measuring peoples' pulse and skin reaction while they consume ads will be valuable to ad targeting.

Learn more about your users by tracking them when they sleep.

Google is already on board with the Fitbit acquisition and Wear OS.

— Max Schumacher (@mxschumacher) February 12, 2021

It’s called Facebook Watch because it constantly watches you. https://t.co/DPLy4VrVfn

— Brad Sams (@bdsams) February 13, 2021

⌚️?Facebook is dead serious about hardware. ⁦@alexeheath⁩ & ⁦@waynema⁩ learn details of an upcoming smartwatch wearable it’s planning to sell next year. https://t.co/tkpqxWyK5R

— Amir Efrati (@amir) February 12, 2021

Absolutely—and I cannot stress this enough—not https://t.co/75RlhetNF9

— Ty Schalter (@tyschalter) February 12, 2021

I wear an Apple one literally everywhere I go. So probably. But it does feel...different.

— Kurt Wagner (@KurtWagner8) February 12, 2021

Imagine trusting Facebook with your private health information. https://t.co/8la50YqM91 pic.twitter.com/zLm9IRxjAb

— ᴺᴼᵀ Jony Ive (@JonyIveParody) February 12, 2021

According to this report, Facebook is building a smartwatch it hopes to start selling next year.

It’ll conveniently track your health data too...because the one thing Facebook doesn’t have yet is your heartbeat (and the wearables market) https://t.co/YZUbybseK7

— Belinda Barnet (@manjusrii) February 13, 2021

Let's stop fucking around and just go straight to chip implant

— ??‍?☕️ (@hunterwalk) February 12, 2021

Be as it maybe, the company has zero trust and sharing personal health issue with a known abuser of average humans is going to be a challenge. The WhatsApp debacle showed how suspicious even average humans not the media and “haters like me” have become of this company.

— OM (@om) February 12, 2021

Would you wear a smartwatch from Facebook? https://t.co/KlJoB0cUph

— Kurt Wagner (@KurtWagner8) February 12, 2021

This puts the whole FB v Apple fight into greater focus. Like this comment from Zuck last month: “We increasingly see Apple as one of our biggest competitors."https://t.co/cmOXWhXua3 https://t.co/KlJoB0cUph

— Kurt Wagner (@KurtWagner8) February 12, 2021

“I want Facebook to have access to my health data” - no one ever. https://t.co/Ytj6ZIuEv1

— Shann Biglione (@LeShann) February 12, 2021

Remember that Facebook phone by HTC? Ended well didn’t it ? https://t.co/VxmfOpaIEA

— Joshua Swingle (@JoshuaSwingle) February 12, 2021

NEW: Facebook is building a smartwatch that it hopes to ship next year.

The device is focused on messaging and health/fitness related features. It will open up yet another avenue of competition with Apple. Story with @waynema: https://t.co/ihs4ilOved

— Alex Heath (@alexeheath) February 12, 2021

Looking forward 2 letting Facebook track my every heart beat https://t.co/MGuiuGH3uu

— Geoffrey A. Fowler (@geoffreyfowler) February 12, 2021

Okay, but where’s the ‘competition’? Apple’s best feature is privacy. I’d love to see some competition in that space. https://t.co/65hb71k31R

— Shihab (@JPEGuin) February 12, 2021

This is pivotal moment.
People will think this is Apple copycat.
It's not.

It's much bigger.
It's a move to the UX of the future. https://t.co/42jyrABlH5

— Josh Wolfe (@wolfejosh) February 12, 2021

Would you wear a smartwatch from Facebook?

- Only if its steps counter mines Libra coins. https://t.co/Fmj9E2v6xz

— Wallstreetsbets (@russian_market) February 12, 2021

hell yea, call it Wrist Portal https://t.co/dbvqSmr9Ky

— Alex Konrad (@alexrkonrad) February 12, 2021

NFW. You can’t be attacking Apple to try to stop them from improving tracking prevention -and also- try to sell a smart watch that is attached to our bodies. DOA. https://t.co/j8txpLQMJd

— Jason Kint (@jason_kint) February 13, 2021

Would you remove your own eyes with a rusty spoon?? https://t.co/kOFQFri6e6

— Natasha ?‍♀️ (@riptari) February 13, 2021

? Facebook Watch… coming soon https://t.co/ytQ3mxWPSv

— Matt Navarra (@MattNavarra) February 12, 2021

Investor in CTRL-labs, which FB bought to eventually build neuromotor tech into the watch ? https://t.co/HaNktpm0XO

— Alex Heath (@alexeheath) February 13, 2021

love too directly give advertisers access to my heart rate https://t.co/Bbj0VBNHYq

— Owen Williams ⚡ (@ow) February 12, 2021

*FACEBOOK PLANS SMARTWATCH FOR MESSAGES, HEALTH: THE INFORMATION

such creativity

— zerohedge (@zerohedge) February 12, 2021

Context: In 2019 Facebook spent $1bn a startup which could read *brain signals* to control devices. Nothing to see here folks, move along... https://t.co/7AdLnpWypG

— Mike Butcher (@mikebutcher) February 12, 2021

why does facebook need my step count https://t.co/oT7sJsC0yY

— Matthew Lynley (@mattlynley) February 12, 2021

Mark: How many people bought Portal?

FB Employee: you mean that don't work for Facebook?

Mark: yeah

FB E: Like 100

Mark: 100 million! Excellent! Let's make a watch!

FB E: no like 100 people.

Mark: (walking off to slather his face in sunscreen) 100 million! I can't lose! https://t.co/ps678PSF3U

— Roberto Baldwin (@strngwys) February 12, 2021

Couldn’t Facebook just have bought Fitbit?https://t.co/jBqztnZ7fp https://t.co/aQUeAh9sMW

— Ken Yeung (@thekenyeung) February 12, 2021