YouTube ends support for old 2012 Apple TV, but you can still use AirPlay https://t.co/CHSKF59Oh9 pic.twitter.com/rJ7irE6oBT

— The Verge (@verge) February 4, 2021

In an alternate universe...(1/X) pic.twitter.com/S9jbDOKFY7

— Eric Seufert (@eric_seufert) February 2, 2021

'I think Apple underestimates the degree to which Apple’s growth in services revenue and the growth in the App Store is because of Facebook'

Excellent interview with mobile marketing expert @eric_seufert

via @stratechery https://t.co/AivsXoPePq

— Damian Burns (@damianburns) February 4, 2021

Nothing comes close to the clarity this interview provides on the nuanced implications of $APPL, $GOOG and $FB's recent shifts in policies on cookies, MAIDs, attribution, and more. ? @eric_seufert https://t.co/22h0TsteEp

— Keith Petri ? (@keithepetri) February 4, 2021

Check out Snap CEO Evan Spiegel's secret plan to take on Apple and its new privacy changes ... say he agrees with them and that Apple has "high integrity." Bold move! https://t.co/BeozgEQwyY

— Garett Sloane (@GarettSloane) February 5, 2021

The PR and messaging by ? has been ninja level. Very few people understand the implications.

— Jeff Richards ?? (@jrichlive) February 5, 2021

Oh that's surprising
***glances at camera*** https://t.co/Kje6B9AZQy

— Nicolas Magand (@nicolasmagand) February 5, 2021

particularly fascinating Stratechery today, about Apple's coming changes to the ad landscape https://t.co/UsVdKjavy5

but some real head-scratchers in here, too. do people really prefer targeted mobile ads to TV ads?

(they hate ads in general, of course) pic.twitter.com/RlOXFQ8PVu

— Tom Lee (@tjl) February 4, 2021

I spoke with @benthompson from @stratechery two days ago about ATT, Apple vs. Facebook, and the mechanics of user-centric advertising. I enjoyed our conversation immensely, and Ben has graciously made this interview free-to-share https://t.co/J4R8RdJuS5

— Eric Seufert (@eric_seufert) February 4, 2021

Apple is Snapchat’s secret weapon against Facebook. “When it comes to some of the policy changes that Apple is making you know, we really think of them as high integrity folks and we're happy to see them making the right decision for their customers," -Snap CEO Evan Spiegel $SNAP

— Mike ? (@mtatsis) February 5, 2021

Ditto dropshippers, algorithmically generated t-shirts, lasercut knicknacks, and much of the rest of it. I sort of admire those who stand back from this and earnestly say "if people want it, it's great!"--I've given up, it just looks like a poisoned equilibrium to me

— Tom Lee (@tjl) February 4, 2021

This point on the impact on DTC brands and potentially Shopify is interesting. But also, something Ben had written about before, which is that this is just going to drive Facebook, and users, towards shopping on Facebook/instagram. pic.twitter.com/Ime1rwDKRR

— modest proposal (@modestproposal1) February 5, 2021

Apple is well positioned to launch unbeatable OS-level or hardware-level adblocking tools for all their customers. It would be one of the most disruptive moves of all time.

— Palmer Luckey (@PalmerLuckey) February 4, 2021

This is a very good interview. You may agree in principle with notions of greater privacy, but it's interesting to try and understand what Apple is doing, how self serving it appears to be, and what the ramifications are beyond a pissing match with Facebook. https://t.co/oeM3Gl6lmc

— modest proposal (@modestproposal1) February 5, 2021

1) We own $U. Stock down ~15% because investors wanted them to raise guidance for FY21.

Apple’s upcoming implementation of its ad tracking rules is going to have a ~3% negative revenue impact, better than what we were bracing for.

— Gene Munster (@munster_gene) February 4, 2021

6/ I simply see no way that Google could not expose the ATT prompt. It's unthinkable that they'd remove all data collection mechanisms from their apps, or even walk away from opted-in data.

— Eric Seufert (@eric_seufert) February 4, 2021

2) Bottom line: we’re long-term believers in #Unity, and think it can be the next $ADBE because of gaming, industrial, and AR/VR usage.

— Gene Munster (@munster_gene) February 4, 2021

2/ This kind of wording isn't actually foreign to iOS pic.twitter.com/ZbyuJ5i2H7

— Eric Seufert (@eric_seufert) February 2, 2021

This is a really good interview, with some insight into the machinery that led to the billion dollar mobile games. https://t.co/Pwy0UAEfHo

— John Carmack (@ID_AA_Carmack) February 4, 2021

This was an excellent must read interview on the impact Apple’s privacy updates will have on the ad ecosystem. https://t.co/XtfVPvP3If

— Maurice Rahmey | Helping E-Commerce Brands Grow (@mrahmey) February 4, 2021

Shocking absolutely no one. https://t.co/8GJy5YJ777

— J-Strizzle (@jstrauss) February 5, 2021

Untargeted ads are way better!

— Matthew Yglesias (@mattyglesias) February 4, 2021

$SNAP Jeremi Gorman says @snapchat admires Apple's focus to protect consumer privacy

Says Snap has been working hard with Apple to utilize alternatives post IDFA including building own systems leveraging first-party data

Snap is clearly not worried pic.twitter.com/mWSsL4a4dk

— Rich Greenfield, LightShed (@RichLightShed) February 4, 2021

The other piece that feels like it needs development is the lamentation about removing a tool small businesses can use to compete. I am sure there are examples! But if you allow yourself even a little paternalism you can admit that IAP games are bad for people and gaming itself.

— Tom Lee (@tjl) February 4, 2021

The impact of Apple’s privacy policy changes on the entire mobile ads ecosystem being turned into a story of 2 FAANG companies squabbling is another example of how tech journalism just shoots for simplistic narratives instead of informing readers. https://t.co/aTbjevSZ9U

— Dare Obasanjo (@Carnage4Life) February 5, 2021

5/ My belief is that Google's original comms were incorrect / mis-stated and they *will* expose the prompt. Google admits as much in this webinar they published Feb 2: they'll model conversion data from "users who consent to ATT" https://t.co/i4kBjQYKPv

— Eric Seufert (@eric_seufert) February 4, 2021

This feels like the right approach to the iOS tracking changes: "Snap has been working with Apple in preparation for the changes, it has been educating its advertisers and it is making long-term investments to use more first-party data for advertising." https://t.co/Sp6Pahuhzy

— Martin SFP Bryant (@MartinSFP) February 5, 2021

FB's earnings call:

"this is a platform-wide change... it will impact everyone and... that's going to mitigate it to some extent.. over time, we hope to help businesses by providing more on-site conversion opportunities through initiatives like shops and click to messaging ads" pic.twitter.com/bxG6ZqBf06

— modest proposal (@modestproposal1) February 5, 2021

3/ Why I think giving customers real choice means explaining what they lose if ads cannot be personalized to them https://t.co/HdiGRIDsMk

— Eric Seufert (@eric_seufert) February 2, 2021

Snapchat warns iOS 14 changes could impact advertiser demand https://t.co/YpH23SV3pl

— iMore (@iMore) February 5, 2021

Apple’s privacy policy kicks Facebook where it hurts https://t.co/4MHKOL8qOZ - i think @apple is sincere here, and on the right track. Facebook is ethically irresponsible ans needs to be stopped.

— Gerd Leonhard (@gleonhard) February 4, 2021

Cook v Zuck – Apple’s privacy policy kicks Facebook where it hurts https://t.co/AOPHYjPHki

— Frank Graves (@VoiceOfFranky) February 5, 2021

If the company targets its advertisements to those customers who are expected to spend a lot, each dollar spent on advertising will be associated with high revenues. https://t.co/13JAvgTQH7 #FutureOfWork #axschat #Diversity #HR #WorkTrends

— Antonio Vieira Santos #Valuable500 (@AkwyZ) February 5, 2021

Harvard Business Review: “Facebook’s Misleading Campaign Against Apple’s Privacy Policy”

“Facebook, it seems, cherry-picked the data that best supported its case — and then increased the size of the cherries it picked by a third.”

(Shocked! SHOCKED!)https://t.co/Iwh3kniUyX

— Rene Ritchie (@reneritchie) February 3, 2021

Facebook이 지난해 애플의 개인정보보호 정책 변경을 비판하며 근거로 제시한 통계가 과장되었거나 체리피킹한 수치라 주장하는 기사. https://t.co/CLjn8EjMwn

— 나가토 유키 (@nagato708) February 5, 2021

#Facebook's marketing is untrustworthy. Shocking. Do not surrender your #privacy to a company that has betrayed its users time and again. Its business model is toxic (it threatens #democracy, #equality), and has an expiry date. It's time for a change. https://t.co/ciIs3wzGDo

— Carissa Véliz (@carissaveliz) February 4, 2021

"Facebook says it wants to stand up for small businesses in the face of these changes, which it is perfectly entitled to do. But disinformation about advertising effectiveness isn’t the way to do that." https://t.co/mz9winiUmQ

— Harvard Business Review (@HarvardBiz) February 3, 2021