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Substack will need to get competitive with that 5% commission at some point
— Mike (@NonGaap) January 26, 2021
Definitely some interesting distribution levers Twitter can integrate in order to promote the Revue platform and content
Can see content creators switching to Revue for thathttps://t.co/1J4cNkNlyh
can think of no incumbent tech co historically less scary to enter your space than twitter. but can also think of few products as natural to introduce on top of a platform as newsletters on top of twitter. cutting the fee in half and building customer acq tools will also help. https://t.co/EPmm4O5uc1
— modest proposal (@modestproposal1) January 26, 2021
As someone with a decent Twitter audience (hi!) and a sizeable newsletter (https://t.co/Y3XltwGjMz), this is very relevant to my interests. https://t.co/eUHCTskx37
— Corey Quinn (@QuinnyPig) January 26, 2021
Twitter is diversifying into long-form content, even when their short-form content product still needs a lot of work.$TWTR https://t.co/wUWDY3IeSr
— Ivan the K™ (@IvanTheK) January 26, 2021
finally a way to charge you all for my takes https://t.co/8B0stz8EZI
— Rich Lather (@allahliker) January 26, 2021
Last week, I reported that @Forbes was launching its own newsletter platform. Today, we are reporting (below) that Twitter has acquired one. Is the newsletter landscape too crowded? Or is this just the beginning? Sign up for my newsletter out later this AM https://t.co/CdhCDRlm4m https://t.co/a7VsHtLuIT
— Sara Fischer (@sarafischer) January 26, 2021
I haven’t even used my Substack beyond squatting on the https://t.co/7hLxzf5JWe domain for like 4+ years and have subs b/c of the Twitter acquisition. The Revue acquisition is very interesting. https://t.co/2wW6lYym3d
— Christina Warren ? (@film_girl) January 26, 2021
Twitter has acquired @Revue, a paid newsletter service they plan to continue running separately. Twitter is now building both a Clubhouse and a Substack competitor. I expect OnlyFans/Patreon clone next.
— Dare Obasanjo (@Carnage4Life) January 26, 2021
That activist investor really lit a fire under them.https://t.co/wg9vxrRvqz
Substack is paid Twitter and now Twitter is buying its own Substack. Got it.
— Shira Ovide (@ShiraOvide) January 26, 2021
The goods from @kateconger https://t.co/dOT9Vyw2Od
Long $TWTR
— Post M. (@Post_Market) January 26, 2021
Subscriptions ☑️
“Our goal is to make it easy for them to connect with their subscribers, while also helping readers better discover writers and their content”
Making Twitter a better home for writers https://t.co/33vVEzkrGk
Twitter buys Substack competitor @revue, lowers cut to 5%, make Pro features free & built in distribution everyone was asking SS for. Such smart, predatory-ish move. P.S.: newsletter services will become generic, low margin, so much for SS valuations. https://t.co/Ly79SQb7gD
— Rafat Ali, Media Owner & Operator (@rafat) January 26, 2021
Five years old, six employees - love that kind of thing. https://t.co/hHuEdgtJMJ
— Matthew Stafford (@mstafford) January 26, 2021
I was an early adopter on @revue, the newsletter platform that I have been using. They were just purchased by @Twitter. I’m happy. https://t.co/kZsRR1mISS
— The Wolf Of All Streets (@scottmelker) January 26, 2021
“Twitter says writers can expect some sort of paid compensation based on how many Twitter users they convert to subscribers.”https://t.co/QYkjiAnnJu
— Martin SFP Bryant (@MartinSFP) January 26, 2021
Substack uses its authors’ Twitter follower list to jumpstart new subscriptions. So... https://t.co/QvqoiyATbj
— Peter Kafka (@pkafka) January 26, 2021
the newsletter drum beats on
— rat king (@MikeIsaac) January 26, 2021
Twitter buys Revue, putting pressure on Substack. undercuts Substack by taking a 5 percent cut of revenue from writers instead of SS's ten percent. and ostensibly twitter can subsidize revue's losses (?) for some timehttps://t.co/6AwdPDh0hI
Agree with @benthompson that this is one of the most interesting things I've seen from Twitter in a long time https://t.co/KhJNySxIMV
— Mathew Ingram (@mathewi) January 26, 2021
Half the cut that Substack takes. Competition is a good thing. https://t.co/zfJM8K04IG
— Rob Pegoraro (@robpegoraro) January 26, 2021
Twitter has acquired @Revue: https://t.co/zDlFlcOBiJ "writers can expect some sort of paid compensation based on how many @Twitter users they convert to subscribers"-@SaraFischer: https://t.co/SSb1nTYp96 Twitter is now closer to paying people to tweet, but not with ad revenue.
— Alex Howard (@digiphile) January 26, 2021
Twitter moving into Substack's turf. Writers who already have paying subscribers on Substack will find it difficult to abandon the product. That switching cost is a good form of defensibility. But any writer who doesn't already have a paid Substack is fair game. https://t.co/56uxUCDUxF
— Sameer Singh (@sameer_singh17) January 26, 2021
Substack likes to brag about no algorithms, etc but they'll need to decide what additional value they provide to authors to warrant a 10% cut since newsletter management will be a commodity feature.
— Dare Obasanjo (@Carnage4Life) January 26, 2021
Medium fell off partially due to underdelivering on thishttps://t.co/sGduJNhQj6
The social media giant aims @SubstackInc. If only there was a long form interview with the CEO of the hot newsletter startup @cjgbest this week. Wait: https://t.co/kUWxnQf1EL Twitter Acquires Revue, a Newsletter Company - The New York Times https://t.co/l1GdUDVQoq
— Kara Swisher (@karaswisher) January 26, 2021
Twitter acquired Revue to compete with Substack:https://t.co/6r4SDHiRbQ
— Ryan Hoover (@rrhoover) January 26, 2021
I used to send a newsletter via Revue (this was before Substack existed). I’m curious to see how the platform evolves inside the flock.
Because substack said no? https://t.co/S7a9QiqWO0
— Gavin Sheridan (@gavinsblog) January 26, 2021
The ironic thing about Twitter getting into newsletters is that the lead gen card they killed a couple of years ago was an extremely effective acquisition tool for me - maybe they should bring it back
— Benedict Evans (@benedictevans) January 26, 2021
Step 1: “Substack is a paywall for twitter”.
— Benedict Evans (@benedictevans) January 26, 2021
Step 2: Twitter buys a newsletter company https://t.co/vLAzNKKrur
Congrats to the @revue team. I was a very early user (and still am) and one specific feature was why I finally got round to starting my newsletter. Glad you found a good home.
— Steve O'Hear (@sohear) January 26, 2021
Twitter acquires newsletter platform Revue https://t.co/PJb3XwQCsg by @anthonyha
Twitter announces acquisition of @revue and that it will undercut @SubstackInc by 5% on revenue cut for paid newsletters. https://t.co/DD1GmjPA8y
— Justin Hendrix (@justinhendrix) January 26, 2021
Some great ideas here from @benthompson on what Twitter should do with Revue. https://t.co/YtrTcvCsmc pic.twitter.com/PVVo20ySue
— Casey Newton (@CaseyNewton) January 26, 2021
Well, someone had to up and do it. Really interesting times ahead.
— Joey Akan (@JoeyAkan) January 26, 2021
Twitter Acquires Revue, Newsletter Self-Publishing Startup – Variety https://t.co/O3o90kWPle
#PODCAST @karaswisher Emergence/evolution of @SubstackInc in a mosaic of communication platforms as the #digital revolution rolls on. Across #socialmedia & “newsletter” platforms, “content moderation” is key? #journalism #writing #publishing https://t.co/MFT0rRB2RH
— Peter Clarke (@MediaActive) January 25, 2021
If you’re wanting to know more about Substack’s business model and how it sees its role in content moderation, check out @karaswisher’s latest podcast episode with CEO Chris Best. Stay for the blogging nostalgia. https://t.co/pLREowCL1I
— Dr. Jeremy Littau (@JeremyLittau) January 26, 2021
I am the only person in America who is not starting a @SubstackInc. On today’s Sway, I talk to its CEO on why — basically what do I need him for!But many do and are thriving. Could you or Donald be next? Opinion | The Site Trump Could Run To Next https://t.co/9NXURidMxG
— Kara Swisher (@karaswisher) January 26, 2021
I know I say EVERY Sway rocks (they do), but this one with @cjgbest about @SubstackInc, the email newsletter phenom is really a great insight into where media is headed: Opinion | The Site Trump Could Run To Next - The New York Times https://t.co/9NXURidMxG
— Kara Swisher (@karaswisher) January 26, 2021
A Trump Substack could be a huge hit and to me the most noteworthy thing about his deplatforming by Twitter/FB is how he hadn’t even made minimal efforts to work around it.https://t.co/FJHYSr78eC
— Matthew Yglesias (@mattyglesias) January 25, 2021
Not only Trump but maybe an option for Josh “Muzzled” Hawley! So many gripes, so many online newsletters! Today on Sway! Opinion | The Site Trump Could Run To Next - The New York Times https://t.co/9NXURidMxG
— Kara Swisher (@karaswisher) January 25, 2021
All the dudes where’s-the- beefing with each other today about cancel culture on Twitter have Substacks! Of course they do! Find out why from the CEO @cjgbest on my Sway podcast: Opinion | The Site Trump Could Run To Next - The New York Times https://t.co/9NXURidMxG
— Kara Swisher (@karaswisher) January 25, 2021
Seems to me the fundamental obstacle that prevents Trump pivoting to Substack is that the medium requires both the attention span and the literary skills to compose written content longer than 280 characters https://t.co/NWGn9XQt6n
— Gregg Carlstrom (@glcarlstrom) January 25, 2021
Some great ideas here from @benthompson on what Twitter should do with Revue. https://t.co/YtrTcvCsmc pic.twitter.com/PVVo20ySue
— Casey Newton (@CaseyNewton) January 26, 2021
こちらもTwitterをめぐる話題。Twitterはオランダで創業5年となるニューズレター配信サービスの「Revue」を買収。同社は無料版・有料版のニューズレター配信製品を持ち、今後も同事業のブランドを維持するという。Twitterは最近、購読型事業の開発を模索中という報道があった｜https://t.co/fxrUW5Z9C0
— 藤村厚夫 (@afujimura) January 26, 2021
NEW: Twitter says it has acquired Revue, a newsletter platform for writers and publishers. https://t.co/DaP0tGU8nv
— Axios (@axios) January 26, 2021
Why Twitter acquiring newsletter publishing company Revue...
— Matt Navarra (@MattNavarra) January 26, 2021
And what happens next? https://t.co/pE445kp1dH
#Breaking: @Twitter acquiring newsletter publishing company @Revue
— Sara Fischer (@sarafischer) January 26, 2021
— Deal marks Twitter's first step into long-form
— Also is Twitter's first foray into subscription revenue
— Revue to remain standalone company
Full story on @axios: https://t.co/mLNqHtoUv6
Substack will need to get competitive with that 5% commission at some point
— Mike (@NonGaap) January 26, 2021
Definitely some interesting distribution levers Twitter can integrate in order to promote the Revue platform and content
Can see content creators switching to Revue for thathttps://t.co/1J4cNkNlyh
Not quite the rumored @SubstackInc acquisition by @Twitter https://t.co/O5EaQRMSIS
— OM (@om) January 26, 2021
Twitter has acquired Revue, a newsletter platform for writers and publishers. The deal marks Twitter's first step into building out long-form content experiences on Twitter, and its first foray into subscription revenue https://t.co/3bngyFVRi8 @StrawberrySoc
— Sangeeta Waldron ? (@SangeetaWaldron) January 26, 2021
New jobs openings TK (potentially):
— Nieman Lab (@NiemanLab) January 26, 2021
“Twitter says it hopes to expand the Revue team. Over time, that team will be responsible for building out more 'discovery, reading, and conversational experiences' centered around long-form content on Twitter." https://t.co/GDYPzrjWdS
"Twitter says writers can expect some sort of paid compensation based on how many Twitter users they convert to subscribers."
— Ryan Broderick (@broderick) January 26, 2021
Twitter is paying influencers to move their audiences to a dark social platform they own.https://t.co/Iwc6f9284Q
Twitter is now embracing Facebook’s copycat strategy: first by building a Clubhouse competitor and now by acquiring a Substack competitor https://t.co/5G5EzEZwkz
— Sachin Rekhi (@sachinrekhi) January 26, 2021
the newsletter drum beats on
— rat king (@MikeIsaac) January 26, 2021
Twitter buys Revue, putting pressure on Substack. undercuts Substack by taking a 5 percent cut of revenue from writers instead of SS's ten percent. and ostensibly twitter can subsidize revue's losses (?) for some timehttps://t.co/6AwdPDh0hI
Substack likes to brag about no algorithms, etc but they'll need to decide what additional value they provide to authors to warrant a 10% cut since newsletter management will be a commodity feature.
— Dare Obasanjo (@Carnage4Life) January 26, 2021
Medium fell off partially due to underdelivering on thishttps://t.co/sGduJNhQj6
Fascinating acquisition & testament to the power of the email channel which was rediscovered during a tumultuous 2020 combined with the recent-ish resurrection of the newsletter. The disinformation age surely also plays a role in this decision. https://t.co/9S3iXOvdtg #emailgeeks
— Jen Capstraw (@jencapstraw) January 26, 2021
Substack is paid Twitter and now Twitter is buying its own Substack. Got it.
— Shira Ovide (@ShiraOvide) January 26, 2021
The goods from @kateconger https://t.co/dOT9Vyw2Od
just wait til I paywall these tweets https://t.co/vN3hE3hTJs
— o...k (@kateconger) January 26, 2021
Twitter Acquires @Revue, a Newsletter Company and @DLV portfolio company - The New York Times@twitter @nytimes https://t.co/e3Iiep0D1e
— Monty Metzger (@montymetzger) January 26, 2021
ツイッター $TWTR
— そよ? (@tokugawa_fund) January 26, 2021
Revue買収
■ニュースレタープラットフォーム
■条件未公開 https://t.co/eB9MtqgXBO
lol what exactly is twitter supposed to behttps://t.co/da2sTvW1CX
— Nick Quah (@nwquah) January 26, 2021
ニューヨーク・タイムズ紙によると、11月までSubstackの買収について話し合いはあったらしい。Revueは2015年創業、6人（！）の従業員で運営。"Twitter発クリエーター"がTwitter内で収益化できるような流れがくるのか？?https://t.co/nvjbnm48Cr
— 草野美木 / miki kusano (@mikikusano) January 26, 2021
NYT에 따르면 비슷한 컨셉의 회사인 Substack을 인수하려고 트위터가 접촉했으나 창업자가 매각은 없을 것이라고 공개적으로 선언-아이러니하게도 트윗으로-한 적이 있다고. https://t.co/BcVcpRg32w pic.twitter.com/PrxBaBUY5K
— 나가토 유키 (@nagato708) January 26, 2021
All the journalists who have tried to assert their independence by turning to Substack are now potentially creating rev for Twitter.
— katie rosman (@katierosman) January 26, 2021
Also, @kateconger is doing such a great job covering this beat!https://t.co/L5MNPXbsdu
Twitter Acquires Revue, Newsletter Self-Publishing Startup – Variety https://t.co/LoBHZLhskd
— Farida Adamu (@thefaridaadamu) January 26, 2021
En el podcast Sway del @nytimes, @karaswisher entrevista al CEO de la plataforma de #newsletters @SubstackInc, @cjgbest
— Ismael Nafría (@ismaelnafria) January 26, 2021
Substack is the breakout newsletter platform media insiders are watching. Its chief executive says he has big plans — and an open door. https://t.co/KwP1ZU7GY6
newsletter wars, begun they have https://t.co/SprD4gIk2A
— Craig Mod (@craigmod) January 27, 2021
TwitterがSubstack競合のRevueを買収。
— Tetsuro Miyatake (@tmiyatake1) January 26, 2021
Revueは大体Substackの半分ぐらいの手数料しか取らないのと、Twitterとの相性が良い。
前からサブスクのマネタイズを考えていたTwitterだが、ここ最近の買収でテキスト、音声、メルマガのツールを取り込むことになる。https://t.co/5fPylr5wAV
Twitter acquiring newsletter publishing company Revue - Axios https://t.co/6KwdQJJ6WP
— Josh ???? (@JoshuaOgundu) January 26, 2021
I sort of recall there being rumors last autumn about Twitter acquiring Substack. Sounds like those negotiations and failed. It does seem like this is sort of a big problem for Substack long term https://t.co/r7NVzIEsC5
— Ben Dreyfuss (@bendreyfuss) January 26, 2021
When you're too cheap to just acquire Substack... "Twitter acquiring newsletter publishing company Revue" https://t.co/4ZmpMV0kKa
— Liberty (@LibertyRPF) January 26, 2021
Twitter has acquired @revue, a newsletter service like Substack.
— Berny Belvedere (@bernybelvedere) January 27, 2021
An interesting detail: Substack takes a 10% cut, but Twitter has lowered the cut Revue takes to 5% to attract writers.https://t.co/XorAjx9ieE