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The Apple announcement delaying IDFA took place at 1PM. So Wall Street thinks this has zero effect on value of Facebook and other big tech companies. pic.twitter.com/zHv17PMYj6
— Ari Paparo (@aripap) September 3, 2020
I agree. Apple is clearly giving devs and the industry time to review how they can explain those methods of ad tracking to their customers without loosing engagement numbers. But it is sad that the industry is so far gone that informed customer consent has become a detriment.
— iMarc (@iMarc96) September 3, 2020
Full statement: pic.twitter.com/mXF6vTNQAd
— Lara O'Reilly (@larakiara) September 3, 2020
Apple is delaying an iOS 14 privacy feature. Developers will have more time to adjust before users will get prompts for ad tracking https://t.co/sDh1pmnWwk
— Tom Warren (@tomwarren) September 3, 2020
Apple has told developers that it plans to delay enforcement of a controversial change in iOS 14 that would upend how ads are targeted on its devices, sources tell me. This is the same change that Facebook warned would impact its ad targeting last week. https://t.co/3pgqNcKF2T
— Alex Heath (@alexeheath) September 3, 2020
Apple statement: “We want to give developers the time they need to make the necessary changes, and as a result, the requirement to use this tracking permission will go into effect early next year.”
— Alex Heath (@alexeheath) September 3, 2020
“Your privacy is not as important as Facebook liking us.” —Tim Cook https://t.co/T0Cxzb9NaP
— ᴺᴼᵀ Jony Ive (@JonyIveParody) September 3, 2020
IF true, there are a lot of really smart people breathing a sigh of relief today.
— matt barash (@mjbarash) September 3, 2020
(Agencies still don't know what all the hubbub was about)https://t.co/5X4JEuoi20
businesses are angry that apple... will let consumers decide if they want to be tracked by advertisers. And now Apple is capitulating at least for a few months https://t.co/LrRwGFAzgi
— Eric Newcomer (@EricNewcomer) September 3, 2020
Apple folding wtf https://t.co/fc0TcH6IBq
— ? (@gum_mp3) September 3, 2020
Be great if @Apple would care as much about keeping their customers happy and safe as they appear to care about keeping Facebook happy and safe.
— Matt from Tall Can Audio (@TallCanAudio) September 3, 2020
Apple often announces changes to its operating system mid-year, sending entire industries scrambling to adjust. Sometimes, it then delays those changes and adjusts policies if there's enough of an outcry. https://t.co/iNYYQzY5iR
— Reed Albergotti (@ReedAlbergotti) September 3, 2020
If Apple did this to trick infrastructure providers into starting preparations, it totally worked. https://t.co/8Vo14ADLGh
— Jacob Eiting (@jeiting) September 3, 2020
The idea that Wall Street knows how to value the impact of technical decisions from Apple on the ad tech marketplace is somewhat optimistic. ?
— Dare Obasanjo (@Carnage4Life) September 3, 2020
the change to iOS that I've been working on accommodating for the last month was pushed back to next year and I feel like the kid in the class given an assignment extension when I was going to be the only one to finish on time
— Jodi Beggs (@jodiecongirl) September 3, 2020
Looks like the tracking permission requirements in iOS14 (coming this year) have been given a grace period for developers to adjust - enforcement delayed to 2021.https://t.co/y17Gh91hWb
— Simo Ahava (@SimoAhava) September 3, 2020
h/t: @randomnessncats
Oh, Apple... you sure like to shoot yourself in the foot every time you get some good PR going https://t.co/uj67Zz433O
— Catalin Cimpanu (@campuscodi) September 3, 2020
Apple has confirmed it's giving developers until next year before it enforces the opt-in IDFA changes upon them https://t.co/VA1hLC0mSw
— Lara O'Reilly (@larakiara) September 3, 2020
Still unclear if Facebook's planned workaround — tldr, it thinks it can not use a code that identifies your iPhone, but still delivered targeted advertising — will fly w/Apple. Apple won't comment specifically on Facebook's proposal, but making noises that suggest thumbs down.
— Peter Kafka (@pkafka) September 3, 2020
Apple is reportedly delaying the “allow this app to track you?” iOS 14 permission dialog until next year because companies got sad. https://t.co/dxOmS4J7Tb
— Will Strafach (@chronic) September 3, 2020
I was just officially told by my employer to go drink, I guess now I have to concede that having a real job can be less bad than I expected
— Jodi Beggs (@jodiecongirl) September 3, 2020
While I understand this is disappointing for many users, this change is going to mean layoffs for a ton of developers, my company included. Almost all of our revenue is from ads, and that suddenly getting cut in half will hurt.
— RCT ~/⭐️⭐️⭐️ (@fp2sec) September 3, 2020
Maybe the real story all along was Facebook and adtech complex’s lobbying and misleading arguments rather than the possibility of the delay itself. Evidence was in Facebook CFO warnings. https://t.co/B97zlMWhyR
— Jason Kint (@jason_kint) September 3, 2020
Apple is delaying implementation of a new policy requiring iOS app developers to get opt-in consent before tracking user activity that some firms rely on to target ads.https://t.co/3qKdXcHXLj
— Axios (@axios) September 3, 2020
Apple delays privacy feature to opt out of online ad tracking until 2021 https://t.co/olUDdQUrBU
— TNW (@thenextweb) September 4, 2020
Apple delays privacy feature to opt out of online ad tracking until 2021 https://t.co/0ONkzw4qKW
— TNW (@thenextweb) September 4, 2020