls bad press lies and Amazon is just calling lies lies.

We’d do well to distinguish between those responses and not just tribe up against any angry rich guys. https://t.co/bNCXsP3GaC

— parker (@pt) March 28, 2021

you know what’s extraordinary? Bottles of piss. https://t.co/565WWlyP8H

— Tom Warren (@tomwarren) March 26, 2021

Really good reporting by @DelRey here. Disappointing to see Amazon engage in such childish attacks on Members of Congress. They should be more concerned with following the law. https://t.co/pI7rHMJjT8

— David Cicilline (@davidcicilline) March 28, 2021

And @DelRey gets the goods on who the mad tweeter of Amazon is. The obvious suspect, natch! https://t.co/6mZP9nCmUV pic.twitter.com/bdGDFVq4UL

— Kara Swisher (@karaswisher) March 28, 2021

Of course. Those tweets weren’t some rando going rogue. They were and are policy set from the top on down. https://t.co/zZQpflOKGF

— Robert Cruickshank (@cruickshank) March 28, 2021

Jeff Bezos really is Dr. Evil https://t.co/zd7lGT2ieo

— Jordan (@JordanChariton) March 28, 2021

The fact that Amazon workers in Bessemer, Alabama have the guts to take on the unquenchable greed of Jeff Bezos, the richest man alive worth $180 billion, is really getting under his skin. And you absolutely love to see it. https://t.co/bzCPHVwC9u

— Warren Gunnels (@GunnelsWarren) March 29, 2021

Even an internal Amazon support ticket was like wtf is up with those tweets, reports @DelRey https://t.co/lDgj0DvoAD pic.twitter.com/gVEM7ImFGq

— Bobby Allyn (@BobbyAllyn) March 28, 2021

Not sure why Amazon execs think this approach will do anything except stir up the left even more.

It’s a ton of “earned” media for Sanders, Warren, Pocan, and their people know it. https://t.co/ygFMNd6o0x

— Ian Kullgren (@IanKullgren) March 28, 2021

An Amazon employee filed a support ticket when they saw what @amazonnews was tweeting last week. "Suspicious activity." They were in disbelief. https://t.co/N2I8j2pE5N

— Alex Kantrowitz (@Kantrowitz) March 29, 2021

New: Amazon's Twitter war with @berniesanders & @SenWarren came after Jeff Bezos expressed dissatisfaction with the company not pushing back aggressively on criticism execs feel is inaccurate or misleading, Recode has learnedhttps://t.co/bxapcGeeck

— Jason Del Rey (@DelRey) March 28, 2021

Tl;dr: Amazon started a pissing contest over employees pissing in bottles because Bezos was pissed about being crapped on. https://t.co/LTNUDnNnmL

— EPD Total Landscaping (@EricPaulDennis) March 28, 2021

Bezos and Bernie are both d bags but at least Bezos made his money selling products as opposed to Bernie becoming a millionaire off of empty promises and tax dollars https://t.co/OhzN1sxzLw

— matt’s idea shop (@MattsIdeaShop) March 29, 2021

“Amazon leaders were following a broad mandate from the very top of the company: Fight back.” https://t.co/8lK76m5QLT

— Martin SFP Bryant (@MartinSFP) March 28, 2021

It showed that it was a PR tactic aimed at the boss rather than the public, not least because it was monumentally terrible PR. https://t.co/XhOgdXy8Tg

— James Ball (@jamesrbuk) March 28, 2021

Speaking from personal experience but nothing makes some executives behave more erratically than a serious union drive. They start losing control of the narrative inside their own companies. https://t.co/CvwBqPi3je

— Matt Pearce ? (@mattdpearce) March 28, 2021

alternate headline: world’s richest giant man baby gets repeatedly ratioed https://t.co/eShxQgLF7U

— beautiful suez boater? (@uhshanti) March 29, 2021

An Amazon employee filed a support ticket when they saw what @amazonnews was tweeting last week. "Suspicious activity." They were in disbelief. https://t.co/N2I8j2pE5N

— Alex Kantrowitz (@Kantrowitz) March 29, 2021

Amazon Twitter war with Bernie Sanders, Elizabeth Warren spurred by Jeff Bezos. https://t.co/ETYWG6OeSu

— dave@scripting.com (@davewiner) March 28, 2021

Can you imagine Apple execs tweeting like this? https://t.co/vyEJuRGy36

— Philip Elmer-DeWitt (@philiped) March 29, 2021

아마존이 트위터에서 반 기업 정책을 펼치는 의원들의 주장에 공식 채널로 반박하여 언론의 주목을 받았는데, 소식통에 따르면 (아직은) CEO인 제프 베조스가 중역들이 언론 및 정치인의 '잘못되거나 오도하는' 주장에 적극적으로 반박하지 않은 데 대해 질책하였다고. https://t.co/Xbv4WOLpVW

— 나가토 유키 (@nagato708) March 28, 2021