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Another thought on Epic/Apple. Yesterday one of my children wanted to listen to an audible book on drive. In order to purchase I had to create a WiFi hotspot to my Apple laptop. The fact that purchas on a laptop OK and phone not is truly arbitrary.— Bill Gurley (@bgurley) August 14, 2020
Today, any developer on earth uses the same safe, trusted app store and payment system. The smallest developer you never heard of is on the same playing field as Epic. Apple's intermediate layer means you don't have to trust the dev. Epic wants to remove that.— Benedict Evans (@benedictevans) August 14, 2020
Steve said it best. If the Apple store rules were really that unprofitable, the market would take care of itself by boycotting Apple and moving to another platform. The problem? A competitor would swoop in and develop an app/game for the app store to fill the void. Competition. pic.twitter.com/fuaIL9haAz— Gregory McFadden (@GregoryMcFadden) August 14, 2020
This is similar to the fallacy 'it's my computer so I should be free to do what I want— Benedict Evans (@benedictevans) August 14, 2020
It's bad for users for any random app to ask for a card
It's easy for a big trusted brand to do that, but much less so for other developers
Is removing that level playing field good for devs? https://t.co/YGJBG52zC1
I'm seeing a lot of people say stuff like "Why should I cheer for Epic; they're already rich." Which, of course, is true, but I think misses one of the points of why they're doing this.— Greg Miller (@GameOverGreggy) August 13, 2020
Namely, they're the only ones big enough to do this and actually make a difference.
We should remember everything Epic is currently saying about Apple, just in case Epic ever gets that defacto monopoly it's angling for. We'll see how their stance on anti-corporate freedom fighting holds up.— Citizen Sterling (@JimSterling) August 14, 2020
If you follow the logic of Epic's argument, iOS wouldn't just have Android's security model - iOS & Android would have the Windows security model.— Benedict Evans (@benedictevans) August 14, 2020
On the other side of the mirror, look at how Epic runs its store and at how Epic does not allow developers to set up stores to sell plug-ins to Fortnite and other games for free to compete with Epic.— Exponisity ????? (@exponisity) August 14, 2020
At the most basic level, we’re fighting for the freedom of people who bought smartphones to install apps from sources of their choosing, the freedom for creators of apps to distribute them as they choose, and the freedom of both groups to do business directly.— Tim Sweeney (@TimSweeneyEpic) August 14, 2020
But what they're trying to do with these lawsuits (change the industry standard 30% platform cut) is good.— Riley Murdock (@TheRikeys) August 14, 2020
Now here's the important part: you can think Epic is bad, as an entity, and still think what they're DOING is good. But people want to either HATE them or LOVE them.
Oh dang, they’re not fighting for 30% of Fortnite sales, they’re fighting for ~12% of everyone elses ?— Charlie Chapman (@_chuckyc) August 13, 2020
Makes more sense why they’re prepping to spend this much money on this long shot battle with Apple. They smell the opportunity to become the Steam of mobile pic.twitter.com/SOjn2XLDg4
It's astounding how quickly massive corporations adapted to mobilizing their online fanbases against each other over contract disputes. Sony and Disney's battle over Spider-Man walked so Epic vs Apple could run.— Minovsky (@MinovskyArticle) August 14, 2020
This needed to happen, if you want Apple to amend their App Store policies it will take companies like Epic, Microsoft, Nvidia, Activison, etc to use their influence on the gaming landscape to force change— Parris (@vicious696) August 13, 2020
I want cloud gaming, Fortnite and Call of Duty on iOS
demand change ? https://t.co/F3nfCi77S7
One reason I think Epic has a really good case compared to a lot of others is that they passed the discount on. American monopoly law is laser focused on cost to consumer, and Epic can now explicitly point to a case where the consumer is paying more in a monopoly.— alex hern (@alexhern) August 14, 2020
Just wanna remind everyone a 30% revenue cut on platforms is incredibly standard. In case you didn’t know what YouTube takes from its creators. Epic Games on their own Store takes 12% of revenue (but not 0 like they were pitching with their vbucks in-app purchase) pic.twitter.com/5XUWE5yKau— Tailosive Tech (@TailosiveTech) August 14, 2020
The new strategy for going up against the App Store:— Neil Cybart (@neilcybart) August 13, 2020
1) Break the rules...visibly and willingly.
2) Try to garner goodwill in the press and tech punditry world. Have people focus on Washington going after Apple.
3) Rely on straw man arguments to back up your position.
As a fan of Fortnite (and freedom), I fully support Epic Games in their fight against Apple. The fact that users and developers have been allowing Apple to hold them in digital slavery for over 12 years is an insult to humanity.— Pavel Durov (@durov) August 14, 2020
Multi billion dollar companies fighting is fun in theory, but watching rich nerds try and out litigate each other is lame af. I want Tim Cook vs Tim Sweeney in the octagon, 3 rounds, loin cloths and war paint, medieval weapons allowed, last one breathing takes all.— Leon Lush (@LeonLush) August 14, 2020
I saw first hand at MSFT in the mid-00s the harm caused by having developers root against you. Took almost a decade and Satya's ascension to recover from.— Sriram Krishnan (@sriramk) August 13, 2020
Apple may not be able to measure yet the long term impact of having so many developers upset with them.
So while there's an obvious control/money angle to this Epic vs. Google/Apple battle, there's also a technical reason for this fight. I fully expect Valve, Microsoft, and others to follow in Epic's footsteps here. It's really video games industry vs. Apple/Google.— Myriam Joire (@tnkgrl) August 14, 2020
This. I really hate seeing people say “why should I care? It’s just 2 huge co’s battling over money.”— Ayden Panhuyzen (@aydenpanhuyzen) August 14, 2020
Epic is fighting for what indie devs have been complaining about for years.
The minute someone with the money and reach to effectively do so joins in, we should just ignore it? https://t.co/Byq1UygiI7
problem: the “mobile” industry in this case includes Nintendo (Switch, on which Fortnite is also available), and the market for this game extends to game consoles and PCs. In that perspective, Apple and Google look more like retailers who charge higher markups.— Charles Arthur (@charlesarthur) August 14, 2020
Epic will maintain v13.40 for IOS users who have it downloaded, but they will not be able to update or access the new battle pass due to it being pulled from the App Store.— Lucas7yoshi (@Lucas7yoshi) August 13, 2020
The law firm representing Epic / Fortnite in its antitrust case against Apple and Google also defended Qualcomm against the FTC's antitrust case and Amex in 2018's huge Supreme Court antitrust case. (And won both.)— nilay patel (@reckless) August 14, 2020
Safe bet they know what's possible under current law.
Epic's Fornite has been removed from the App Store after they implemented direct payments, circumventing Apple's 30% cut.— Mark Gurman (@markgurman) August 13, 2020
And...Apple yanked it from the App Store. The antitrust hearing was not even two weeks ago. ?— Brianna Wu (@BriannaWu) August 13, 2020
I think there was an argument in 2008 for Apple’s aggressive App Store policies being better for consumers. I don’t think there’s a credible argument today. https://t.co/pTrs7sZELV
For IGN, I wrote about how Epic’s war against Apple and Google is not altruistic and that they’re weaponizing (often young) fans as conscripts in a billionaire slapfight, but maybe it will luck into being good. https://t.co/BtAm9qf79r pic.twitter.com/joT1bXyekW— Imran Khan (@imranzomg) August 14, 2020
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