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Unilever on pulling U.S. ad spending from Facebook, Instagram and Twitter for at least the rest of the year, "during this polarized election period": "Continuing to advertise on these platforms at this time would not add value to people and society." pic.twitter.com/jMdpD1yBVv
— Tiffany Hsu (@tiffkhsu) June 26, 2020
The #3 overall post on US Facebook today, with almost 200,000 shares, is a photo of a Vietnam War memorial vandalized by BLM protesters.
— Kevin Roose (@kevinroose) June 26, 2020
Except the photo is from 2016, the vandals weren't BLM-affiliated, and it was debunked by a fact-checker weeks ago. https://t.co/HuXbnomrLM pic.twitter.com/VR2kHqyBBc
Zero claps. Also one step forward and two steps back: this comes the same week it is revealed that #Facebook has succumbed to pressure from fossil fuel industry and decided not to subject climate disinformation to fact checking, treating climate SCIENCE as opinion. @karaswisher https://t.co/L8ARK0G7Zv
— Samantha Power (@SamanthaJPower) June 27, 2020
lol, @jack retweeting thishttps://t.co/HHxxoM8cgd
— Donie O'Sullivan (@donie) June 26, 2020
Yes, but:
— Sara Fischer (@sarafischer) June 25, 2020
- FB current crisis resembles 2018 YouTube ad boycott
- After a year, many advertisers that boycotted, including big names like P&G, returned
- YouTube still an ad powerhouse, bringing in roughly $15 billion annually
Bottom line: This won't kill FB, but PR nightmare https://t.co/hWYaW1h7rw
CONFIRMED: BIG! @Honda has joined the #StopHateForProfit campaign and will pause their advertising on Facebook platforms. https://t.co/KluSrYko2A
— Sleeping Giants (@slpng_giants) June 26, 2020
We stopped advertising on Facebook in 2018, not because we thought our tiny budgets were going to break their bottom line, but to send a message: people come before profits.
— Firefox ? (@firefox) June 26, 2020
So excited to see lots of other companies doing the same. https://t.co/NoXO8Ini4Y
"Twitter has mostly avoided the controversy, in part because it put a warning label on Trump's incendiary tweets." Facebook just lost one of the biggest advertisers in the world for the rest of 2020 https://t.co/GRdf8nbTND via @nbcnews
— Cynthia Lansing (@Mrsmaxdewinter) June 26, 2020
It took an advertiser boycott for Mark Zuckerberg to decide to stop accepting money for ads that promote hate speech. What a disgraceful way to make decisions. https://t.co/62BzgLD5wq
— Tarun Wadhwa (@twadhwa) June 26, 2020
ZUCKERBERG IS WORRIED
— Mark Horsley (@MarkHorsleyUK) June 26, 2020
As more and more advertisers boycott Facebook, he now says he will “ban ads that claim people from groups based on race, religion, sexual orientation or immigration status are a threat to physical safety or health.”
So they were allowed before...?!? https://t.co/aS4PcSzJbA
This is huge.
— Sam Sabin (@samsabin923) June 26, 2020
Unilever is pulling advertisements from Facebook, Instagram and Twitter through at least the end of the year and joining the #StopHateForProfit boycott.
For reference, Unilever brands include Dove soap, Hellmann’s mayo, Lipton tea and many more! https://t.co/YOnOYxKH1H
You know this is a big deal when Zuckerberg takes to his own FB page (start now) to talk about what steps FB is taking on racial justice & how to protect 2020 US election. Watch along here https://t.co/ITIUpPqnLM https://t.co/VJ4xkMse2F
— Mark Scott (@markscott82) June 26, 2020
CONFIRMED: WOW! @unileverusa has joined the #StopHateForProfit campaign and will stop advertising on Facebook platforms through the end of 2020. https://t.co/wUt9nGx1zd
— Sleeping Giants (@slpng_giants) June 26, 2020
Everybody in marketing has known FB to be a fucking racket for years (so much time and money is spent arguing with reps over the validity of reporting data), plus they're basically supervillains, so this is okay to watch unfold: https://t.co/co2PXFNnT4
— Caleb Goellner (@calebandrew) June 27, 2020
We have taken the decision to stop advertising on @Facebook, @Instagram & @Twitter in the US.
— Unilever #StaySafe (@Unilever) June 26, 2020
The polarized atmosphere places an increased responsibility on brands to build a trusted & safe digital ecosystem. Our action starts now until the end of 2020.https://t.co/flHhKid6jD pic.twitter.com/QdzbH2k3wx
Unilever was one of the ‘big fish’ companies the Facebook boycott organizers were most eager to land. A lesson from past boycotts is categories follow each other, and this opens up the door to others in its class — pretty much every other multinational consumer product giant. https://t.co/vwUft832ME
— Nancy Scola (@nancyscola) June 26, 2020
Among the changes, Facebook will start to label items; same concept deployed by Twitter. https://t.co/oeDW6CKmyZ
— Yossi Gestetner (@YossiGestetner) June 26, 2020
If Facebook uses the lame excuse “we know we have more work to do” one more time, I am going to be irked. And you wouldn’t like me when I’m irked. https://t.co/yBsX2djeIS
— Kara Swisher (@karaswisher) June 27, 2020
I think ad platforms need Coca-Cola more than Coca-Cola needs ads https://t.co/X3oOKlBfzJ
— Jane Manchun Wong (@wongmjane) June 26, 2020
1/ Can't stop thinking about FB saying, "We do not make policy changes tied to revenue pressure." But policies are part of product design, UXP. And yes, they will change if enough paying customers pressure them, i.e. leave, until changes are made. https://t.co/iRFIK5J5Ls
— Lora Kolodny (@lorakolodny) June 26, 2020
Facebook has fought so hard to avoid being called a media company or a publisher, but it will now apply a "newsworthy" tag to some posts that violate its policies.
— Ryan McCarthy (@mccarthyryanj) June 26, 2020
Full text of Zuck's speech today.https://t.co/7shNkDidfY https://t.co/UzT1v3pGdV
CONFIRMED: @LEVIS and @Dockers have joined the #StopHateForProfit campaign and will pause all advertising on Facebook and Instagram through at least the month of July. https://t.co/yal7m5KiQ3
— Sleeping Giants (@slpng_giants) June 27, 2020
Respond to people, not only advertisers. Otherwise, we privilege wealth rather than real human lives.
— Help others. Humanity will endure. (@marvicleonen) June 26, 2020
Facebook announces new hate speech and misinformation policies amid advertiser revolt https://t.co/ALxjPBJx4E
This is a weak move by a man who made $85 billion profiting off of hate, conspiracy theories, and anti-democratic posts. #StopHateForProfit https://t.co/vXAIJ4HjH7
— Joe Scarborough (@JoeNBC) June 26, 2020
Candy company Hershey’s says it’s joining the #StopHateForProfit campaign. In addition, the company said it will slash its ad budget on Facebook’s platform by a third for the rest of the year. Their statement to CNN: pic.twitter.com/8hCDDiifwz
— Brian Fung (@b_fung) June 27, 2020
Facebook comment on the unilever thing: pic.twitter.com/ZnFJaFWJVB
— rat king (@MikeIsaac) June 26, 2020
Wow, this is big. Unilever, which spent more than $11.8 million on Facebook ads in the US so far this year, is also joining the boycott https://t.co/EdCiwA0gRc
— Dara Kerr (@darakerr) June 26, 2020
Coca-Cola will pause advertising on social media for 30 days while it tries to figure out a more ethical way to give people diabetes https://t.co/TrzVfyHFfH
— Casey Newton (@CaseyNewton) June 26, 2020
They're not trying to change anything at Facebook or Twitter. They are--as ever--running away from controversy & the forces allying against free expression gave them an excuse. They don't want to be near the public conversation. They have have. Chicken. https://t.co/gFZGgyq8JY
— Jeff Jarvis (@jeffjarvis) June 26, 2020
Mark Zuckerberg just announced that Facebook will begin labeling 'newsworthy' content — including from politicians — that violates the company's policies, 'if the public interest value outweighs the risk of harm.' https://t.co/lHahwXB6pJ
— Andrew deGrandpre (@adegrandpre) June 26, 2020
?? really, really want to thank the leadership of Unilever. Making this move and through the end of the year is absolutely the kind of leadership needed across the marketing community. It’s a positive trust signal for every one of their brands. Well done. https://t.co/fFgkPTzY87
— Jason Kint (@jason_kint) June 26, 2020
After having had all the freedom in the world to do so, and democratic governments having squandered the opportunity to make the rule of law leading in speech online, the core business of Facebook: advertising, shows money talks as boycotts lead to a step to #StopHateForProfit ↘️ https://t.co/iWYqvR3GpI
— Marietje Schaake (@MarietjeSchaake) June 27, 2020
I hate to be cynical about this but if the economy is down and people need to pull back advertising budgets, this does seem like a good way to make cuts disguised as awareness, no? https://t.co/CnqGbf0hNv
— Tyler McCall (@eiffeltyler) June 26, 2020
WHOAH!! The @Detox_Facebook campaign & #StopHateForProfit has scored a major hit...with an instant response from Mark Zuckerberg. Extraordinary. Unilever controls some of biggest brands in world https://t.co/N04yoEI5L2
— Carole Cadwalladr (@carolecadwalla) June 26, 2020
Unilever said it would halt U.S. advertising on Facebook joining a growing list including Verizon Communications Inc., Patagonia Inc., North Face, and Eddie Bauer citing Facebook's inaction on hate speech https://t.co/Opm49ONm5Z
— Anthony DeRosa ? (@Anthony) June 26, 2020
This is a good point and we will be attempting to clarify whether brands joining the #StopHateForProfit campaign will also be stopping their advertising spend on the Facebook Audience Network, the adtech division of Facebook. https://t.co/HY1mr9bQD8
— Sleeping Giants (@slpng_giants) June 26, 2020
here is more from @claireatki here:
— Sally Shin (@sallyshin) June 26, 2020
Unilever is one of the largest advertisers in the world. Wonder if its rival and the largest advertiser, P&G will follow suit. Facebook is down more than 7%... https://t.co/W4ZS4DBBev
Unilever’s marketing spend last year was $7.2 billion. This is a big deal. https://t.co/f0Pbct6J9F
— Ian Betteridge ?? (@ianbetteridge) June 26, 2020
am in the minority opinion that facebooks announcements today aren’t exactly earth shattering
— rat king (@MikeIsaac) June 26, 2020
policies mean little until they’re enforced, and that track record is pretty spotty
(Also would love to know click through rate on fact checks of viral false info)
Another interesting aspect: on the other side of the boycott is a marriage of ‘old-school’ civil rights orgs with gravitas — like @NAACP — and Internet activists, namely @slpng_giants, who have figured out how to leverage social media to trigger corporate action. That’s new. https://t.co/D1egSzsUQh
— Nancy Scola (@nancyscola) June 26, 2020
As major firms cut advertising. Put that in the headline. It means that there was never any sense of principle but business. We all knew it. But now we have the proof. Facebook is as principled as its income allowed it to be. https://t.co/NSX1rms8qY
— Chief ?? (@saychieeef) June 26, 2020
For the month of July, American Honda is withholding its advertising on Facebook and Instagram. We choose to stand with people united against hate and racism. This is in alignment with our company’s values, which are grounded in human respect. #StopHateForProfit
— HondaInclusion (@HondaInclusion) June 26, 2020
it's actually impressive that you can manage to say *nothing* in 1,200 words.https://t.co/1QNhZt4G3E pic.twitter.com/uxt8ncuWFq
— Jesse Lehrich (@JesseLehrich) June 26, 2020
Should be more embarrassing than it is that Facebook set up this press conference less than an hour after Unilever announced it would be pulling all marketing from the site. You normally try to style the “money > principles” thing a bit more gracefully
— alex hern (@alexhern) June 26, 2020
pretty funny that after a month of fighting and dunking on twitter's position, this is the answer
— rat king (@MikeIsaac) June 26, 2020
no wonder this came on a friday afternoon! https://t.co/e0S1lKoWo2
I would be embarrassed to have made this announcement. https://t.co/7cdi7SeGiS
— Jason Kint (@jason_kint) June 26, 2020
This took how much work? How many threats? A boycott?
— Chet Faliszek (@chetfaliszek) June 26, 2020
This is like a state in America just banning slavery this year. It’s nice but why in the hell did it take you so long to get here? https://t.co/cnekt32ryR
This is really gathering momentum now... https://t.co/jfPJUa2ViI
— Stop Funding Hate (@StopFundingHate) June 26, 2020
Joining Verizon and others, which will likely put pressure on their competition to do the same thing. This one can snowball quick... https://t.co/WmCESz2Cb2
— Jonathan Ferro (@FerroTV) June 26, 2020
This is important. We might just see a freeze across the major buyers who say to Facebook and Twitter, a pox on all your houses til post-Election. https://t.co/1CGme9pbo5
— Dylan Byers (@DylanByers) June 26, 2020
For the thousandth time, the primary issue with hate speech and disinformation on Facebook is that it runs rampant in *organic content* and Facebook isn’t really doing anything about it. https://t.co/nHY7OxT0aE
— Travis Mockler ⚡️ (@travismockfler) June 26, 2020
Platforms listen more to advertisers than to Governments, apparently https://t.co/2DHZSyE9wa
— Julian King (@JulianBKing) June 26, 2020
Zuck reluctantly realizing that the media business is hard.
— David Carroll ? (@profcarroll) June 26, 2020
Verizon becomes the biggest company yet to yank ads from Facebook over its handling of misinformation and hate speech https://t.co/W9KW3b9Fgl
— Jon Passantino (@passantino) June 25, 2020
OK. THIS is a very, very big deal. From a revenue standpoint, it's not going to matter to Facebook. But the optics, following on the heels of Verizon, means the war room at FB HQ just got very, very busy. https://t.co/Ma5jnGUbHb
— John Battelle (@johnbattelle) June 26, 2020
These seem pretty sensible in principle. And, as usual, policies don't matter if you don't enforce them. https://t.co/4TqSNoNNZu
— Shira Ovide (@ShiraOvide) June 26, 2020
Companies are telling Facebook it's time to #StopHateForProfit.
— Jonathan Greenblatt (@JGreenblattADL) June 26, 2020
Today, Mark Zuckerberg responded with small changes that don't adequately address #hate & misinformation.
If @Facebook was serious, they would've announced the following long-rejected steps: https://t.co/9imZyUpWKp
Facebook critics won’t buy this, but the last 10% of hate speech is actually really hard — because AI can’t identify it as easily as it can nudity or terrorist content, and more importantly definitions of “hate” are more complicated, esp if you’re trying to maintain open platform https://t.co/Sq3GoNmv7K
— Dylan Byers (@DylanByers) June 26, 2020
I'm still skeptical it will lead to any real change, but the advertiser boycott of Facebook is beginning to look like a movement
— Alex Kantrowitz (@Kantrowitz) June 26, 2020
even “the car that sells itself” is boycotting fb ads https://t.co/BFMEEmWIyE
— David Carroll ? (@profcarroll) June 26, 2020
Very cynical take: ad budgets are shrinking already during the pandemic. Why not get some applause for it? https://t.co/jrbgYKiTJ9
— Casey Newton (@CaseyNewton) June 26, 2020
so, per internal discussion: Trump's posts from a few weeks back — the ones that sparked the internal dissent — would not be labeled "newsworthy" since under Facebook's original decision the posts hadn't broken the rules in the first place
— rat king (@MikeIsaac) June 26, 2020
really makes one wonder abt enforcement https://t.co/e0S1lKoWo2
Election misinformation should be removed regardless of newsworthiness. https://t.co/joSvytSU8D
— Daniel Kreiss (@kreissdaniel) June 26, 2020
This is now getting interesting.
— Dina Srinivasan (@DinaSrinivasan) June 26, 2020
from @VranicaWSJ https://t.co/e23UAUWIqo
Or, put another way, exactly what Zuckerberg criticized @jack for doing. https://t.co/G8umodP9Yk
— Dan Primack (@danprimack) June 26, 2020
Facebook has decided to throw Dixie cups of water on the rapidly spreading forest fire they started and continue to fuel https://t.co/Oz0tS6FuQr
— Becca Lewis (@beccalew) June 27, 2020
200,000 shares of unadulterated, already-debunked garbage. This happens every single day on Facebook. https://t.co/ObCBEqahlB
— Marshall Cohen (@MarshallCohen) June 26, 2020
I’d say great, but honestly you get zero claps for doing the right thing after doing the wrong and damaging thing for so long: Bowing to pressure, Facebook will start labeling violating posts from politicians. But critics say it’s not enough… https://t.co/aEty4voEUO
— Kara Swisher (@karaswisher) June 27, 2020
Facebook CEO Mark Zuckerberg on Friday said the company will change its policies to prohibit hate speech in its advertisements. He didn't directly address those ad boycotts. https://t.co/M7hjYHdtju
— Meg Graham (@megancgraham) June 26, 2020
Wow. Mark Zuckerberg: “We will start soon labeling some of the content we leave up because it is deemed newsworthy.”
— Alex Heath (@alexeheath) June 26, 2020
This is a big, big reversal for Facebook.
What Mark Zuckerberg just said on the live stream, now in written form: https://t.co/bCHbvntWuD
— Dylan Byers (@DylanByers) June 26, 2020
Most notably, Facebook will start to label content that it leaves up because newsworthiness outweighs potential harm.
Turns out brands aren't going to stop funneling money through Facebook's platforms, story via @swodinsky. But the boycotts do show there is the leverage for policy changes, if that's where the movement wants to go. https://t.co/g4z9E1DZrn
— Matt Stoller (@matthewstoller) June 26, 2020
Coca-Cola: We're pausing social media advertising. The announcement follows a mushrooming ban by companies on Facebook advertising for what organizers say is hate speech and polarizing content on FB. https://t.co/z4hYZobe21 @ADL @slpng_giants
— David Beard (@dabeard) June 27, 2020
**whispers** zero companies have pulled their Facebook ad spend. They just moved it around. https://t.co/4illn8ZH7l
— Shannon Coulter (@shannoncoulter) June 27, 2020
Brands pausing social media advertising is the new reporters taking a break from Twitter.
— Nick Wingfield (@nickwingfield) June 27, 2020
Seems like a convenient time to finally stop advertising on the sewer media - long time coming. https://t.co/nW46rNMIFD
— Andrew Horowitz ?? (@andrewhorowitz) June 26, 2020
Unilever, owner of brands from Dove to Hellmann's to Lipton, will halt U.S. ads on Facebook and Twitter for the rest of 2020, an escalation in Madison Avenue's pressure on tech companies. Scoop from @VranicaWSJ. Full story to come. https://t.co/dY1zXhMl9i via @WSJ
— Amol Sharma (@asharma) June 26, 2020
Weird what happens when brands start demanding greater accountability.#StopHateForProfit https://t.co/Lot49Oz82H
— Sleeping Giants (@slpng_giants) June 26, 2020
Excluding Instagram, Unilever spent $43 million on Facebook ads in 2019.
— George P. Slefo (@GeorgeSlefo) June 26, 2020
Unilever’s big global rival, Procter & Gamble, has so far declined to join a Facebook boycott.https://t.co/VMr00jGEV8
Oh man, this takes the social media ad boycott to a whole new level. @Unilever estimated marketing/brand spend per year: $7.3bn (but not just on social media) https://t.co/oisJGFdjN1
— Mark Scott (@markscott82) June 26, 2020
Informative thread. Watch the videos referencing Facebooks failure to remove posts which clearly contravened their rules, and which promoted murder and hate crimes. With horrific consequences. https://t.co/j1N2NwnflN
— Colm O'Gorman (@Colmogorman) June 26, 2020
The question really should be what the hell were they doing accepting ads which included hate speech in the first place. What goes through someone's mind to do that? https://t.co/8ttRCHYq7Z
— Ian Betteridge ?? (@ianbetteridge) June 27, 2020
Also, what Facebook’s worried about here really isn't revenue — it’s reputation. Goes without saying that Facebook *needs* advertisers, and advertisers coming to the conclusion that it’s too costly to be on Facebook is an existential threat. https://t.co/D1egSzsUQh
— Nancy Scola (@nancyscola) June 26, 2020
The time for @Facebook to act is now. Mark Zuckerberg’s response today was not enough.
— ADL (@ADL) June 26, 2020
READ our recommended steps ⬇️ https://t.co/s0c8Q5kpo9
CEO: The pandemic has wrecked our forecasts for the year
— nilay patel (@reckless) June 27, 2020
CMO: Uh oh
CEO: As you know, the first thing to get cut is advertising
CMO: What if I take the social media line to zero and turn that into a gigantic earned media win https://t.co/AsjjRCbiBc
Facebook must take actions to stop misinformation and hate speech on its platforms. It is an unacceptable affront to our values. We and @Dockers are joining the #StopHateForProfit campaign and pausing all ads on @Facebook and @Instagram. https://t.co/yLZ066Zthu
— Levi's® (@LEVIS) June 27, 2020
Enjoy .... Democracy https://t.co/c4FPSGGyjC
— Dave Pell (@davepell) June 26, 2020
Cynical take & wrong. They’re shrinking, Casey - some even down 30%. But almost all incremental spend in budgets was going to FB and Goog last 4yrs. Pulling out of Facebook/Instagram rest of year is a serious move and will shift share to more trusted environments. I hear u but... https://t.co/JWW2ZOj966
— Jason Kint (@jason_kint) June 26, 2020
Amazing news. Thank you @verizon for joining the fight against hate and bigotry by pausing your advertising on Facebook’s platforms. This is how we make real change. By coming together and telling Facebook it’s time to #StopHateForProfit. https://t.co/qcQwl924hN https://t.co/AzekT7AocV
— Jonathan Greenblatt (@JGreenblattADL) June 25, 2020
Right. Unilever alone probably means a loss of $150mm - $250mm in revenue for Facebook rest of year. https://t.co/HQtDm6kCzu
— Jason Kint (@jason_kint) June 26, 2020
Just in: Honda's U.S. division becomes the first automaker to join the Facebook ad boycott. https://t.co/Tu6GY4Nlbz
— George P. Slefo (@GeorgeSlefo) June 26, 2020
Facebook finding new ways to explicitly articulate editorial values and judgments while simultaneously maintaining that it is not a media company with publishing discretion and decision-making that resembles a news outlet: https://t.co/KwLJIRxSPw
— Hamza Shaban (@hshaban) June 26, 2020
Now P&G. https://t.co/B9Li6Gclzc
— Arjun Basu (@arjunbasu) June 26, 2020
As @Verizon said in their old ad campaign: “Can you hear me now?” Facebook - time to listen https://t.co/vG9H66f1FX
— Shachar Bar-On (@shachar_baron) June 26, 2020
The ads are only a small part of the problem. https://t.co/dmEfnu0RII
— Arjun Basu (@arjunbasu) June 26, 2020
Jack Dorsey having fun with this one. pic.twitter.com/41VD2fDFgD
— alex hern (@alexhern) June 26, 2020
I hate to say it, but the #StopHateForProfit campaign is essentially just helping corporations launder their press releases at this point. Exactly zero companies can confirm they'r actually pulling 100% of their spending from FB. https://t.co/4illn8ZH7l
— Shannon Coulter (@shannoncoulter) June 26, 2020
love it or hate it, $FB feeling the power of the advertising purse https://t.co/iFkVkstZJz
— Josh Olszewicz (@CarpeNoctom) June 26, 2020
Shares of Facebook and Twitter plummeted 7% on Friday following a decision from consumer giant Unilever to pull US advertisements until the end of the year.https://t.co/0kJqn6GpB9
— DW News (@dwnews) June 26, 2020
CONFIRMED: BOOM! @verizon has joined the #StopHateForProfit campaign and will pause their advertising on Facebook platforms until their policies on hate and disinformation change! https://t.co/LGtetX8Dlz
— Sleeping Giants (@slpng_giants) June 25, 2020
Well this just made #Shabbat that much sweeter. Thank you @Hersheys for joining #StopHateforProfit and standing w/@ADL @NAACP @ColorofChange @CommonSense and others to push Facebook to take a stand for racial justice and to push back on on bigotry. https://t.co/qto79SyL3a
— Jonathan Greenblatt (@JGreenblattADL) June 26, 2020
literally what twitter was doing when zuckerberg went on fox news to say that companies shouldn't be "the arbiter of truth." https://t.co/aJ7OePHRqX
— Matthew Zeitlin (@MattZeitlin) June 26, 2020
can Facebook provide examples of posts they've left up only for public interest?
— Jesse Lehrich (@JesseLehrich) June 26, 2020
Zuck has explicitly said Trump's looting/shooting posts & voting disinfo *do not* violate their rules, so they wouldn't have labeled them anyways.https://t.co/1QNhZt4G3E pic.twitter.com/nur5zV4bhH
the #StopHateForProfit campaign needs to more closely examine what companies are actually promising to do before promoting them as change agents https://t.co/CxVWtMTDxJ
— Dell Cameron BLM (@dellcam) June 26, 2020
Facebook turning over Global PR & Public Policy to Kavanaugh's best-friend was a bad idea. https://t.co/CP9T9ziahd
— David Rothschild (@DavMicRot) June 26, 2020
How on earth can it be news that Facebook is going to ban hate speach in their paid adds? I though hate speach was a crime? How could Facebook allow anyone to buy their way online for hate speach? That is so far beyond deplorable it's staggering. https://t.co/pK4o6FTAix
— John Oberlin (@OMGno2trump) June 26, 2020
Bingo. I knew I recognized the name of the Facebook executive trying to convince advertisers not to join #StopHateForProfit in this report. Advertisers, please watch these three clips from hearing last year. @b_fung @MsHannahMurphy /1 https://t.co/60PqSb0UEf
— Jason Kint (@jason_kint) June 26, 2020
Losing advertisers will do that to you. https://t.co/kA0mOpjq8o
— Sven Henrich (@NorthmanTrader) June 26, 2020
If I were a major ex advertiser I would hold course. Zuckerberg’s statements have not been reliable in the past. Give them a month or two to see if Facebook will really change or if this is just more cosmetics. https://t.co/kNuiWwbLI6
— Howard Dean (@GovHowardDean) June 26, 2020
Facebook must take actions to stop misinformation and hate speech on its platforms. It is an unacceptable affront to our values. We and @Dockers are joining the #StopHateForProfit campaign and pausing all ads on @Facebook and @Instagram. https://t.co/yLZ066Zthu
— Levi's® (@LEVIS) June 27, 2020
Facebook must take actions to stop misinformation and hate speech on its platforms. It is an unacceptable affront to our values. We and @Levis are joining the #StopHateForProfit campaign and pausing all ads on @Facebook and @Instagram.https://t.co/wZaNN2UAd2
— Dockers (@Dockers) June 27, 2020
And Coca Cola spends an average of $4 billion on advertising every year. Where will they be advertising next?#DigitalMarketing #StopHate4Profit #Advertising #socialmediamarketing https://t.co/QCz8qlxM1x via @DigitalTrends
— Egline Samoei (@EguarEglin) June 27, 2020
A growing number of major brands looking at the choices they can make to help #StopHateForProfit and clean up social media platforms https://t.co/dbm7acBFxp via @DigitalTrends
— Bruce Anderson (@bruceanderson) June 27, 2020
Nearing a tipping point for Facebook to fundamentally -rather than incrementally - change? Honda, Hershey and Unilever add to the pressure to #StopHateForProfit https://t.co/DrQf1NjPJv via @engadget
— Bruce Anderson (@bruceanderson) June 27, 2020
#CocaCola, #Hershey, and #Honda are among the latest high-profile companies to say they will temporarily stop advertising with #Facebook. #BoycottFacebook https://t.co/KyGlFLkyS8
— Roger Bell ?️? ✌???? (@prizepatrol) June 27, 2020
This is how you influence real change at a big #socialmedia company like #Facebook - advertisers need to pull out en masse https://t.co/CSHkRZV3UH #StopHateForProfit
— Jason H. Moore, PhD (@moorejh) June 27, 2020
"There are now more than 120 companies participating in the boycott" against Facebook . . .https://t.co/lS7lGDKd6Y
— Fredtimbo (@Fredtimbo) June 27, 2020
Yay! Victory!
— Kool Karyn (@koolkaryn) June 27, 2020
Who says boycotts don't work??
Facebook Relents Amid Growing Boycott https://t.co/UhyFXoKuLW
Yay Victory!
— Kool Karyn (@koolkaryn) June 27, 2020
While says boycotts don't work??
Facebook Relents Amid Growing Boycott https://t.co/UhyFXoKuLW
Instead of making deals on yachts in Cannes or over cocktails in Manhattan, advertisers got a week of online video presentations and an industry-wide discussion about race, economic uncertainty and Facebook boycotts.https://t.co/miufHoRwT5
— Tiffany Hsu (@tiffkhsu) June 26, 2020
As Facebook Boycott Grows, Advertisers Grapple With Race https://t.co/tuWT3DHHic
— Wajahat "Wears a Mask Because of a Pandemic" Ali (@WajahatAli) June 27, 2020
As Facebook Boycott Grows, Advertisers Grapple With Race https://t.co/KwzhUVCqoI
— Andrew Hoffman (@HoffmanAndy) June 27, 2020
日本ではあまり話題になっていない気がするけど、ユニリーバもホンダもパタゴニアもFB広告ボイコットに参加。企業は立ち位置を明確にしないと受け入れられなくなってる。
— 松田正臣 mark編集長 (@masaomi_m) June 26, 2020
As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times https://t.co/MCiaCeKz64
JUST IN | The Coca-Cola Company will stop running paid ads on all social media platforms amid an industrywide call for brands to reevaluate where they spend their ad dollars. https://t.co/PO0HCd363G
— Adweek (@Adweek) June 26, 2020
Wow, big news on a Friday night: Coca-Cola is suspending social media ads until racism on the platforms can be addressed: https://t.co/GabTouS9vp
— David Griner (@griner) June 26, 2020
Coca-Cola pauses social media advertising across all platforms for at least 30 days: https://t.co/ulwFSw4kub
— hiebertpaul (@hiebertpaul) June 26, 2020
“There is no place for racism in the world, and there is no place for racism on social media.”
Okay, this one is a biggie: Coca-Cola Pauses Social Media Advertising for 30 Days https://t.co/wSm742CYRn
— Ronan Shields (@ronan_shields) June 26, 2020
New from @SaraJerde and @hiebertpaul: Coca-cola will pause all social media advertising for 30 days. A little Friday night news on @Adweek. https://t.co/gK2LLzG908
— Scott Nover (@ScottNover) June 26, 2020
コカコーラが好きになった。
— 中村俊一 (@ozjptosh) June 27, 2020
ヘイトが飛び交う世界で広告をしない決断。ユニリーバは年内全て止めるみたいですね。
TwitterやFacebookは差別や、誹謗中傷を楽観視する事が出来なくなった。こうやって広告主がプラットフォームに圧力かけるのは良い流れ。https://t.co/CNQjWH4UIm
コカコーラもソーシャル広告をストップ。 https://t.co/Xxc7JLrCzc
— takeshi suzuki (@nosebleederjp) June 27, 2020
Coca-Cola will be pausing paid advertising on all social media platforms globally for at least 30 days.
— Kyle Griffin (@kylegriffin1) June 27, 2020
"There is no place for racism in the world and there is no place for racism on social media." https://t.co/bizJYGwKzb
“There is no place for racism in the world and there is no place for racism on social media"
— Robbie Bernstein (@RobbieTheFire) June 27, 2020
As we kill the world with sugary beverages we want to make sure we're being inclusive.https://t.co/kc6ldpmo9L
More: Coca-Cola pauses advertising on all social media platforms globallyhttps://t.co/KzYD4MJEC7
— CNBC Now (@CNBCnow) June 26, 2020
Coca-Cola pauses advertising on all social media platforms globally https://t.co/srbPE6vugR
— Mad Bitcoins (@MadBitcoins) June 27, 2020
$KO pauses advertising on all social media platforms globallyhttps://t.co/BdBb7mDxBt
— Market Rebellion (@MarketRebels) June 27, 2020
Coca-Cola pauses advertising on all social media platforms globallyhttps://t.co/9HgQ0GhJ2o pic.twitter.com/PfqcO4OCmW
— ??? ?️ (@chigrl) June 27, 2020
It's now a movement. "@CocaCola pauses advertising on all social media platforms globally" https://t.co/ds7GWKyCpj #brandsafety #usersafety
— Brian Solis (@briansolis) June 27, 2020
Coke ups ante, pauses all social spend for at least 30 days, including on YouTube https://t.co/j21b4u1FFl pic.twitter.com/LGzbM6rGvT
— Ad Age (@adage) June 27, 2020
Coke ups ante, pauses all social spend for at least 30 days, including on YouTube https://t.co/cqwAtwy3WT pic.twitter.com/hYfn1mt7IZ
— Ad Age (@adage) June 26, 2020
Coke ups ante, pauses all social spend for at least 30 days, including on YouTube https://t.co/j21b4u1FFl pic.twitter.com/uWf92yKzTq
— Ad Age (@adage) June 27, 2020
Just in — Coca Cola is pausing all social media ad spend, including Google-owned YouTube. Company says decision is aimed at fighting racism. https://t.co/z6KlgojN2J
— George P. Slefo (@GeorgeSlefo) June 26, 2020
Seems like at least part of Facebook's message is getting through to brands: Boycott me? Boycott YouTube! Boycott everybody! https://t.co/a1JCuJPKcT
— Garett Sloane (@GarettSloane) June 26, 2020
Coca Cola ups the ante, pauses all social spend for at least 30 days, asks for more accountability and transparency from platforms in fighting racism on social media. https://t.co/NTpWHQoorG
— Annie Heckenberger (@anniemal) June 26, 2020
Would exclude the entire left with their claims that Whites are a danger to POC: "Facebook would ban advertising containing claims "that people of a specific race, ethnicity, national origin, religious affiliation, caste, https://t.co/j6HxTlzNbX
— Kevin Under-House-Arrest MacDonald (@TOOEdit) June 27, 2020
Despite claims of 'changes' - Coca Cola to suspend ads to Facebook. Also Levi Strauss https://t.co/TjIFHzRgbR
— Seema Chishti (@seemay) June 27, 2020
Facebook is very experienced at being the bad guy in the room https://t.co/ftuSbeLiPx / @pressgazette pic.twitter.com/tdafS3f9uv
— Matt Navarra (@MattNavarra) June 26, 2020
[the movement is a] “very clear demonstration to advertisers and consumers of the harms brought to our society by Facebook’s platforms”. cc @NewYorkStateAG https://t.co/ReTsI2UjFU
— Jason Kint (@jason_kint) June 26, 2020
“Facebook is very experienced at being the bad guy in the room” https://t.co/ftuSbeLiPx
— Matt Navarra (@MattNavarra) June 26, 2020
I shared a cynical PR take yesterday, especially as it applied to North Face, REI, etc.
— Dylan McLemore (@voiceofD) June 26, 2020
Obviously Unilever is not niche and is out for the rest of the year, so the decision is higher stakes to them and to Facebook.https://t.co/1tpCIaJm8w pic.twitter.com/6AZB1tOOC4
코카콜라, 전세계 소셜미디어 플랫폼 광고 최소 30일 중단
— Wan Ki Choi (@wkchoi) June 26, 2020
- 이는 불매운동에 공식 참여하는 것 아니고 단지 중단하는 것이라고 설명
- 이 발표는 도브, 헬만 등 브랜드 소유한 유니레버가 오늘 페이스북, 인스타그램, 트위터 광고를 12월 말까지 중단한다고 말한 후 나온 것 https://t.co/QSukx7ab3k
Coca Cola pauses paid advertising on social media for a month, says 'no place for racism' https://t.co/RQA4mHsqg1
— Republic (@republic) June 27, 2020
That’s what happens when you allow your platform to become a sounding board of hate and disinformation.
— Sharon Gard (@Ms_canukresists) June 27, 2020
Advertisers dropping like flies.https://t.co/hcHS9KKW1p
Coca-Cola is pausing all advertising on social media platforms starting July 1st https://t.co/OYZsGuTVlb pic.twitter.com/kJyrfDTB0M
— The Verge (@verge) June 26, 2020
Oh el marketing. ?
— Anarri (@anarri16am) June 27, 2020
Coca-Cola joins Facebook boycott with a pause on all social media advertising starting July 1st https://t.co/c1ufSC7W45
.@CocaCola is pausing all digital advertising on social media platforms globally for at least 30 days, starting July 1st. Part of a broader boycott of @Facebook and @instagram, organized by @ADL @NAACP for “Stop Hate For Profit” campaign https://t.co/cuMWjdlvTM via @verge pic.twitter.com/51u4Bhgdbn
— Andy Fidel ?️? (@AndyFidel_) June 27, 2020
Coca Cola, Honda and Hershey also part of the growing backlash against Facebook and other platforms. https://t.co/NGueYEygCL
— Barry Ritholtz (@ritholtz) June 27, 2020
@AndrewYang tried to warn about this. #YangWasRighthttps://t.co/IHYX3Cfe75
— ???Fred The Felon??? (@felon_fred) June 27, 2020
This is the power of organizing. Power of we the people. #BoycottFacebook
— Tombaan (@Tombaan66) June 27, 2020
Coca-Cola joins Facebook boycott with a pause on all social media advertising starting July 1st.https://t.co/yZSNBqqj7i
Coca-Cola pauses advertising on all social media platforms globally https://t.co/gABTOrWP1e
— Kaylaa Blackwell (@KaylaaBlackwell) June 27, 2020
The pause that refreshes.
— Lucy M. Sullivan (@lucymsullivan) June 27, 2020
Stay paused @CocaColaCo.
Nobody needs you.
https://t.co/iWnxxn1vIE
Big corporations are demanding censorship of “misinformation and hate speech” on Facebook.
— Heather C. ?? (@heatherc0777) June 27, 2020
Sounds like a cover for FB for more conservative censorship.#censorship #QAnon #GreatAwakening https://t.co/Cwc3QHSDq9
Coca-Cola pauses advertising on all social media platforms globally.
— Brian Lund (@bclund) June 27, 2020
“The company clarified it was not joining the official boycott, but said “we are pausing” advertising.” https://t.co/cxY15tW7OD