.png "back to home page")
Google engineer: "Hey, we invented a replacement for the browser cookie, and we need a friendly, easy-to-remember name like cookie"
— Mathew Ingram (@mathewi) January 25, 2021
Other Google engineer: "How about FLoC, for Federated Learning of Cohorts"
Everyone at Google: "Perfect!"https://t.co/Ddqn0o7qEc
No, I wouldn't be to anxious about this new tech. It's an improvement, but not.
— Catalin Cimpanu (@campuscodi) January 25, 2021
See here: https://t.co/OHetkwFvI2 https://t.co/21xc7mfBd8
"Federated Learning of Cohorts (FLoC) that acts as an effective replacement signal for third-party cookies."
— Jon Henshaw (@henshaw) January 25, 2021
"...advertisers can expect to see at least 95% of the conversions per dollar spent on ads when compared to cookie-based advertising." https://t.co/Q1ZjA0zeb2
A system that massively favors Google dominance, focuses the ad model even more on only the model tech companies are using, and completely removes any control for publishers.
— Thomas Baekdal (@baekdal) January 25, 2021
(mind you, I'm not saying cookies are good either. They are not) https://t.co/dQc5CJBGQP
NEW: Google says it may have found a privacy-friendly substitute to cookies
— Sara Fischer (@sarafischer) January 25, 2021
- A new experiment shows big returns
- Big Q for industry is, does this further entrench Google’s dominance for the sake of privacy?
More on @axios: https://t.co/kzgTQoRc5z
We believe in an open affordable #Web that keeps people’s identity and information safe.
— Google Europe (@googleeurope) January 25, 2021
Read the promising results from today's #PrivacySandbox ?? https://t.co/17PSSWE8wD
Anyone know what measurement methodology was used? I have looked around and can't find that info. @megancgraham @OSchiffey @pbannist @aripap @thezedwards @justinschuh https://t.co/uuIT005L0G pic.twitter.com/01iCSbFMN8
— Myles Younger (@Myles_Younger) January 25, 2021
Google says it may have found a privacy-friendly substitute to cookies https://t.co/X4khitMXi5
— Rand Fishkin (@randfish) January 25, 2021
Conveniently, this solution also means Google *alone* will own access to this data, so no other ad platform can ever compete against them ? pic.twitter.com/RwIzlfpHVq
Does moving web tracking from a group of one to a group of “thousands” really solve the ethical issues with this tech? https://t.co/YcnJQoT2Ym
— Matthew Green (@matthew_d_green) January 25, 2021
Progress update on the Privacy Sandbox initiative: https://t.co/m7hJTAK5SK
— Chrome Developers (@ChromiumDev) January 25, 2021
1y after announcing 3p cookies EOL, the #PrivacySandbox becomes more concrete: @justinschuh gives an update on the parts of the #PrivacySandbox currently available as origin trial including for the first time names of some of our partners in those trials https://t.co/qjNW9W89bl
— Jochen Eisinger (@jochen_e) January 25, 2021
Oh wow! The advocates for an open web won! Google rolled back plans for FLoC and is just gonna do 3rd party / cross site cookies forever! </snark>
— ℨ??? ??????? (@thezedwards) January 25, 2021
“Chromium Blog:Privacy Sandbox in 2021: Testing a more private web” https://t.co/vtZq4GEF3B
Privacy Sandbox in 2021: Testing a more private webhttps://t.co/48yzcODzmW
— Eiji Kitamura / えーじ (@agektmr) January 25, 2021
ヤフー、ChromeのPrivacy Sandboxトライアルを実施しています！ “It’s great to see companies like Salesforce, White Ops, and Yahoo! JAPAN, starting (or preparing) to test initial solutions like Trust Tokens, First Party Sets, and Conversion Measurement. ” / https://t.co/4vymbykj2C
— Shigeki Ohtsu (@jovi0608) January 25, 2021
Google says it's confident about alternatives to browser cookies that track you for ads https://t.co/uJIL0kP1yL
— CNBC (@CNBC) January 25, 2021
Google’s alternative to third-party cookies open for advertiser testing in Q2 2021
— Glenn Gabe (@glenngabe) January 25, 2021
"This process groups people w/similar interests into cohorts to protect the privacy of the individual & allows advertisers to still serve relevant ads..." https://t.co/b1uUXQQPqx via @CarolynLyden pic.twitter.com/MMPywPFHa8
What is FLoC? It might just be Google's answer to replace the third-party cookie: https://t.co/PM89Ze8U5F
— Ad Age (@adage) January 25, 2021
my hot take on floc: it's bad https://t.co/yrbWUqLX7y
— shoshana wodinsky (@swodinsky) January 25, 2021
More from @swodinsky's piece:
— Rand Fishkin (@randfish) January 25, 2021
...using FLoC “is literally nearly as effective as third-party cookies.” The only difference is that Google goes from controlling a giant chunk of the ad-targeting ecosystem to controlling virtually all of it.https://t.co/fkLyPiQ9ey
For those interested in privacy while making ads work for businesses, a new blog from Google https://t.co/Zlv8MFvyQ1
— Alan Kent (@akent99) January 25, 2021
Google says it may have found a privacy-friendly substitute to cookies https://t.co/1FSZ33pYvw
— Olé (@Olez) January 26, 2021
Hmm, if Google figures out a way to eliminate cookies to prevent tracking consumers, I wonder who's the only one left to gather all that valuable user data? Oh right, the browser vendor themselves.https://t.co/S7rQVTSqRU
— Brock Allen (@BrockLAllen) January 26, 2021
Googleは新しいユーザー追跡手法FLoCを提案している。これは、プライバシー面では望ましい前進だが、Googleのみがデータへのアクセス権を所有することも意味するため、他の広告プラットフォームには不利には働く。https://t.co/yiHe2ja2bs
— Axion | デジタル経済のウォッチドッグ (@axion_zone) January 25, 2021
Google’s alternative to third-party cookies open for advertiser testing in Q2 2021#100DaysOfCode#WomenWhoCode https://t.co/D9MKLvpORr
— ŠԩąƉŏώ❥•҉ǤaϻeR (@ae42322315) January 25, 2021