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in shock news, Twitter's attempt to get people to quote-retweet was a failure https://t.co/yH5kbCoqHB
— Do they know it's Katemas? (@katebevan) December 16, 2020
“You all used our update wrong so we’re going back to what it was” https://t.co/AbSPvEta64
— ~Legacy~ נפתלי בן מתתיהו (@Immort4l_Legacy) December 17, 2020
Twitter puts out some findings from its quote tweet experiment, finds it did not really improve The Discourse and that while quote tweets increased, 45% of them were single-word affirmations and 70% wrote almost nothing.
— Renee DiResta (@noUpside) December 16, 2020
(This tweet is an exception, in other words) https://t.co/LafhZGioKD
This was an interesting experiment, I think. Seems like it was worth doing, for sure. https://t.co/rczoeWCiik
— Parker Molloy (@ParkerMolloy) December 17, 2020
As the global distribution of #COVID19 vaccines begins, we’re providing guidance on how we’ll address potentially harmful misleading content about these vaccines and help people stay informed. https://t.co/1rRi5QWILz
— Twitter Safety (@TwitterSafety) December 16, 2020
here's a quote-tweet: everyone except the people who came up with this could have predicted this would happen https://t.co/Bt6wlKdLdX
— https://thiscatdoesnotexist.com/ (@Aelkus) December 17, 2020
Our goal with prompting QTs (instead of Retweets) was to encourage more thoughtful amplification. We don’t believe that this happened, in practice. The use of Quote Tweets increased, but 45% of them included single-word affirmations and 70% had less than 25 characters. (2/4)
— Twitter Support (@TwitterSupport) December 16, 2020
We'll continue to focus on encouraging more thoughtful amplification. We believe this requires multiple solutions––some of which may be more effective than others. For example, we know that prompting you to read articles leads to more informed sharing. https://t.co/4NOK2cKBeF (4)
— Twitter Support (@TwitterSupport) December 16, 2020
hot take: this trial proposes a valid hypothesis, reports interesting results from testing, and takes sensible action based on the fact those results didn’t support the hypothesis. replies full of people sledging tw*tter for trialling a product change this way are weird as hell. https://t.co/Yc5DOs9clr
— the wizardly boyfriends from Tasha’s (@villainmorris) December 17, 2020
20% decrease in retweets only because they added an extra click.
— Paolo Pedercini (@molleindustria) December 17, 2020
I'm all for increasing friction in online communication, but it's scary how user interfaces control us. https://t.co/4K9pybvTem
Twitter setting the standard for thoughtful experiments in healthy online conversations - and transparency about the results. ? https://t.co/MVzDbis1pr
— Mark Little (@marklittlenews) December 17, 2020
“We wanted people to be more thoughtful but they weren’t.”
— Kathryne Rubright (@kerubright) December 17, 2020
Has... has Twitter ever spent any time on Twitter? https://t.co/WPA8wwFcEw
For the two months Twitter prompted quote tweets, I had no clue you could just not add text and it would be a retweet.
— Kevin Parry (@kevinbparry) December 17, 2020
I didn’t retweet a ton of stuff because I didn’t want to add my own text to it. ?♂️ https://t.co/fP2wWLvFdA
The increase in Quote Tweets was also offset by an overall 20% decrease in sharing through both Retweets and Quote Tweets. Considering this, we'll no longer prompt Quote Tweets from the Retweet icon. For more details: https://t.co/Were7yWdOz (3/4)
— Twitter Support (@TwitterSupport) December 16, 2020
This is going to be a really challenging policy to execute on. Much like we saw with isolated cases of ballot issues recast as evidence of mass fraud, we are going to see some health incidents temporally linked to someone getting a vaccine recast as adverse events caused by ? https://t.co/HactEc51RB
— Renee DiResta (@noUpside) December 16, 2020
After learning from this product experience, we’re sharing an update: today Retweet functionality will be returning to the way it was before.
— Twitter Support (@TwitterSupport) December 16, 2020
Here's what we saw while we prompted Quote Tweets (1/4): https://t.co/MzoDKy3d69
That’s exactly what people do with QT on this website.
— The Qualuudes Micro Doser (@grabmybuttsticc) December 17, 2020
Whenever 27926 QTs all dunk on the same tweet, they’re doing a thoughtful amplification https://t.co/Kbg5WpzkiC
New from me + @sheeraf: Misinformation is shifting from voter fraud to Covid-19 vaccine lies as the vaccine starts to be administered to Americans. And it's a lot of the same actors, who have simply switched out one false narrative for another in the slot. https://t.co/pahffAVawU
— Davey Alba (@daveyalba) December 16, 2020
The quote tweet's temporary reign of terror has ended. https://t.co/hrFkXOIE1f
— Mashable (@mashable) December 17, 2020
Next, Twitter will announce that the only thing that can reverse our collective societal dumpster fire is to stop prompting people to tweet altogether. https://t.co/D7CTKDO8wV
— drew olanoff (@yoda) December 17, 2020
Commendable that they were willing to try this out and reverse course when the results showed a worse outcome. https://t.co/RJsfaBHKaz
— Anthony DeRosa ? (@Anthony) December 17, 2020
We're updating our approach to misleading information about COVID-19 to address harmful conspiracies and other false claims about vaccinations. Enforcement of these updated rules begins 12/21. Learn more: https://t.co/0XNfu5MTkW
— Yoel Roth (@yoyoel) December 16, 2020
possibly the most incompetent product leadership of its kind https://t.co/mUPnGzFbJa
— noah kulwin (@nkulw) December 17, 2020
mistakes were made https://t.co/xuQdU9HUzk
— Seth Mandel (@SethAMandel) December 17, 2020
taking twitter to the hague’s criminal court because I had to tweet 20% more about disc room https://t.co/GndgIkvWRe
— Jan Willem Nijman (@jwaaaap) December 17, 2020
Oh no, we all RTed less! Can't have that... https://t.co/vRkKIb556O
— Jill Pantozzi (@JillPantozzi) December 17, 2020
Word of advice: show users an intro of any UI behavioral change otherwise it’ll lead to lots of confusions
— Jane Manchun Wong (@wongmjane) December 16, 2020
Feels like an open source product retrospective.
— Jeff Morris Jr. (@jmj) December 17, 2020
Props to Twitter for sharing data from an AB test they are rolling back.
More companies should do this. https://t.co/zcNqwqypk8
The retweet is back, baby https://t.co/EEhL7N5gQn
— FutureShift (@futureshift) December 17, 2020
Twitter will actually begin removing some false coronavirus content next week, but they'll start labeling some content that "advances unsubstantiated rumors, disputed claims, as well as incomplete or out-of-context information about vaccines" in 2021.
— Ben Collins (@oneunderscore__) December 16, 2020
A few weeks ago, I asked Twitter whether this unhinged video from an ITV presenter about Covid-vaccines injuring children breached policies. They said it didn’t then. It look likes it does now: pic.twitter.com/Y0v6DDQVuW
— Mark Di Stefano (@MarkDiStef) December 16, 2020
Twitter's UX experiment to prompt Quote Tweets fails to result in "more thoughtful amplification" and actually caused a 20% drop in sharing.. https://t.co/ZCdLyFmjoX
— Dr. Scott Cowley (@scottcowley) December 17, 2020
Quick, someone retweet this for posterity! https://t.co/PoCVVj9jcO
— John Legere (@JohnLegere) December 17, 2020