“Kids now spend nearly as much time watching TikTok as YouTube in US, UK and Spain.” With 80 min on TikTok & 85 min on YouTube, am I the only one concerned that kids spend almost THREE HOURS A DAY on average on these apps? https://t.co/KvS2YH1Sli

— helienne (@helienne) June 5, 2020

"Kids now spend nearly as much time watching TikTok as YouTube in US, UK and Spain"

Brands, it's not just about reaching them where they are, it's about understanding that they are...TikTok. They are the medium AND the message.https://t.co/mTgG6Vq8Tk

— Brian Solis (@briansolis) June 8, 2020

TikTok usage by kids is now surging past Instagram, nearly matching YouTube -> “Kids now spend nearly as much time watching TikTok as YouTube in US, UK and Spain” https://t.co/VJMvaCnSGh pic.twitter.com/unhMwGQNnp

— tae kim (@firstadopter) June 8, 2020

So many people think YouTube is dying... I think it is one of the most powerful tools. Some would be amazed at what you can teach yourself. There’s an answer for almost any problem. https://t.co/WNwASDDPzI

— Tyson L. W. Geick (@TysonLW) June 5, 2020

Qustodio: 틱톡, 아이들에게 거의 유투브 만큼 인기있어
- 미국, 대부분 Roblox 플레이해
- 이는 2019년 2월부터 올 4월까지 미국, 영국, 스페인의 6만 가정을 분석한 것으로 4-15세 아이들이 틱톡 비디오 시청에 하루 80분 소비하고 이는 유투브 시청보다 단지 5분 적은 것https://t.co/sHs3h2Q0dR

— Wan Ki Choi (@wkchoi) June 8, 2020

TikTok publishes new case study providing a basic overview of how to run a branded hashtag challenge that has proven to be very successful on the platform. via @socialmedia2day https://t.co/vZWkihyu2N

— The Cyphers Agency (@CyphersAgency) June 8, 2020

TikTok is eating YouTube

“In early 2020, kids under 15 in the US spent 86 minutes per day on YouTube, down from 88 minutes in 2019.”

“In Feb ‘20 Kids spent an average of 82 minutes per day on TikTok, up 116% from May ‘19”https://t.co/E0NA6xstWl

— Turner Novak (@TurnerNovak) June 8, 2020

Really interesting data from @qustodio

"Kids ages four to 15 now spend an average of 85 minutes per day watching YouTube videos, compared with 80 minutes per day spent on TikTok."https://t.co/4LaDZ9XjNc pic.twitter.com/zq4a6gEH2R

— Blake Robbins (@blakeir) June 9, 2020

https://t.co/vZEiXIvjfx

・欧米諸国のKidsにおけるTiktok視聴時間がYoutubeと並んだとのこと
・4-15歳のKidsの平均1日あたりのYoutube視聴時間は85分、Tiktokは80分
・4年前と比較して約2倍の水準
(日本もこの流れは来るでしょうね、有名Tiktoker最近TV出始めているし)

— Tatsu?商事→Saas?＠テックなニュースをおもろく (@TatsuNews) June 8, 2020