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Cam Casey, a 19 year old TikTok star, made $3M on Snapchat in under 5 weeks. His roommate, Joey Rogoff, 21, also a TikTok star, made over $1M in the same time. They're just a couple of many raking in massive amounts of cash https://t.co/pNQbaNSbw1
— Taylor Lorenz (@TaylorLorenz) January 15, 2021
Snapchat influencers are earning $100,000...
— Jeremiah Owyang (@jowyang) January 15, 2021
...PER week.
If consistent, that would be $5.2 Million a year. Or, work minimum wage: the US federal minimum wage at full time is about $15k a year
New article from @TaylorLorenz https://t.co/3wmzfKMqvC
Imagine if Twitter started paying millions of $ to people who did the most viral tweets https://t.co/yZsXwpTUCD
— Taylor Lorenz (@TaylorLorenz) January 15, 2021
My new retirement plan is going to be very Snapchat focused https://t.co/xhLCCmv0Q7
— Kat Tenbarge (@kattenbarge) January 15, 2021
Creator @ItsCamCasey told @TaylorLorenz that he has been paid nearly $3 million by Snapchat for his viral content https://t.co/4v81Gb54ef
— Amanda Perelli (@arperelli) January 15, 2021
The question in the background with any big creator compensation scheme, especially one as explosive as this for a new feature, where a company easily eats up half a billion a year sustaining it, is...what happens if this gambit doesn’t take off?
— Nathan Lawrence ? (@NathanBLawrence) January 15, 2021
Where do creators go? https://t.co/4cQDZvSqtJ
"The same things that are popular on TikTok are popular on Spotlight ... The primary difference on Spotlight is the absence of public like counts or comments. And when videos go viral, the creator makes money, even if they are not influencers." https://t.co/z3lQKOT4bj
— Josh Billinson (@jbillinson) January 15, 2021
Snapchat is paying out $1M a day to ppl who post viral videos to it's new TikTok-like feature, Spotlight.
— Taylor Lorenz (@TaylorLorenz) January 15, 2021
I spoke to some of the users who have won big, making millions of dollars in just a couple weeks. https://t.co/pNQbaNSbw1
Five years later, it's a total 180, payment from a platform is expected. As @josephpalbanese said, TikTok "put all other platforms on notice." https://t.co/pNQbaNSbw1
— Taylor Lorenz (@TaylorLorenz) January 15, 2021
The amount of money people are earning overnight is insane. Anyone 16+ is eligible, but if you're under 18 your parents have to approve the payment from Snapchat https://t.co/pNQbaNSbw1 pic.twitter.com/5CdeiI05KX
— Taylor Lorenz (@TaylorLorenz) January 15, 2021
Awesome to see @MTZLER @OperAmericano featured in here with other creators! Has been great to see so many creators starting to monetize their snap. Better late than never for sure https://t.co/5gDIWPDVA1
— Nick Cicero (@nickcicero) January 15, 2021
yay to building sustainable futures https://t.co/5zv8B2Rdbr
— Tim Maughan (@timmaughan) January 15, 2021
Great read by @TaylorLorenz on Snapchat Spotlight: https://t.co/MIzmYocDrk
— Kerry Flynn ? (@kerrymflynn) January 15, 2021
“I now have the opportunity to go to the school of my choice. For a lot of people Spotlight is going to change their life and it’s unbelievable.” - Katie Feeney, 18, a high school senior in Olney, Md https://t.co/FGLrFVWNDD
Looks like I’m about to go shake my ass on Snapchat as my new career
— Alex Cohen (@anothercohen) January 15, 2021
Sorry mom and dad https://t.co/jx1JCROgD7
? 19-year old has made nearly $3 million from @snapchat's #spotlight ?
— Rich Greenfield, LightShed (@RichLightShed) January 15, 2021
the creator momentum to snapchat is a very big deal for platform engagement and ultimately monetization $SNAP
great piece from @TaylorLorenz @nytimes https://t.co/VFRlEstZft
I wrote off Snapchat for years - but they seriously are handing out cash. Don’t even need an audience.
— Kevin Parry (@kevinbparry) January 15, 2021
Got $5k from a recent video. Friends have received massive payments ($100k+). https://t.co/wXa0JwdAXi
i will now be pivoting to whatever it is these children do. watch this space https://t.co/SrYe10aptE
— actually it’s good (@yungchomsky) January 15, 2021
Snapchat is paying out $1M a day to ppl who post viral videos to it's new TikTok-like feature, Spotlight.
— Taylor Lorenz (@TaylorLorenz) January 15, 2021
I spoke to some of the users who have won big, making millions of dollars in just a couple weeks. https://t.co/pNQbaNSbw1
The amount of money people are earning overnight is insane. Anyone 16+ is eligible, but if you're under 18 your parents have to approve the payment from Snapchat https://t.co/pNQbaNSbw1 pic.twitter.com/5CdeiI05KX
— Taylor Lorenz (@TaylorLorenz) January 15, 2021
Katie Feeney, 18, a high school senior in Md., has earned over $1 million from Snapchat in the past two months, primarily from a video of herself spinning on a hoverboard. It's transformed her life and now she can afford to go to the college she wants https://t.co/pNQbaNSbw1
— Taylor Lorenz (@TaylorLorenz) January 15, 2021
Unlike the TikTok creator fund, you don't have to opt into Snapchat's Spotlight program. One woman who works as an associate at Lowe's for $12.50/hr made half a million dollars for posting a viral video of her sister deep frying a turkey on Thanksgiving https://t.co/pNQbaNSbw1
— Taylor Lorenz (@TaylorLorenz) January 15, 2021
Cam Casey, a 19 year old TikTok star, made $3M on Snapchat in under 5 weeks. His roommate, Joey Rogoff, 21, also a TikTok star, made over $1M in the same time. They're just a couple of many raking in massive amounts of cash https://t.co/pNQbaNSbw1
— Taylor Lorenz (@TaylorLorenz) January 15, 2021
I spoke with @TaylorLorenz about Snapchat Spotlight for the @nytimes! It’s crazy, Snapchat has momentum in the creator community that they haven’t had since 2015. Everyone and their mom will be talking about Spotlight a week from now. https://t.co/sfYRci8nS7
— Mike Metzler (@MTZLER) January 15, 2021
Music is so behind the “creator economy”
— Cherie Hu (@cheriehu42) January 15, 2021
Snap pays $1M a DAY to creators of viral videos. Some smaller creators have made 5–6 figures in a few weeks.
But if your song goes viral tonight, you prob won’t see any royalties from it for minimum 2–6 months ??♀️https://t.co/0ZQnSd4CWV
? 19-year old has made nearly $3 million from @snapchat's #spotlight ?
— Rich Greenfield, LightShed (@RichLightShed) January 15, 2021
the creator momentum to snapchat is a very big deal for platform engagement and ultimately monetization $SNAP
great piece from @TaylorLorenz @nytimes https://t.co/VFRlEstZft
I quake in fear over what this portends for a society already entropic from attention-seeking extremist grift. The incentives to capture attention by any means necessary are only exploding. https://t.co/29ryiyWXHx
— David Carroll ? (@profcarroll) January 15, 2021
A high school student from Maryland has earned over $1 million from Snapchat in the past two months by posting unboxing videos https://t.co/rpDU5hstrl
— Ahmed Al Omran (@ahmed) January 15, 2021
BRB -- going to do a video of me cooking steak in my toaster and make a million dollars https://t.co/ZPjaJPyMUZ
— Mathew Ingram (@mathewi) January 15, 2021
Universal Basic Income is already here. It's just called user acquisition cost ?https://t.co/MbBfmaVwpq pic.twitter.com/ZuByWC74I5
— Subrahmanyam KVJ (@SuB8u) January 15, 2021
Almost every story I write makes me feel depressed about living in a wild dystopia but sometimes it really hits hard https://t.co/pNQbaNSbw1
— Taylor Lorenz (@TaylorLorenz) January 15, 2021
Snapchat paying whoever has the viral videos each day thousands of dollars reminds me of the replies under each viral tweet hawking night lights.
— Dare Obasanjo (@Carnage4Life) January 15, 2021
This is another place where Twitter should formalize emergent behavior on its platform and reward creators.https://t.co/cYMXcgnxmc
Why would anyone play the lottery when you have Snapchat spotlight? https://t.co/L00CjAuXnu pic.twitter.com/mqmc7b3g6c
— Oscar Williams-Grut (@OscarWGrut) January 15, 2021
TRACK 2: Yes another @TaylorLorenz banger from the front lines of the escalating Short Form Video Wars.
— Jesse Clemmens (@JayClemm) January 15, 2021
Spoiler: One Creator went $0 --> $3M in 2 months on Snapchat.
Read this if you want to feel like everyone is getting rich except for you.https://t.co/BjUwmdFCSa