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Amid fears of TikTok's demise, influencers are already fleeing the app https://t.co/oFRSkr88Dv pic.twitter.com/nMXLxbkEz6
— New York Post (@nypost) August 12, 2020
“Instagram makes you go to content, but TikTok brings content to you” https://t.co/LffmTNPkJI
— Matt Navarra (@MattNavarra) August 12, 2020
Instagram Reels’ biggest problem is replicating what TikTok does best https://t.co/zo6P8w6AaT pic.twitter.com/KnJAQEcM29
— The Verge (@verge) August 12, 2020
.@bxchen and I have been testing IG Reels for the past week. Neither of us is impressed https://t.co/szgg3gXrZu
— Taylor Lorenz (@TaylorLorenz) August 12, 2020
"It's horrible. Not only does Reels fail in every way as a TikTok clone, but it’s confusing, frustrating and impossible to navigate." ?https://t.co/CEJykewQWG
— NYT Styles (@NYTStyles) August 12, 2020
Agree with all of this about why Reels is bad. The true power of TikTok is in its discovery capabilities / algorithm and until Reels finds a way to compete with that it won't be seen as a viable option for creators. https://t.co/MV1l9SCOHY pic.twitter.com/4V8gIIU1bc
— Rob Engelsman (@RCEngelsman) August 12, 2020
What happens when a TikTok pro and a never-TikToker test Instagram Reels? You get this review from @TaylorLorenz and me. We were both frustrated and utterly confused https://t.co/3aGPGTvMJh
— Brian X. Chen (@bxchen) August 12, 2020
? "I can definitively say Reels is the worst feature I’ve ever used." - @TaylorLorenz "I feel that it’s probably the worst Instagram feature I’ve used, too" - @bxchen https://t.co/yeAHFslxrn
— tae kim (@firstadopter) August 12, 2020
Wow, @bxchen and @TaylorLorenz did not hold back on their FEELINGS about Instagram Reels versus TikTok.
— Pui-Wing Tam (@puiwingtam) August 12, 2020
Here's their review and linger for a moment on the reel @bxchen made of of pooch butts. https://t.co/3pCPxUL4Dg
One theory about Instagram and WhatsApp was that they were just the photo-sharing and messaging services that got lucky, caught on, and benefitted from network effects. But maybe good product design is a lot harder than it looks https://t.co/Bz5omJjtVj
— Felix Salmon (@felixsalmon) August 12, 2020
Said this yesterday...
— Zoe Scaman (@zoescaman) August 12, 2020
Two fundamentally different products; one far exceeds the other.
There’s just no comparison.https://t.co/uerXgWgJPx
YES TO ALL OF THIS article!! Instagram’s new TikTok ripoff, Reels, is such a flop! Hard to use. Hard to find. Hard to get much benefit out of using. https://t.co/9K8DSAHq8M
— Perez (@ThePerezHilton) August 12, 2020
ooop @TaylorLorenz WENT THERE. https://t.co/ILeoz0lUvh
— Yes, I’m 6’1 (@LittleyLittley2) August 12, 2020
If @TaylorLorenz says it then it's true, but also i strongly, very strongly... agree with everything in here! https://t.co/uoqGlajMz3
— Taylor Cohen (@ttayl0r) August 12, 2020
Reading about Reels makes me more impressed by TikTok: https://t.co/TbG8tSDisb
— Conor Sen (@conorsen) August 12, 2020
Excellent synopsis of the Reels experience by @TaylorLorenz and @bxchen https://t.co/u7D7wxcQu4
— Austen Tosone (@austentosone) August 12, 2020
Unlike TikTok, downloaded IG Reels apparently don't save with sound. Likely due to licensing restrictions. https://t.co/Yp9xvVBFMa good overview by @bxchen & @TaylorLorenz
— Vikas SN (@tsuvik) August 12, 2020
Instagram Reels’ biggest problem is replicating what TikTok does best https://t.co/YZklCQmvHB pic.twitter.com/pcoFA8eftn
— The Verge (@verge) August 13, 2020
Great points in this article
— The BKH - The IG Stories guy (@thebkh) August 12, 2020
Basically Tik Tok doesn’t make you work to see content, you open the app and enjoy scroll and enjoy some more
Not like places like Instagram, Netflix, YouTube or twitter where you have to actively search out content m
https://t.co/B731cfK54D
We Tested Instagram Reels, the TikTok Clone. What a Dud. https://t.co/1vFrRVkle6
— Pratik Poddar (@pratikpoddar) August 13, 2020
“I can definitively say Reels is the worst feature I’ve ever used,” @TaylorLorenz said. https://t.co/8YUfPeY00A
— Nieman Lab (@NiemanLab) August 13, 2020
We Tested Instagram Reels, the TikTok Clone. What a Dud.@TaylorLorenz @bxchen report https://t.co/BYiMim2Rid
— Yashar Ali ? (@yashar) August 13, 2020
Just for the record, I think Facebook will figure this out. May take a bit, but they’ll get it right. The clone will work. (No VCs, I will not bet you.) https://t.co/GtznIhCMu5
— Alex Kantrowitz (@Kantrowitz) August 13, 2020
This is @TaylorLorenz on @instagram Reels. Ouch https://t.co/DFszn2nwkt pic.twitter.com/SyXVsYB8hK
— OM (@om) August 12, 2020
I almost never use Instagram anymore either. Insta has turned into Snapchat. I use both to message two people at most and that’s it. https://t.co/uNHJmX13B3
— Gene Park (@GenePark) August 12, 2020
I can’t imagine a more damning review of Facebook’s latest feature. Sounds like Zucka will need that assist from POTUS. Full review here. https://t.co/vO9p9l9dnC
— Jason Kint (@jason_kint) August 13, 2020
I agree whole-heartedly with the collective POV here. Reels has huge friction and as someone who works in social media, I find it hard to create using this feature.
— Kyle Stack (@KyleStack) August 13, 2020
Polar opposite from Stories, which has been insanely easy and fun to use from Day 1.https://t.co/To9e5qg1ZJ
We Tested Instagram Reels, the TikTok Clone. What a Dud.
— Alex Salvi (@alexsalvinews) August 13, 2020
TikTok might not be winning over Pres. Trump, but it sure beats its Instagram copycat for making and sharing short videos. @bxchen @TaylorLorenz https://t.co/cUvBjfBKsX