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The Howard Stern of podcasting https://t.co/ah9yIquJkb
— Mike Dudas (@mdudas) May 19, 2020
$100 million isn't nearly high enough, this is a joke. https://t.co/cak0KAUkdp
— By the Book Cernovich (@Cernovich) May 19, 2020
Smart move for Joe Rogan to switch to Spotify. Only a matter of time before he would have been censored by YouTube. https://t.co/StUIpycx4N
— Tyler Winklevoss (@tylerwinklevoss) May 20, 2020
First twenty years of the web was about distribution and gaining popularity. Now time to monetize it behind subscription products.https://t.co/vNv4EhWrlo
— Subrahmanyam KVJ (@SuB8u) May 20, 2020
.@JoeRogan is headed to Spotify! Read more ⬇️. https://t.co/4fBXlvCDjT
— Spotify News (@SpotifyNews) May 19, 2020
This is a massive shift in the podcast landscape -- @ashleyrcarman has the details https://t.co/dL5Dqr7MZD
— nilay patel (@reckless) May 19, 2020
Like I needed another reason not to listen to Joe Rogan https://t.co/gw6IYH0GhH
— ?? (@ryanlawler) May 19, 2020
Counterpoint from an audio exec: "The main beneficiary of the 'open internet' in the case of podcasting is Apple and they treat it like a long ago conquered colony they forgot about." https://t.co/VA0zH0VMMN
— Ben Smith (@benyt) May 19, 2020
I used to say, if it's exclusive, it's not a podcast. Hah!https://t.co/Hh1goEHhTg https://t.co/2lJxCggVhg
— Abhishek Baxi (@baxiabhishek) May 19, 2020
Announcement: the podcast is moving to spotify!
— Joe Rogan (@joerogan) May 19, 2020
Starting on September 1 the podcast will be available on Spotify as well as all platforms, and then at the end of the year it will move exclusively to Spotify,… https://t.co/7IRHET5eZo
"It's not a podcast unless it's available on every podcast directory and app!" said no one involved with moving the Joe Rogan Experience exclusively to Spotify in a few months:https://t.co/nn6v6WpXGS
— Evo "Listeners Don't Care What You Call It" Terra (@evoterra) May 19, 2020
Blocked and Reported can't be far behind!! https://t.co/9CX9VxP2ET
— Jesse Singal (@jessesingal) May 19, 2020
Joe Rogan is only considered “controversial” because garbage outlets like Vox don’t like it that he has more pull than them. https://t.co/MkoF0swslJ
— Oliver Jia (オリバー・ジア) (@OliverJia1014) May 20, 2020
finally, the worst thing about album exclusives has come to podcasts https://t.co/hcnROYHNtA
— Owen Williams ⚡ (@ow) May 19, 2020
A sign of things to come? Unless something changes, ‘premium’ podcasts with their mega ad revenues will be hoovered up by the big subscriber-only platforms. Unaffiliated entrants will struggle to get off the ground organically. https://t.co/H2dvIc7gjH
— Freddy Soames (@FSoames) May 20, 2020
"Spotify said in a press release that Rogan retains creative control over his show. It didn’t disclose how much it spent on the deal."
— Mike (@NonGaap) May 19, 2020
Buys Gimlet last year. Goes exclusive with Rogan this year.
This has to be a big number, right?https://t.co/L6SxpttYtm https://t.co/tCNI1M3xPW
Spotify signing Joe Rogan exclusively is how Facebook should have but never paid up for flagship Watch content https://t.co/nb7I51oFFy
— joshconstine (@JoshConstine) May 19, 2020
Spotify shares up almost 9% today, Mostly because of this news. https://t.co/jmP578NuaW pic.twitter.com/xGgFzap8X1
— Lucas Shaw (@Lucas_Shaw) May 19, 2020
Also yet another big move away from the open internet https://t.co/QsvpULDMMe
— Ben Smith (@benyt) May 19, 2020
$100M. $200M. Hell, Joe's making Dana White money. https://t.co/YUIBN57JwF
— Josh Gross (@yay_yee) May 19, 2020
a musician would need to be streamed twenty five billion times to earn this much money from spotify https://t.co/4UUC81D9BI
— Shaad D'Souza (@shaaddsouza) May 19, 2020
It doesn’t really work this way. There are performance targets he has to reach. It’s not a fixed number. https://t.co/aHMC2W0vnR
— Dylan Byers (@DylanByers) May 19, 2020
it’s pretty psychotic that a dude who has the same vanilla politics as ever vaguely left/libertarian construction worker I’ve been around, is considered one of the most controversial podcasters in the world. https://t.co/9mjMoPc1Uk
— pickle mike (@olivesagan) May 20, 2020
The Joe Budden Podcast renegotiation is going to be succulent. https://t.co/qbpuUe0Qt8
— Despa Robinson (@DespaRobinson) May 19, 2020
I wonder how much of this has to do with plummeting podcast listens in the current environment.
— Sean Byrnes (@sbyrnes) May 19, 2020
A Spotify guarantee likely looks great in a market where revenue is uncertain. https://t.co/8RNcHyybYq
Big moves. Smart moves. Congrats @eldsjal.
— Josh Wolfe (@wolfejosh) May 19, 2020
(Reminds me classically of Sirius x Howard Stern deal that woke people up to how much reach + growth there was) https://t.co/hcrimWSeyi
This changes everything. This will be remembered as the day Spotify became Netflix for audio. https://t.co/bnipT5elOC
— Mustapha Hamoui (@Beirutspring) May 19, 2020
Here we go https://t.co/W7pjqj8rBA
— Kai Brach ??? (@KaiBrach) May 20, 2020
Has there been a good dissection of how Apple blew this so badly? https://t.co/8L3CbkrnD8
— Ben Smith (@benyt) May 20, 2020
I thought Bernie made him a Socialist?! What happened? https://t.co/HT83Gnx1fG
— Leslie Mac (@LeslieMac) May 19, 2020
WSJ puts Spotify's Rogan deal at >$100mm plus, with caveats (don't know how many years, don't know size of bonuses, etc).https://t.co/HFBXlICqHg pic.twitter.com/b0KBvxWf56
— Peter Kafka (@pkafka) May 19, 2020
Proprietary podcasts are not great for the open ecosystem, but do you really think Apple is going to sit on the sidelines and watch all the big names leave their platform? They are surely going to play this game too.
— Benjamin Mayo (@bzamayo) May 19, 2020
Wow. This is the first major podcast that started as a massively popular free show and is now being pulled behind Spotify's walled garden. https://t.co/26tRmnME0L
— Simon Owens (@simonowens) May 19, 2020
Fuck Spotify, and fuck any “podcast” that’s only playable in one app.
— Marco Arment (@marcoarment) May 19, 2020
Joe Rogan just signed an exclusive deal with Spotify. We assessed his podcast in 2019, calling it “the factory where red pills get sugarcoated” and “an essential platform for ‘freethinkers’ who hate the left.” https://t.co/TQFZ9xBGRL
— Slate (@Slate) May 20, 2020
You may say this limits his exposure by taking the full shows off Youtube. I’m sure highlight clips will remain to advertise the full show on spotify, but he’s 11yrs in and it’s $100m. Good for @joerogan
— Erik Nagel (@erockradio) May 19, 2020
You all would take this offer. https://t.co/FZfiJarJRD
They’ll be wanting to distance themselves from him within 6 months. https://t.co/Mz5yXGbea3
— Ian Schafer (@ischafer) May 19, 2020
So, for the folks who told me last week I was grandstanding by saying Spotify was a threat to the open ecosystem of podcasting... https://t.co/0YdCNClEm5
— Ben Thompson (@benthompson) May 19, 2020
Whoa, the money on this deal must be insane https://t.co/cb8OJG3eLB
— Alex Kantrowitz (@Kantrowitz) May 19, 2020
I thought @joerogan didn’t do any shows for people like that.
— Youssef (@YS) May 20, 2020
I guess $100m changes things. Oh well, it’ll be just as easy to stream.
(This clip is from a few days ago) https://t.co/yDSZTaaXQz pic.twitter.com/fsBEV83D2y
Spotify is on its way slowly taking over the podcast market share. — Anchor, Parcast, Gimlet, The Ringer, and now Joe Rogan. ? https://t.co/rA0kqvmE3J
— Yousra (@B_Yousra) May 19, 2020
"Rogan and his politics are also difficult to pigeonhole"
— Jason McIntyre (@jasonrmcintyre) May 19, 2020
Interesting phrasing. Pigeonholing is a bad idea. You do that, you lose the freedom to change your mind. Sports, the world, life - all are constantly changing https://t.co/I7msdG44z5
Wall Street Journal reports that Joe Rogan's licensing deal with Spotify is worth more than $100 million.https://t.co/rsItc3gYCe
— Josh Gross (@yay_yee) May 19, 2020
Rogan was never on stage at YouTube Brandcast, but that's a lot of Google ad ? going out the window. https://t.co/avQi0wnkFA
— Mark Bergen (@mhbergen) May 19, 2020
Spotify Strikes Podcast Deal With Joe Rogan Worth More Than $100 Million
— NEWS MAKER (@NEWS_MAKER) May 19, 2020
His full library, dating back 11 years, is to hit the service Sept. 1, and become exclusive to Spotify after that, before the end of the year https://t.co/5zGdRyVcYp
Hope he took stock options as part of the deal. https://t.co/PQZyeKN8zo
— By the Book Cernovich (@Cernovich) May 19, 2020
Content distribution channels change all the time, and reducing yourself to a single channel is a recipe for disaster.
— Mark 'brrRizzn' Hopkins (@rizzn) May 19, 2020
This also applies if you're Joe Rogan.https://t.co/b6oAZmhbMV
"In response to a question the Rogan show’s history of controversial guests and subject matter, a spokesperson for the company simply responded, “All shows on Spotify are subject to our content policies”-Spotify Spokesmen
— Dylan Palacio (@greentoethegod) May 19, 2020
Please Don’t Filter A Single Thing Joe Rogan. We Need You https://t.co/liiCM4jrVY
.@joerogan signs a multi-year exclusive licensing deal with Spotify. https://t.co/4LtLAm1bbO pic.twitter.com/H8lGH5A4Ta
— Blake Robbins (@blakeir) May 19, 2020
NOW begun, the podcast wars have. ?? https://t.co/lOcUWGwXcw
— M.G. Siegler (@mgsiegler) May 19, 2020
Holy MOLY. What a monster move from Spotify. Would love to know what this cost... https://t.co/R3UbEuD43s
— KFC (@KFCBarstool) May 19, 2020
I believe the appropriate response is “eyes emoji” ? https://t.co/FclCvAP6qx
— Priyanka Aribindi (@priaribi) May 19, 2020
—@joerogan's podcast will soon be exclusive to Spotify. The Verge reports it will become available on the platform September 1st and then become an exclusive after. https://t.co/KMEzK8Xtsf
— Oliver Darcy (@oliverdarcy) May 19, 2020
Congratulations to Joe! Hopefully you‘ll be *totally* free to run things your way on JRE without having to worry about being harassed by suits or algorithms.
— Eric Weinstein (@EricRWeinstein) May 19, 2020
This will be interesting to see how it shakes up the long form podcasting sector. https://t.co/ALbwET0CC4
Let’s set aside what I think about the podcast. Spotify is demonstrating serious intent by making certain podcast providers exclusive. They are pursuing an “Originals” strategy where they have not with music. https://t.co/ep7EjJGS45
— Ben Perreau (@perreau) May 19, 2020
But they're not 'profitable' *Sigh* #BrokenRecord https://t.co/R1qQ8Ms4o6
— Tom Gray #BrokenRecord (@MrTomGray) May 19, 2020
?? Joe Rogan’s podcast, one of most popular in the US, is heading exclusively to Spotify.
— Sara Fischer (@sarafischer) May 19, 2020
Why it matters: Most Americans only subscribe to one audio service, but that could change if more podcasts begin to be offered exclusively on certain platforms.https://t.co/20eXCdMfvG
Joe Rogan’s podcast is becoming a Spotify exclusive https://t.co/cO7gTBbBDN pic.twitter.com/ZugAB2YMkK
— The Verge (@verge) May 19, 2020
Joe Rogan’s podcast is becoming a Spotify exclusive https://t.co/J6rBdeoXjp pic.twitter.com/QVtE7UTBm0
— The Verge (@verge) May 20, 2020
Power move by Spotify. Congratulations to Joe Rogan. https://t.co/E7ZV9VR6wD
— Chamatkar Sandhu (@SandhuMMA) May 19, 2020
This is a massive get for Spotify, which has made podcasting a core focus. It has acquired Gimlet Media and The Ringer, and has signed deals with the Obamas’ production company and other big names like Joe Budden and Amy Schumer. https://t.co/JtfQRKtizw
— Ben (@benliebmann) May 19, 2020
Do I need to learn who Joe Rogan is now? https://t.co/HBeRccnWEJ
— Laurie Voss (@seldo) May 20, 2020
Woah... they must be paying him A LOT ????https://t.co/N2zBTHW1BZ
— Timothy Buck ? (@TimothyBuckSF) May 19, 2020
Hey, if we need another reason to delete Spotify, there's this - Joe Rogan on Spotify. https://t.co/bBQhGSJpxG
— peterkirn (@peterkirn) May 20, 2020
I don’t listen to Rogan, but this is bad news for podcasting. Spotify is a bad podcast platform, and the medium is moving more and more toward consolidation.https://t.co/KOkUjaMcpP
— Jared (@_____jared) May 20, 2020
The so-called "future of podcasting" is exactly as I predicted it would be: media figures dominating the space, locked in to big providers.https://t.co/lvSGFHwg0h
— Dan Benjamin (@danbenjamin) May 19, 2020
WHOA. Never thought I'd see the day: https://t.co/1JEuhedfbx
— Andrew Wilkinson (@awilkinson) May 19, 2020
Joe Rogan’s podcast is becoming a Spotify exclusive - The Verge https://t.co/gdCC223CnM
— Greg Davies (@the_gregdavies) May 20, 2020
Joe Rogan’s Podcast Lands Exclusive Spotify Deal https://t.co/MoQGPRIk1g pic.twitter.com/vWY49zMkHe
— Deadline Hollywood (@DEADLINE) May 20, 2020
Time to boycott Spotify. https://t.co/KcBtcx9PZG
— Håkan Geijer (@hakan_geijer) May 19, 2020
"Listeners won’t have to pay to access the episodes, but they will have to become Spotify users. "https://t.co/5bcM0tve3n
— FrownyFaceFitness (@vincentninja68) May 20, 2020
huge huge spotify news https://t.co/Q6T2nw1b3P
— Ashley Carman (@ashleyrcarman) May 19, 2020
190m a month is something!!
— Victor Asemota (@asemota) May 20, 2020
Joe Rogan’s podcast is becoming a Spotify exclusive https://t.co/ICZXSIZgag via @Verge
I am a Spotify user but this gate keeping will be terrible for the Podcast ecosystem. https://t.co/wW5Bzi8KKR
— Peter Steinberger (@steipete) May 21, 2020
Spotify가 유명 방송인 팟캐스트 라이센스를 산 게 화제. 한국에선 이미 팟빵이 한 번 쓸고 지나갔지만 팟캐스트의 파편화가 실현되는게 아닌가하는 시장 우려가 있는 듯. https://t.co/t3nNccVHG3
— 나가토 유키 (@nagato708) May 23, 2020
Joe Rogan has signed an exclusive deal with Spotify, which will see his podcast, The Joe Rogan Experience, disappear from all other platforms.
— bank·a·ble (@mbuguanjihia) May 22, 2020
The multi-year deal is believed to be worth $100m (£82 million), according to the Wall Street Journal
https://t.co/GeZLUKuG8D
WOW. One of the biggest, if not the biggest podcasts - Joe Rogan is going exclusive with Spotify, pulling content from Apple and YouTube.
— Frances Cook (@FrancesCook) May 21, 2020
Spotify is really putting everything into its podcast investments. https://t.co/qb5WwnACmb
?️More on Spotify/Rogan deal on @axios below:
— Sara Fischer (@sarafischer) May 19, 2020
Big moment for the industry, Spotify and Rogan. https://t.co/KjlEmkIRB6
Joe Rogan to move podcast exclusively to Spotify https://t.co/qC8yi06UBN
— Keisuke Kogure (@keysket) May 19, 2020
これはうまいなー。Joe RoganのPodcastはSpotify限定へ。Chance the RapperのAppleとの契約とかのように、今後はエクスルーシブなコンテンツが増えるかもしれないなぁ。
NEW: In what could be a watershed moment for podcasts, Joe Rogan's show will move exclusively to Spotify. https://t.co/uqg4UIc9vQ
— Axios (@axios) May 19, 2020