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ElOhEl, can $AAPL survive this? https://t.co/EOhbAKNUw9
— Kontra (@counternotions) June 26, 2020
And another one bites the dust...dun dun dun and another one bites. https://t.co/PFCGsc4uD4
— Puertorock77 (@Puertorock77_) June 26, 2020
I went into the Microsoft Store opposite the Apple Store at Seattle’s U Village a couple of times. It was a showroom for a concept of a company that no longer existed. They should have made Xbox Stores. https://t.co/fcB2yFg7un
— Glenn Fleishman (@GlennF) June 26, 2020
Big News.
— Neil Cybart (@neilcybart) June 26, 2020
Microsoft to close all of its retail stores for good. https://t.co/SNSqkg2PH1
This is the right move. I've been very outspoken for years about how it made no sense for Microsoft to operate its own stores. pic.twitter.com/SseHGVB6Lk
Microsoft is closing all but four of their Microsoft Stores.
— Hunter ? (@NextGenPlayer) June 26, 2020
Really odd timing since they have, uhh, a new Xbox console coming this holiday. Would have been a good place to try out the console.https://t.co/1l2b9uWchV
On the plus side, Apple can move right on in. No need to order new glass or wooden tables. https://t.co/SbD0e0lY1D
— Joanna Stern (@JoannaStern) June 26, 2020
I have nostalgia for the Gateway stores, the CompUSAs, and even the Dell kiosks, all which closed in the early/mid 2000s.
— Brian Walsh (@mummey) June 26, 2020
I imagine some will have similar thoughts about Microsoft stores. https://t.co/nByyftunpH
RIP. My local Microsoft store has a dope Minecraft section with a giant cardboard Steve. @Microsoft can i have the giant steve https://t.co/pHMIGpy8vb
— Chad Johnson (@OMGchad) June 26, 2020
it was long clear to me that the Microsoft Store didn’t actually make any money and was purely a prestige/branding play, so this does not really come as a surprise, especially given the pandemic.
— dan seifert (@dcseifert) June 26, 2020
The background to Microsoft's store closure decision is that the Surface business increasingly looks to be losing momentum in the consumer space. The next 2-3 years will be critical for Surface.
— Neil Cybart (@neilcybart) June 26, 2020
Discussed in detail here: https://t.co/bKWkqJ1MI6 ($) pic.twitter.com/B0wFRHNY2a
I never understood Microsoft stores. This was inevitable, but accelerated because of Covid.https://t.co/JSi2V4vybL
— Steve Kovach (@stevekovach) June 26, 2020
that's two additions to the Microsoft graveyard in just a week https://t.co/ICat0B9Fwm pic.twitter.com/9ABSbZyWq8
— Tom Warren (@tomwarren) June 26, 2020
That’s a shame. I really liked my local Microsoft Store. It was never crowded like the Apple Store but had a good selection of machines/accessories, cool in-store demos, and knowledgeable staff. Good on Microsoft for not laying-off those willing to transition to different roles. https://t.co/pIviv80NhB
— Quinn Nelson (@SnazzyQ) June 26, 2020
Microsoft: We are going to launch a new console this year, consumers will love it!
— Brad Sams (@bdsams) June 26, 2020
Also Microsoft: We are shutting down our retail stores where consumers could see the new Xbox
Holy hell. I love Microsoft stores. This is sad. https://t.co/VUD8Vl0cxS
— David ImeI (@DurvidImel) June 26, 2020
They can be Apple Outlet Stores. Last season’s garb, 50-75% off.
— M.G. Siegler (@mgsiegler) June 26, 2020
#Microsoft US stores closing makes a lot of sense if you consider:
— Carolina Milanesi (@caro_milanesi) June 26, 2020
? The long-lasting impact of #COVID19 on retail
?Microsoft's increased digital offering impacting consumers
?The ability to still showcase #Surface and #xbox hardware in other tech retail https://t.co/vmsQR8AaQg
RIP the Microsoft Store, 2009-2020. https://t.co/Mb5JsYnJ6g
— dan seifert (@dcseifert) June 26, 2020
I don't like to see something fail, but even in good times, Austin's Microsoft store was never even close to busy. https://t.co/cOdtUHbNnr
— Dan Benjamin (@danbenjamin) June 26, 2020
so i guess now we can finally stop pretending like these ever existed for any reason other than "apple had them, too" https://t.co/v5ZWMxx7Bj
— Anna Phylaxis (@quatoria) June 26, 2020
We still don’t have a single official Apple Store in Denmark, seems like a vanity store at this point. https://t.co/8dDIdJN9b7
— Pessimist (@pessimism) June 26, 2020
This is a big deal, and indicative of the profound impact COVID-19 is having on commerce: Microsoft is closing its 100 or so physical retail stores globally, and taking a $450 million hit in the process. https://t.co/D8BHmomS3I
— Paul Sawers (@psawers) June 26, 2020
I actually loved Microsoft stores and have visited a few other the years dating back to 2013 so this is a very sad day plus you have to think about the future of the Surface brand which is now uncertain. https://t.co/vE0Npr0cRL
— Joe Ortiz (@LeoJTravis10) June 26, 2020
Can’t blame the pandemic, the only folks I saw in those stores were employees. https://t.co/pQiMMztaDY
— drew olanoff (@yoda) June 26, 2020
The fact that it’s going to cost them nearly half a billion dollars to close these stores, and that they still think that’s the best way forward, shows just how much of an abject failure they really were.
— Storm Garelli (@StormGarelli) June 26, 2020
All Microsoft Store retail locations are actually closing fully. The flagship stores in NYC, London, Sydney, and Microsoft's campus will turn into "experience centers" that will showcase Microsoft products. Store employees will have the opportunity to remain at MSFT
— Tom Warren (@tomwarren) June 26, 2020
Today in utterly unsurprising news. https://t.co/nGCbaPbkV6
— Ed Bott (@edbott) June 26, 2020
Oh shit. I didn’t see that coming ahead of Xbox Series X launch… https://t.co/N9SziEGFNk
— trihex ✊?✊?✊?#BlackLivesMatter (@trihex) June 26, 2020
Mixer's sudden closure and now this... What are they up to?
— Martyn Littlewood (@InTheLittleWood) June 26, 2020
Either shits hitting the fan or they've got some kind of mega plan
? https://t.co/ae34a9pOUf
"Microsoft Adopts the Mac" is pretty much the next apocalyptic headline I'm expecting.
— Paul Thurrott (@thurrott) June 26, 2020
one week ago: "microsoft had a streaming service?"
— zaratustra secret ninja from nasa (@zarawesome) June 26, 2020
today: "microsoft had retail stores?" https://t.co/8jcSSa8L6G
As we make a strategic change to our approach in retail, we are more committed than ever to growing and developing careers for our retail team members. The Microsoft Store team has long been celebrated at Microsoft and embodies our culture. https://t.co/MbTW5hf3sC
— Chris Capossela (@chriscapossela) June 26, 2020
1/ The end of the @Microsoft stores is a loss for all who like tech. I still remember how exciting it was to visit my first Microsoft store with @KatieBoehret in Bellevue, WA, in 2012. https://t.co/XzZYMfAnGA
— Walt Mossberg (@waltmossberg) June 26, 2020
The only time I've been to a Microsoft store was for a press briefing with the company to check out the original HoloLens
— Steve Kovach (@stevekovach) June 26, 2020
Microsoft announces a “new approach to retail”.
— Peter Kafka (@pkafka) June 26, 2020
Which is that it’s not going to have retail - it’s closing all of its stores. https://t.co/4KHdrMQnWW
It’s amazing that the Microsoft Store lasted as long as it did. It was a vestige of the era when Microsoft wanted a piece of anything else that seemed successful, and never made sense. That said, they may have been the nicest PC-centric stores ever. https://t.co/8WiLCHgF3e
— Harry McCracken (@harrymccracken) June 26, 2020
And finally on Microsoft, this is what happens when you chase a winner by mindlessly cloning its retail stores without understanding what makes them successful.
— Kontra (@counternotions) June 26, 2020
↓ https://t.co/SHgWexsQwf
Call me too optimistic if you don't see it like I do, but closing Mixer and closing physical Stores that were severely hurt by pandemic tells me that Microsoft is indeed serious about Xbox and other products that work for them. Redirecting wasted money to important products.. https://t.co/iEBVWAHnFE
— Jerko Cilas ? (@DarthChillash) June 26, 2020
It was a flawed strategy sadly.
— Varun Krishnan (@varunkrish) June 26, 2020
Opening Microsoft stores opposite Apple stores. Trying to woo the same audience. I have always loved shopping and experiencing products at Microsoft stores but they were “always” near empty vs overflowing Apple stores. https://t.co/3QZXXcQGSV
Microsoft physical store concept peaked in 2001, right before its only retail store at Sony Metreon mall in San Francisco closed that October.
— Kontra (@counternotions) June 26, 2020
There's really no point for nostalgia as its Apple Store clones in recent years were a miserable experience for everyone concerned.
I captured this image in San Hose. The stores of Apple and Microsoft are located opposite each other. https://t.co/CXObn4m7QD pic.twitter.com/H3rnPuW4fl
— Amit Agarwal (@labnol) June 26, 2020
MSFT stock doing nothing, btw. $450 million charge this quarter to shut it all down. https://t.co/JSi2V4vybL
— Steve Kovach (@stevekovach) June 26, 2020
It’s a new day for Microsoft Store and while our approach to retail is changing, our talented team is here to serve you with sales, training and support online at https://t.co/barHcq4ppf. Learn more: https://t.co/H2vcEoZ4Tw
— Microsoft Store (@MicrosoftStore) June 26, 2020
The Microsoft Store is no more. I was chasing this story for a few days, but MS confirmed it before I got there. Hmph
— Chris Welch (@chriswelch) June 26, 2020
Source says plan was initially in place for 2021, but COVID-19 accelerated the timeline
Hope Microsoft sticks to its word re: no layoffshttps://t.co/CU1cbzvaES
To be fair to Microsoft, this is their first move in retail that isn’t simply trying to copy what the Apple Store next door is doing... https://t.co/WCpICAHvOS
— M.G. Siegler (@mgsiegler) June 26, 2020
Um ... you know Microsoft has headphones, wearables, accessories and was planning to launch a phone (Surface Duo) this holiday season, right? Oh, and the Xbox Series X?https://t.co/jSZsiSctTp https://t.co/UHNvEhX5RG
— Jon Fortt (@jonfortt) June 26, 2020
Apparently Microsoft is planning to permanently close all its retail stores.
— Graham Cluley (@gcluley) June 26, 2020
Which is a shame, because it was the one place where I could be fairly confident there was no chance of breaking social distancing guidelines.
Microsoft is taking a pre-tax charge of approximately $450M, or $0.05 per share, to be recorded in the current quarter ending June 30, 2020, as a result of its decision to close its physical retail stores: https://t.co/dWy0Xa1CVj
— Mary Jo Foley (@maryjofoley) June 26, 2020
Microsoft announces plan to close all but 4 retail storeshttps://t.co/tFLnQx1nxL
— Axios (@axios) June 26, 2020