Also worth noting: Apple had TV+ had ~ 10M subscribers as of February, but only 5M active users. That means a lot of people bought a new Apple device for the holidays and didn’t opt in to video. https://t.co/IV8iOD75oq

— Lucas Shaw (@Lucas_Shaw) May 19, 2020

The move represents a subtle shift for Apple TV+, which launched in November with a lineup of original programs. Still, company plans to keep TV+ focused on original shows, and hasn’t yet acquired any huge franchises or blockbusters for its back catalog. https://t.co/2m9HHDwaKJ

— Mark Gurman (@markgurman) May 19, 2020

블룸버그: 애플TV+, 2월까지 구독자 1000만명 돌파
- 이 숫자 많은 1년 무료 시험 사용자 포함
- 절반, 이 서비스 활동사용자
- 현재 약 30개 오리지널 콘텐츠 보유
- 애플, 이미 헐리우드 스투디오로부터 일부 콘텐츠 구입
- 그러나 볼 것 충분치 않고 2-3년 더 걸려야 해 https://t.co/73dWG3uBZV

— Wan Ki Choi (@wkchoi) May 19, 2020

This is a pretty big left turn for TV+.

Even as recently as the Apple annual shareholders meeting on 26 February, Tim Cook said "Apple TV Plus is about original programming. It doesn’t feel right for Apple to just go out and take a rerun” https://t.co/vtgUSZjylC

— Benjamin Mayo (@bzamayo) May 19, 2020