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this is genuinely one of the most cynical things I've ever read https://t.co/HZHTxNNjAl
— Sam Biddle (@samfbiddle) December 17, 2020
I wish Facebook would just tell us how much privacy we’re supposed to give up to help small businesses.
— alex hern (@alexhern) December 16, 2020
Big picture: Facebook and Apple have real animosity that dates back to the Steve Jobs era (go google Ping if you're curious). But they are also deeply connected: Apple's customers certainly expect to have access to FB, Insta, Whatsapp on their phones.
— Peter Kafka (@pkafka) December 16, 2020
The next phase of battle between Apple & Facebook.
— Kent Bye VoicesOfVR (@kentbye) December 16, 2020
Apple now discloses all the ways Facebook app tracks you & asks for opt-in consent.
This disrupts FB's surveillance capitalism model, which they say will kill small businesses in #SpeakUpForSmall campaign:https://t.co/RlUuY85ZAW https://t.co/eTjeX0m5mB
So #Facebook plans to run a second anti-Apple ad tomorrow. This one will claim #Apple is trying to stop the internet from being free.
— John Paczkowski (@JohnPaczkowski) December 17, 2020
Here’s some draft text: pic.twitter.com/Spzx1rwJSc
We're standing up to Apple for small businesses everywhere. #SpeakUpForSmall https://t.co/F7xagcEOBm
— Facebook Newsroom (@fbnewsroom) December 16, 2020
claiming to stand up for small biz?! they’re the largest ad platform and feel threatened do they think we are stupid.
— shannon (@s_oehler) December 17, 2020
This is probably the smartest thing Facebook has done to justify its surveillance capitalism business model.
— Donie O'Sullivan (@donie) December 16, 2020
Using owners of small businesses to talk about how personalized ads are important to their business. https://t.co/jd8P7iSRSl pic.twitter.com/DgNX75EgMG
this may be Facebook's worst read of a room EVER. Facebook comms pushing out propaganda one week after a landmark antitrust lawsuit on behalf of near every US state. Let's use small biz/voices during a pandemic and information crisis to try to stop Apple's privacy protections!!! pic.twitter.com/OFEXt2lhWI
— Jason Kint (@jason_kint) December 16, 2020
This is, frankly, some disgusting, cynical shit from Facebook. Apple is trying to implement software that prevents apps like Facebook from collecting private user data like location and browsing history and Facebook is LYING and saying it’s about the “freedom of the internet.” https://t.co/C9f95r47SI
— Roger (6'5") (@iamtherog) December 17, 2020
Apple exposing all the ways Facebook tracks you with it iOS app is really quite something pic.twitter.com/hDhB85qk1L
— Tom Warren (@tomwarren) December 16, 2020
At this point if you are a Facebook employee still using an iPhone, you are a traitor. Sorry, I don’t make the rules. https://t.co/dX5y3ws8y4
— can (@can) December 17, 2020
So this fight is a real one - Apple's changes can definitely affect Facebook's ad revenue, especially its ad network on other sites - but not an existential one - Facebook's core ad business won't be changed by this.
— Peter Kafka (@pkafka) December 16, 2020
Big tech companies are so big that the only thing that can threaten them is big tech companies. https://t.co/MaY0HJHron
— Dave Pell (@davepell) December 16, 2020
Reminder that Facebook was sued by the FTC and 48 states for antitrust *one week ago* https://t.co/s7RfwppPOw pic.twitter.com/jvqjCQvysh
— Karissa Bell (@karissabe) December 16, 2020
Facebook, in front of the house with a megaphone: “The only person you are hurting is your family by not letting me speak directly to them.”
— Glenn Fleishman (@GlennF) December 16, 2020
Apple: { installs more soundproofing, additional locks }
It's true that Facebook engages in unfair tactics, but Apple is collecting the same data themselves while blocking FB from getting it. I don't think anyone should be able to use this data, neither Apple nor Facebook nor any powerful platform. It's not their confidential data! https://t.co/ddrmaeyubw
— Matt Stoller (@matthewstoller) December 16, 2020
Lord knows I have my problems with Apple, but Facebook – of all fucking companies – taking a "why won't you think of the small business" line to defend its privacy plundering ways is nauseating ? https://t.co/yDZHL2886V
— DHH (@dhh) December 16, 2020
Absolutely insane. “We need to make businesses completely reliant on personalized ads or else we’ll choke their reach so we can continue to harvest user data” https://t.co/euUf7E9WNK
— Em ? (@emdubin) December 17, 2020
Apple's response, complete with a graphic Apple created:
— rat king (@MikeIsaac) December 16, 2020
"We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not." pic.twitter.com/tTYzpz2Gef
“The end justifies the means”, Facebook Edition. https://t.co/T0eU8SBKUH
— ɐnɥsoſ (@joshuajames) December 16, 2020
Facebook cares about small businesses so much that they'll require them to spend $250k on ads every year to even know how effective they are https://t.co/MevzlF4qwS
— alfred ? on vacation (@alfredwkng) December 16, 2020
Wild. Wilder still is that the average Facebook/Instagram/WhatsApp user couldn't care less. https://t.co/rLR5o0CSlN
— Alex Rainert ??♂️ (@arainert) December 16, 2020
I am still analyzing Facebook's updated iOS14 guidance published today (overview article coming tomorrow), but biggest two takeaways: 1) app->web advertising will be impacted in the same way as app->app, and 2) I was wrong: FB is working with MMPs for conversion value management
— Eric Seufert (@eric_seufert) December 16, 2020
1/ Three big revelations:
— Eric Seufert (@eric_seufert) December 16, 2020
- Facebook will expose the ATT prompt to users;
- Facebook will treat app-to-web campaigns with the same privacy rigor as app-to-app campaigns;
- Facebook will work with MMPs around conversion value management.
They won’t let organize my TL, prioritize my interests, volunteer data or make any conscious preferences but sure it’s Apple https://t.co/BqYzDWUp8r
— ???Sydette the DreadGorgon?? ? (@Blackamazon) December 16, 2020
Facebook blasting Apple over Apple's upcoming privacy changes in iOS14 in plain, public view.
— rat king (@MikeIsaac) December 16, 2020
I question whether FB's message — that clamping down on data for ad targeting will hurt small businesses — is going to land with people, or backfire.https://t.co/kbA4IuohX1
I was originally interested in what changes Epic could prompt to the App store for both Google and Apple. I think change there is good. But now that Facebook is using this to demand Apple not allow users to opt out of tracking because “it’s vital to small businesses?” Nooo. /end
— Cara ? (@Cheratomo) December 16, 2020
I’m going with backfire https://t.co/NH4gQoA2JT
— John Markoff (@markoff) December 16, 2020
Facebook angry that Apple has locked the front door and won’t let them barge in to talk to the children any more.
— Glenn Fleishman (@GlennF) December 16, 2020
I marvel at the clumsiness of FB’s PR. By running full page ads that are transparently disingenuous will call attention to a change that Apple itself has barely mentioned. https://t.co/yACRhSJVhY
— Roger McNamee (@Moonalice) December 16, 2020
Facebook is telling us that Apple should not protect our privacy so that they can sell us more stuff with ads.
— alexlindsay (@alexlindsay) December 16, 2020
I'm not sure that is a "modern" argument.
@ShiraOvide I wonder if Apple needs FB as much as FB needs Apple. If FB apps go away, Apple users can use a browser to access FB. (I do this for privacy reasons.) If iPhones are not available for its apps, FB loses access to a lot of data that it collects with apps.
— Roger McNamee (@Moonalice) December 17, 2020
All these big companies pretending they care about small businesses is the biggest joke ever. Remember who your true allies are! *it's not facebook or burger king https://t.co/qdDQc0dk7W
— JAPPA (@JasperBoerstra) December 16, 2020
i want to goof on this facebook print ad but uber / lyft JUST ran an extremely successful (and expensive!!) propaganda campaign using a combo of old and new media ads to disintegrate workers rights https://t.co/2vujP6Fwo0
— brendon bigley (@brendonbigley) December 16, 2020
$FB vs $AAPL is one to watch over the next decade. I love both so it's hard to pick a side, but I truly believe $FB is providing the tools to help millions of small businesses survive. That impacts people, families, & communities. So important.https://t.co/Uos2cYy2WJ
— Liviam Capital (@LiviamCapital) December 16, 2020
And people say Facebook has hurt the newspaper advertising industry. They’re contributing! https://t.co/hd7bhje14d
— hussein kanji (@hkanji) December 17, 2020
I’m sort of fascinated in what is happening inside @nick_clegg’s department at Facebook. In the week, that FTC launches major legal challenge, FB’s response is a knocking campaign against Apple that the entire internet thinks is deeply fraudulent https://t.co/4S88NqE8K6
— Carole Cadwalladr (@carolecadwalla) December 17, 2020
Privacy must be respected in building advertising tools, and we're focused on transparency and control. But privacy doesn't need to come at the expense of the livelihoods of small businesses and developers. (2/3)
— Adam Mosseri ? (@mosseri) December 16, 2020
The Facebook / Apple fight over tracking is interesting, but Facebook’s argument that small biz will be affected is strange. Actual marketers like Cadillac CMO @melgrady are pretty sanguine - here’s what she told me on this week’s DECODER: https://t.co/Kv21Oe0w4G pic.twitter.com/Yc0IKZXbIS
— nilay patel (@reckless) December 16, 2020
Facebook calls Apple anticompetitive, one week after 48 states file lawsuits to break up Facebook.
— Ben Sandofsky (@sandofsky) December 16, 2020
Read the room, you guys. Read the room.https://t.co/vxI0KRkc4p
I want to read the inside story on why Apple wussed out on making Facebook comply with an amazing and game changing new policy for apps in its ecosystem which would have kneecapped Facebook
— Leigh Drogen (@LDrogen) December 17, 2020
Why didn't they go through with it? https://t.co/PlialX4knr
this is the new iOS 14 prompt that’s at the center of a massive battle between Apple and Facebook. Apple is defending its iOS 14 privacy changes as “standing up for our users,” and Facebook has criticized these changes with full-page newspaper ads https://t.co/FuROtjU49T pic.twitter.com/lHm2x1eMht
— Tom Warren (@tomwarren) December 17, 2020
Good to see indies sticking together https://t.co/ZhZ9YCpRME
— Jon Doyle (@Morfid_plays) December 16, 2020
Cook and Zuckerberg are both right, and also this beef is dumb but I love it. https://t.co/Bx6tCkYwl7 pic.twitter.com/E0Q4t7DYSb
— Shira Ovide (@ShiraOvide) December 16, 2020
The king of privacy theft, @Facebook, is running ads attacking @Apple, the leader in privacy protection. All because Apple is shifting to an opt-in system from an opt-out system for users to allow data sharing with advertisers. FB must fear folks won’t opt in. I wonder why.
— Walt Mossberg (@waltmossberg) December 16, 2020
Feeling a little bit ✨exposed✨ @Facebook? https://t.co/0obbaX70yz
— The Real Facebook Oversight Board (@FBoversight) December 16, 2020
This upcoming prompt in iOS 14 is 100% reasonable to me, so it's hard to side on Facebook with this one.
— Joe Rossignol (@rsgnl) December 16, 2020
What is the solution for small businesses that will see their revenue impacted, though? Too bad, so sad, because privacy is ultimately more important? pic.twitter.com/xUSzSzaIWf
iPhones are becoming “digital face masks” ... they protect others as well as you.
— Roger McNamee (@Moonalice) December 16, 2020
Surveillance capitalism has been unfettered for a decade ... by giving consumers “opt in” control over who gets their data, Apple is shifting the power, providing an oasis. https://t.co/SQe8SggQ8m
Imagine the horrors of an Internet where cooking websites ran ads for utensils and gourmet ingredients instead of that Hello Kitty vibrator you looked at once on Amazon that your friend thought you’d get a kick out of and now blazons the ad spaces of every page you visit. https://t.co/Ykos4QCpS2
— Kevin Fox ?? (@kfury) December 17, 2020
Gotta love this Facebook vs. Apple fight. They’re telling us it’s about privacy and small business. That’s bullshit. The two are locked in a war between messaging apps and are trying to kneecap the other side. https://t.co/RJIbldQTfl pic.twitter.com/irXAZ2gfBu
— Alex Kantrowitz (@Kantrowitz) December 16, 2020
Apple seems to love user choice when it’s used against competitors like Facebook, but opposes choice when it means other companies competing with them: choice in app stores, choice in payment methods, choice in game streaming services. pic.twitter.com/tBezrXqOxl
— Tim Sweeney (@TimSweeneyEpic) December 17, 2020
I’m pretty certain #Facebook is fighting #Apple to retain access to personal data. #PID #privacy. #fullpagead #wsj pic.twitter.com/029WwaGSs0
— Dave Stangis (@DaveStangis) December 16, 2020
I made the switch to Apple's Big Sur OS and am hoping it spells the end of Facebook - or at least hobbles their profitability model severely. https://t.co/bEyNcgEfIW
— Amy Siskind ?️? (@Amy_Siskind) December 16, 2020
I run one of the largest free news websites in New England. We are virtually 100% dependent on digital advertising and this message from Facebook is totally bunk.
— Matt Karolian ?♂️ (@mkarolian) December 17, 2020
Hyper-personalized ads primarily benefit Facebook, not "sports blogs" or "cooking sites" https://t.co/UcebWcpGPR
Personalized ads are an important tool for small businesses to identify and connect with their customers in a way that only big budgets allowed before. This is particularly important right now, given all the challenge that small businesses face. (1/3)
— Adam Mosseri ? (@mosseri) December 16, 2020
8/ If Facebook wants to make a case to the general public in support of personalized ads, it should make clear that freemium apps are absolutely dependent on them. That FB wants to protect small businesses is risible and somewhat absurd beyond the extent that those SMBs pay FB
— Eric Seufert (@eric_seufert) December 16, 2020
Facebook worried they can’t make more money tracking users ? https://t.co/nEtioLzj9f
— Tomi Adebayo (@GadgetsBoy) December 17, 2020
Cry me a river.
— Allen Holub (@allenholub) December 16, 2020
Apple to prevent Facebook and others from collecting your personal data without your permission. Facebook objects! Shocking.
Facebook criticizes Apple’s iOS privacy changes with full-page newspaper ads https://t.co/3yZ57VBlbs
$FB and $AAPL are like the US and USSR in the mid-20th century, but arguably even more powerful and less accountable. Expect more flare ups and proxy battles as this Cold War continues. https://t.co/UYU3H5TsAJ
— J-Strizzle (@jstrauss) December 16, 2020
And of course they need to drape themselves in "we're just here for small business" because they're the biggest pirates of privacy. I mean, look at this list! https://t.co/Rc8yazXz9C
— DHH (@dhh) December 16, 2020
Astroturfy messaging aside, it's interesting that Facebook's actual objection is that iOS will show users a "discouraging prompt" that requires them to opt into data collection. (It's "discouraging" because it lists the types of data Facebook collects.) https://t.co/AqHQai3Lhr
— Kevin Roose (@kevinroose) December 16, 2020
If Facebook cares so much about small businesses suffering during this pandemic they should take the money they’re spending on these ad campaigns and give it to small businesses as free advertising credit. ?? https://t.co/PaYX5xx36f
— ? Jeremiah Warren ? He/Him (@jeremiahjw) December 16, 2020
It’s easy to beat up on Instagram (Reels!) but the point about small business is absolutely true - something like 2/3 to 3/4 of Facebook and Google advertisers are small businesses who never advertised before, and certainly not with this efficiency https://t.co/nODM4Y3l6f
— Benedict Evans (@benedictevans) December 17, 2020
Facebook telling people to “speak up for small” just days after the government sued it for buying or killing small companies and becoming too big...... https://t.co/6Qf7hrM0fb
— Tony Romm (@TonyRomm) December 16, 2020
Facebook...protector of the small businesses
— Brad Sams (@bdsams) December 16, 2020
Top ten joke of 2020 https://t.co/viNcrLDyLq
You don't find it a little convenient that Apple's main marketing message is a direct attack on the biggest threat to iMessage, a major lock in for its devices? https://t.co/2T08Ro3Llh
— Alex Kantrowitz (@Kantrowitz) December 16, 2020
reminder: Apple is not preventing anyone from doing anything, they are simply telling them to ask permission to track and to disclose what data is collected. https://t.co/SaXWy9xaNw
— Will Strafach (@chronic) December 16, 2020
Read more about the impact of Apple’s iOS14 policy and its implications here: https://t.co/Euq2Jm0mtO (3/3)
— Adam Mosseri ? (@mosseri) December 16, 2020
.
— Ralph Henson (@ralphhhenson) December 16, 2020
In Apples case, it IS and has ALWAYS been about privacy.
Facebook and Google make money selling ADS.
Apple makes monty selling hardware and apps.
.
Let's just count our blessings, at least Facebook didn't accuse Apple of doing a Cambridge Analytica by disclosing the workings of Facebook's iOS app. ?
— Jeremy B. Merrill (@jeremybmerrill) December 16, 2020
Exactly. And not just opt-in to sharing with advertisers but opt-in to share with Facebook, too. Major regulator has found a majority of Facebook’s data collection happens when users are on other companies’ apps/websites and not even intending to interact with Facebook. https://t.co/v2SUBwxMKN
— Jason Kint (@jason_kint) December 16, 2020
Facebook is going to lose the public argument over Apple’s new privacy pop-ups. But that doesn’t mean there isn’t an important story here about one company’s ability to unilaterally reshape the digital economy on its own terms https://t.co/XE0awGRVFi pic.twitter.com/aldTxvIrVX
— Casey Newton (@CaseyNewton) December 17, 2020
I think the most interesting part of Facebook's big anti-Apple advertising/PR/lobbying push today is that Axios made the video for Facebook's microsite (if you open the full pic you'll see it says "made in partnership with Axios) https://t.co/rYF1z4d9l6 pic.twitter.com/kQiv2draJZ
— Lara O'Reilly (@larakiara) December 16, 2020
Never ever believe any giant corp that claims to 'stand up for small businesses' #badpropaganda https://t.co/9DWG8lszaZ
— Wolfie Christl (@WolfieChristl) December 16, 2020
Facebook runs second newspaper ad slamming Apple's privacy changes https://t.co/DX6AJPGtoX pic.twitter.com/4yAyWT7uuO
— New York Post (@nypost) December 17, 2020
"Facebook's attempt to vilify Apple looks like sour grapes.
— The Real Facebook Oversight Board (@FBoversight) December 17, 2020
Facebook says objections to Apple feature that affects apps are bid to defend small businesses – but do we believe it?"
An analysis by @alexhern on @guardian https://t.co/L0QSCNZyWV
"Never afraid of a challenge, Facebook appears to have embarked on a campaign to convince the world to hate Apple, love targeted advertising, and believe the social network when it says it is doing it all out of a desire to defend small businesses." https://t.co/P13RgxCDP9
— Chloé Woitier ☕ (@W_Chloe) December 17, 2020
Facebook fighting Apple on targeted advertising, saying restrictions hurt small businesses, using small business owners to tell the story: https://t.co/QEu3AH6MnS
— Sarah Frier (@sarahfrier) December 16, 2020
Meanwhile on FB, small businesses tell me they struggle to be heard when they have problems: https://t.co/qfznV7Rfzs
Facebook blasting Apple over Apple's upcoming privacy changes in iOS14 in plain, public view.
— rat king (@MikeIsaac) December 16, 2020
I question whether FB's message — that clamping down on data for ad targeting will hurt small businesses — is going to land with people, or backfire.https://t.co/kbA4IuohX1
I don’t know why this comes as a surprise to anyone.
— Tony Arnold (@tonyarnold) December 17, 2020
Facebook sells ads.
It’s literally the only reason anyone who works there is paid to do anything.
This site and the accompanying full page ads are such ugly, deceitful manipulation on their part: https://t.co/PFCIhHCfZK
Facebook running these ads in WSJ, WaPo and NYT today decrying Apple's upcoming IDFA enforcement (explainer here: https://t.co/M25icFPp5O)
— Meg Graham (@megancgraham) December 16, 2020
Also has a new site about the change encouraging small businesses to "speak their mind": https://t.co/9bQtkt0Ko1 pic.twitter.com/syKxlRPTe2
$FB vs $AAPL is one to watch over the next decade. I love both so it's hard to pick a side, but I truly believe $FB is providing the tools to help millions of small businesses survive. That impacts people, families, & communities. So important.https://t.co/Uos2cYy2WJ
— Liviam Capital (@LiviamCapital) December 16, 2020
Apple wants to blow up the tracking business that underlies digital ads and Facebook is not happy about it. https://t.co/sSGC0rEn00
— Kashmir Hill (@kashhill) December 16, 2020
Apple doing the right thing - FB should NOT be allowed to track u everywhere.
— michael zakkour (@michaelzakkour) December 17, 2020
Facebook Takes the Gloves Off in Feud With Apple https://t.co/c6lb0AZHPu
Cook and Zuckerberg are both right, and also this beef is dumb but I love it. https://t.co/Bx6tCkYwl7 pic.twitter.com/E0Q4t7DYSb
— Shira Ovide (@ShiraOvide) December 16, 2020
Facebook Takes the Gloves Off in Feud With Apple https://t.co/zn1xcgZRMy
— Privacy Matters (@PrivacyMatters) December 17, 2020
I shouldn't be surprised anymore but it is amazing that none of the press coverage I've read of Apple's iOS 14 changes re: advertising have managed to mention *at all* the single most salient fact of the situation.https://t.co/hv7K4M8Vif
— Brad Hill (@hillbrad) December 18, 2020
I’m confused about Facebook’s end game in its fight versus Apple.
— Jack Nicas (@jacknicas) December 17, 2020
First, Apple has the leverage.
Sure, it wants Facebook apps on its devices, but Facebook needs them there. Pulling them would be suicidal, so it has no choice but to play by Apple’s rules.https://t.co/BcWmGgAIpZ
There are lots of things to legitimately criticise Apple for, but because they make their money from hardware rather than selling ads they're able to do things like this that are genuinely good for users. https://t.co/5UFRZoPVL9
— draglikepull (@draglikepull) December 17, 2020
Really good piece on the escalating fight between Facebook and Apple—between targeted advertising and privacy—by @jacknicas and @MikeIsaac https://t.co/4v8IPeE5ke
— Gilad Edelman (@GiladEdelman) December 17, 2020
Facebook says Apple's new policy will hurt small businesses. Come on, man. Small biz existed before Facebook. This is about a hit to Facebook's bottom line. https://t.co/ArZKim1mwd
— James Barragán ? (@James_Barragan) December 17, 2020