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Why is Apple building its own search engine? Here’s what you need to know ? https://t.co/S1udufNDd3 pic.twitter.com/i3ihQ5iR7h
— Financial Times (@FinancialTimes) October 28, 2020
How Apple is quietly building out its own search engine, hidden in plain sight when you swipe right from the iPhone’s home screen.
— Tim Bradshaw (@tim) October 28, 2020
Especially important now that its lucrative deal with Google is in the DoJ’s crosshairs. @FT with @PatrickMcGee_ https://t.co/dylhGL8KTS
Apple develops alternative to Google search https://t.co/ciYnsOR38X
— Financial Times (@FT) October 28, 2020
Apple is notoriously secretive about its internal projects but there is growing evidence that it is working to build a rival to Google’s search engine https://t.co/j3OJkFidJn pic.twitter.com/VCJfbX1A8O
— Financial Times (@FinancialTimes) October 28, 2020
Building a true rival to Google’s search engine could take years. But with $81bn in the bank, Apple can afford to play the long game https://t.co/j3OJkFidJn pic.twitter.com/ycrvWqRAk8
— Financial Times (@FinancialTimes) October 28, 2020
Apple is developing its own rival to Google search https://t.co/VuOHDThrYT
— Matt Navarra (@MattNavarra) October 28, 2020
FT: Evidence is growing that Apple is going to mount an attack on Google search.https://t.co/4tJ0JRIIYm
— Tim Stenovec (@timsteno) October 28, 2020
$AAPL | Apple Develops Alternative To Google Search - FT https://t.co/gcBJaP2V5B
— LiveSquawk (@LiveSquawk) October 28, 2020
1. DoJ forces Apple to cancel its default search engine contract with Google.
— Kontra (@counternotions) October 28, 2020
2. Apple unveils its own search offering in iOS 17.
3. DoJ sues Apple for monopolizing search on its own platform.
4. Who profits? https://t.co/bAEnFt6N2z
Not surprised?
— Theo - 劉䂀曼 (@psb_dc) October 28, 2020
Apple develops alternative to Google search #Tech #Apple https://t.co/A1OgfJ3L7K via @FinancialTimes pic.twitter.com/PneCxEzfq0
Google also has an enormous advantage when it comes to data. Will Apple be able to catch up? https://t.co/j3OJkFidJn pic.twitter.com/7Ph1RD22dG
— Financial Times (@FinancialTimes) October 28, 2020
But things may not go to plan. Apple has tried, and failed, to rival Google before. Apple Maps first launched in 2012, but was so prone to errors that a top lieutenant was forced to resign https://t.co/j3OJkFidJn pic.twitter.com/dvGj8dDdUf
— Financial Times (@FinancialTimes) October 28, 2020
In a little-noticed change to the latest version of its iPhone operating system, iOS 14, Apple has begun to show its own search results and link directly to websites when users type queries from its home screen https://t.co/j3OJkFidJn pic.twitter.com/IEIVRvO2vK
— Financial Times (@FinancialTimes) October 28, 2020
Apple’s lucrative partnership with Google as the iPhone’s default search tool has come under scrutiny from US antitrust authorities. Developing its own search technology would give Apple an alternative https://t.co/jrd9NTPGA9 pic.twitter.com/QSLnr4Hfgc
— Financial Times (@FinancialTimes) October 28, 2020
Experts also point to a flurry of activity from Applebot, the iPhone maker’s once-obscure web crawler, which is used to build the vast database of online material that forms the foundation of any search engine https://t.co/j3OJkFidJn pic.twitter.com/PlgpBhsaCq
— Financial Times (@FinancialTimes) October 28, 2020
Most of Google’s smaller rivals license their index from Microsoft’s Bing. Apple is one of the few companies with the resources to index the web from scratch — and it historically prefers to control the components of its products https://t.co/j3OJkFidJn pic.twitter.com/TuPCbrXZfr
— Financial Times (@FinancialTimes) October 28, 2020