I wish more SaaS products would do this. havent logged in a year, just deactivate it for me. even better, when I unsubscribe from your email list. ask me if I want to deactivate my account as well. https://t.co/j6RB37Ybv6

— Sean Wiese (@dswiese) May 21, 2020

But seriously, who are these people who haven't been watching Netflix for a year and are still paying for it. Show yourselves. https://t.co/uuQw2MWOpj

— Megan Morrone (@meganmorrone) May 21, 2020

I dare Apple Music to join the Cancel Inactive Accounts challenge https://t.co/VZ4KwQd48M

— joshconstine (@JoshConstine) May 21, 2020

Can Substack do this for us?

So, basically, let's offer inactive subscribers a reminder to unsubscribe? https://t.co/1E9kCe7iFD

— Benjamin Dada (@DadaBen_) May 21, 2020

Netflix is going to start cancelling inactive subscriptions, so now’s the time to start on that show you’ve been meaning to watch for the past year https://t.co/9mYxLXGNyk

— Jessica Bursztynsky (@jbursz) May 21, 2020

Hey Siri, what's the best way to serve our customers, look good and make all our competitors look bad in one big swoophttps://t.co/u5vjMFNWbI

— Sar Haribhakti (@sarthakgh) May 21, 2020

Netflix to start cancelling inactive customers' subscriptions.. https://t.co/RacBR8gmR4

— tonny (@tonnyaujongole) May 21, 2020

If you haven't used Netflix in a year, the company is going to ask if you want to cancel in an attempt to make it easier for people.

I don't know many people who haven't used Netflix once over the course of a year.https://t.co/ZP1jr8wRXj

— Julia Alexander (@loudmouthjulia) May 21, 2020

Netflix is asking users who haven't watched anything for a year if they want to continue keeping the membership. The company will automatically cancel the subscription if they don't receive any confirmation https://t.co/bTAH8zUKXr

— Vikas SN (@tsuvik) May 21, 2020

This is what it looks like to operate from a position of strength. $NFLX proactively helping subscribers who aren't watching cancel their accounts. https://t.co/HG0KxT50wc

— Ensemble Capital (@IntrinsicInv) May 21, 2020

This week, Netflix will notify subscribers who haven’t watched anything in a year—but who have still been paying. If there’s no response, they’ll cancel their service. That’s a kind of quiet thoughtfulness that’s rare among subscription companies. https://t.co/aOeym9gQIf

— David Pogue (@Pogue) May 21, 2020

I didn't realize this was something one could actually do ?Netflix will start cancelling inactive members' subscriptions https://t.co/sav3aizZln

— Sachin Rekhi (@sachinrekhi) May 21, 2020

This is a real pro-consumer move from @Netflix. Other subscription services should follow suit. https://t.co/it5k84yDnP

— Thomas Germain (@thomasgermain) May 21, 2020

The streaming service is cleaning its subscriber house. https://t.co/Dp62O2rS4f

— Geek & Sundry (@GeekandSundry) May 22, 2020

Cable companies: send us a telegram in Morse Code if you want to cancel your subscription.

Netflix: you forgot to cancel your inactive account. Here, we just did it for you.https://t.co/zrNQEouXJ8

— James Wang (@jwangARK) May 22, 2020

This is how you do it: Netflix will start cancelling inactive members' subscriptions. https://t.co/HFVfHwnfNB

— iA Inc. (@iA) May 22, 2020

not sure I’ve ever heard of anyone doing this — https://t.co/GUQz6eIx1d

— James Ellis (@jamesellisnyc) May 22, 2020

WOW! Good look @netflix!! This is leadership.https://t.co/RYiSv6rSev

— Aaron Buley ☁️?? (@aaronbuley) May 22, 2020

넷플릭스 1년 동안 사용하지 않은 회원에게 구독 유지 여부 문의, 응답 없을시 자동 구독 취소

// 이렇게 하는 기업 처음 보는 것 같군요

Netflix will start cancelling inactive members' subscriptions https://t.co/CD8r0G4Ayu

— lunamoth (@lunamoth) May 21, 2020

It's like they're dancing on the grave of AOL's business model https://t.co/Hrkjs5IOMK

— Nick Turner (@NewsyNick) May 21, 2020

Power move by Netflix to remind subscribers who haven't watched Netflix in over a year to cancel and even automatically cancel for them.

These inactive subs represent <0.5% of users, and many will choose to not cancel, so actual impact will be minimalhttps://t.co/xacIaNWB0f

— Tanay Jaipuria (@tanayj) May 22, 2020

“We’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership…Members will start seeing these emails or in-app notifications this week.”

Next level♟https://t.co/2qtdzgEqjB

— Web (@WebBarr) May 21, 2020

넷플릭스는 일 년 이상 가입은 되어있는데 안보는 사용자들의 구독을, 연장하기 원하는 사람을 제외하고 구독 취소 시키기로 결정https://t.co/uqVY7M7CmL
와 헬스장같이 이런 회원 돈먹는게 좋았을텐데 이걸... pic.twitter.com/6srn9ew30S

— 데드캣 (@deadcatssociety) May 22, 2020

Netflixが、1年間何も再生していないユーザーのサブスクを休止する仕組みを導入。

多くの企業が、顧客が気づいていないところでサブスクが続いていることを良いことに、料金が発生していることを知らせることもなく継続している中で素晴らしい取り組み。https://t.co/ibIkcKFrb4

— Takahiro Masaki (@takmsk) May 21, 2020

The company says "the last thing we want is people paying for something they're not using."https://t.co/EskREkOGCJ#KHOU11 #HTownRush

— BrandiKHOU (@BrandiKHOU) May 23, 2020

Netflixが1年間何も見ていないユーザーの課金を止めるようにするとのこと。
確固たるユーザー基盤があるから、恐らくこれによるダメージはほとんどなく、むしろ倫理観アピールにつながりプラスになると見込んでいそう。https://t.co/bQ2UwheF59

— 久津佑介(HisatsuYusuke)?プロダクトマネージャー (@Nunerm) May 22, 2020

넷플릭스 구독하고 1년 이상 아무것도 시청하지 않은 계정에 계속 구독할건지 묻는 메일을 보내고 답변이 없으면 구독 취소를 해줄거라고 https://t.co/kymn93Qqc5

— 사이버 요정 성치 (@sungchi) May 22, 2020

amazing. time to retire my "imagine you're a PM at netflix and you need to figure out what to do with a cohort of 1m paying customers who haven't logged in for at least a year" interview question https://t.co/ZADRVuce9K

— Isaac Hepworth (@isaach) May 22, 2020

In a world where most companies use dark patterns, it’s easy to stand out by doing the right thing. Netflix will remind people who haven't watched in a while and may have forgotten that they subscribed. If they don’t respond, it will automatically cancel. https://t.co/3hfY9ueDdu

— Arvind Narayanan (@random_walker) May 23, 2020

Netflix stops charging customers who haven't used the service in a year. ♥️ the customer oriented approach. The 1 year threshold feels a little bit too much, but it is probably the only compromise shareholders were able to swallow.https://t.co/Oew6iMKDVF

— Denis Rojčyk (@rojcyk) May 23, 2020

Netflix、やるなぁ。長期間アクセスしてない利用者に退会をリマインドするというのも良心的な施策。しかし映画製作者支援、原資1億円で10万円給付だと1000人で底をつく。他の映像関連企業も参入するといいんだけどhttps://t.co/kpsSDCiV9i

— junkTokyo (@junktokyo) May 22, 2020

Paying for Netflix but not watching? Company to cancel inactive accounts https://t.co/SmxUaZvyvC

— O.C. Register (@ocregister) May 21, 2020