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rest in pieces andy rubin's last project anyone will care about https://t.co/9ounJE5K59
— David Ruddock (@RDRv3) February 12, 2020
Breaking: Essential, Andy Rubin’s phone company, is shutting down https://t.co/gy7z3UOAwt pic.twitter.com/nIU4shGli8
— The Verge (@verge) February 12, 2020
Andy Rubin's Essential, smartphone start-up, to shut down and cease operations. Story here w @eringriffith https://t.co/N5teCMzS8f
— Daisuke Wakabayashi (@daiwaka) February 12, 2020
While yes, it's easy to make fun of Essential going out of business, really their story is exhibit A on how IMPOSSIBLE it is to build a feature complete phone as a small company https://t.co/N3WTpyHyab
— Ben Einstein (@BenEinstein) February 12, 2020
phones folding https://t.co/XHBrkbHJF2
— Brian Barrett (@brbarrett) February 12, 2020
so much waste. https://t.co/pqhJz1WDNV
— stacy-marie ishmael (@s_m_i) February 12, 2020
Phone company Essential shuts down. Betting the farm on Andy Rubin, a deeply flawed personality, turned out to be fatal.https://t.co/7EiMvFDaIh
— Sascha Segan (@saschasegan) February 12, 2020
Essential, the Andy Rubin-led phone startup that just shut down, had raised $330 million from a giant list of backers. They include Tencent, Foxconn, Amazon, Redpoint, and Rubin's own Playground Global.
— Dan Primack (@danprimack) February 12, 2020
$330 million in funding for one phone that didn't sell very well. https://t.co/3cPYQeZwaf
— Steve Kovach (@stevekovach) February 12, 2020
Inessential, as it turns out. https://t.co/ZVDZtCS6HA
— M.G. Siegler (@mgsiegler) February 12, 2020
Gem's dead. And so is Essential. This is the end of the road for Newton Mail, too. And the weird stick-phone. https://t.co/ug5QZ9877Q
— Roland Quandt (@rquandt) February 12, 2020
essential first to market with the folding smartphone.... https://t.co/fHHnhZkpSg
— ???☕️ (@hunterwalk) February 12, 2020
Now Dead and Never Coming, Essential Previews Its Gem Phone in Series of Videos.https://t.co/JMbEFcMAMM
— Droid Life (@droid_life) February 12, 2020
Essential Throws in the Towel - https://t.co/iUkg4J6qiz pic.twitter.com/VBbgkL9Lno
— Paul Thurrott (@thurrott) February 12, 2020
Essential shutting down after failing to launch radical ‘GEM’ smartphone https://t.co/rwMxTs3gJE by @technacity pic.twitter.com/yKv0PdIMJl
— 9to5Mac.com (@9to5mac) February 12, 2020
turns out it was inessential after all. https://t.co/GgAD1u4Wcj
— Julia Alexander (@loudmouthjulia) February 12, 2020
Andy Rubin’s Essential shuts down https://t.co/2RGwVkXnfH
— Mark Gurman (@markgurman) February 12, 2020
Well, this was entirely expected. https://t.co/OhMIpA6fBG
— Mishaal Rahman (@MishaalRahman) February 12, 2020
Essential is dead.
— Alex Dobie (@alexdobie) February 12, 2020
Unsurprising to see that a co. whose brand value was so closely tied to Andy Rubin's reputation, has no future.
RIP weirdo phonestick. Also RIP Essential Phone updates.https://t.co/hFNFhkQlWf
Posting videos of an un-launched device the day that you admit it will never launch and shutter the company has a certain strong kind of tech melancholy. I'm sure there's a german word for it. https://t.co/L63PhGQRL4
— Matthew Panzarino (@panzer) February 12, 2020
it's very weird that the meaningful result of a phone company shutting down is that I'll have to find a new email app to use https://t.co/nDnRNbA7Bg
— dan seifert (@dcseifert) February 12, 2020
I hate to speak ill of the “dead” but wow those videos make this device seem truly awful. This is not a good form factor for a touch screen device.https://t.co/5nW2d9MsDp pic.twitter.com/gMrNIcI1cj
— Paul Haddad (@tapbot_paul) February 12, 2020
A company getting this far with a product (and extremely slick marketing materials!) and then folding points to extreme mismanagement. But *damn* that GEM phone looks really interesting. I would have loved to see it come to market.https://t.co/5QzS9xWbqm
— Cassidy James ? Migraine (@CassidyJames) February 12, 2020
What could have been. Check out these videos of the now dead essential phone 2 https://t.co/sBDEZf1wBu
— Brandon Miniman (@BrandonMiniman) February 12, 2020
Androidの生みの親、Andy Rubin氏のEssentialが活動を終了。同社はEssential Phoneを2017年に発売しましたが、同スマホの販売が低迷し、それ以降新製品が登場することは残念ながらありませんでした。https://t.co/sNHhgozBXe
— NANA☃️令和2年生まれ (@NANA_CoRRiENTE) February 12, 2020
Check out this preview of the work-in-flight by the team at Essential before they shut down.
— Danny Trinh (@dtrinh) February 12, 2020
A tip of the hat to them for daring to try.
Some interesting kernels in here ... and then that keyboard.https://t.co/4oqZrxolSN
Given this, we have made the difficult decision to cease operations and shutdown Essential.https://t.co/fmIzzXXwCU
— ʎɐsʇɐd ʎdɯnɹƃ (@alexmak) February 12, 2020
всё
The Essential Phone’s amazing track record of software updates is over https://t.co/0UdhYf88SG pic.twitter.com/SXMhiu4UrC
— The Verge (@verge) February 12, 2020
2年くらい使ったEssential Phone、神がかったアップデートももうおしまいか。そろそろ次を考えないと。スマホは過去三代がどれもお買い得機種（Nexus5、Robin、Essential）だったので、キープコンセプトだとOnePlusかPoxel4aとかかねー。 https://t.co/IW6yjTFaPM
— yamakei (@yamakei35) February 13, 2020
안드로이드의 창업자인 앤디 루빈이 이끈 새로운 스마트폰 회사였던 에센셜이 사실상 사업 정리를 발표하는 글을 포스팅 https://t.co/VZ041c2CKz 유일한 폰인 PH-1의 업데이트는 2월이 마지막이고 고객지원도 종료. 흥미로운 회사였는데 아쉬움도 남네요 https://t.co/TWBj5w4xyu pic.twitter.com/bHT8yOx5yh
— 박수민 / Soomin Park (@minist) February 12, 2020
アンディルービンが立ち上げたスマホメーカーのエッセンシャルが終了。Project Gemはこの手で触りたかった。次に期待！https://t.co/ce4RqupkSR
— Yuki Kanayama 金山裕樹 (@yukiller) February 13, 2020
Trying to sneak this one out while everyone's talking about #MWC2020, eh https://t.co/FXW7RhyFRr
— Holly Brockwell (@holly) February 12, 2020
Andy Rubin's Essential shuts down: https://t.co/HlGDNNUJa8
— erin (@eringriffith) February 12, 2020
It didn't live long. Andy Rubin's @essential shuts down https://t.co/JuNrLQbexc
— Francisco Jeronimo (@fjeronimo) February 13, 2020
We updated our story on Essential. A few companies had expressed interest in buying Essential in 2018 including Amazon and Walmart -- but ultimately the interest disappeared because of "headline risk" with Andy Rubin. https://t.co/N5teCMzS8f
— Daisuke Wakabayashi (@daiwaka) February 12, 2020
Essentially, hardware is hard. Even after $330 Mn.https://t.co/MrVbO2wa7N
— Subrahmanyam KVJ (@SuB8u) February 13, 2020
안드로이드의 아버지, 앤디 루빈이 만든 스마트폰 스타트업 이센셜 Essential이 폐업 https://t.co/5RftQQrqiV 2005년 안드로이드를 구글에 매각한 사람. 이센셜 창업으로 기대를 한 몸에 받으며 330M이나 투자받아 기업가치는 1조넘는 유니콘이 되기도 했지만 결국 실패.
— 에스티마 (@estima7) February 12, 2020
Essential Products, a consumer electronics start-up founded by the former Google executive Andy Rubin, said on Wednesday that it was ceasing operations.
— Madhav Chanchani (@madhavchanchani) February 12, 2020
Essential had raised $330 million in outside funding and was once valued at $1 billionhttps://t.co/v3q3FTf3ob
guess they weren't really that... essential ? https://t.co/SfnCnjNHep
— Mike Murphy (@mcwm) February 12, 2020
Andy Rubin's Essential is shutting down https://t.co/cBCkY3erD7
— Rob (@robdaemon) February 12, 2020
I feel bad for the employees at Essential but I do not feel bad for Rubin.
The fact Andy Rubin's startup to create the next great phone failed after raising $330M likely indicates that a big part of Android's success was because Google acquired it. Food for thought as FTC decides to revisit old acquisitions by big tech companies.https://t.co/VnsIGhgWRT
— Dare Obasanjo (@Carnage4Life) February 13, 2020
Essential、閉鎖…＞Andy Rubin's Essential Products is shutting down - 9to5Google https://t.co/1Ok28VXOHM
— Kenji Iguchi (@needle) February 13, 2020
안드로이드社 공동창업자인 앤디 루빈이 설립한 스마트폰 제조사 Essential이 영업을 중단하고 청산 예정이라는 뉴스https://t.co/YzxWlrZRhe pic.twitter.com/DocNtaQk6l
— H. Kim (@metavital) February 13, 2020
And just like that, Essential is done.
— Juan Carlos Bagnell (@SomeGadgetGuy) February 13, 2020
"Ceasing operations and shutting down." https://t.co/JdFdzyksVr
(HT @fatproduce) pic.twitter.com/B91Jhul6UX
[タレ]アンディ・ルービン氏のEssential、廃業へ https://t.co/na5uJBdEzT 発売したスマートフォンは2017年の「Essential Phone (Essential PH-1)」1機種のみ。しかも発売から数か月後には製品よりルービン氏のGoogle時代の女性問題が注目を浴びることになる。昨年10月にはhttps://t.co/tGoi4VFSEU
— Slashdot.jp Plus (@slashplus) February 12, 2020
Essentialーーーーー！！
— Keiji ARIYAMA (@keiji_ariyama) February 12, 2020
"we have made the difficult decision to cease operations and shutdown Essential."https://t.co/WlbMA9Z0CT
今日の大ニュースは #MWC の中止ですが、こちらも。#Android の生みの親として知られるアンディ・ルービン氏が設立したスマホスタートアップ､Essentialが事業停止を発表しました。新製品について「顧客に届ける明確な手段がない」とのこと。色々と考えさせられる話です。https://t.co/vXOFmBcJo9 pic.twitter.com/e10IUeBNCa
— 奥平和行（日本経済新聞） (@kazokudaira) February 13, 2020
Essential終了のお知らせだ｜An Update from Essential https://t.co/Ht9a0PXmFx
— ねこ吸い (@8796n) February 12, 2020
毎月Pixelと同タイミングで降ってきてたEssential PH-1のセキュリティアップデートも2020年2月のが最後らしい https://t.co/EOwJrWMsrU
— はんぺん (@hnpn914) February 12, 2020
Thanks for the good times@essential is shutting down operations. https://t.co/iHMKeRTYLQ#essentialph1 #essentialphone pic.twitter.com/tBeqLwi45u
— AndroidStud #Mamba4Life (@AndroidStud) February 12, 2020
An Update from Essentialhttps://t.co/9dmZBGdkry
— 楓々 (@froseiun) February 13, 2020
So essential support has come to it's end. Long live the #essentialphone https://t.co/lhqypmzHTS
— daze_one (@dazeone81) February 12, 2020
If you're still holding on to your essential and want monthly updates, it's time to go custom.
米Essential社が営業を終了する（shutdown）と発表しました。Essential社は、旧Android社の創業者であるAndy Rubin氏が創業して注目されましたが、初号機となる「PH-1」のリリースだけで終わってしまいました。「Gem」は世に出ず、「Newton Mail」は4月30日で終了予定。https://t.co/VEdBUWlIdp
— 日経Linux | ラズパイマガジン (@nikkei_Linux) February 13, 2020
> Your PH-1 will continue to work but we will not be providing any additional updates or customer support.
— kofuk (@man_2_fork) February 13, 2020
と言ってるので仕方ないhttps://t.co/ikmCjLsIUi
The Essential Phone’s amazing track record of software updates is over https://t.co/EnBdy1sMkT pic.twitter.com/B5sS4arn1O
— The Verge (@verge) February 13, 2020
Andy Rubin's Essential folds, ending its phone business #Essential https://t.co/TxwMeGtN3N pic.twitter.com/EvPdMdTEy3
— Neowin (@NeowinFeed) February 12, 2020