Indeed. Our polarization didn’t just happen on its own.@facebook @Twitter & @YouTube have pushed us there. Even if it was accidental, it was still by design. https://t.co/U1Mgbc6cge

— Sleeping Giants (@slpng_giants) September 24, 2020

So glad I quit FB https://t.co/jMJY960M8a

— Sandy Garossino (@Garossino) September 24, 2020

We have to take on Big Tech like we took on Big Tobacco. https://t.co/R0rrihqhC2

— Safiya Umoja Noble PhD (@safiyanoble) September 25, 2020

Pretty dramatic congressional testimony here from Facebook’s former director of monetization, who admits he had a role in making Facebook as addictive as cigarettes.

"We took a page from Big
Tobacco’s playbook.” https://t.co/AlRngDm7H2 pic.twitter.com/aH4tVpWFXN

— Brian Fung (@b_fung) September 24, 2020

This is crazy. Take another puff off your FB cancer stick. https://t.co/LX6tmlTMCQ

— Mark Ruffalo (@MarkRuffalo) September 24, 2020

"The social media services that I and others have built over the past 15 years have served to tear people apart... At worst, I fear we are pushing ourselves to the brink of a civil war." - Tim Kendall, FB's First Director of Monetization https://t.co/3Xb4VxY568

— Matt Stoller (@matthewstoller) September 24, 2020

Former Facebook Director of Monetization Tim Kendall:

"To do this, we didn’t simply create something useful and fun. We took a page from Big Tobacco’s playbook, working to make our offering addictive at the outset."https://t.co/PnElByMyTT pic.twitter.com/dfCnCsDbsq

— Ryan Mac ? (@RMac18) September 24, 2020

I have been saying things like this for years, but I'm an alarmist. When the people who built social media are saying it, it's truly time to be alarmed. https://t.co/ldsBAHobph

— Garry Kasparov (@Kasparov63) September 24, 2020

I interviewed Tim Kendall once and he definitely didn’t seem like the “burn it all down” type. He’s a business guy.

Coming from him, this means a lot. https://t.co/kHsHR1I9nn

— Cory Weinberg (@coryweinberg) September 24, 2020

Almost like monetizing misinformation and performative outrage was a bad idea https://t.co/MO3UbsFqK6

— Sean Illing (@seanilling) September 25, 2020

I mean, the fact that they had a "director of monetization" https://t.co/7pxUMZKYFP

— Every Billionaire Is A Policy Failure (@DanRiffle) September 25, 2020

Kendall worked at Facebook from 2006 to 2010. The company may play this off as a disgruntled ex-employee from 10 years ago, but the fact is that he served during the company's formative period. Growth is in the company's DNA.

— Ryan Mac ? (@RMac18) September 24, 2020

An interesting parallel between the Trump admin and the Facebook oligarchy is the never-ending stream of people who try to repent their past sins publicly so that they can look at their kids’ faces. https://t.co/UPoeIruX3W

— can duruk (@can) September 24, 2020

"In 2016, internal analysis at Facebook found 64% of all extremist group joins were due to their own recommendation tools. Yet repeated attempts to counteract this problem were ignored or shut down." https://t.co/3Xb4VxY568

— Matt Stoller (@matthewstoller) September 24, 2020

“My path in technology started at Facebook where I was the first Director of Monetization. To do this, we didn’t simply create something useful and fun. We took a page from Big Tobacco’s playbook [1]”

Wait till you see what TikTok was trying to do.
__
[1] https://t.co/Aoo1FK5F0Q pic.twitter.com/ZSRWkXBHHQ

— Brian Roemmele (@BrianRoemmele) September 24, 2020

Former Facebook Director of Monetization Tim Kendall:

"To do this, we didn’t simply create something useful and fun. We took a page from Big Tobacco’s playbook, working to make our offering addictive at the outset."https://t.co/PnElByMyTT pic.twitter.com/dfCnCsDbsq

— Ryan Mac ? (@RMac18) September 24, 2020

These algorithms have brought out the worst in us. They’ve literally rewired our brains so that we’re detached from reality and immersed in tribalism.

This is not by accident. It’s algorithmically optimized to maximize user attention and profits.https://t.co/DjC4ScJil5

— Jay Van Bavel (@jayvanbavel) September 24, 2020

"We didn’t simply create something useful and fun. We took a page from Big Tobacco’s playbook, working to make our offering addictive at the outset." - Tim Kendall, Facebook's First Director of Monetization https://t.co/3Xb4VxY568

— Matt Stoller (@matthewstoller) September 24, 2020

Former Facebook manager: “We took a page from Big Tobacco’s playbook” https://t.co/qZPQ5urJFP

— Ars Tech Policy (@ArsLaw) September 24, 2020

As director of monetization, he added, "We sought to mine as much attention as humanly possible... We took a page form Big Tobacco's playbook, working to make our offering addictive at the outset."https://t.co/bHJ5SBcRnv

— Data Ethics PH (@EthicsPh) September 25, 2020

Former Facebook manager: “We took a page from Big Tobacco’s playbook” | Ars Technica https://t.co/YstYVTuhqX

전 페이스북 디렉터 팀 켄달 의회에서 "담배회사처럼 페이스북 중독성 있게 만들기 위해서 노력했다" 고 증언

"담배에 멘솔 첨가한 것처럼, 페이스북 상태 업데이트, 사진 태그,

— lunamoth (@lunamoth) September 25, 2020